Equinorte

What Equinorte does

Equinorte S.A. (legal name Equipos del Norte S.A.) is a Colombian construction equipment rental company founded in 1994 and headquartered in Barranquilla. It rents certified scaffolding, vertical and horizontal formwork systems, and a broad range of construction machinery (earthmoving, compaction, concrete placement, demolition, lifting, power generation, and motor pumps) to contractors across the housing, public works, industrial, and infrastructure segments. The company also sells formwork systems and accessories (including Tricapa board), provides engineering design, modeling, and assembly/disassembly services, and extends credit to pre-registered clients. Distribution operates through six branch offices in Barranquilla, Bogotá, Cali, Cartagena, Santa Marta, and Montería, complemented by a self-service online cotizador, WhatsApp advisor support, and a digital content platform called Equidigital. The fleet includes 12,000+ tons of certified multidirectional scaffolding, and the company reports 100+ completed works of experience and 1,000+ direct and indirect collaborators with an 86% RUC qualification rating. Equinorte is a privately held corporation with no disclosed PE/VC backing, subsidiaries, or M&A activity.

Name

Equinorte

Legal name

Equipos del Norte S.A.

Website

https://equinorte.co

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Equinorte S.A. is a privately held Colombian construction equipment rental company, founded in 1994, renting scaffolding, formwork, and machinery to contractors across housing, public works, industry, and infrastructure from six branches.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)

akta.pro secondary industries

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Concrete & Masonry Equipment Rental/Leasing (TLABAFAC), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction equipment rental
• Certified scaffolding rental
• Formwork systems rental
• Heavy machinery rental
• Earthmoving equipment rental

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Primary revenue stream from renting construction equipment including scaffolding, formwork, and heavy machinery on daily, hourly, or monthly basis. Services include technical support, maintenance, delivery, and engineering advice bundled with rentals.
2. Equipment Sales: Secondary revenue from selling construction equipment, formwork systems, and accessories including Tricapa board (tablero tricapa).
3. Engineering and Technical Services: Engineering design, technical evaluation, modeling, and assembly/disassembly services for scaffolding systems provided alongside equipment rental.
4. Credit Services: Credit facilities offered to pre-registered clients for equipment rental and purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Equinorte rents certified scaffolding, vertical and horizontal formwork systems, and a broad fleet of construction machinery (earthmoving, compaction, demolition, lifting, concrete pouring, power generation, motor pumps) to construction projects across Colombia. Equipment rental is bundled with engineering design, technical modeling, on-site assembly/disassembly of scaffolding, delivery, and credit facilities for pre-registered clients, ordered through a web-based Cotizador or direct advisor contact.

Product overview

Equinorte is a construction equipment rental company offering an integrated portfolio of rental equipment and services for construction projects. The main product categories include: (1) Scaffolding systems (Andamios) - facade scaffolding, access towers, hanging scaffolds, scissors lifts, and scaffolding assembly/disassembly services; (2) Formwork systems (Encofrados) - vertical and horizontal formwork including Equi Light SP, Equi Cercha fácil, Equi Light plus, Equi Tradicional, Equi Mix, Equi Flexi, and Equi Symons; (3) Construction machinery - earth movement equipment (excavators, bulldozers, backhoes, motor graders), compaction equipment (vibratory compactors, plate compactors, rollers), demolition equipment (hydraulic hammers, electric breakers), lifting equipment (telehandlers, boom lifts, scissor lifts, tower cranes), power generation (generators 6.5-600 KVA, light towers), concrete equipment (vibrators, mixers, pavers), and motor pumps. The company operates primarily in Colombia serving housing, public works, industry, and infrastructure projects with over 30 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Equidigital: Digital platform by Equinorte providing technical manuals, catalogs, and blog content (Equiblog) for construction solutions.

