What Frovi does

Frovi (legal entity: Oneseat Limited, UK private limited company, Co. Reg. 07814515) is a British commercial furniture designer and manufacturer founded in 1976 and headquartered in Moreton-in-Marsh, Gloucestershire. The company designs and builds its entire product range in-house, with proprietary technical frameworks including the Relic telescopic modular system with a 45-degree twisted steel frame, integrated cable management, and interchangeable components, and the Relic Cloud canopy-style collaboration architecture that originated a product category now widely imitated. Supporting product families span acoustic pods and booths (Sail Focus Pod, Mello), modular soft seating (Puffa, Snug Modular, Alto, Bae, Sail), collaboration and ancillary tables (Blume, Isle, Margin, Orbit, Wrapt), task and lounge seating (Wish, Swing, Scandi, Blume), and zoning (Bamboo shelving). Materials are FSC-certified where applicable, include bamboo and replaceable components for longevity, and ship with five-year structural warranties on frames.

The business sells primarily on a B2B basis to enterprises and the architectural/specifier community through a direct sales motion, with dual showrooms in London (Clerkenwell) and Chicago serving as the principal customer-engagement channel, supplemented by an online catalog with downloadable CAD blocks and specification guides. Pricing is quote-based rather than list-priced; standard orders are paid in advance while established accounts receive 30-day credit terms, and bespoke projects cannot be cancelled once placed. Marketing centers on Clerkenwell Design Week participation, blog and editorial content, specifier-focused downloadable resources, and the Frovi Textiles fabric sub-brand. Named customers include Deloitte, Grant Thornton, The AA, GumGum, New England Biolabs, SUMITOMO-DMG, and Gensler, spanning professional services, technology, life sciences, manufacturing, and design sectors. Strategic positioning hinges on original British design authorship, sustainability credentials (including a OneTreePlanted.org tree-planting partnership per Blume sale), modularity and configurability, and integrated power-and-data solutions built into furniture frameworks. The firm is privately held, family-controlled, has raised no outside capital, and has not disclosed revenue or headcount figures.

Name

Frovi

Legal name

Oneseat Limited

Website

https://frovi.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Frovi (Oneseat Limited) is a British commercial furniture designer and manufacturer, in-house since 1976, producing collaboration tables, acoustic pods, modular soft seating, and task seating for enterprise offices and the architectural/specifier community via showrooms in London and Chicago.

Ownership category

akta.pro rank

Product category

Commercial Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Commercial furniture
• Collaboration tables
• Office seating
• Acoustic pods
• Contract furniture

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: Frovi generates revenue through the sale of commercial furniture products including tables, seating, pods, booths, shelving, and accessories. Products are sold as one-time purchases with prices quoted per project/order. The company accepts payment in advance for standard orders and offers 30-day credit terms for established business accounts. All prices exclude VAT and delivery/carriage charges.
2. Bespoke and Custom Furniture: Custom and made-to-order furniture tailored to client specifications, including bespoke colors, finishes, sizes, and configurations. Bespoke orders cannot be cancelled once placed.
3. Loaned/Display Furniture: Frovi may provide temporary loan furniture prior to delivery of ordered goods. The loaned items remain property of Frovi.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Frovi designs and manufactures distinctive commercial furniture in-house from the ground up, producing collaboration tables, soft seating, chairs, stools, booths, acoustic pods, and shelving for modern workspaces. All products are made to order with extensive customization in finishes, fabrics, sizes, and configurations. The portfolio centers on the Relic collection family (telescopic modular framework with 45-degree twisted steel frames) and includes complementary ranges such as Blume, Sail, Snug, Alto, Bae, and Puffa, plus acoustic solutions like Mello pods and Sail Focus Pods.

Product overview

Frovi is a British commercial furniture designer and manufacturer founded in 1976, creating distinctive sustainable furniture for modern workspaces. The product portfolio centres on the Relic collection family (Relic, Relic Cloud, Relic Cloud Compact, Relic Project Table, Relic Social, Relic Round & Square Tables) as the core collaboration table range featuring telescopic frames, modular configurations, and integrated cable management. Supporting the tables are complementary seating collections including Relic Bench and Stool. The soft seating portfolio includes Puffa (quilted hood armchair), Snug Sofa and Snug Modular, Alto Sofa, Bae (sustainable modular), Sail (sofas and booths), and Scandi (lounge chairs). General seating includes Wish, Swing, Scandi Chair & Stool, and Blume Chair & Stool. Additional table products include Blume (bamboo collaboration), Isle (minimalist tables with circular/hexagonal variants), Jig Social, Margin, Orbit, and Wrapt. Zoning products include Bamboo shelving and acoustic solutions such as Mello pods and Sail Focus Pods. The company operates UK and North American showrooms with a Bamboo Configurator tool and Quick Ship range.

Differentiator

Problem solved

Functional benefit

Brands

• Frovi Textiles: Fabric collection offering textiles for upholstering Frovi furniture products

Products and services

• Relic Cloud Canopy-style collaboration table with architectural overhead frame creating semi-enclosed zones. Features integrated power (USB-C, HDMI, CAT6, UK sockets), lighting-ready mesh panels, and industrial steel frame with laminate or oak tops. Designed for architects and corporate clients seeking distinctive collaborative workspaces.
• Relic Collaboration Table Original collaboration table with 45-degree twisted steel frame. Telescopic framework with interchangeable components, hidden cable management, and modular configurations. For architects, designers, and corporate clients.
• Relic Project Table Height-adjustable table with discreet hidden power cables. Optional rechargeable battery for full mobility without plugging in. Designed for flexible commercial workspaces.
• Relic Social Adaptive workspace table bridging individual and team tasks. Features customisable screens, integrated power options, and flexible configurations. Retains Relic collection design language. For modern hybrid work environments.
• Compact Relic Cloud Compact variant of the Relic Cloud canopy-style collaboration table with smaller footprint options. Available in dining and poseur heights with optional castors.
• Relic Round & Square Tables Complementary tables to Relic range with 3 or 4 leg options. Available in round or square formats at standard or poseur heights. Wide range of RAL frame colours and laminate or Sawn Oak finishes.
• Blume Table Joinery-inspired collaboration table with slot-together underframe using just four fixings. Features integrated cable management, optional power, and side-pressed bamboo top option. Available in standard and poseur heights.
• Isle Table Minimalist table using single material throughout with honest, playful character. Rounded ends and gentle edge detailing foster collaboration. Available in rectangular format.
• Isle Circular Circular variant of Isle table offering softer, more social alternative. Same materials and visual language as Isle collection.
• Isle Hexagonal Hexagonal variant of Isle table with bold geometric profile supporting dynamic layouts and flexible team interactions.
• Puffa Armchair Fully upholstered armchair with organic inflated form and quilted hood design inspired by puffa jackets. Features chunky piping and contours designed to evoke comfort and sanctuary.
• Snug Modular Configurable modular sofa system with seven units (corners, singles, two-seaters) offering ultra-deep foam seats and pillow-edge detailing. Black frame with customisable fabric or leather upholstery.
• Alto Sofa Statement modular soft seating with seven units including corners, singles, doubles, and arm variations. Features plush cushioning and pillow-edge detailing with perimeter power option.
• Snug Sofa Ultra-deep foam sofa with pillow-edge detailing available in single, two-seater, and three-seater formats. Black frame with wide fabric and leather options.
• Bae Modular Lounge Chair Modular lounge chair with organic curves and sculptural form. Made from sustainable materials including bamboo and ash. Fully designed for disassembly with replaceable components.
• Sail Sofa High-back sofa with side and back cushions. Available in 1, 2, and 3-seater options with ergonomic design for partial privacy in open-plan environments.
• Scandi Lounge Chair Timeless armchair with handcrafted solid timber frame using traditional joinery. Webbed seat with Natural Oak or Black Oak finishes.
• Big Softie Sofa Soft seating collection featuring luxurious comfort and style with multiple fabric options including premium finishes.
• Relic Bench and Stool Industrial-style seating with rugged steel frame and plush upholstered seat. Available as low or high stools, small or medium benches in wide range of RAL frame colours and fabric bands.
• Wish Chair Nordic-inspired office chair with curved oval-profiled steel frame. Available with wood or upholstered seat in Natural Oak or Black Stained Ash finishes.
• Swing Chair & Stool Lightweight stackable chair and stool with continuous sled frame and suspended seat. Natural Oak or Black Stained Ash finishes. Chairs stack up to 3 high, stools up to 2.
• Scandi Chair & Stool Timeless solid oak or ash frame seating with slim back profile. Available as chair or stool with optional upholstered seat pad in fabric bands A-I.
• Blume Chair & Stool Ergonomic seating with sculpted backrest developed using 3D print technology. FSC-certified materials, available in multiple heights and base styles (4-leg, 4-star, castors).
• Sail Booth High-back enclosed booth for full privacy and acoustic separation. Available in 2, 4, and 6-seater variations with side and back cushions.
• Sail Focus Pod Enclosed acoustic pod removing users from surroundings. Features intimate acoustic qualities with optional lighting and integrated power. Solution for noisy open-plan offices.
• Mello Acoustic Pods Acoustic pods providing focus spaces anywhere. For commercial offices needing acoustic separation and privacy.
• Margin Table Art deco-inspired nesting tables with soft circular form and dual-height design. Available in MFC, Fenix, or Rustic Oak finishes with customisable RAL frame colours.
• Orbit Table Mid-century inspired coffee table with dual surfaces and T-frame silhouette. Surfaces in recycled plastic or toughened glass with black steel frame.
• Wrapt Coffee Table Minimal coffee table design.
• Isle Credenza Integrated storage solution for Isle collection using same materials and visual language. Integrated cable management for audio, visual, and conference facilities.
• Bamboo Shelving Shelving range available in MFC option and bold monotone colours. Flexible configuration at accessible price point. Media wall option with whiteboard and monitor.
• Frovi Textiles Fabric Collection Fabric collection offered by Frovi for upholstery and furniture applications, allowing clients to specify textiles for their Frovi furniture products.

Quantifiable outcome

• Relic Cloud pioneered the canopy-style collaboration table category and has been imitated by competitors since its debut in 2018
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• OneTreePlanted.orgcoreStrategic or Co-development Partner · 1 January 2022Frovi has a sustainability partnership with OneTreePlanted.org, committing to plant a tree for every Blume product purchased. This partnership supports Frovi's environmental commitment and provides a quantifiable social impact metric for customers choosing the Blume range.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Humanscale: Design-led ergonomic office furniture specialist with comparable focus on workspace seating and integrated technology solutions for enterprise workplaces.
• Allermuir: UK-based contract furniture manufacturer serving similar commercial office, hospitality, and education markets with design-led seating, tables, and soft seating — directly overlapping Frovi's product portfolio and enterprise customer base.
• Orangebox: Welsh commercial office furniture manufacturer with overlapping ranges in acoustic pods, soft seating, and collaboration tables, competing for the same UK enterprise specification work as Frovi.
• Boss Design: UK contract furniture maker with overlapping ranges in acoustic pods, booths, and soft seating, competing for the same commercial office and hospitality specification pipeline.
• Vitra: International design-led furniture manufacturer offering premium commercial seating, tables, and workplace systems with overlapping enterprise specification channels.
• Bisley: UK office furniture manufacturer producing seating, storage, and workspace solutions for commercial customers, with comparable specification-driven distribution into enterprise accounts.
• Modus Furniture: British contract furniture manufacturer with parallel coverage of commercial office and hospitality markets, offering task seating, soft seating, and tables in similar design-led positioning.

Broad incumbents

• Steelcase: Major commercial office furniture incumbent with comparable collaboration, acoustic, and workplace furnishings portfolios, plus significantly broader global service infrastructure.
• Herman Miller: Global office furniture leader with overlapping ergonomic seating, collaboration tables, and acoustic solutions, plus a deep dealer network that competes for the same enterprise specification work.
• Knoll: Premium commercial furniture and workplace design company with overlapping collaboration tables and soft seating offerings, competing for design-led enterprise specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FroviDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frovi