ICRA

What ICRA does

ICRA (Instituto Colombiano de Robótica Avanzada) is a privately held Colombian mobile robotics company founded in 2016 in Medellín, operating with a 1–10 person team. The company develops autonomous mobile robots built on ROS/ROS 2, integrating LiDAR, RGBD cameras, computer vision, NLP/TTS, and a NAV-Stack autonomous navigation system. Its flagship product, BogBot, is an autonomous large-surface cleaning robot designed to replace repetitive manual cleaning in industrial and commercial environments. ICRA also offers a portfolio of custom R&D robots — a Receptionist Robot for visitor wayfinding, a Hotel Robot for luggage and item delivery, and an Agro Robot for teleoperated irrigation and chemical control in flower crops — serving customers across cleaning, hospitality, agriculture, and general Industry 4.0 segments.

The company's revenue model rests on three streams: hardware sales of autonomous mobile robots (primarily BogBot), custom R&D robotics projects for specific industry applications, and a commercial demonstration program (4-hour on-site BogBot sessions) used as a sales conversion mechanism. ICRA sells exclusively through direct enterprise engagement — the CEO personally handles inbound via WhatsApp and email, with no reseller or channel partner network in place — and pricing is negotiated per contract with no public price list. The company is founder-owned and operated with no disclosed institutional investors, funding rounds, patents, or named customer logos. Geographic operations are currently limited to Colombia, though the stated mission explicitly targets Latin America.

ICRA positions itself as the leading Colombian developer of Industry 4.0 mobile robotics, leveraging government-recognized scientific work, automotive ADAS heritage through its CEO, and alliances with regional institutions including the Government of Antioquia and EIA University. Distribution is entirely direct, and the firm's competitive claims rest on in-house integration expertise across a standard robotics stack rather than proprietary foundational models.

Name

ICRA

Legal name

Instituto Colombiano de Robótica Avanzada

Website

https://icra.com.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ICRA is a Medellín-based mobile robotics company that builds autonomous robots — including the BogBot cleaning robot and custom receptionist, hotel, and agricultural robots — on ROS/ROS 2 with LiDAR, computer vision, and NLP, selling them directly to enterprise customers across Colombia's cleaning, hospitality, agriculture, and Industry 4.0 sectors.

Ownership category

akta.pro rank

Product category

Industrial Robotics / Autonomous Mobile Robots

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Custom Computer Programming Services (541511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Prepackaged Software (7372)

akta.pro primary industry

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

akta.pro secondary industries

Industrial & Warehouse Robotics (HDAAAIAA), Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy) (AFAAAGAF)

Keywords

• Autonomous mobile robots
• Industrial cleaning robots
• Service robotics solutions
• Robotics research and development
• Robot navigation systems

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Autonomous Mobile Robots — Hardware Sales: ICRA generates revenue primarily through the sale of autonomous mobile robotic systems, including its flagship BogBot product and custom-built robots for specific industry applications. The company develops and sells robotic hardware with integrated software capabilities (autonomous navigation, computer vision, NLP).
2. Custom R&D Robotics Projects: ICRA develops bespoke robotic solutions based on identified customer needs, producing robots for specific applications (cleaning, hospitality, agriculture, industrial). These projects carry strong innovation components and are tailored to reduce repetitive, dangerous, or non-value-added activities.
3. Commercial Demonstrations: The company offers scheduled commercial demonstrations of BogBot (4-hour 'Demostración comercial BOGBOT' sessions), which serve as a sales engagement mechanism for prospective enterprise clients to experience the technology firsthand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ICRA (Instituto Colombiano de Robótica Avanzada) develops and sells autonomous mobile robotic systems — most notably its flagship BogBot large-surface cleaning robot — alongside custom R&D robotics projects (receptionist, hotel, and agro robots) for industrial, hospitality, agricultural, and corporate facility clients. The robots integrate ROS/ROS 2 autonomous navigation, LiDAR, RGBD cameras, computer vision, and NLP to automate repetitive, dangerous, and non-value-added tasks within an Industry 4.0 framework.

