Surf Life Saving Queensland
- Company typePrivate
- Founded1930
- HeadquartersSouth Brisbane, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Surf Life Saving Queensland firmographics
Firmographics- Name
- Surf Life Saving Queensland
- Legal name
- Surf Life Saving Queensland
- Website
- https://lifesaving.com.au
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Surf Life Saving Queensland industry classification
Industry- Product category
- Lifesaving and Aquatic Safety Services
- akta.pro primary industry
- Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)
- akta.pro secondary industry
- Surf Schools & Surf Camps (THAAAKAC)
Keywords
Where Surf Life Saving Queensland is headquartered
LocationHeadquarters
- HQ city
- South Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Surf Life Saving Queensland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funding: SLSQ relies heavily on government funding from federal, state, and local government partners to continue lifesaving operations and safety programs
- Commercial First Aid Training: Registered Training Organisation (RTO #2804) delivering nationally recognized first aid, CPR, and TAE courses to businesses, schools, and the community
- Donations and Community Support: Relies on community donations and support to continue vital work both on and off Queensland's beaches
- Merchandise Sales: SLSQ merchandise shop selling official lifesaving merchandise, with profits supporting lifesaving initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CPR Training - HLTAID009 |
| One time/ perpetual license | Pay-as-you-go | Provide First Aid - HLTAID011 |
| One time/ perpetual license | Pay-as-you-go | First Aid in Education and Care Setting - HLTAID012 |
| One time/ perpetual license | Pay-as-you-go | Advanced Resuscitation - HLTAID015 |
| Other | Multi-year contract | Group Bookings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Surf Life Saving Queensland product offering
Product offeringCore offering
Surf Life Saving Queensland provides volunteer-based beach patrols, emergency rescue services, and aerial helicopter rescue across 8,000 kilometres of Queensland coastline through 58 surf lifesaving clubs. It also delivers nationally accredited commercial training courses (first aid, CPR, advanced resuscitation, TAE qualifications) as a Registered Training Organisation (RTO #2804), operates a wholly-owned drone licensing academy (Uncrewed Aviation Australia), and runs community water-safety education programs including the SharkSmart shark surveillance initiative.
Product overview
Surf Life Saving Queensland is a not-for-profit organisation operating as a platform of integrated lifesaving services, education programs, and technology solutions across Queensland's coastline. The portfolio comprises three primary pillars: (1) Core lifesaving services including 58 volunteer surf lifesaving clubs patrolling 8,000 kilometres of coastline, the Westpac Lifesaver Rescue Helicopter Service, and the State Operations and Communications Centre (SOCC); (2) Commercial training through Surf Life Saving Queensland Education (RTO Provider 2804) offering nationally accredited first aid, CPR, and TAE qualification courses; and (3) Uncrewed Aviation Australia providing drone licensing and the SharkSmart shark surveillance program. Supporting offerings include youth development programs (Youth Excellence Program, Lifesaving Development Program), community safety education, surf sports championships at state and national levels, Smart Coastal Safety Poles and Emergency Response Beacons for the Coastal Safety Network, and Shoreline Magazine. The organisation serves both public beach safety and commercial training markets.
Differentiator
Problem solved
Functional benefit
Brands
- Beachsafe: Beach safety app and website platform used by SLSQ to help beachgoers find patrolled beaches and safety information.
- Youth Collective
- Youth Excellence Program (YEP)
- Westpac Lifesaver Rescue Helicopter Service Queensland
- Uncrewed Aviation Australia
- Fastest on Sand
- Coastal Safety Network
- SharkSmart
Products and services
- Surf Life Saving Queensland Education (RTO Provider 2804)
Companies that use Surf Life Saving Queensland
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Surf Life Saving Queensland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Surf Life Saving Queensland partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and flagship.
- Townsville City CouncilcorePartnership for installation of smart coastal safety poles at Pallarenda Beach and Picnic Bay, featuring emergency help points and live video monitoring
- EntrolcoreSpanish manufacturer of Entrol H14 Flight Training Device, first of its kind installed in Australia for Bell 429 aircraft pilot training
- MerlominorMerlo x SLSQ partnership for coffee and merchandise collaboration
- LaerdalcoreOfficial partner supporting Queensland Surf Rescue Championships for over a decade, providing simulation training equipment for resuscitation training
- EnginecoreOfficial Swimwear Partner for SLSQ's Queensland State Championship Competitions
- SharkSkincoreOfficial merchandise partner for IRB championships
- Thundercat InflatablescoreAustralian manufacturer supplying high-quality inflatable rescue boats (IRBs) specifically designed for Australian surf lifesaving conditions, hand-built for strength, stability and speed
- Uncrewed Aviation AustraliacoreWholly-owned drone licensing academy by SLSQ delivering training, licensing programs, and supporting SharkSmart drone program and club operations
- Bundaberg Regional CouncilcoreProud supporter of 2026 and 2028 Pool Rescue State Championships at Bundaberg Aquatic Centre
- Multicultural AustraliacoreOngoing partnership for water safety education targeting culturally and linguistically diverse communities, with annual beach trips and safety sessions for young migrants
- Clontarf FoundationminorPartner organization supporting Aboriginal and Torres Strait Islander youth participation in the Fastest on Sand initiative
- Harbrow MentoringminorPartner organization for Fastest on Sand initiative supporting First Nations youth engagement
- Australian Maritime Safety AuthoritycoreGovernment authority providing aircraft for maritime search and rescue operations, assisting in locating missing persons at sea
- Moreton Bay CouncilminorCouncil that named area 'Charlize's Place' in honor of shark attack victim and supporting annual surf lifesaving gala fundraiser
- Member for Pumicestone Ariana DoolanminorWorking with SLSQ and victim's family to plan annual surf lifesaving gala for surf lifesaving clubs across Queensland
- Queensland Police ServicecoreSLSQ won tender to supply Queensland Police Service with Airborne Law Enforcement from 2024 until 2034, providing Bell 429 aircraft and pilots
- Surf Life Saving AustraliaflagshipNational body that oversees surf lifesaving across Australia, providing national policies, major campaigns, and coordinating with state organizations including SLSQ
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Surf Life Saving Queensland competitors and assessment
Company assessmentDirect peers
- Surf Life Saving Western Australia: Western Australian surf lifesaving organization operating volunteer patrols, training programs, and competition sports across WA beaches, structurally identical to SLSQ in governance and service model.
