The Gibbes Company

What The Gibbes Company does

The Gibbes Company is a privately held, full-service strategic communications agency founded in 2000 in Jackson, Mississippi and currently headquartered at 261 Trace Colony Park Dr., Suite C in Ridgeland, Mississippi. The firm employs 11-50 staff, each with 15 to 30 years of professional experience, and serves clients across a wide range of industries including retail, oil & gas, hospitality, gaming, engineering consulting, senior living, nonprofits, healthcare, and government.

Its service portfolio spans the full communications value chain: brand identity (logo, print, TV/radio/outdoor advertising, direct mail), web and app development, social media management and digital advertising, video and animation production, public and media relations, strategic planning, event planning, community outreach, and reputation and brand management. The agency's underlying technology stack comprises standard MarTech tooling, including a social media management platform for posting/boosting/advertising across social channels, digital ad campaign design tools targeting by geography/interests/demographics/search history, and website traffic reporting tools measuring visitor demographics and engagement analytics. There is no proprietary platform, no API, and no disclosed AI or machine-learning capability.

The revenue model is professional services fees on a sales-led go-to-market motion, functioning as a one-stop resource for clients and emphasizing consistent on-brand work. Pricing is not publicly disclosed and no standard tiers are published. Customer acquisition is driven by direct client engagement within the Southeast US regional market, supported by a website lead form and an active Facebook presence. The company has received industry recognition from the American Advertising Federation, Southern Public Relations Federation, Davey Awards, Mississippi Business Journal, and Expertise.com (named one of Jackson's 10 best advertising agencies, 2020). No funding rounds, M&A activity, or institutional ownership are recorded.

Name

The Gibbes Company

Legal name

The Gibbes Company

Website

https://gibbes.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Gibbes Company is a full-service strategic communications agency founded in 2000, headquartered in Ridgeland, Mississippi. It provides branding, digital, web, video, public relations, and strategic planning services to enterprise and government clients across multiple industries in the Southeast US.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative & Brand Campaign Development (BPAFAAAB), Reputation Management & Online PR (BPAFADAN)

Keywords

• Advertising agency services
• Strategic communications consulting
• Brand identity development
• Digital marketing campaigns
• Public relations services

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Full-service agency offering comprehensive business and marketing plans including traditional advertising, branding, digital media strategy, social media management, website development, app development, public relations, and strategic planning services to clients across various industries

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Gibbes Company is a full-service strategic communications agency that delivers comprehensive business and marketing plans supported by creative designs. It offers branding, web development, social media and digital advertising, video and animation production, public relations, app development, event planning, media relations, community outreach, reputation and brand management, and strategic planning services to clients across multiple industries.

Product overview

The Gibbes Company is a full-service strategic communications agency offering a comprehensive portfolio of services including Branding, Web Development, Social Media + Digital, Video + Animation, Public Relations, Strategic Planning, Marketing, App Development, Event Planning, Media Relations, Community Outreach, and Reputation and Brand Management. These services are designed to work together to provide consistent, on-brand solutions for clients across various industries, from traditional advertising to digital media strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Definitions: Birmingham, Alabama-based branding and marketing firm with services spanning brand identity, advertising, digital, and video. Comparable Southeast full-service positioning with similar client profile.
• Cayenne Creative: Birmingham, AL-based creative agency delivering branding, digital marketing, and PR. Directly comparable service mix for Southeast-region clients seeking full-service agency support.
• Red Square Agency: Mobile, Alabama-based creative agency with strong gaming, hospitality, and entertainment portfolio. Comparable full-service creative model and shared Southeast footprint, overlapping with Gibbes' Choctaw/hospitality work.
• Lewis Communications: Birmingham, Alabama-based full-service integrated marketing agency providing advertising, digital, PR, and brand strategy. Similar mid-sized regional positioning and service breadth across the Southeast.
• Luckie & Co. Birmingham, AL-headquartered independent marketing agency offering advertising, digital, PR, and strategic services. Comparable Southeast full-service competitor with similar mid-market/enterprise client base.
• Chemistry Atlanta: Atlanta-based full-service marketing and advertising agency offering brand strategy, digital, content, and PR. Comparable integrated agency model serving regional mid-market and enterprise clients in the Southeast.
• Big Communications: Birmingham, Alabama-based branding and advertising agency with comparable full-service creative, digital, and strategic planning offerings for regional enterprise clients.

Broad incumbents

• HubSpot: Large-scale marketing software and services platform with an agency partner program offering digital marketing, content, and inbound services. Represents the broader incumbent/threat vector where tech-enabled marketing platforms compete with traditional agencies like Gibbes.

Direct peers

• The Ramey Agency: Jackson, Mississippi-based full-service marketing and advertising agency offering branding, digital, PR, and media services. Most direct geographic and service overlap with The Gibbes Company in the same metro market.
• Maris, West & Baker: Jackson, MS-based integrated marketing communications agency serving similar mid-market and enterprise clients with advertising, PR, digital, and strategic planning offerings—directly comparable service mix and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGibbesCompany
• Xx.com/thegibbesco
• LinkedInlinkedin.com/company/gibbes-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gibbes Company