What Education Matters does

Education Matters is a privately-held, India-based international education consulting company founded in 2003 by Vijay Nair. It is headquartered in Chennai with a company-owned branch office in Hyderabad, and operates with a headcount in the 11-50 range. The company's core function is end-to-end study-abroad advisory for Indian students targeting undergraduate and postgraduate programs in five Anglosphere destinations: the United States, the United Kingdom, Canada, Australia, and Ireland.

The company's offering is built around three integrated service modules: university and course selection matched to a student's academic, personal, and financial profile; admission and visa assistance with focus on error-free application preparation; and scholarship and financial aid guidance. It is delivered through a sales-led, direct-consultation model, with students engaging the company through its two physical offices and its edmat.org web platform, which provides destination pages, a course search tool, and an apply-now workflow. The platform is not described as a proprietary technology stack; the company's competitive position rests on a partnership network of roughly 350-400 universities across the five destinations and 50,000+ accessible courses, supported by 30+ combined man-years of consulting experience.

Revenue mechanics are professional-services based: fees are not publicly disclosed, billing appears quote-based per student, and there is no recurring or subscription layer. The company reports 4,000+ admissions facilitated across its lifetime and has received public acknowledgements from the British Royal Household and the Prime Minister of India. No external funding rounds, M&A activity, or technology platform investments are disclosed in the available data.

Name

Education Matters

Legal name

Education Matters

Website

https://edmat.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Education Matters is a Chennai-based, privately-held international education consultancy founded in 2003 that advises Indian students on university selection, admissions, visas, and scholarships for study in the US, UK, Canada, Australia, and Ireland.

Ownership category

akta.pro rank

Product category

Education Consulting Services

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Application Support, Matching Platforms & Scholarship Administration Services (EDAIAOAN)

akta.pro secondary industries

Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM), Study Abroad Program Management & Administration (for Institutions) (EDAIAAAJ)

Keywords

• Study abroad consulting
• Education counseling services
• University admission assistance
• Visa processing support
• Scholarship guidance

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Education Consulting Services: Professional international education consulting services including university selection, admission assistance, visa processing, and scholarship guidance for students seeking to study abroad in partner institutions across USA, UK, Canada, Australia, and Ireland.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Education Matters is a professional international education consulting company that delivers end-to-end study-abroad counselling for Indian students targeting universities in the USA, UK, Canada, Australia, and Ireland. Its core offering combines personalized in-person and online counselling for university and course selection, application and admission support, visa documentation assistance, and scholarship and financial-aid guidance, delivered through offices in Chennai and Hyderabad and an online course-discovery and application portal.