- Surf Life Saving Victoria: Victorian state counterpart providing beach patrol, water rescue, and surf education services across Victoria's coastline under the same SLSA-affiliated operational model as SLSQ.
- Surf Life Saving NSW: State-level surf lifesaving organization covering New South Wales with the same volunteer-club based patrolling, training, and lifesaving model as SLSQ, operating under the same national SLSA umbrella.
- Australian Lifeguard Service: Professional lifeguard service provider operating on Australian beaches (an SLSQ subsidiary/affiliated entity), delivering paid lifeguard services complementary to SLSQ's volunteer patrols — same geography and customer base.
- Surf Life Saving South Australia: South Australian state-level surf lifesaving body delivering volunteer patrols, lifesaving education, and surf sports competitions on SA beaches with the same operational format as SLSQ.
Regional players
- Royal National Lifeboat Institution (RNLI): UK-based volunteer maritime rescue charity operating lifeboats, lifeguards, and water safety education; a globally recognized equivalent to SLSQ's mission, though focused on UK waters.
- Surf Life Saving New Zealand: Trans-Tasman equivalent operating the same volunteer-based beach patrol and surf education model across New Zealand, providing a regional benchmark for SLSQ's operations.
Broad incumbents
- Surf Life Saving Australia (SLSA): National peak body and parent organization of SLSQ; sets national policy, runs national campaigns, and coordinates state organizations — a broader incumbent that oversees SLSQ's strategic direction.
- Royal Life Saving Society Australia: National drowning-prevention charity covering inland waterways, swim education, and pool lifeguarding with overlapping aquatic safety training, making it a broad incumbent peer in the water-safety category.
Others
- St John Ambulance Australia: National first-aid training and event medical services charity that competes with SLSQ's RTO training arm in commercial first aid and CPR course delivery to businesses and the community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Surf Life Saving Queensland social profiles
Digital presenceSurf Life Saving Queensland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surf Life Saving Queensland leadership team
Management profileNumber of profiles
Profiles10 records
Surf Life Saving Queensland subsidiaries and ownership
Company hierarchySubsidiaries4 records
Surf Life Saving Queensland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surf Life Saving Queensland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surf Life Saving Queensland
What does Surf Life Saving Queensland do?
Surf Life Saving Queensland provides volunteer-based beach patrols, emergency rescue services, and aerial helicopter rescue across 8,000 kilometres of Queensland coastline through 58 surf lifesaving clubs. It also delivers nationally accredited commercial training courses (first aid, CPR, advanced resuscitation, TAE qualifications) as a Registered Training Organisation (RTO #2804), operates a wholly-owned drone licensing academy (Uncrewed Aviation Australia), and runs community water-safety education programs including the SharkSmart shark surveillance initiative.
Is Surf Life Saving Queensland a public or private company?
Surf Life Saving Queensland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Surf Life Saving Queensland founded?
Surf Life Saving Queensland was founded in 1930. It employs 501 to 1,000 people.
Where is Surf Life Saving Queensland based?
Surf Life Saving Queensland is headquartered in South Brisbane, Australia, in the Oceania region.
How does Surf Life Saving Queensland make money?
Four revenue lines are on record. Government Funding is the primary driver. The others are commercial First Aid Training, donations and Community Support and merchandise Sales.
Who are Surf Life Saving Queensland's main competitors?
Direct peers on record are Surf Life Saving Western Australia, Surf Life Saving Victoria, Surf Life Saving NSW, Australian Lifeguard Service and Surf Life Saving South Australia. Regional players are Royal National Lifeboat Institution (RNLI) and Surf Life Saving New Zealand. Broad incumbents are Surf Life Saving Australia (SLSA) and Royal Life Saving Society Australia. St John Ambulance Australia is listed as an others.
Does Surf Life Saving Queensland have an API?
No public API is recorded for Surf Life Saving Queensland.
What industry is Surf Life Saving Queensland in?
Surf Life Saving Queensland's product category is Lifesaving and Aquatic Safety Services. Its primary akta.pro industry code is EDAOAMAJ, Lifeguard, Water Rescue & Aquatic Safety Training, with a secondary code of THAAAKAC, Surf Schools & Surf Camps.