RealtyUSA
- Company typePrivate
- Founded1987
- HeadquartersWilliamsville, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What RealtyUSA does
RealtyUSA, operating under the Howard Hanna Real Estate Services brand, is a privately held, family-owned residential real estate brokerage headquartered in Williamsville, New York, and founded in 1959. The company describes itself as the #1 privately owned real estate company in the United States, operating across 15+ states in the Northeast, Midwest, Southeast, and Mid-Atlantic regions with a workforce of 5,001-10,000 employees. Its core business is full-service residential brokerage — representing buyers and sellers in home purchase and sale transactions — delivered through a large distributed agent network and supported by digital property search platforms, iOS and Android mobile applications, and tools such as Find It First (early listing alerts) and Hanna List (seller listings).
The company operates a platform-plus-modules architecture built around the brokerage core. Integrated adjacencies include mortgage lending (HannaFinancial, delivered in partnership with 1st Priority Mortgage and Towne Mortgage across nine states), title and escrow services, home and property insurance, property management, appraisal services, commercial real estate brokerage, and rental listings. Sub-brands such as Hanna Luxury (global syndication through Luxury Portfolio International across 70+ countries), Hanna Home Pros (buyer/seller concierge), and the Heroes Program (military/first-responder discounts) extend the platform into specialized segments. A franchising program provides an additional distribution channel for geographic expansion.
Howard Hanna generates revenue primarily through real estate brokerage commissions on residential transactions, supplemented by fees and margins from the integrated mortgage, title, escrow, insurance, property management, and ancillary service lines. Pricing is commission-based and not publicly disclosed. Distribution is omnichannel: direct agent relationships, an online property search and self-serve portal, mobile applications, content marketing via blog and regional luxury publications, and organic social presence on Facebook, Instagram, LinkedIn, and YouTube. The customer base is a long-tail of individual home buyers, sellers, and relocators rather than enterprise accounts, with no single-customer revenue concentration.
RealtyUSA firmographics
Firmographics- Name
- RealtyUSA
- Legal name
- Howard Hanna Real Estate Services
- Website
- https://realtyusa.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
RealtyUSA industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Office Brokerage (BPAJABAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where RealtyUSA is headquartered
LocationHeadquarters
- HQ city
- Williamsville
- HQ country
- United States
- HQ region
- North America
Markets served
RealtyUSA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels4 records
RealtyUSA product offering
Product offeringCore offering
RealtyUSA is a residential real estate brokerage that helps individual consumers buy, sell, and rent homes through a multi-state agent network. The brokerage is integrated with affiliated mortgage, title, insurance, property management, relocation, appraisal, and commercial real estate services, providing a one-stop-shop for residential property transactions.
Product overview
Howard Hanna Real Estate Services is a platform-plus-modules architecture offering a full-service residential real estate brokerage as its core product, supplemented by multiple integrated modules including mortgage services (Hanna Financial), title and escrow services, insurance, property management, relocation services, and commercial real estate. The company also operates sub-brands including Hanna Luxury for high-end properties, Hanna List for seller listings, and Find It First for early property alerts. Mobile applications for iOS and Android provide on-the-go access, while the Hanna Home Pros concierge service connects users with vetted service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Full-service residential real estate brokerage that helps individual home buyers, sellers, and renters transact in residential properties across a 15+ state U.S. footprint.
- Mortgage Services (Hanna Financial) Mortgage origination and refinancing services including pre-qualification, home loans, refinancing, and community lending programs for residential property buyers.
- Title and Escrow Services Title insurance and escrow services supporting the closing of residential real estate transactions.
- Insurance Services Home and property insurance products offered to residential property buyers and owners.
- Property Management Professional property management services for landlords and investors of residential rental properties.
- Relocation Services Corporate and individual relocation assistance including moving services and destination support for clients moving into or within the company's footprint.
- Commercial Real Estate Commercial property brokerage services for buyers, sellers, and tenants of commercial real estate.
- Rental Services Residential rental property listings and rental services for tenants and landlords.
- Appraisal Services Property appraisal services provided to buyers, sellers, and lenders supporting real estate transactions.
- Hanna Luxury (Luxury Real Estate) Luxury real estate division representing high-end estates with international syndication across 70+ countries via Luxury Portfolio International.
- Franchising Program Franchise program offering independent brokers the ability to operate under the Howard Hanna brand.
