Wooden Valley Winery

Name

Wooden Valley Winery

Legal name

Wooden Valley Winery

Website

https://woodenvalley.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Wooden Valley Winery is a fourth-generation, family-owned California estate winery producing eight wine brands from 300+ acres in the Suisun Valley AVA, selling through its tasting room, a wine club of nearly 2,000 members, e-commerce, and wholesale grape sales to US wineries.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Wine club memberships
• Wine tasting experiences
• Bulk wine supply
• Private winery events

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Tasting Room Sales: Wine tasting experiences at $25 per person, offering five wine samples within a 90-minute period. Large group tastings for 7-12 guests, private event spaces (The Terrazzo, Mario's Room), and picnic table reservations.
2. Wine Club Memberships: Subscription-based wine club with Classico Club (2-bottle) and Quattro Club (4-bottle) options. Exclusive access to limited release wines, wine club events, and seasonal shipments.
3. Grape and Bulk Wine Sales: Sales of grapes, juice, bulk wine, and finished bottle goods to bonded wineries throughout the continental United States. Also services home winemakers, bulk wine sales, and private label programs. Expanded to Eastern US in 2007.
4. E-commerce Bottle Sales: Online sales through their website for wine purchases, packages, and gifts with $25 flat rate shipping on orders up to 12 bottles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wooden Valley Winery is a family-owned estate winery in the Suisun Valley AVA producing and selling wines across eight distinct brands (Wooden Valley, Lanza Family, Lanza Italian Collection, Rosetta, Exit Forty One, Oro, Wine Club Cuvée, Marlena). Beyond bottled wine, the winery runs a tasting room with paid tastings and private event spaces, two-tier wine club subscriptions, and a B2B wholesale program supplying grapes, juice, bulk wine, and finished bottle goods to bonded wineries across the continental United States.

Product overview

Wooden Valley Winery is a family-owned winery producing award-winning wines from the Suisun Valley appellation. The company offers a portfolio of eight distinct wine brands: Wooden Valley (flagship everyday wine), Lanza Family (premium tier), Lanza Italian Collection (Italian varietals honoring heritage), Rosetta (premium tier honoring great grandmother), Exit Forty One ( Petite Sirah-focused brand celebrating Suisun Valley AVA), Oro (luxury collection), Wine Club Cuvée (annual limited-release blending competition wine), and Marlena (dessert wine honoring founders Mario and Lena). Beyond wine production, Wooden Valley operates two wine club membership tiers (Classico Club with 2 bottles and Quattro Club with 4 bottles), provides wine tasting experiences at $25 per person, hosts private events, and operates venue spaces including The Terrazzo (up to 20 guests) and Mario's Room (up to 12 guests). The company also supplies grapes, juice, and bulk wine to bonded wineries throughout the continental United States.

Differentiator

Problem solved

Functional benefit

Brands

• Lanza Family: Elevated experience and next-level craftsmanship wines. Highest caliber wines from Suisun Valley vineyards with extreme scrutiny in grape selection, multiple thinning passes, and extended barrel and bottle time.
• Wooden Valley
• Lanza Italian Collection
• Rosetta
• Exit Forty One
• Oro
• Wine Club Cuvée
• Marlena

