Honig Vineyard and Winery
Honig Vineyard & Winery is a family-owned Napa Valley winery producing premium Sauvignon Blanc and Cabernet Sauvignon from its 68-acre Rutherford estate, selling direct-to-consumer through e-commerce, a wine club, tasting experiences, and trade accounts.
- Company typePrivate
- Founded1980
- HeadquartersRutherford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Honig Vineyard and Winery does
Honig Vineyard & Winery is a family-owned winery operating from a 68-acre estate at 850 Rutherford Road in the Rutherford sub-appellation of Napa Valley, California. The company was founded in 1980 by the Honig family after Louis Honig purchased the ranch in 1964, and is now led by grandson Michael Honig (President since 1984) with multiple family members in sales, marketing, and wine club roles. The portfolio is intentionally narrow: two Bordeaux varietals — Sauvignon Blanc and Cabernet Sauvignon — produced in tiers ranging from classic appellation wines ($25-$60/bottle) to single-vineyard reserves ($135/bottle) and dessert wines, with a rosé (Cabernet Sauvignon Pink) supporting a breast cancer donation program. Production is supported by California Sustainable Winegrowing Alliance and Fish Friendly Farming certifications, an 819+696 module solar array (refreshed in 2024), and integrated pest management using sniffer dogs, sheep, and bird/owl boxes.
Revenue is generated through a direct-to-consumer and trade hybrid model: (1) e-commerce and tasting room retail selling across 41 states, (2) a three-tier wine club (Rutherford 850, Reds Only, Reserve) shipping four times annually in February, April, September, and November, and (3) five paid tasting experiences priced $30-$115 per person, complemented by signature events and a separate California and national sales team for wholesale distribution. Wine club members receive 15-20% discounts, complimentary tastings, and priority access to limited wines, creating a recurring revenue base. The all-female winemaking team — led by Kristin Belair (Director of Winegrowing & Sustainability, joined 1998) and Winemaker Ashley Egelhoff (joined 2012) — provides production continuity, and the wines have earned 91-93 point scores from James Suckling on recent vintages. No external funding, M&A, or public-market signals are present; the company remains a private, family-controlled enterprise.
Honig Vineyard and Winery firmographics
Firmographics- Name
- Honig Vineyard and Winery
- Legal name
- Honig Vineyard & Winery
- Website
- https://honigwine.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Honig Vineyard & Winery is a family-owned Napa Valley winery producing premium Sauvignon Blanc and Cabernet Sauvignon from its 68-acre Rutherford estate, selling direct-to-consumer through e-commerce, a wine club, tasting experiences, and trade accounts.
- Ownership category
- akta.pro rank
Honig Vineyard and Winery industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Honig Vineyard and Winery is headquartered
LocationHeadquarters
- HQ city
- Rutherford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honig Vineyard and Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce on the winery website and at the tasting room/retail location. Products include Sauvignon Blanc, Cabernet Sauvignon, Reserve wines, Single-Vineyard wines, and dessert wines in various formats including 375ml, 750ml, 1.5L, 3L, and 6L bottles.
- Wine Club Memberships: Three wine club tiers (Rutherford 850 Club, Reds Only Club, Reserve Club) with four annual shipments providing recurring revenue, member discounts (15-20%), complimentary tastings, priority access to limited wines, and member-only event invitations.
- Tasting Experiences: Paid tasting experiences ranging from $30/person (Fly By Flight) to $115/person (Reserve Room AVA), with complimentary experiences for wine club members. Additional revenue from family tastings, eco-tours, and group events.
- Winery Events: Special events including lobster lunches, baseball game outings (Fenway Park, Giants games), wine dinners, and private parties generating additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fly By Flight Tasting Experience |
| Unit Pricing | Pay-as-you-go | Terrace Tasting Experience |
| Unit Pricing | Pay-as-you-go | Family Terrace Tasting Experience |
| Unit Pricing | Pay-as-you-go | Eco-Tour and Tasting Experience |
| Unit Pricing | Pay-as-you-go | Reserve Room AVA Experience |
| Unit Pricing | Pay-as-you-go | Group Garden Tasting Experience |
| Subscription | Annual | Rutherford 850 Club Membership |
| Subscription | Annual | Reds Only Club Membership |
| Subscription | Annual | Reserve Club Membership |
| Unit Pricing | Pay-as-you-go | Wine Retail Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Honig Vineyard and Winery product offering
Product offeringCore offering
Honig Vineyard and Winery is a family-owned winery in Rutherford, Napa Valley producing sustainably-farmed Sauvignon Blanc and Cabernet Sauvignon wines. The winery sells its wines directly to consumers through an on-property tasting room, a three-tier wine club with four annual shipments, and an e-commerce store, supplemented by a wholesale/trade sales channel for restaurants and retailers.