Products and services

• Alquiler de Maquinaria (Construction Machinery Rental) Rental of construction machinery covering earth movement (excavators, backhoes, bulldozers, motor graders), concrete pouring (pumps, vibrators), lifting and cargo handling (scissor lifts, boom lifts, telehandlers, forklifts, tower cranes), demolition and drilling (hydraulic hammers, electric breakers), compaction (vibratory compactors, plate compactors, rollers 1.5–12 tons), power generation and lighting (6.5–600 KVA generators, light towers), and motor pumps. Targeted at construction contractors and industrial project developers in Colombia.
• Alquiler de Andamios Certificados (Certified Scaffolding Rental) Rental of multidirectional certified scaffolding systems, including facade scaffolds, mobile towers, hanging scaffolds, suspended scaffolds, scissor-style scaffolds, and conventional scaffolding, for facades, towers, and elevated construction applications. Targeted at construction contractors needing safety-certified elevated access.
• Alquiler de Encofrados (Formwork Rental) Rental of vertical and horizontal formwork systems for concrete construction, including Equi Light SP, Equi Light plus, Equi Tradicional, Equi Mix, Equi Flexi, Equi Cercha fácil, and Equi Symons load tower, accompanied by expert technical advisory. Targeted at construction firms executing walls, slabs, and structural concrete works.
• Arme y Desarme de Andamios (Scaffolding Assembly and Disassembly Service) Technical evaluation, design and modeling, and specialized assembly/disassembly of scaffolding systems to guarantee correct installation, bundled with rentals. Targeted at construction firms that need certified, properly installed scaffolding without in-house scaffolding crews.
• Venta de tablero tricapa (Tricapa Board Sales) Sale of Tricapa board and other formwork accessories and equipment for concrete construction. Targeted at construction firms and formwork contractors purchasing consumables and accessories.
• EquiRápido ECO (Proprietary Slab Support System) Innovative proprietary formwork system with new design for slab support and engineering solutions, used in construction projects such as Colegio Francisco de Paula Santander. Targeted at construction firms needing fast, engineered slab shoring solutions.
• Steel Ply (Proprietary Circular/Straight Wall Formwork System) Proprietary formwork system for circular and straight walls used in concrete construction projects such as Planta Cavassa-Cargil. Targeted at industrial and infrastructure projects requiring curved and straight wall formwork.
• Contenedores para oficina de 20" (20-foot Office Container Rental)

Quantifiable outcome

• 86% qualification rating in RUC (Registry of Users of Construction) demonstrating strong industry standing

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aggreko: Global provider of temporary power, temperature control, and specialty rental. Comparable as a multi-category rental specialist with engineering services and project-based contracts relevant to Equinorte's power generation and industrial segments.
• Sunbelt Rentals: Major North American equipment rental company with extensive fleet across construction, industrial, and aerial categories. Comparable multi-segment rental model; relevant as a scale and service-quality benchmark.
• Herc Holdings: Full-line equipment rental provider serving industrial and infrastructure customers across North America and Europe. Comparable as a multi-vertical rental operator with engineering and project services.
• United Rentals: Largest global equipment rental company with broad construction and industrial equipment fleet. Comparable as a multi-category rental provider with integrated services, though operating at vastly larger scale and serving North America primarily.

Direct peers

• Provesa (Proveedora de Equipos y Servicios): Colombian construction equipment and formwork provider with rental services. Direct competitor in the Colombian market with overlapping scaffolding, formwork, and machinery rental offerings.
• ULMA Construction: Formwork and scaffolding systems provider with rental operations across the Americas and Europe. Directly comparable as a formwork specialist with engineering support services.
• BrandSafway: Major global scaffolding and access solutions provider with rental services. Directly comparable to Equinorte's certified scaffolding core; relevant for benchmarking safety standards and service bundling.
• PERI Group: Global leader in formwork and scaffolding systems with rental and engineering services. Directly comparable to Equinorte's proprietary formwork (EquiRápido, Steel Ply) and scaffolding business; competing in LatAm markets.

Regional players

• Localiza (Locação de Equipamentos): Brazilian equipment and fleet rental leader serving construction and industrial customers across Latin America. Comparable as a LatAm regional rental operator and a potential template for Equinorte's regional expansion.
• Mills Locação e Serviços: Brazilian equipment rental company specializing in aerial platforms, scaffolding, and formwork. Closely comparable product mix (scaffolding, formwork, aerial) and a model for Latin American expansion benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Equinortecolombia
• Facebookfacebook.com/equinortecolombia
• LinkedInlinkedin.com/company/equinortecolombia
• Instagraminstagram.com/equinortecolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinorte