What Asia Pacific Rayon does

Asia Pacific Rayon (APR) is the first fully integrated viscose rayon producer in Asia, operating a USD 1.1 billion, 240,000-tonne-per-annum production facility in Pangkalan Kerinci, Riau, Indonesia. The company manufactures viscose rayon staple fiber, Lyocell (next-generation cellulosic fiber using closed-loop solvent spinning with NMMO recovery exceeding 99.5%), specialty finer-denier viscose (BVF), and downstream yarn through its wholly-owned subsidiary Asia Pacific Yarn (APY). Its core technology stack includes integrated wood pulp-to-fiber production, closed-loop chemical recovery systems, and the blockchain-enabled 'Follow Our Fibre' traceability platform built with TrusTrace, supporting a comprehensive suite of sustainability certifications (Cradle to Cradle, OEKO-TEX Standard 100/STeP/MADE IN GREEN, ZDHC MMCF Aspirational level, EU-BAT, USDA Biobased, DIN CERTCO compostable, EcoVadis Silver).

APR operates a B2B enterprise sales model selling fiber on a volume-based, quote-negotiated basis to textile manufacturers, garment exporters, and fashion brands across 15+ countries including Pakistan, Bangladesh, Vietnam, Turkey, Brazil, and Europe. The company is expanding into India as a key growth market. Primary customer segments are large textile mills for high-volume commodity supply and premium fashion brands seeking certified sustainable inputs, with secondary segments in home textiles (antimicrobial towels via PT Wiska partnership) and traditional batik artisans. Limited B2C retail presence exists through Shopee, Tokopedia, and Yogya department stores for branded consumer products.

APR is a wholly-owned subsidiary of Royal Golden Eagle (RGE) Group, a Singapore-headquartered conglomerate founded by Sukanto Tanoto in 1973 with over USD 20 billion in assets and 60,000+ employees globally. The company was founded/commenced operations in 2019, employs 1,200+ people directly, supports 1,254 community beneficiaries, and is governed by RGE's 5Cs philosophy (Community, Country, Climate, Customer, Company). The company has committed to 30% GHG reduction by 2030 via the UNFCCC Fashion Industry Charter for Climate Action.

Name

Asia Pacific Rayon

Legal name

Asia Pacific Rayon Limited

Website

https://aprayon.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Asia Pacific Rayon is Asia's first fully integrated viscose rayon producer, operating a 240,000-tonne-capacity facility in Indonesia to manufacture sustainable viscose and Lyocell fibers for textile manufacturers, fashion brands, and home textile producers across 15+ countries.

Ownership category

akta.pro rank

Product category

Man-Made Cellulosic Fiber Manufacturing

NAICS

Artificial and Synthetic Fibers and Filaments Manufacturing (32522), Fiber, Yarn, and Thread Mills (31311)

SIC

Textile Mill Products (2200)

akta.pro primary industry

Bio-based Textiles & Fibers (lyocell/viscose, cellulose filament, nonwovens) (IMAMALAK)

akta.pro secondary industries

Regenerated & Recycled Fiber Production (rPET/rNylon/Regenerated Cellulose) (IMAOAMAD), Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing) (IMAOAMAM), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Viscose rayon fiber
• Lyocell fiber
• Man-made cellulosic fibers
• Sustainable textile materials
• Textile fiber manufacturing

Headquarters

HQ city

Pelalawan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Viscose Rayon Fiber Sales: Primary revenue stream from manufacturing and selling viscose rayon staple fiber to textile manufacturers, garment producers, and fabric mills globally. B2B transaction-based model with volume-based pricing for long-term supply agreements.
2. Lyocell Fiber Sales: Sales of Lyocell fibers to premium textile manufacturers seeking sustainable alternatives to conventional viscose. Commands premium pricing due to superior sustainability profile.
3. Specialty Fiber Products: Sales of differentiated fiber products includingmodal, bamboo-blend fibers, and other specialty cellulosic fibers for specific textile applications.
4. Consumer Products (Towels and Apparel): Limited retail presence through e-commerce platforms (Shopee, Tokopedia) and retail partners (Yogya department stores) selling branded consumer products like towels made from APR fibers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Asia Pacific Rayon manufactures and sells 100% natural and biodegradable viscose rayon staple fiber produced from renewable wood cellulose, with an annual production capacity of 240,000 tonnes from its fully integrated facility in Pangkalan Kerinci, Riau, Indonesia. The company also produces Lyocell fiber, viscose rayon yarn through its subsidiary Asia Pacific Yarn (APY), and specialty fibers such as BVF for premium textile and batik applications, supplying textile mills, garment exporters, and fashion brands globally.

Product overview

Asia Pacific Rayon operates as a fully integrated viscose rayon manufacturer offering a portfolio of products centered on viscose fibre and lyocell. The core offering is viscose rayon fibre (240,000 tonne capacity) used in textile applications, supplemented by lyocell fabric for sustainable fashion, Asia Pacific Yarn (APY) for spun yarn products, and specialty BVF for premium batik applications. All products emphasize sustainable sourcing from certified plantations, biodegradability, and traceable supply chains. The company also operates the Jakarta Fashion Hub as a collaborative space supporting the textile ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Asia Pacific Yarn (APY): Fully integrated viscose rayon yarn producer with production capacity of 21 tons per day, located in Pangkalan Kerinci, Riau. Produces high-quality rayon yarn for the textile industry.
• Jakarta Fashion Hub (JFH)

Products and services

• Viscose Fibre APR's flagship viscose rayon fiber product made from 100% natural and biodegradable wood cellulose, used in woven and knitted textile products with high absorbency for powerful dyeing effects and extra comfort. Supplied to textile mills, garment manufacturers, and fashion brands globally.
• Lyocell Sustainable lyocell fabric produced from renewable wood sources through a closed-loop process, offering high moisture absorption, excellent dye affinity, superior color fastness, and premium drape and breathability for batik and premium fashion applications.
• Asia Pacific Yarn (APY) Fully integrated viscose rayon yarn producer located in Pangkalan Kerinci, Riau. Produces high-quality yarn products including 72,000 kg of knitted fabrics, 432,000 meters of printed fabric, 400,000 meters of dyed fabric, and 25,000 garment pieces annually for the textile industry.
• BVF (Batik Viscose Fibre) Finer denier viscose fiber engineered for premium segments including high fashion and athleisure. Positioned for fine detail work required in batik production while maintaining soft texture and beautiful drape.

Quantifiable outcome

• Chemical recovery rate exceeds industry average through closed-loop production systems
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• TrusTracecoreTechnology or IntegrationSupply chain traceability partnership using TrusTrace's blockchain-based platform to provide end-to-end supply chain transparency from wood pulp sourcing through to finished garment. Enables APR's customers to verify sustainability credentials and track fiber origin through the 'Follow Our Fibre' program.
• Jakarta Fashion Hub (JFH)flagshipStrategic or Co-development PartnerCollaborative workspace and initiative in Jakarta bringing together fashion designers, brands, and artisans to promote sustainable fashion using APR fibers. Provides creative resources, technical fiber expertise, and co-marketing opportunities. Partners include Sum of the Parts (SOTP) and various Indonesian fashion brands.
• PT Pan BrotherscoreStrategic or Co-development PartnerCollaboration for eco-friendly fabric mask production using APR's sustainable viscose rayon fibers. PT Pan Brothers is one of Indonesia's largest garment exporters, and this partnership demonstrates APR's ability to supply certified sustainable fibers for protective apparel.
• PT WiskacoreStrategic or Co-development PartnerCollaboration on antimicrobial towel production leveraging APR's sustainable fibers combined with Wiska's home textile manufacturing expertise. Demonstrates application of functional fiber technology in home textiles.
• Sum of the Parts (SOTP)coreGTM or Marketing PartnerFashion brand collaboration through Jakarta Fashion Hub, using APR sustainable fibers for SOTP's fashion collections. Represents APR's go-to-market strategy of partnering with fashion brands to drive demand for sustainable fibers.
• Batik SeruniminorStrategic or Co-development PartnerCollaboration with traditional batik artisan group to integrate APR's sustainable fibers into batik fabric production, supporting the modernization of traditional Indonesian crafts with sustainable materials.
• Indonesian Fashion Brands (Geulis, Inen Signature, Salt n Pepper)minorGTM or Marketing PartnerMultiple Indonesian fashion brands collaborating with APR through Jakarta Fashion Hub and direct partnerships to create sustainable fashion collections using APR viscose rayon fibers.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sateri: Sateri is the world's largest viscose rayon producer, operating multiple integrated mills in China and Indonesia with comparable MMCF product lines. Direct competitor to APR in commodity and specialty viscose, particularly across Asian textile mill customers.
• Fulida Group: Major Chinese viscose rayon producer with large-scale integrated operations. Comparable product offering in viscose staple fiber and serves overlapping textile mill customers in Asian export markets.
• Lenzing AG: Austrian specialty MMCF leader and producer of TENCEL-branded Lyocell and Modal fibers. Comparable product portfolio to APR (viscose + lyocell), with stronger premium-brand positioning and deeper European/US buyer relationships.
• Aditya Birla Group (Birla Cellulose / Liva): Birla Cellulose is India's largest MMCF producer, marketing branded viscose under the Liva label. Closely comparable in product mix (viscose, modal, lyocell) and targets the same global fashion and textile mill customers as APR.
• Kelheim Fibres: German specialty viscose fiber producer focused on innovative, differentiated fiber applications (hygiene, technical textiles). Comparable as a viscose specialty peer emphasizing sustainability and application-specific development rather than commodity scale.
• Tangshan Sanyou Chemical Industries: Chinese integrated viscose rayon producer with significant annual capacity and direct competition with APR in commodity viscose for textile mill customers across Asia.
• Aoyang Technology: Chinese viscose and specialty fiber producer with significant capacity. Comparable in viscose product mix and competes with APR in Asian and global textile mill supply.

Broad incumbents

• Eastman Chemical Company (Eastman Naia): Diversified chemical and specialty materials producer with Eastman Naia cellulosic staple fiber offering. Comparable in MMCF product category but operates as a broad incumbent across many chemical and material segments rather than a fiber-focused specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/aprayon
• Facebookfacebook.com/asiapacificrayon
• LinkedInlinkedin.com/company/asia-pacific-rayon
• Instagraminstagram.com/asiapacificrayon

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Pacific Rayon