Souleiado

What Souleiado does

Souleiado is a French heritage fashion brand headquartered in Tarascon, France, operating continuously since 1806 as the last surviving traditional block printing (indienneur) manufacturer in Provence. The company designs, produces, and sells ready-to-wear apparel for women, men, and children, along with scarves, bags, home textiles, and accessories built around proprietary Provençal print patterns — most notably La Mouche and Merveille — produced using manual impression à la planche techniques preserved on an archive of original 17th- to 20th-century printing blocks. The Musée Souleiado in Tarascon preserves this archive and operates as a public cultural attraction with paid admissions and guided tours.

The commercial operation runs an omnichannel model combining 23 owned retail boutiques across France (Tarascon, Marseille, Salon-de-Provence, Saint-Rémy-de-Provence, Les Saintes-Maries-de-la-Mer, among others) with a direct e-commerce platform on Adobe Cloud/Magento hosted on AWS Luxembourg. E-commerce ships domestically and internationally to EU markets, USA, Canada, Australia, and New Zealand, with Chronopost as the exclusive logistics partner. A B2B wholesale channel serves authorized resellers under specific general terms (50% advance payment, geographic resale restrictions), and products are also placed in premium department stores internationally. Revenue is generated through unit-priced retail sales (shirts from €169, jackets €389-€599, scarves €59-€89), wholesale margins, museum admissions (€7/person, €50 group tour), and licensing-style collaborations such as the Souleiado x Linvosges bedding line and the Souleiado x Mister K. capsule.

The company is privately held by Daniel and Stéphane Richard, who acquired the dormant brand in April 2009 and rebuilt it around its heritage. It is structured as SAS SOULEIADO with €37,500 share capital, no disclosed external funding, and 88 employees (per the 2026 EGapro declaration covering 2025 data). Distribution is concentrated in France but the brand carries Comité Colbert membership and historical cachet from mid-20th-century placements at Bloomingdale's and Macy's.

Name

Souleiado

Legal name

SAS SOULEIADO

Website

https://souleiado.com

Company type

Private

Founded year

1806

Operating status

Operating

Headcount range

101–250 employees

Short description

Souleiado is a French heritage fashion brand offering Provençal-print ready-to-wear apparel, scarves, bags, and home textiles through 23 retail boutiques across France and a direct e-commerce platform, targeting lifestyle-oriented consumers of Mediterranean-inspired heritage goods.

Ownership category

akta.pro rank

Product category

Heritage Provençal Fashion & Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industries

Luxury Hats & Headwear (CRAKAEAG), Luxury & Designer Footwear (CRAAACAI), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Provençal ready-to-wear
• Block printed textiles
• Heritage fashion brand
• French apparel accessories
• Traditional printed fabrics

Headquarters

HQ city

Tarascon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of ready-to-wear (women, men, children), accessories, scarves, bags, and home goods through e-commerce and physical boutiques at full retail pricing.
2. Wholesale/B2B Sales: Sales to authorized resellers with specific terms including 50% advance payment, with price lists provided per collection.
3. Museum Admissions: Ticket sales for museum visits at €7 per person (free for Tarascon residents), with guided tour packages at €50 for groups up to 25 people.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Souleiado designs, produces, and retails Provençal ready-to-wear fashion (women, men, children), silk and cotton scarves, quilted bags, home textiles (table linens, bedding), and beachwear decorated with its iconic block-printed patterns. The company sells exclusively through its own direct e-commerce platform souleiado.com and 23 physical boutiques across France, with a supplementary wholesale channel to authorized international resellers. A heritage textile-printing museum in Tarascon operates as a cultural attraction and brand-reinforcement asset.

Product overview

Souleiado is a heritage French fashion brand specializing in Provençal art de vivre since 1806. The company operates as a traditional e-commerce fashion and lifestyle retailer offering a unified portfolio of ready-to-wear apparel and accessories. The core product lines include Prêt-à-Porter Femme and Homme (women's and men's ready-to-wear), Foulards (silk and cotton scarves with iconic prints), Sacs (bags and travel accessories), Maison (home textiles and tableware), Beachwear, and Enfants (children's clothing). Souleiado also offers collaborations such as Souleiado x Mister K. (designer collaboration) and Souleiado x Linvosges (bed linens partnership). The brand maintains a Museum in Tarascon showcasing its 360-year heritage in textile printing. The company operates 21-23 retail boutiques across France and sells exclusively through its own e-commerce platform and physical stores.

Differentiator

Problem solved

Functional benefit

Brands

• Souleiado x Mister K. Collaboration collection featuring designer Mister K.
• Souleiado x Linvosges

Products and services

• Prêt-à-Porter Femme (Women's Ready-to-Wear) Women's ready-to-wear clothing collection including dresses, shirts, blouses, jackets, coats, tops, skirts, pants, shorts, and beachwear featuring iconic Provençal prints and patterns. Targeted at adult women seeking heritage Provençal style.
• Prêt-à-Porter Homme (Men's Ready-to-Wear) Men's ready-to-wear collection including shirts, jackets, coats, pants, t-shirts, sweatshirts, and beachwear with signature Souleiado patterns. Targeted at adult men seeking refined casual wear with Provençal character.
• Foulards (Scarves) Silk and cotton scarves, shawls, silk squares, stoles, pocket squares, and bandanas featuring iconic Provençal prints including the signature La Mouche pattern, priced from €59 to €89.
• Sacs (Bags) Handbags, travel bags, tote bags, and small leather goods including the signature Sac Adiana, travel bags, and pouches in quilted cotton with Provençal prints.
• Maison (Home) Home collection including table linens, tableware, decoration, and bed linens featuring the Souleiado x Linvosges collaboration bedding range.
• Beachwear Beachwear collection for men and women including swimwear, beach shorts, and beach accessories, priced from €89 to €189.
• Enfants (Children) Children's clothing collection for girls and boys featuring Provençal prints and patterns.
• Accessoires (Accessories) Fashion accessories including jewelry, belts, and shoes for women and men.
• Souleiado x Mister K. Collaborative capsule collection with designer Mister K featuring limited-edition designs in Souleiado's signature Provençal style.
• Souleiado x Linvosges Bed linen collaboration with Linvosges featuring duvet covers, fitted sheets, pillowcases, flat sheets, cushions, and throws combining Souleiado's iconic prints with Linvosges' linen expertise.
• Musée Souleiado Heritage museum in Tarascon showcasing Souleiado's textile-printing legacy with archives of prints, printing boards, and historical Provençal artifacts. Open April to October with guided tours at €7 per person (free for Tarascon residents) and €50 group guided tour packages for up to 25 people.

Quantifiable outcome

• Last surviving indienneur (block printer) of Provence
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Château des AlpillesminorGTM or Marketing Partner · 24 May 2026Joint sweepstakes partnership offering a prize package including Souleiado products (Sac Adiana €169, silk square €189) and a one-night stay for two at Château des Alpilles (€450 value).
• LinvosgescoreStrategic or Co-development PartnerSouleiado x Linvosges collaboration on premium bedding collection featuring duvet covers, fitted sheets, pillow cases, flat sheets, cushions, and plaids combining Souleiado's iconic prints with Linvosges' linen expertise.
• Mister K.minorStrategic or Co-development PartnerSouleiado x Mister K. collaboration featuring exclusive capsule collection.
• AccessiwayminorImplementation/ SI/ Consulting PartnerAccessibility consulting partner collaborating on digital accessibility improvements for souleiado.com to meet RGAA 4.1.2 and EN 301 549 standards.
• ChronopostcoreOthersExclusive logistics and delivery partner for all e-commerce orders, offering next-day delivery before 1pm in France and international shipping to EU and beyond.
• Adobe Cloud / Amazon Web ServicescoreTechnology or IntegrationWebsite hosting infrastructure on Adobe Cloud platform utilizing AWS EMEA data center in Luxembourg for souleiado.com e-commerce operations.
• TBD AgencyminorOthersDigital agency responsible for website management and development, located in Aubagne, France.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Maison Montagut: Maison Montagut is a heritage French knitwear house founded in 1880 and a fellow Comité Colbert member with ready-to-wear, accessories, and home products sold via own stores, e-commerce, and wholesale. Comparable to Souleiado as a heritage French apparel/accessories house sharing the luxury association membership and omnichannel model.
• Maison Kitsuné: Maison Kitsuné is a Paris-based French lifestyle and ready-to-wear brand with a global retail footprint (own stores + wholesale) spanning apparel, accessories, and coffee/shop concepts. Comparable to Souleiado as a French lifestyle fashion brand with omnichannel retail and lifestyle brand extensions.
• Eric Bompard: Eric Bompard is a French luxury cashmere ready-to-wear brand founded in 1984, member of the Comité Colbert, with own boutiques and e-commerce in France and internationally. Comparable to Souleiado as a heritage French luxury apparel brand operating own-retail plus e-commerce at premium price points.
• Zadig & Voltaire: Zadig & Voltaire is a contemporary French luxury fashion house with women's, men's, and children's ready-to-wear plus accessories, sold through a global network of own stores, department stores, and e-commerce. Comparable to Souleiado as a French mid-luxury apparel and accessories brand with omnichannel international distribution.

Direct peers

• Le Slip Français: Le Slip Français is a French heritage-style basics and underwear brand selling made-in-France apparel directly to consumers via e-commerce and own retail. Comparable to Souleiado as a French heritage-positioned apparel brand built on French craftsmanship and omnichannel distribution.
• Petit Bateau: Petit Bateau is a 130+ year-old heritage French clothing brand (part of the Yves Rocher group) producing ready-to-wear for adults and children with classic French style and omnichannel distribution across France. Comparable to Souleiado as a heritage French apparel brand with multi-generational brand equity and similar family/regional positioning.
• Saint James: Saint James is a heritage French brand founded in 1889 in Normandy, famous for its Breton striped shirts and made-in-France ready-to-wear. Comparable to Souleiado as a long-standing regional French heritage apparel house with strong trademark patterns and a mix of own-retail and wholesale distribution.
• Sessun: Sessun is a Marseille-based French women's fashion brand founded in 1996 with a southern French, Mediterranean aesthetic and ready-to-wear collections featuring distinctive prints and natural materials. Like Souleiado, it is rooted in Provence, sells apparel with regional creative identity, and operates its own e-commerce plus selective retail distribution.
• Sézane: Sézane is a leading French direct-to-consumer women's fashion brand with strong heritage-style positioning and own e-commerce plus a small number of physical boutiques. Comparable to Souleiado as a French heritage-positioned apparel brand selling lifestyle-led ready-to-wear with high brand identity value.
• Armor Lux: Armor Lux is a heritage French brand from Brittany producing ready-to-wear (especially marinière sweaters and Breton stripes) with own-retail stores, e-commerce, and B2B/wholesale. Comparable to Souleiado as a regional-French heritage apparel brand with iconic proprietary patterns and multi-channel distribution in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Souleiado
• Instagraminstagram.com/souleiado_officiel
• Pinterestpinterest.fr/maisonsouleiado
• Xx.com/SouleiadoFrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Souleiado