Product overview
Honig Vineyard and Winery is a family-owned winery producing high-quality, affordable wines utilizing sustainable farming practices. The product portfolio centers on two core wine varietals—Sauvignon Blanc and Cabernet Sauvignon—available in multiple tiers ranging from classic appellation wines to single-vineyard reserve selections and dessert wines. Wine experiences offered include tasting experiences (Fly By Flight, Terrace, Eco-Tour, Reserve Room AVA, and Group Garden), and wine club memberships (Rutherford 850, Reds Only, and Reserve Clubs) that ship quarterly with member benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Sauvignon Blanc (Classic)
- Reserve Sauvignon Blanc, Rutherford
- Cabernet Sauvignon, Napa Valley
- Cabernet Sauvignon - Bartolucci Vineyard, St. Helena
- Cabernet Sauvignon - Appellation Series St. Helena
- Cabernet Sauvignon Pink
- Late Harvest Sauvignon Blanc
- Cabernet Sauvignon Dulce
- Rutherford 850 Club (Wine Club Membership)
- Reds Only Club (Wine Club Membership)
- Reserve Club (Wine Club Membership)
- Fly By Flight Tasting Experience
- Terrace Tasting Experience
- Family Terrace Tasting Experience
- Eco Tour and Tasting Experience
- Reserve Room AVA Experience
- Group Garden Tasting Experience
Quantifiable outcome
- Eliminating ~300,000 lbs CO2 emissions annually
- +3 more outcomes
Companies that use Honig Vineyard and Winery
Customer profileSegments2 records
Ideal customer profiles2 records
Honig Vineyard and Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Honig Vineyard and Winery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MCE Clean Energy (MCE Deep Green)coreMCE provides 100% renewable energy through their Deep Green program, consisting of 50% solar and 50% wind power. Honig receives electricity from MCE when their solar system is not generating power (cloudy days, nighttime), ensuring continuous sustainable energy supply for winery operations.
- Kaos Sheep OutfitminorPartnership to bring sheep into the vineyard for natural weed control and sustainable land management. Sheep act as natural lawn mowers eating grass, weeds and cover crop between vines, providing fertility and reducing tractor passes through the vineyard.
- Cal Poly Humboldt Wildlife Research TeamminorPartnership with university research team to study birds in the vineyard ecosystem, supporting academic research while gaining insights into wildlife management in agricultural settings.
- Bergin University (formerly Assistance Dog Institute)minorMichael Honig worked with Dr. Bonnie Bergin to train golden retrievers as 'sniffer dogs' to detect female vine mealybug pheromones. Napa and Sonoma winegrowers donated $33,000 to this sustainable pest detection program.
- Napa Valley VintnerscoreMichael Honig serves on the board of Napa Valley Vintners. Industry association supporting and promoting Napa Valley wines globally.
- Wine InstitutecoreMichael Honig serves on the board of the Wine Institute, California's wine and grape policy advocacy organization.
- California Sustainable Winegrowing AlliancecoreCertifying organization for California Sustainable Winegrowing practices. Honig maintains certification for sustainable practices in both vineyard and winery operations. Michael Honig chaired the first California initiative to develop a Code of Sustainable Winegrowing Practices.
- Rutherford Dust SocietyminorRegina Weinstein serves on the board of the Rutherford Dust Society, a trade association for Rutherford appellation wineries.