Companies that use RealtyUSA
Customer profileSegments1 record
Ideal customer profiles3 records
RealtyUSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RealtyUSA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 1st Priority MortgagecoreMortgage services provider operating in Connecticut, New Jersey, and New York, integrated into Howard Hanna's HannaFinancial platform for pre-qualification services.
- Towne MortgagecoreVirginia-based mortgage lender integrated into Howard Hanna's HannaFinancial platform for community lending division.
- Luxury Portfolio InternationalcoreGlobal luxury real estate network providing international exposure for Howard Hanna luxury listings through global syndication across 70+ countries.
- Leading Real Estate Companies of the WorldcoreGlobal network of independent real estate companies. Howard Hanna holds membership with 2023 Website Quality Certification and recognized as Most Innovative Brokerage 2025.
Recent moves6 records
Expansion highlights5 records
RealtyUSA competitors and assessment
Company assessmentDirect peers
- RE/MAX: Global residential real estate franchise with strong Midwest and Mid-Atlantic agent density; directly comparable in model (franchise + agent-led brokerage) and overlap with Howard Hanna/RealtyUSA core geography.
- Coldwell Banker: Established national residential real estate franchise with comparable service breadth (mortgage via Realogy partners, luxury, relocation); directly competes for agents and listings in the same Northeast/Mid-Atlantic footprint.
- eXp Realty: Cloud-based brokerage with revenue-sharing and equity-aligned agent incentives; competing for the same agent pool and rapidly gaining share in markets adjacent to Howard Hanna's traditional footprint.
- Compass: Tech-enabled national residential brokerage competing directly for the same agent talent and listings; Compass's agent-platform model is a primary competitive threat to traditional brokers like RealtyUSA/Howard Hanna.
- Redfin: Tech-enabled residential brokerage with in-house agents and a national web platform; represents the most disruptive peer, offering lower commission alternatives that pressure traditional broker pricing and listing share.
- Keller Williams Realty: Largest U.S. real estate franchise by agent count with an agent-centric, profit-share model; competes head-to-head for agent recruitment and listing inventory across the same Mid-Atlantic and Midwest regions.
- Century 21: Global residential real estate franchise with similar agent-led, commission-based model; overlaps with Howard Hanna/RealtyUSA in several Northeast, Mid-Atlantic, and Midwest states.
- Sotheby's International Realty: Premier luxury residential brokerage with global reach through Sotheby's auction house brand; directly comparable in the luxury segment where Howard Hanna competes via Hanna Luxury and Luxury Portfolio International affiliation.
- Berkshire Hathaway HomeServices: National residential real estate franchise network with overlapping geographies and similar full-service brokerage offering; competes for agents and listings in shared Midwest and Mid-Atlantic markets.
- Howard Hanna Real Estate Services: The parent platform that acquired RealtyUSA in 2017; operates an identical residential brokerage, mortgage, title, and insurance stack across 15+ states and is the most directly comparable peer given overlapping service lines and shared operating geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RealtyUSA social profiles
Digital presenceRealtyUSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealtyUSA leadership team
Management profileNumber of profiles
Profiles1 record
RealtyUSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealtyUSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealtyUSA
What does RealtyUSA do?
RealtyUSA is a residential real estate brokerage that helps individual consumers buy, sell, and rent homes through a multi-state agent network. The brokerage is integrated with affiliated mortgage, title, insurance, property management, relocation, appraisal, and commercial real estate services, providing a one-stop-shop for residential property transactions.
Is RealtyUSA a public or private company?
RealtyUSA is a private company. It is classified as family owned and is currently operating.
When was RealtyUSA founded?
RealtyUSA was founded in 1987. It employs 5,001 to 10,000 people.
Where is RealtyUSA based?
RealtyUSA is headquartered in Williamsville, United States, in the North America region.
Who are RealtyUSA's main competitors?
Direct peers on record are RE/MAX, Coldwell Banker, eXp Realty, Compass, Redfin, Keller Williams Realty, Century 21, Sotheby's International Realty, Berkshire Hathaway HomeServices and Howard Hanna Real Estate Services.
Does RealtyUSA have an API?
No public API is recorded for RealtyUSA.
What industry is RealtyUSA in?
RealtyUSA's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 53121 and its SIC code is 6531.