The Alba Group
The Alba Group is a privately-held real estate brokerage in Southern Oregon led by Realtor Vic Nicolescu, providing buyer and seller representation at a 1.9% commission rate and marketing multiple new-construction subdivisions across Medford, Talent, Eagle Point, and Rogue River.
- Company typePrivate
- Founded2005
- HeadquartersMedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Alba Group does
The Alba Group is a privately-held residential real estate brokerage headquartered at 613 Market Street in Medford, Oregon, serving the Southern Oregon (Rogue Valley) market. The firm is led by licensed Realtor Vic Nicolescu, who has accumulated 20 years of local experience and over 700 transactions, and operates with a staff of 11-50 across buyer representation, seller representation, and new development sales. Its seller-facing proposition is anchored on a 1.9% commission rate, materially below the typical 5-6% market rate, paired with full-service fiduciary representation (no dual agency).
The company markets and sells multiple new-construction subdivisions, including Oak Valley in Talent, Nobility Village and Meadows at Crooked Creek in Southwest Medford, Hondeleau in East Medford, Foothill Estates in Rogue River, and Eagle Crest in Eagle Point. Distribution relies on the local MLS (SOMLS), a WordPress website (thealbagroup.com), Twitter and Facebook, yard signage, and word-of-mouth. The firm also operates preferred-lender partnerships with Rogue Credit Union and Guild Mortgage, and a co-marketing relationship with Rispoli Design and Build for custom European-inspired construction projects.
The revenue model is essentially transaction-fee based: commissions on home sales plus builder-side referral/co-marketing economics from new construction. Pricing tiers disclosed include the 1.9% seller commission and new-home unit pricing starting at $369,900. The underlying technology stack is non-proprietary (MLS, WordPress, mainstream social channels), and there are no AI/ML, app, or SDK offerings. Ownership is held privately by the principal with no disclosed institutional investors, funding rounds, or parent company.
The Alba Group firmographics
Firmographics- Name
- The Alba Group
- Legal name
- The Alba Group
- Website
- https://thealbagroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Alba Group is a privately-held real estate brokerage in Southern Oregon led by Realtor Vic Nicolescu, providing buyer and seller representation at a 1.9% commission rate and marketing multiple new-construction subdivisions across Medford, Talent, Eagle Point, and Rogue River.
- Ownership category
- akta.pro rank
The Alba Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where The Alba Group is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Alba Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Sales Commission: The company earns revenue through real estate commissions on property sales. Vic Nicolescu offers a below-market commission rate of 1.9% for seller services, significantly lower than typical real estate commissions of 5-6%. This competitive pricing is a key differentiator for attracting sellers in the Southern Oregon market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller representation commission |
| Unit Pricing | Pay-as-you-go | New homes in Talent (Oak Valley) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Alba Group product offering
Product offeringCore offering
The Alba Group is a residential real estate brokerage that buys and sells homes in Southern Oregon. The firm provides full-service buyer and seller representation, including strategic marketing, expert negotiation, transaction coordination, and fiduciary representation (without dual agency). The brokerage also markets multiple new construction developments across Medford, Talent, Eagle Point, Rogue River, and surrounding Rogue Valley communities.
Product overview
The Alba Group is a real estate brokerage offering a unified full-service approach to buying and selling homes in Southern Oregon. The company operates multiple residential developments including Oak Valley in Talent, Nobility Village and Meadows in SW Medford, Hondeleau in East Medford, Foothill Estates in Rogue River, and Eagle Crest in Eagle Point. These developments offer single-family homes across various floor plans ranging from approximately 1,147 to 2,577 square feet. The company also partners with Rispoli Design and Build, LLC for custom home building services featuring European-inspired designs. Seller services include fiduciary representation at a below-market 1.9% commission rate.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Sales and Representation Services
Quantifiable outcome
- Over 700 successful transactions completed
- +1 more outcomes
Companies that use The Alba Group
Customer profileSegments2 records
Ideal customer profiles3 records
The Alba Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Alba Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rispoli Design and Build, LLC (Giuseppe/Joseph Rispoli)coreHome builder partner for custom construction projects. Giuseppe (Joseph) Rispoli is owner/operator of Rispoli Design and Build, LLC, serving Southern Oregon and Rogue Valley areas since 2001. Offers European-inspired designs and individualized home building services. Contact: +1 541-326-2106
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Alba Group competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global franchise brokerage with local agents across Oregon including Southern Oregon. Comparable residential brokerage model, but operates at traditional commission rates with substantially broader brand, marketing, and agent-network scale.
