What Intersure does

Intersure Partners is a private, non-profit membership association of between 25 and 35 independent insurance brokers, headquartered in Richmond, Virginia. Founded as an elite peer collaboration network, the association enables fiercely independent brokerages to compete against large national and international insurance brokers by pooling collective talent, market knowledge, and purchasing power — members collectively manage over $10 billion in annual premiums. Governance is performed by a Board of Directors composed of member representatives, with an Executive Director responsible for membership initiatives, programming, and operations.

The association operates without proprietary technology products. Its primary collaboration platform is Basecamp, provided by 37signals, which members use to share information, coordinate activities, and access benchmarking results outside of in-person meetings. The core service offering centers on semi-annual Principal meetings, topical events (covering Commercial Lines, Employee Benefits, Strategic Marketing, HR, Personal Lines, and other disciplines), optional training programs delivered both virtually and in-person, carrier program access, and strategic collaboration initiatives. Members are vetted and hosted at principal meetings before admission, with geographic exclusivity preference given to agencies from unrepresented states or regions.

Intersure generates revenue solely through membership fees paid by its 25-35 member agencies, classified as a subscription/recurring revenue stream. Pricing is not publicly disclosed. The go-to-market motion is community-led: peer referrals and word-of-mouth within the independent broker community drive prospective member interest, supplemented by a corporate website and LinkedIn presence. Member tenure is multi-decade — Consolidated Insurance joined in 1977 and IMA Financial Group in 1978 — reflecting deep institutional switching costs and the value of the curated network.

Name

Intersure

Legal name

Intersure Partners

Website

https://intersure.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Intersure Partners is a private, non-profit membership association of 25-35 elite independent insurance brokers in North America, providing peer networking, benchmarking, and collaborative programs so members can compete against mega brokers while maintaining independence.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Independent insurance brokers
• Membership association
• Peer networking
• Insurance broker community
• Broker collaboration

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Intersure generates revenue through membership fees from the 25-35 independent insurance broker members. The association provides value to members through networking, shared expertise, benchmarking results, carrier programs, and strategic collaboration initiatives. Revenue supports the Executive Director, member meetings, training programs (both virtual and in-person), and governance activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Intersure Partners operates as a vetted, invitation-only membership association serving between 25 and 35 independent insurance brokerages. The association delivers value through semi-annual principal meetings, topical events, optional training programs, benchmarking data, carrier programs, and strategic collaboration initiatives that allow member agencies to compete against mega brokers while maintaining their independence. Revenue is generated through recurring membership fees that fund the Executive Director, meetings, training, and governance activities.

Product overview

Intersure is a membership-based professional association for independent insurance brokers, not a software product with distinct named products or modules. The organization offers a unified service centered on peer networking, knowledge sharing, educational forums, and collaborative business development among its member agencies. Members gain access to semi-annual principal meetings, topical events, optional training programs (both virtual and in-person), benchmarking results, carrier programs, and strategic collaboration initiatives through a private member portal (Basecamp) and directory. No discrete product names, sub-brands, or modular offerings are explicitly identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Intersure Membership

Quantifiable outcome

• Over $10 billion in annual premiums managed collectively by members
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Ross & Yerger Insurance, Inc.coreOthersFourth-generation, family-owned agency based in Jackson, Mississippi. Joined Intersure in 2000. Implemented Employee Stock Ownership Plan to maintain independence and developed Future Partners Group perpetuation program. Grew from 45 employees and $7.5M revenue to 116 employees and $23.5M revenue through 100% organic growth.
• k.p.d. insurance inc.coreOthersOregon-based independent insurance agency. Developed agency perpetuation and growth plan with Intersure and consultant John Jaques. More than tripled revenue since joining; 70% increase in productivity per employee. Successfully transitioned 151% of stock to new owners since 2001 while maintaining independence.
• IMA Financial GroupcoreOthersLongest-tenured Intersure member since 1978. Grew from 38 associates and $2.3 million revenue to 520 associates and revenues exceeding $103 million. Now mentors newer member agencies, contributing knowledge gained from decades of peer learning and best practice sharing.
• Consolidated Insurance + Risk ManagementcoreOthersBaltimore, Maryland agency founded in 1938. Joined Intersure in 1977. Successfully completed major rebranding effort with assistance from Intersure partner Mike Natalizio (HNI Risk Advisors), developing complete Brand Compass and new visual identity.
• Rogers Insurance (Acera Insurance)coreOthersMulti-line brokerage with three offices in Alberta, Canada. Utilized Intersure connections for producer management training and to find U.S. brokerage partnership for cross-border oil and gas account. Retained $3 million premium account and achieved company's best new business year.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intersure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersure