COI Tracker

What COI Tracker does

COI Tracker, LLC is a U.S.-based SaaS company that sells a cloud-hosted certificate of insurance (COI) tracking platform to organizations that must collect, verify, and renew insurance documentation from vendors, subcontractors, tenants, and other third parties. The company was founded in 2018, is headquartered in Brookfield, Wisconsin, operates as a 100% women-owned LLC, and has between 11 and 50 employees. Its primary customer verticals are construction and commercial real estate, with secondary coverage of healthcare, manufacturing, hospitality, sports and entertainment, municipal/government, and non-profit organizations; it also sells a white-label version of the platform to insurance agents and brokers who resell it to their own clients.

The product is a single-purpose COI tracking system built on AWS infrastructure. It uses OCR to scan and capture data from incoming certificates, then validates the document against customer-defined requirements such as insurance types, coverage limits, named insured, and AM Best carrier ratings. The system automates outbound collection through email, fax, and phone, generates standard and custom reports with automated stakeholder delivery, and exposes an open API that integrates with customer ERP and financial systems so that non-compliant vendors can be flagged before payment is released. Data is encrypted at rest and in transit, and no on-premise component is required from the customer.

Revenue is generated through subscription SaaS contracts billed monthly or annually, with a discount offered for annual prepayment. The company runs a sales-led go-to-market with a demo-request funnel on its website and a complementary channel program through insurance agents and brokers, some of whom white-label the platform. Marketing is driven by an SEO-oriented content program (blog/industry use cases) and presence on Facebook, Twitter, Google, and RSS, alongside industry association relationships with RIMS, ACORD, and AM Best. No funding rounds, M&A activity, executive team disclosures, or revenue figures are present in the source data, and public corporate filings are not referenced.

Name

COI Tracker

Legal name

COI Tracker, LLC

Website

https://coitracker.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

COI Tracker is a U.S.-based SaaS platform that automates the collection, OCR scanning, and verification of Certificates of Insurance for vendors and subcontractors, serving primarily construction, commercial real estate, and other compliance-heavy verticals.

Ownership category

akta.pro rank

Product category

Insurance Compliance Software

NAICS

Insurance Carriers and Related Activities (524)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Certificate of insurance tracking
• Insurance compliance software
• Vendor risk management
• COI verification platform
• Insurance certificate automation

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-Based SaaS: COI Tracker operates on a subscription basis with monthly or annual billing cycles. Subscriptions automatically renew at the end of each billing cycle unless cancelled. The company offers month-to-month flexibility with discounts for annual payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

COI Tracker is a cloud-based Certificate of Insurance tracking platform that automates the full lifecycle of COI management for organizations working with vendors and subcontractors. The system collects COIs via email, fax, and phone; uses OCR to extract and validate coverage details including insurance types, dollar amounts, named insured, and AM Best Rating; delivers compliance reporting and renewal alerts; and exposes an API that integrates with ERP and financial systems to flag non-compliant parties from receiving payment. A white-label version of the platform is offered to insurance agents and brokers so they can resell COI tracking under their own branding.

Product overview

COI Tracker is a single-product SaaS company offering Certificate of Insurance Tracking Software as its core and only product. The platform is a full-service COI tracking solution that automates the entire COI lifecycle including collection (via email, fax, and phone calls), OCR-based review and validation against insurance requirements, AM Best Rating verification, compliance reporting, and integration with ERP/financial systems. The company also offers a white label version of its platform for insurance agents and brokers who want to resell COI tracking services under their own branding. The product is marketed as 100% cloud-based with security encryption at all stages of data collection and storage.

Differentiator

Problem solved

Functional benefit

Products and services

• COI Tracker Certificate of Insurance tracking SaaS that scans, reads, captures, and organizes COIs for organizations managing vendors and subcontractors. Automates collection via email, fax, and phone; OCR-reviews and validates coverage against requirements including insurance types, dollar amounts, named insured, and AM Best Rating; provides standard and custom reports with automated compliance alerts; and offers an open API to integrate with ERP and financial systems to flag non-compliant parties from being paid.
• White Label Solution for Agents and Brokers White-labeled portal matching the partner agency's design and branding that enables insurance agents and brokers to offer COI tracking services to their customers under the agency's own brand. Allows partners to develop new business, protect their book of business, and generate additional recurring revenue.

Quantifiable outcome

• Increases compliance of verified on-hand COIs for vendors/subcontractors
• +2 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• RIMScoreOthersCOI Tracker has a relationship with RIMS (Risk Management Society), a leading risk management professional association, providing industry credibility and networking opportunities.
• ACORDcoreOthersCOI Tracker has a relationship with ACORD, a standards organization for the insurance industry, enabling compliance with industry data standards.
• AM BestcoreTechnology or IntegrationCOI Tracker integrates AM Best Rating verification into their COI validation process, checking that insurance providers meet minimum financial strength ratings.
• AWS (Amazon Web Services)coreTechnology or IntegrationCOI Tracker is built on AWS cloud infrastructure, providing scalable server capacity, security, encryption, and reliability for their certificate tracking platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• NowCerts: Insurance agency management system with built-in certificate-of-insurance tracking, comparative rater, and download tools. It competes with COI Tracker at the broker channel by combining COI tracking with broader agency workflows.
• myCOI: Specialized certificate-of-insurance tracking and compliance platform offering automated collection, review, and renewal alerts. This is the closest single-product competitor to COI Tracker, serving overlapping verticals such as construction, property management, and facilities.
• SDL CertCapture: Tax-and-compliance document capture platform that historically included certificate-of-insurance and exemption certificate capture. Compares to COI Tracker on OCR-driven document ingestion and validation against configurable business rules.
• Veriforce: Provider of contractor and third-party credentialing and COI compliance solutions, particularly for industrial and construction sites. Strong overlap with COI Tracker's construction-segment use cases for subcontractor insurance verification.

Broad incumbents

• Vertafore: Established insurance agency management system vendor serving carriers, MGAs, and agencies across personal, commercial, and benefits lines. Represents broad incumbent competition at the agent/broker channel into which COI Tracker also sells.
• Procore: Large construction management platform that includes subcontractor insurance certificate tracking and compliance workflows as a native feature. Represents the bundle-vs.-specialist threat to COI Tracker in the construction primary segment.
• Riskonnect: Integrated risk management platform that includes insurance certificate tracking, claims, and compliance capabilities. Competes with COI Tracker in the same buyer spaces through a more comprehensive risk-management suite.
• Applied Systems: Major insurance agency management technology vendor powering many large broker operations. A relevant incumbent comparable to COI Tracker's white-label broker distribution strategy, though it operates across far broader insurance workflows.

Emerging players

• Canopy Connect: Insurance document collection app that lets agencies and insureds request and receive insurance documents, including COIs, digitally. Overlaps with COI Tracker on automated collection and verification, while also extending to broader policy documents.
• Origami Risk: Risk, claims, and insurance software platform with configurable certificate-of-insurance and vendor compliance modules. Provides an alternative to COI Tracker for buyers that want COI tracking consolidated with broader risk and claims workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/coitracker
• LinkedInlinkedin.com/company/coitracker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COI Tracker