EduMaxi

What EduMaxi does

EduMaxi Limited is a privately held educational content development company headquartered in Hamilton, New Zealand, founded in 2007. The company designs, creates, and sells innovative learning experiences across four primary customer segments: corporate organizations, Pre K-12 education, EdTech companies, and publishers. Its service portfolio spans curriculum design, instructional design, content development, visual design, audio-visual production, digital lessons, picture books (including interactive formats such as pop-out and lift-the-flap books), toys and games, and resources for teachers, parents, and students. EduMaxi operates as a full-service provider handling projects from conception through to delivery of final production files, combining an international distributed team of educators, subject matter experts, artists, and developers.

The company runs a dual business model combining B2B custom content development with a portfolio of proprietary consumer and education brands. B2B services are sold on custom project-based pricing with multi-year contract cadence to named clients including Cambridge University Press, McGraw-Hill, National Geographic Learning, VIPKID, and Xueersi. Four sub-brands (SPEAKIA, Te Reo Singalong, Funtime Learning, and User Friendly Resources, the latter holding 700+ active titles) generate revenue through direct e-commerce and licensing arrangements. Additional branded products include Fig & Bo, Ready to Read, Read Aloud, Bling Kids Star, Princess Flame's Adventure, First Touch, Habits, and Happyvill. Pricing is not publicly disclosed and revenue figures are unavailable; the company is privately held with no disclosed external funding.

EduMaxi's core technology stack centers on digital learning solutions development, supported by integrations with Stripe (payments), Kajabi (website, content delivery, marketing), Klaviyo (email marketing), and Google (analytics). Its primary AI-adjacent capability is voice technology embedded in the SPEAKIA app for real-time pronunciation feedback during English speaking practice. The company operates from a single headquarters in Hamilton, New Zealand, with an international team structure and serves markets in Oceania (notably New Zealand) and East Asia (notably China) while claiming a global client base through its publisher and EdTech relationships.

Name

EduMaxi

Legal name

EduMaxi Limited

Website

https://edumaxi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

EduMaxi is a New Zealand-based educational content development firm that designs custom digital learning solutions and proprietary branded products for Pre K-12, EdTech, publishing, and corporate clients worldwide, combining B2B services with sub-brands like SPEAKIA, Te Reo Singalong, Funtime Learning, and User Friendly Resources.

Ownership category

akta.pro rank

Product category

Educational Content Development Services

NAICS

Professional, Scientific, and Technical Services (541), Custom Computer Programming Services (541511), Graphic Design Services (541430), Software Publishers (5132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Curriculum for Compliance & Safety Training (K-12/Higher-Ed Non-Corporate) (EDAFACAK)

akta.pro secondary industries

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Educational content development
• Curriculum design services
• Digital learning solutions
• Early childhood education
• Educational publishing services

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Educational Content Development: B2B services creating innovative digital learning solutions for organizations including curriculum design, content development, visual design, production, and project management
2. Proprietary Brand Products: Sale and licensing of owned brands including Te Reo Singalong, Funtime Learning, User Friendly Resources (700+ titles), and SPEAKIA app
3. Publishing Services: Working with publishers worldwide to create high quality content including picture books, textbooks, activity books, and special formats like pop-out and lift-the-flap books

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EduMaxi designs, creates, and sells innovative learning experiences for corporate clients, publishers, EdTech firms, and Pre K-12 institutions. The company provides end-to-end custom content development services spanning curriculum design, content development, visual design, audio-visual production, and project management. In parallel, it owns and licenses four proprietary sub-brands (SPEAKIA, Te Reo Singalong, Funtime Learning, User Friendly Resources) and multiple branded product lines (Fig & Bo, Ready to Read, Read Aloud, Bling Kids Star, Princess Flame's Adventure, First Touch, Habits, Happyvill).

Product overview

EduMaxi is an educational content development company that designs, creates, and sells innovative learning experiences across Corporate, Pre K-12, EdTech, and Publishing verticals. Their portfolio includes four proprietary sub-brands (SPEAKIA, Te Reo Singalong, Funtime Learning, User Friendly Resources) and multiple product lines including Fig & Bo, Ready to Read, Read Aloud, and various case study programs (Bling Kids Star, Princess Flame's Adventure, First Touch, Habits, Happyvill). They offer comprehensive services spanning content development, visual design, audio-visual production, digital lessons, picture books, toys and games, and resources for teachers, parents, and students. The company works with major clients including Cambridge, National Geographic Learning, VIPKID, McGraw-Hill, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Te Reo Singalong: Fun and engaging Māori language resource for children and teachers in early childhood centres and schools throughout Aotearoa New Zealand.
• Funtime Learning
• User Friendly Resources
• SPEAKIA