- Rutherford Appellation WineriesminorRegina Weinstein founded this consortium of Rutherford appellation wineries for collective marketing and advocacy.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Honig Vineyard and Winery competitors and assessment
Company assessmentDirect peers
- V. Sattui Winery: St. Helena family-owned winery with extensive DTC tasting experiences, picnic grounds, wine club, and broad varietal portfolio. Competes directly for Napa Valley tasting-room tourist traffic and wine club members.
- Cakebread Cellars: Family-owned Napa Valley winery with a multi-varietal portfolio, tasting experiences, and a long-running wine club. Comparable in DTC focus, Rutherford-adjacent location, and family-business heritage.
- Stag's Leap Wine Cellars: Iconic Napa Valley Cabernet-focused winery in the Stags Leap District with DTC tasting experiences and a wine club model. Competes with Honig for premium Cabernet consumer share and trade placements nationally.
- Chateau Montelena Winery: Calistoga-based estate winery renowned for Cabernet Sauvignon and Chardonnay, with a Jade Room tasting experience and wine club. Comparable in family heritage, estate-grown production, and DTC premium positioning in Napa.
- Domaine Carneros: Sparkling wine specialist with a château-style tasting room, seated tasting experiences, and wine club. Comparable in DTC hospitality, sustainability credentials, and Napa Valley experience-driven revenue model, though varietal focus differs.
- Silver Oak Cellars: Family-owned Cabernet-focused Napa and Alexander Valley winery with DTC tasting experiences and broad distribution. Competes in the premium California Cabernet category and overlaps on DTC experience design and wine club structure.
- Frog's Leap Winery: Rutherford-based family winery also focused on sustainable and organic farming, with comparable Sauvignon Blanc and Cabernet Sauvignon offerings and a strong DTC tasting/experience program. Both wineries operate from the same sub-appellation with similar sustainability certifications.
- Schramsberg Vineyards: Historic Napa Valley sparkling and Chardonnay-focused estate with DTC tasting tours and wine club. Comparable family-owned heritage, sustainability emphasis, and experience-based hospitality model, though in a different varietal niche.
Broad incumbents
- Robert Mondavi Winery: Oakville-based Napa Valley winery with a broader varietal portfolio and significantly larger scale, offering Fume Blanc (Sauvignon Blanc) and Cabernet Sauvignon. Competes for similar consumer and trade customers but at a much larger distribution footprint.
- Caymus Vineyards: Napa Valley Cabernet specialist with strong national distribution and a Special Selection tier that competes in the same premium price band as Honig's single-vineyard Cabernets. Family-owned but with materially larger scale and broader trade reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Honig Vineyard and Winery social profiles
Digital presenceHonig Vineyard and Winery compliance and trust
Trust signalCompliance2 records
Honig Vineyard and Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honig Vineyard and Winery leadership team
Management profileNumber of profiles
Profiles9 records
Honig Vineyard and Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honig Vineyard and Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honig Vineyard and Winery
What does Honig Vineyard and Winery do?
Honig Vineyard and Winery is a family-owned winery in Rutherford, Napa Valley producing sustainably-farmed Sauvignon Blanc and Cabernet Sauvignon wines. The winery sells its wines directly to consumers through an on-property tasting room, a three-tier wine club with four annual shipments, and an e-commerce store, supplemented by a wholesale/trade sales channel for restaurants and retailers.
Is Honig Vineyard and Winery a public or private company?
Honig Vineyard and Winery is a private company. It is classified as family owned and is currently operating.
When was Honig Vineyard and Winery founded?
Honig Vineyard and Winery was founded in 1980. It employs 11 to 50 people.
Where is Honig Vineyard and Winery based?
Honig Vineyard and Winery is headquartered in Rutherford, United States, in the North America region.
How does Honig Vineyard and Winery make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, tasting Experiences and winery Events.
Who are Honig Vineyard and Winery's main competitors?
Direct peers on record are V. Sattui Winery, Cakebread Cellars, Stag's Leap Wine Cellars, Chateau Montelena Winery, Domaine Carneros, Silver Oak Cellars, Frog's Leap Winery and Schramsberg Vineyards. Broad incumbents are Robert Mondavi Winery and Caymus Vineyards.
Does Honig Vineyard and Winery have an API?
No public API is recorded for Honig Vineyard and Winery.
What industry is Honig Vineyard and Winery in?
Honig Vineyard and Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.