Product overview

Education Matters is a professional international education consulting company established in 2003, offering a unified platform of study abroad services across five major destinations: USA, UK, Canada, Australia, and Ireland. The company connects students with over 50,000 courses and 4,000+ admissions across partner universities worldwide. The core offering consists of integrated service modules including university/course selection assistance, admission/visa assistance, and scholarship guidance, supported by offices in Chennai and Hyderabad, India.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Abroad Consulting Services Comprehensive international education consulting for Indian students seeking undergraduate or postgraduate study abroad, integrating profile-based university and course selection, admission and visa application assistance, and scholarship guidance across destinations including the USA, UK, Canada, Australia, and Ireland.
• Study Destination: United States of America Country-specific study abroad consulting for the United States, providing Indian students access to 100+ partner universities including Ivy League institutions and other public and private universities, along with destination information, application support, and visa guidance.
• Study Destination: United Kingdom Country-specific study abroad consulting for the United Kingdom, providing Indian students access to 120+ partner universities including Russell Group institutions across major study areas, along with destination information, application support, and visa guidance.
• Study Destination: Canada Country-specific study abroad consulting for Canada, providing Indian students access to 80+ partner universities and colleges across business, technology, healthcare, and applied sciences, along with destination information, application support, and visa guidance.
• Study Destination: Australia Country-specific study abroad consulting for Australia, providing Indian students access to 30+ partner universities including Group of Eight institutions and research-focused universities, along with destination information, application support, and visa guidance.
• Study Destination: Ireland Country-specific study abroad consulting for Ireland, providing Indian students access to 19 partner universities including Trinity College Dublin, University College Dublin, Dublin City University, and other institutions, along with destination information, application support, and visa guidance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• UK Universities (100+ institutions)coreStrategic or Co-development PartnerExtensive network of UK university partnerships including Russell Group institutions, providing students access to undergraduate and postgraduate programs across all major study areas.
• USA Universities (200+ institutions)coreStrategic or Co-development PartnerComprehensive partnership with US universities including Ivy League schools, state universities, and private institutions offering diverse program options.
• Canadian Universities and Colleges (80+ institutions)coreStrategic or Co-development PartnerStrong network of Canadian university and college partnerships offering programs across business, technology, healthcare, and applied sciences.
• Australian Universities (30+ institutions)coreStrategic or Co-development PartnerPartnerships with Australian universities including Group of Eight institutions and research-focused universities offering diverse program options.
• Irish Universities (20+ institutions)coreStrategic or Co-development PartnerPartnerships with Irish universities including Trinity College Dublin and University College Dublin, offering programs in business, technology, and humanities.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Yocket: Yocket is an India-based study abroad platform offering university discovery, application tracking, and premium counselling services for students targeting graduate programs primarily in the USA — directly competing with Education Matters' postgraduate overseas application support, with a strong online community-led acquisition model.
• KC Overseas: KC Overseas is an India-based international education consultancy providing admissions, test prep, and visa counselling across major destinations including the USA, UK, Canada, and Australia — overlapping directly with Education Matters on both service modules (admissions, visa, scholarship guidance) and target customer (Indian outbound students).
• SI-UK India: SI-UK is a UK-headquartered international education consultancy with a significant India office network, specializing in placing Indian students into UK universities with free counselling services — directly comparable to Education Matters' UK study destination offering and competing for the same Indian student segment targeting British institutions.
• Jamboree Education: Jamboree Education is an Indian education company specializing in overseas admissions consulting alongside standardized test prep (GMAT, GRE, SAT, IELTS, TOEFL), serving students targeting undergraduate and postgraduate programs abroad — directly comparable to Education Matters on the admissions consulting module with the added dimension of integrated test preparation.
• Edwise International: Edwise International is a long-established Indian overseas education consultancy with offices across multiple Indian cities, offering admission and visa assistance for students targeting universities in the USA, UK, Australia, Canada, and other countries — closely comparable to Education Matters in service scope, country coverage, and traditional counsellor-led delivery.
• Global Opportunities (Globalreach Overseas): Global Opportunities is an Indian overseas education consultancy offering admission, visa, and scholarship guidance across multiple destination countries — directly comparable to Education Matters in service scope and target customer, with a similar traditional counsellor-led delivery model and Indian-headquartered footprint.
• Manya Education (The Princeton Review India): Manya Education operates as The Princeton Review's India partner, offering test prep and overseas admissions consulting to Indian students targeting universities in the USA, UK, Canada, and Australia — directly competing with Education Matters on admissions counselling while adding integrated standardized test preparation services.
• Leverage Edu: Leverage Edu is an India-founded, AI-enabled study abroad platform that helps students with university selection, applications, loans, and visa support across destinations including the USA, UK, Canada, and Australia — a direct competitor to Education Matters in the same Indian outbound student segment, differentiated by a technology-led funnel rather than office-based counselling.

Broad incumbents

• Career Launcher (CL Educate): CL Educate is an Indian listed education company offering test prep, admissions counselling, and study abroad services through the Career Launcher brand — comparable to Education Matters on the overseas admissions consulting component, with broader scale and a publicly listed parent providing additional credibility and capital access.
• IDP Education: IDP Education is a globally listed education services company that places students into overseas universities and co-owns IELTS, giving it unmatched scale and brand recognition in international student placement — directly overlapping with Education Matters' study abroad consulting business but at a vastly larger footprint and with proprietary testing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/edmat17

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Matters