- Century 21: Globally recognized residential real estate franchise with local agents in Medford and surrounding markets. Comparable service offering (residential sales, new-construction representation) with substantially larger brand footprint.
- Keller Williams Realty: One of the largest U.S. residential real estate franchises, with agents operating throughout Oregon. Comparable in core service (residential buyer/seller representation) and competes for the same agent and client pools, though with significantly greater scale and technology investment.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with Pacific Northwest operations. Comparable residential buyer/seller services and new-construction representation; competes on brand prestige rather than price.
- Coldwell Banker: National residential real estate brokerage with established Southern Oregon franchisees. Comparable as a full-service residential brokerage; competes for the same buyer/seller pool but with national brand recognition and higher commission rates.
Emerging players
- Redfin: Tech-enabled residential brokerage offering discounted commission rates and a proprietary digital platform. Directly comparable low-cost commission positioning vs. Alba's 1.9% rate, but operating at vastly greater scale and with proprietary technology.
- Houwzer: Flat-fee, full-service residential brokerage emphasizing lower commissions and salaried agent model. Comparable pricing-disruption thesis to Alba's 1.9% seller commission, though broader geography and tech-enabled operating model.
- Realty ONE Group: Modern residential brokerage franchise with low-fee, agent-centric model. Comparable as a cost-disruptive residential brokerage, increasingly present in secondary markets and competing for similar agent and seller segments.
- eXp Realty: Cloud-based residential brokerage with a low-overhead agent model and discounted commission offerings. Comparable cost-conscious positioning and residential focus; operates across Oregon including the Rogue Valley region.
Regional players
- John L. Scott Real Estate: Large Pacific Northwest-focused residential brokerage with deep Oregon presence, including the Rogue Valley. Comparable as a regional full-service residential brokerage competing for the same Southern Oregon buyer and seller pool, though at traditional 5-6% commission rates and far greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
The Alba Group social profiles
Digital presenceThe Alba Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alba Group leadership team
Management profileNumber of profiles
Profiles1 record
The Alba Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alba Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alba Group
What does The Alba Group do?
The Alba Group is a residential real estate brokerage that buys and sells homes in Southern Oregon. The firm provides full-service buyer and seller representation, including strategic marketing, expert negotiation, transaction coordination, and fiduciary representation (without dual agency). The brokerage also markets multiple new construction developments across Medford, Talent, Eagle Point, Rogue River, and surrounding Rogue Valley communities.
Is The Alba Group a public or private company?
The Alba Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Alba Group founded?
The Alba Group was founded in 2005. It employs 11 to 50 people.
Where is The Alba Group based?
The Alba Group is headquartered in Medford, United States, in the North America region.
How does The Alba Group make money?
One revenue line is on record: real Estate Sales Commission.
Who are The Alba Group's main competitors?
Broad incumbents on record are RE/MAX, Century 21, Keller Williams Realty, Berkshire Hathaway HomeServices and Coldwell Banker. Emerging players are Redfin, Houwzer, Realty ONE Group and eXp Realty. John L. Scott Real Estate is listed as a regional player.
Does The Alba Group have an API?
No public API is recorded for The Alba Group.
What industry is The Alba Group in?
The Alba Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 53121 and its SIC code is 6531.