Product overview

ICRA (Instituto Colombiano de Robótica Avanzada) offers a portfolio of mobile robotics products focused on autonomous navigation and Industry 4.0 applications. The core offering is BogBot, an autonomous large-surface cleaning robot. The product line also includes specialized service robots: a Receptionist Robot for hospitality spaces, a Hotel Robot for luggage and item delivery, and an Agro Robot for agricultural irrigation control. All products leverage shared technology platforms including ROS/ROS 2, LiDAR sensors, RGBD cameras, computer vision, NLP, and autonomous navigation (NAV-Stack).

Differentiator

Problem solved

Functional benefit

Brands

• Bogbot: An autonomous robot designed for cleaning large surfaces, maximizing human labor efficiency while reducing non-value-added tasks.

Products and services

• BogBot

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered moderate and minor.

• Government of Antioquia / Antioquia Government EntitiesmoderateStrategic or Co-development PartnerICRA has developed multiple projects of high scientific value recognized by the government of Antioquia. These collaborations involve government-endorsed robotics research and development initiatives that contribute to the company's credibility and regional recognition in the robotics ecosystem.
• EIA University (Universidad EIA)minorStrategic or Co-development PartnerICRA's CEO, Alejandro Serna Medina, holds a Mechatronics Engineering degree from EIA University in Medellín, Colombia. The company likely maintains ties with the university for talent sourcing and potentially collaborative R&D projects.
• FIRST Robotics Competition (FRC) / University Rover Challenge (URC)minorOthersICRA's CEO serves as a mentor of the only Colombian robotics team in FRC (FIRST Robotics Competition) and URC (University Rover Challenge). This involvement in international robotics competitions positions ICRA as a contributor to Colombia's robotics talent pipeline and STEM ecosystem.
• Antipersonnel Mine Detection Drone InitiativeminorStrategic or Co-development PartnerICRA's CEO was part of the development of a drone specifically designed to detect and detonate antipersonnel mines — a socially impactful robotics project with potential governmental and NGO collaboration implications.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pudu Robotics: Pudu Robotics delivers commercial service robots including delivery, reception, and cleaning units for hospitality and retail — a close analog to ICRA's Receptionist, Hotel, and BogBot portfolio.
• Brain Corp: Brain Corp provides the autonomy platform powering many commercial floor-cleaning robots and retail AMRs; its software stack and deployment model parallel ICRA's ROS-based mobile robotics offerings.
• Savioke: Savioke created the Relay hotel delivery robot for autonomous in-room item transport, directly mirroring ICRA's Hotel Robot in target customer (hotels) and use case (guest luggage/item delivery).
• Avidbots: Avidbots builds the Neo autonomous commercial floor-scrubbing robot for warehouses, airports, and retail — directly comparable to ICRA's BogBot in both target customer and product category.
• Naio Technologies: Naio Technologies builds autonomous agricultural robots for weeding and crop maintenance, overlapping directly with ICRA's Agro Robot for crop-spraying and field-monitoring applications.
• ICE Robotics: ICE Robotics distributes and supports autonomous commercial cleaning robots (including Adlatus and Cleanfix lines), targeting the same large-surface industrial cleaning customers as ICRA's BogBot.
• Gaussian Robotics: Gaussian Robotics manufactures commercial autonomous cleaning robots for industrial and public spaces globally, a near-direct competitor to ICRA's flagship BogBot offering.

Broad incumbents

• Fetch Robotics: Fetch Robotics (now part of Zebra Technologies) provides autonomous mobile robots for warehouse and industrial logistics, sharing ICRA's ROS-based mobile robotics foundation and industrial customer base.
• SoftBank Robotics: SoftBank Robotics offers Whiz, an autonomous vacuum sweeper for commercial spaces, alongside its humanoid Pepper robot — overlapping with ICRA's BogBot in the commercial cleaning niche while operating at much greater scale globally.
• Tennant Company: Tennant manufactures industrial and commercial cleaning equipment and has expanded into autonomous floor-care robots, positioning it as an established incumbent competing with ICRA's BogBot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/icra-col
• Instagraminstagram.com/icra_co/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICRA