Police-Citizens Youth Club Queensland

What Police-Citizens Youth Club Queensland does

PCYC Queensland, legally constituted as the Queensland Police-Citizens Youth Welfare Association (QPCYWA, ABN 58 009 666 193), is a registered charity founded in 1948 that operates a state-wide network of 34 community clubs across metropolitan, regional, and remote Queensland. The organisation is co-located with the Queensland Police Service at every club and delivers an integrated portfolio of youth-development, sport, recreation, and fitness programs, including 24/7 Gym+Fitness centres (the proprietary Activ8 training ecosystem with Group Training, Fundamentals, 28 Day Kickstart, and 8 Week Challenge tiers), gymnastics (positioned as Queensland's largest provider), Outside School Hours Care (Fun Squad, 15,000-20,000 children daily), and a broad suite of youth programs (After Dark, Drop In, Emergency Services Cadets, Braking the Cycle, CHAMP, Club & Culture, Team Up, Love Bites, RUBY, Youth Leadership Team, and Skilling Queenslanders for Work). Core operations are supported by a proprietary MyPCYC member-management portal for bookings, memberships, and timetables.

The business model combines recurring consumer revenue with substantial government and statutory-body funding. Gym+Fitness operates a tiered subscription model ($14.95-$18.95 per week direct-debit, $777-$985 annual paid-in-full, casual rates $25-$35/week) distributed through 34 locations plus an Ultimate Fit Pass for multi-club access; Fun Squad generates OSHC fee revenue; and major capital and program funding flows from the Australian Government ($10M for Caboolture), Queensland Government ($74.1M total committed, including $5M Caboolture, $15M Caloundra South, $1.3M Skilling Queenslanders for Work), local councils (City of Moreton Bay $2.5M, Sunshine Coast land lease), and the Motor Accident Insurance Commission (Braking the Cycle). Supplementary income streams include the Sunshine Lottery, individual and corporate donations, workplace giving, and bequests. Customer segments span young people and families, gym members (12+), Queensland schools, emergency services organisations (co-delivery), and federal/state/local government funders. Recent expansion activity includes the February 2026 opening of the $17.5M PCYC Caboolture and the April 2026 groundbreaking of the $15M PCYC Caloundra South, indicating an active capital-deployment phase under CEO Phil Schultz.

Name

Police-Citizens Youth Club Queensland

Legal name

Queensland Police-Citizens Youth Welfare Association

Website

https://pcyc.org.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PCYC Queensland is a registered charity (founded 1948) operating 34 youth, fitness, and community clubs statewide, delivering 24/7 Gym+Fitness, gymnastics, Outside School Hours Care (Fun Squad), and police-co-located youth-development programs to over 100,000 members and 454,000+ youth engagements annually.

Ownership category

akta.pro rank

Product category

Community Youth and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Community Center Education Programs (EDAAAFAB)

Keywords

• Youth development programs
• Gym and fitness services
• Gymnastics classes
• Outside school hours care
• Community recreation programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym and Fitness Memberships: PCYC Queensland generates recurring revenue through tiered weekly direct-debit gym memberships ranging from $14.95 to $18.95 per week depending on club location, with additional revenue from casual visits, annual paid-in-full memberships, and the Activ8 8 Week Challenge program. The membership includes unlimited group training and access to all PCYC Gym+Fitness clubs across Queensland under the Ultimate Fit Pass.
2. Government Funding and Grants: PCYC Queensland receives significant government funding at federal, state, and local levels for youth development programs, facility construction, and community initiatives. Recent examples include $10 million from Australian Government, $5 million from Queensland Government, and $2.5 million from City of Moreton Bay for PCYC Caboolture, $15 million from Queensland Government for Caloundra South PCYC, and $1.3 million from Department of Employment, Small Business and Training for Skilling Queenslanders for Work. Queensland Government investment totals $74.1 million for new and upgraded PCYCs across the state.
3. Sunshine Lottery: PCYC Queensland operates a registered charity lottery (Sunshine Lottery) as a fundraising mechanism to support youth programs and community initiatives.
4. Donations and Fundraising: The organization accepts donations from individuals, corporations, and community members, and facilitates fundraising activities through its website and community events.
5. Outside School Hours Care (Fun Squad): PCYC Queensland operates outside school hours care services (Fun Squad) serving over 15,000 children with before-school, after-school, and holiday programs, generating revenue through childcare fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

PCYC Queensland is a not-for-profit community organization operating 34+ clubs across Queensland that delivers youth development programs, gym and fitness memberships, gymnastics, multi-sport activities, outside school hours care (Fun Squad), and active seniors programs. Offerings are designed for children, young people, families, and adult members, with a focus on accessible community recreation, youth engagement, and at-risk youth crime prevention supported by Queensland Police Service heritage.

Product overview

PCYC Queensland operates as a multi-service charity offering a unified platform of youth development, fitness, and community programs across 34 club locations statewide. The core product portfolio centres on Gym+Fitness (24/7 gym membership with Activ8 group training programs), youth programs (including After Dark, Drop In, Emergency Services Cadets, Braking The Cycle, CHAMP, Club & Culture, and employment training), and sports/recreation services (Gymnastics, Little n Active, and community sports). Gym+Fitness membership provides access to the Activ8 training ecosystem (Fundamentals, Group Training, 28 Day Kickstart, and 8 Week Challenge), while youth programs serve as distinct social-impact offerings delivered in partnership with Queensland Police Service. The company also operates Sunshine Lottery as a fundraising product.

Differentiator

Problem solved

Functional benefit

Brands

• Gym+Fitness: 24/7 gym and fitness facilities across Queensland offering Activ8 Group Training, Activ8 Fundamentals, and various fitness programs.
• Gymnastics
• Fun Squad
• After Dark
• Braking The Cycle
• RUBY (Rise Up, Be Yourself)
• Emergency Services Cadets
• Team Up
• Youth Leadership Team
• Drop In
• CHAMP
• Little n Active

Products and services

• Gym + Fitness Multi-tier fitness membership service (single, couple, family, concession) with annual paid-in-full discount and casual visit options, delivered at PCYC Queensland's 34+ club locations for adult members and families.
• Gymnastics Structured gymnastics classes for children and young people delivered at PCQC Queensland clubs across the state.
• Sports Programs Multi-sport participation programs (including badminton, basketball, Futsal, and other club sports) delivered at PCYC Queensland locations for children, youth, and adults.
• Little n Active Early childhood movement and activity program for pre-school and early-primary aged children, delivered at PCYC Queensland clubs.
• Outside School Hours Fun (Fun Squad) Supervised before-school, after-school, and school holiday care program for primary-school-aged children, delivered at PCYC Queensland clubs and partner school sites.
• Youth Development Programs (After Dark, Drop In, Club & Culture, Emergency Services Cadets, CHAMP, Braking the Cycle, RUBY, Team Up, Youth Leadership Team, Love Bites) Suite of youth programs targeting engagement, crime prevention, diversion, mentoring, and leadership for young people, including at-risk youth, typically delivered free to participants and funded through grants and sponsorships.
• Active Seniors Program Recreation and activity program for older adults delivered at PCYC Queensland clubs.

Quantifiable outcome

• 100,000+ members, 454,000+ youth engagements, 15,000+ children in Fun Squads
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Sunshine Coast CouncilcoreStrategic or Co-development Partner · 29 April 2026Sunshine Coast Council has leased land in the Aura development to PCYC Queensland for the construction of the new Caloundra South PCYC club, marking a collaborative approach to community infrastructure delivery.
• City of Moreton Bay CouncilcoreStrategic or Co-development Partner · 26 February 2026Contributed $2.5 million to the new PCYC Caboolture facility and actively supports local youth development initiatives in partnership with PCYC Queensland.
• Queensland Police ServicecoreStrategic or Co-development PartnerThe founding and ongoing core partnership of PCYC Queensland. Queensland Police Service officers are embedded in every PCYC club, co-delivering youth programs (After Dark, Drop In, Youth Leadership Team), Emergency Services Cadets, and crime prevention initiatives. Police Liaison Officers engage with youth at club level. The partnership is fundamental to PCYC's youth development and community safety mission dating back to 1948.
• Queensland Fire DepartmentcoreStrategic or Co-development PartnerCo-delivers the Emergency Services Cadets (ESC) program with PCYC Queensland, providing mentoring and activities from Queensland Fire Department personnel. The program operates out of SES headquarters and Rural Fire Service stations across 23 locations, fostering personal growth and community resilience.
• Queensland Ambulance ServiceminorStrategic or Co-development PartnerPartnered with PCYC Queensland for the Emergency Services Cadets program, providing practical life skills training and emergency services exposure for young people aged 12-17.
• Queensland Police Service Academy (QPSA)minorStrategic or Co-development PartnerOne of 23 locations for Emergency Services Cadets program delivery, with cadet units managed under leadership of volunteer Adult Leaders and mentoring from QPSA personnel.
• Australian Army CadetsminorStrategic or Co-development PartnerParticipating organisation in the 2026 Townsville Cadet Games, contributing to cadet activities and competitions alongside other emergency services and defence cadet units.
• Australian Red CrossminorStrategic or Co-development PartnerParticipating organisation in the 2026 Townsville Cadet Games, volunteering personnel to assess cadet teams on communication, teamwork and practical skills.
• Surf Life Saving QueenslandminorStrategic or Co-development PartnerParticipating organisation in the 2026 Townsville Cadet Games, providing volunteer assessors for cadet competitions and skills assessments.
• Australian Navy CadetsminorStrategic or Co-development PartnerParticipating organisation in the 2026 Townsville Cadet Games, contributing to the cadet games alongside other emergency services and defence cadet units.
• Australian Volunteer Coast Guard AssociationminorStrategic or Co-development PartnerParticipating organisation in the 2026 Townsville Cadet Games, volunteering time to assess teams on practical skills during cadet competitions.
• Volunteer Marine Rescue Association QueenslandminorStrategic or Co-development PartnerParticipating organisation in the 2026 Townsville Cadet Games, providing volunteer support and skills assessments for cadet teams.
• NAPCAN (National Association for Prevention of Child Abuse and Neglect)minorStrategic or Co-development PartnerCreator of the Love Bites school-based Domestic and Family Violence and Sexual Assault prevention program. PCYC Queensland delivers Love Bites at 15 locations across Queensland under licence/partnership with NAPCAN, based on best practice standards recommended by the Australian Domestic and Family Violence Clearing House.
• 1800RESPECTminorOthersNational sexual assault, family and domestic violence counselling service referred to RUBY program participants. 1800RESPECT (1800 737 732) is referenced on the RUBY program page as the 24-hour counselling line for anyone who has experienced or is at risk of domestic and family violence.

Scale indicators26 records

Recent moves9 records

Expansion highlights6 records

Others

• Police Association of Queensland: The Police Association of Queensland represents the welfare interests of Queensland police officers and is the historical partner-organisation behind PCYC's founding in 1948. It is thematically related rather than a direct competitor but shares the police-community mandate.

Broad incumbents

• Jetts Fitness: Jetts is a 24/7 no-contract commercial gym chain operating across Australia including Queensland. It directly overlaps PCYC Gym+Fitness on the low-commitment, 24/7 access value proposition but is a commercial operator without community or youth programming.
• Fitness First Australia: Fitness First is a premium commercial gym chain with multi-club access similar to PCYC's Ultimate Fit Pass. It overlaps with PCYC Gym+Fitness in metropolitan Queensland on adult fitness but does not offer youth programs, OSHC, or remote community outreach.
• Goodlife Health Clubs: Goodlife is one of Australia's largest commercial gym chains with 24/7 access and group training across Queensland. It competes with PCYC Gym+Fitness for the same adult membership segment but targets a more affluent, urban customer profile at premium price points.
• Belgravia Leisure: Belgravia Leisure manages aquatic, fitness, and recreation facilities on behalf of Australian local councils, often adjacent to or in partnership with PCYC. Comparable as a community-focused facility operator with state-wide Queensland presence and government contracts.

Direct peers

• TheirCare: TheirCare is a leading Australian OSHC provider operating before-school, after-school, and holiday care programs across multiple states. It directly competes with PCYC's Fun Squad OSHC service, especially in Queensland school communities, on price and program quality.
• PCYC NSW: PCYC NSW is the sister state organisation under the national PCYC movement, offering the same youth development, sport, recreation, and police partnership model in NSW. It is a direct functional peer and provides a benchmark for PCYC Queensland's program portfolio and governance model.
• YMCA Queensland: YMCA Queensland is a community-based non-profit offering youth programs, fitness facilities, outside school hours care, gymnastics, and recreation across Queensland. It competes directly with PCYC Queensland in OSHC, gymnastics, gym memberships, and youth development services with a similar community-led operating model.
• Boys & Girls Clubs of Australia: Boys & Girls Clubs of Australia operates community youth centres offering sport, recreation, mentoring, and education programs to young people. It is a directly comparable youth development charity with a similar member-based, community-led operating model and similar reliance on government grants and donations.
• Camp Australia: Camp Australia is a national OSHC provider delivering before, after-school, and vacation care programs. It competes head-to-head with PCYC Fun Squad for the same working-family customer segment in Queensland primary schools.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pcycqueensland
• Facebookfacebook.com/PCYCQld
• LinkedInlinkedin.com/company/pcycqld
• Xx.com/PCYCQld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Police-Citizens Youth Club Queensland