Products and services

• SPEAKIA An app for kids to practice speaking English using voice technology that provides conversational cartoon friends and real-time feedback on pronunciation.
• Te Reo Singalong A fun and engaging Māori language resource for children and teachers in early childhood centres and schools throughout Aotearoa New Zealand, featuring simple repetitive sentences and catchy songs.
• Funtime Learning Fun, safe, and educational videos for kids aged 10 and under, available for free on YouTube, with accompanying resources, teaching tips, and community support.
• User Friendly Resources Engaging supplementary curriculum resources developed by teachers for teachers, with over 700 active titles featuring innovative, practical, and creative materials.
• Fig & Bo Video-based early childhood educational program featuring real-world footage combined with animated characters that explore the natural world and support language development.
• Ready to Read Video readers combining illustrated fiction and photographic non-fiction with animation and video footage for independent reading practice.
• Read Aloud Video-based program featuring Michael and Mango sharing picture books and using dialogic reading strategies to build literacy in children.
• Bling Kids Star Feature-rich online English language learning program for early learners, combining digital media with activity boxes filled with hands-on resources and toys.
• Princess Flame's Adventure Educational program for Chinese preschools using a liberal arts approach and narrative-based board game featuring Princess Flame and her sidekick Dede exploring a magic island.
• First Touch High-quality package for parents offering storybooks, toys, music, and activity cards that promote English language acquisition and early childhood development.
• Habits 4-year Holistic Habits Program for preschoolers identifying 5 key habits and 20 sub-habits using metaphor and five animal characters to develop healthy lifestyle habits.
• Happyvill Comprehensive preschool program incorporating STEAM, English language learning, music, drama, and 144 picture books using a whole-child approach.
• Custom Educational Content Development Specialist content creation including curriculum design, content planning and writing, item-writing, authoring, scriptwriting, editing, and proofreading by educators and subject matter experts.
• Visual Design and Branding Visual identity and branding services creating impactful visual identity that combines education industry knowledge with strong branding and design capabilities.
• Audio/Visual Production Creation of audio-visual content including animation, motion graphics, mixed media, marketing videos, songs, chants, online video lessons, and animated stories.
• Digital Lessons Development Design and development of visually pleasing lessons for any online environment, from basic show-and-teach to powerful interactive platforms.
• Picture Books Creation Creation and publication of picture books including interactive books with special design and paper engineering such as pop-out and lift-the-flap books.
• Toys and Games Development Development of soft toys, puppets, interactive board games, and other educational play materials.
• Educational Resource Production Production of teacher resources, parent resources, and student resources (textbooks, activity books, picture books, toys, and games) handled from conception to delivery of final production files.

Quantifiable outcome

• Created 144 picture books at specific language levels for Happyvill program
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• National Geographic LearningcoreStrategic or Co-development PartnerCollaboration on experiential STEAM and social studies modules including online video lessons as part of a pilot series developed for young learners.
• VIPKIDcoreStrategic or Co-development PartnerCollaboration on experiential STEAM and social studies modules including online video lessons as part of a pilot series developed for young learners.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Khan Academy Kids: Khan Academy Kids is a free, multi-modal early-childhood learning app covering literacy, numeracy, and SEL. Comparable in target audience and multi-modal content delivery, though funded by philanthropy rather than services.
• Lingokids: Lingokids is an early-childhood English learning app combining games, videos, and interactive activities. Comparable in its child-focused language learning product and multi-modal content approach.
• Blake eLearning (Reading Eggs): Reading Eggs is a literacy-focused online learning program for young children from an Australian-headquartered company. Peer in early-childhood literacy products with similar multi-modal digital approach.

Broad incumbents

• Scholastic: Scholastic is a major children's book publisher and educational content provider with both B2B (school) and consumer channels. Comparable in children's literacy, classroom resources, and multi-format educational publishing.
• Pearson: Pearson is a global education company providing curriculum, assessment, and digital learning solutions. A broad incumbent serving the same publisher and EdTech buyer base as EduMaxi with overlapping capabilities.

Direct peers

• Impelsys: Impelsys offers content technology and digital publishing services to publishers and EdTech firms, including content development, platforms, and learning solutions. Comparable in its service-led model serving educational publishers.
• Magic EdTech: Magic EdTech specializes in educational content development, digital publishing services, and eLearning solutions for publishers and education organizations. Direct competitor in custom instructional content and digital learning development.
• Hurix Digital: Hurix provides custom digital content development and publishing services for educational publishers and EdTech companies. It competes directly with EduMaxi in the B2B custom educational content services market with similar full-service capabilities.
• MPS Limited: MPS Limited delivers content solutions, learning services, and digital publishing to publishers and EdTech companies. Peer in the educational content services space with comparable B2B service offerings.
• Aptara (Cengage): Aptara provides content services, digital publishing, and eLearning solutions to publishers and education organizations globally. Direct peer in custom educational content development with similar multi-format capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtp8i1OCvKAQX07jqXaRMbA/featured
• Xx.com/edumaxiltd
• Facebookfacebook.com/edumaxiltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EduMaxi