Products and services

• Wooden Valley Wines (Flagship Brand) Flagship everyday wine portfolio of Wooden Valley Winery offering casual, comfortable varietals intended for daily enjoyment with food, family, and friends.
• Lanza Family Wines Premium-tier wines featuring elevated craftsmanship with rigorous grape selection, multiple thinning passes, and extended barrel and bottle aging from Suisun Valley vineyards.
• Lanza Italian Collection Italian heritage wine collection featuring Barbera, Primitivo, and Sangiovese planted to honor founders Mario and Lena Lanza's Piedmont roots in northern Italy.
• Rosetta Wines Family tribute wine line created in remembrance of great grandmother Rosetta Rubiano Carlevaro, featuring fresh red fruit and berry flavors reminiscent of her garden creations.
• Exit Forty One Wines Suisun Valley signature red blend brand predominantly featuring Petite Sirah, named after Interstate 80 Exit 41 and celebrating the 40th anniversary of the Suisun Valley AVA.
• Oro Luxury Collection Luxury-tier wine collection embodying uncompromising excellence from grape to glass, led by vineyard managers Larry and Ken Lanza as the gold standard of the estate portfolio.
• Wine Club Cuvée Limited-production annual release for Wine Club members, born from a yearly blending competition held in the winery's barrel room.
• Marlena Dessert Wine Dessert wine honoring founders Mario and Lena Lanza, named by combining their names to mark them as the first Lanza generation to make wine in Suisun Valley.
• Classico Wine Club Traditional two-bottle monthly wine club subscription curated by Winemaker Rick Lanza, providing a mix of award-winning white and red wines with exclusive access to limited-release wines.
• Quattro Wine Club Customizable four-bottle monthly wine club subscription featuring a variety of award-winning wines, allowing members to select their preferred bottles for the ultimate wine experience.
• Wine Tasting Experience $25-per-person wine tasting featuring five wine samples over a 90-minute period, showcasing varietals from Suisun Valley. Available at 11:00am, 1:00pm, and 3:00pm with walk-ins welcome.
• The Terrazzo Private Event Space Premium outdoor event space accommodating up to 20 guests with Suisun Valley views; includes four bottles of wine and a three-hour time limit. $300 retail or $200 for Wine Club members.
• Mario's Room Private Event Space Private indoor event space for up to 12 guests with four bottles of wine included and a three-hour time limit; $75 per additional hour.
• Picnic Table Reservation Outdoor picnic table reservations for groups of 1-8 guests with valley views. Minimum purchase of one bottle per two guests required; guests bring their own food to pair with Wooden Valley wines.
• Private Events Hosting Private gathering hosting for birthday celebrations, showers, and corporate events in the tasting room, offering on-site ambiance for private celebrations.
• Grape and Bulk Wine Wholesale B2B wholesale supply of grapes, juice, bulk wine, and finished bottle goods delivered in drums, totes, and finished bottles to bonded wineries, home winemakers, and private label programs across the continental United States.

Quantifiable outcome

• Nearly 2,000 wine club members since 2003
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• Turley Wine Cellars: Small-production California winery focused on old-vine Zinfandel and Petite Sirah from multiple regions. Comparable in its specialty positioning (Wooden Valley's Exit Forty One is also a Petite Sirah-led brand) and in its modest scale and estate/multi-vineyard sourcing approach.

Direct peers

• Frog's Leap Winery: Family-owned Rutherford (Napa Valley) estate winery with a long-standing commitment to organic and dry-farmed viticulture, an on-site tasting room, and a wine club. Directly comparable to Wooden Valley as a multi-generational, estate-grown, sustainability-credentialed California winery with a DTC-led model.
• Cline Cellars: Sonoma family-owned winery known for estate-grown Rhône and Zinfandel wines, tasting room, and wine club. Directly comparable as a multi-generational California family winery with similar DTC and event-driven revenue mix.
• Robert Hall Winery: Paso Robles family-founded estate winery with estate-grown wines, tasting room, wine club, and a strong sustainability/natural-cavern cave program. Comparable to Wooden Valley in estate focus, hospitality-led DTC, and a comparable mid-sized California footprint.
• Benziger Family Winery: Sonoma family winery recognized for biodynamic estate farming and California Sustainable Winegrowing certification. Comparable to Wooden Valley in family ownership, sustainability positioning, estate vineyards, tasting-room and wine-club DTC business.
• St. Supéry Estate Vineyards & Winery: Napa Valley estate winery with estate-grown wines, a tasting room, and wine club. Comparable as a long-established California estate winery combining DTC hospitality with a multi-tier wine portfolio.
• Preston Vineyards & Winery: Family-owned Dry Creek Valley (Sonoma) estate winery with estate-grown wines, a tasting room, and farm-style hospitality. Comparable in family heritage, modest scale, multi-channel DTC, and agricultural breadth (grape growing plus on-site experiences).
• Truchard Vineyards: Family-owned Carneros (Napa/Sonoma) estate winery with estate vineyards, a tasting room, and a wine club. Comparable as a multi-generational estate winery using a similar tasting-room-plus-wine-club DTC playbook.
• Honig Vineyard & Winery: Family-owned Napa Valley estate winery with a strong sustainability and Cabernet focus plus tasting room and wine club. Directly comparable in family control, sustainability credentials, estate-grown positioning, and DTC channels.

Broad incumbents

• Ridge Vineyards: Iconic California estate winery with estate vineyards in Santa Cruz Mountains and Sonoma, plus tasting rooms and wine club. Comparable as a heritage California family/legacy winery with estate-grown positioning, but operates at significantly larger scale and broader distribution than Wooden Valley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WoodenValley
• Facebookfacebook.com/WoodenValleyWinery
• Instagraminstagram.com/woodenvalleywinery/?hl=en
• LinkedInlinkedin.com/company/wooden-valley-winery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooden Valley Winery