What Power on Cabling does

Power on Cabling is an Aboriginal-owned and operated civil engineering contractor headquartered in Naval Base, Western Australia, delivering underground utility infrastructure for the power, gas, water, and telecommunications sectors. Established in 2006 and acquired in 2022, the company is positioned as one of the largest private employers of Aboriginal people in the WA utility services sector and operates trenchless horizontal directional drilling (HDD) alongside conventional excavation and concrete civil works. Its fleet includes the first HD drill branded with an Aboriginal name ('Wan', meaning digging stick in Noongar), reflecting a deliberate cultural positioning layered on top of technical capability.

The company offers four integrated service lines: Horizontal Drilling (trenchless installation for underground pipelines, conduits, and cables), Civil & Construction (earthworks, trench excavation, road reinstatement, and landscaping), Power/Gas/Water/NBN common-trench services across the Perth metropolitan area, and ATCO HP Gas Spotters (high-pressure gas spotting personnel supplied to other operators). Revenue is generated through project-based contracts with utility owners and Tier 1 contractors, with Western Power, ATCO, NBN, and UGL identified as named counterparties. Its largest disclosed engagement is the Neerabup 132kV and 330kV terminal package for Western Power's Clean Energy Link North program delivered with UGL, involving approximately 2,400m³ of concrete, ~280 foundations, and transformer bund/plinth works for a 250,000kg Siemens transformer.

Commercial operations are constrained to Western Australia with a headcount band of 11–50 employees and minimal digital presence. Pricing is project-by-project and not publicly disclosed, customer concentration is high across a small set of WA utility clients, and there is no disclosed AI/ML or proprietary software technology layer — the business model is fundamentally execution-based civil contracting rather than technology-enabled services.

Name

Power on Cabling

Legal name

Power on Cabling

Website

https://poweroncabling.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Power on Cabling is an Aboriginal-owned Western Australian civil contractor delivering horizontal directional drilling, trench excavation, and concrete works for underground power, gas, water, and NBN utility clients including Western Power, ATCO, NBN, and UGL.

Ownership category

akta.pro rank

Product category

Utility Infrastructure Construction Services

NAICS

Power and Communication Line and Related Structures Construction (237130), Oil and Gas Pipeline and Related Structures Construction (237120), Water and Sewer Line and Related Structures Construction (23711), Utility System Construction (2371)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Electrical Work (1731)

akta.pro primary industry

Cable Installation & Construction Services (trenching, duct banks, HDD, pulling, cable laying) (EUADADAI)

akta.pro secondary industries

Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG), Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI), Underground Gas Line Trenching & Sleeving (HSAOAKAI)

Keywords

• Horizontal directional drilling
• Underground utility installation
• Civil construction services
• Cable laying services
• Trenchless drilling services

Headquarters

HQ city

Wattleup

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Utility Infrastructure Contracting: Project-based contracting services for underground utilities including horizontal drilling, civil construction, cable installation, and gas/water/NBN services. Revenue generated through direct contracts with utility companies and Tier 1 contractors on infrastructure projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Power on Cabling is a Western Australia-based civil contracting company that provides underground services and cabling solutions for the utilities sector. The company specializes in horizontal directional drilling (trenchless technology), trench excavation, civil construction, and installation of underground services including LV/HV power cables, street lighting, gas, water, and NBN telecommunications. It also offers specialist high-pressure gas spotting services and delivers civil infrastructure works such as foundations, transformer bunds, and plinths for high-voltage terminal yards.

Product overview

Power On Cabling provides underground services and cabling solutions for the utilities sector in Western Australia. The company operates as a single-service contractor offering four integrated service lines: Horizontal Drilling (trenchless installation technology), Civil & Construction (civil infrastructure and earthworks), Power/Gas/Water/NBN services (underground utility installation), and ATCO HP Gas Spotters. These services are delivered as coordinated offerings, with the civil and drilling capabilities supporting major infrastructure projects such as the Neerabup 132kV and 330kV terminal works for Western Power's Clean Energy Link North program.

Differentiator

Problem solved

Functional benefit

Products and services

• Horizontal Drilling
• Civil & Construction
• Power, Gas, Water and NBN Common trench excavation with installation of underground services including LV/HV power cables, street light and service cables, gas, water, and NBN services across the Perth metropolitan area.
• ATCO HP Gas Spotters High-pressure gas spotting services available for other companies to utilize during gas-related projects, providing specialist gas monitoring personnel for utility projects requiring HP gas spotting capabilities.

Quantifiable outcome

• Almost 2,400m³ of concrete placed across Neerabup project
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• UGLcoreStrategic or Co-development PartnerTier 1 contractor partnership on Western Power Clean Energy Link North project at Neerabup. Power On Cabling delivered civil excavation and concrete works as subcontractor. This was Power On Cabling's first Western Power project delivered with UGL as the Tier 1 contractor, representing their largest concrete package to date.
• Western PowercoreStrategic or Co-development PartnerClient for Clean Energy Link North project delivering major civil works on 132kV and 330kV terminal infrastructure. Power On serves as contractor for Western Power's high-voltage utility infrastructure projects.
• ATCOminorStrategic or Co-development PartnerProvides ATCO HP Gas Spotters services, making specialist gas monitoring personnel available for utility projects requiring HP gas spotting capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UGL Limited: Tier-1 Australian contractor with strong rail, power, and resources infrastructure operations. Existing UGL–Power On partnership on the Neerabup terminal demonstrates direct overlap on Western Power high-voltage civil works and competing for adjacent packages.
• Zinfra: Specialist utility services contractor (power, gas, water) across Australia delivering design, construction, and maintenance. Closely aligned to Power On's service mix — underground cable, gas, and civil works for utility clients — with similar Tier-1 contracting relationships.
• Diona: Australian specialist civil and utilities contractor delivering cable installation (power, comms, NBN), gas, and water infrastructure. Closely comparable service offering to Power On, including trenchless and common trench capability.
• Service Stream: ASX-listed provider of utility infrastructure services across power, gas, water, and telecommunications in Australia. Highly comparable as a multi-utility installation and maintenance contractor with similar customer profile (NBN, state utilities) and trenchless/civil capability.
• BMD Group: Privately held Australian civil contractor delivering utilities, roads, and urban infrastructure including underground services and trenchless works. Closely aligned end-to-end civil and utility installation capability for similar public-utility and developer customers.

Regional players

• Fulton Hogan: Australasian civil contractor with infrastructure, utilities, and land development divisions. Comparable trenching, cable laying, and utility enabling scope, with WA presence and similar reliance on state utility clients.

Broad incumbents

• Downer EDI: Major ASX-listed infrastructure services group with a substantial Utilities division delivering power, gas, water, and telecom construction across Australia. Competes directly for the same WA utility civil packages and offers scale, bonding, and self-perform advantages Power On lacks.
• Ventia: Large Australasian infrastructure services provider with deep utility sector exposure including power transmission, distribution, and communications. Directly comparable customer base and overlapping civil/drill/cable scope, with far greater scale and geographic reach.
• CPB Contractors: Tier-1 CIMIC-owned contractor delivering large-scale infrastructure including utility enabling works. Comparable scope on transmission/distribution civil packages; significantly larger scale, bonding, and ability to self-perform larger scopes.
• SRG Global: ASX-listed specialist contractor with utility, civil, and infrastructure services across Australia. Overlaps with Power On on power and infrastructure civil works, particularly with state-owned utilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power on Cabling