Graphix Signs & Embroidery
Graphix Signs & Embroidery is a family-owned, Holland, MI-based custom branding services provider founded in 1991, offering in-house embroidery, screen printing, large-format signs and vehicle wraps, and promotional products to SMBs, nonprofits, event organizers, and PowerQuest boat owners across West Michigan and beyond.
- Company typePrivate
- Founded1991
- HeadquartersHolland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Graphix Signs & Embroidery does
Graphix Signs & Embroidery is a privately held, family-owned custom branding service business founded in 1991 and headquartered in a single facility at 11223 E. Lakewood Blvd., Holland, Michigan. The company provides custom embroidery, screen printing, large-format digital printing for signs and decals, vehicle wraps and lettering, and promotional products to local and regional businesses, nonprofits, event organizers, and individual consumers. Core production is conducted on-site at the Holland facility, where embroidery is stitched in-house using state-of-the-art equipment, and digital printing, screen printing, and signage fabrication are executed locally.
The company's portfolio spans four primary service categories — Custom Embroidery Services, Custom Signs & Decals (including vehicle wraps and boat lettering), Screen Printing, and Promotional Products — supported by the PowerQuest sub-brand for boat-themed merchandise, a Graphix Tactical line featuring 5.11 and First Tactical gear, the White Bear Clothing Co. brand, and the Goldstar Writing Collection. Product discovery is facilitated through "Product Navigators," comparison tools segmented by category (bags, fleece, headwear, outerwear, polos, t-shirts). Distribution combines direct sales at the Holland showroom, an e-commerce storefront powered by Company Casuals, and a Southern Regional Sales Representative extending coverage beyond West Michigan.
Revenue is generated project-by-project on a quote-based, one-time transaction model; pricing is not publicly disclosed and depends on specifications, quantities, and design complexity. Go-to-market is sales-led with customer consultations, written estimates and proposals, and lead follow-up managed by a Sales & Production Team Lead. Marketing channels include a SEO-optimized website with service pages and catalogs, an email newsletter subscription list, and an organic social presence on Facebook and Instagram. Customer segments are horizontally distributed, with primary emphasis on small and medium-sized businesses and secondary targets including event organizers, corporate clients, and PowerQuest boat owners.
Graphix Signs & Embroidery firmographics
Firmographics- Name
- Graphix Signs & Embroidery
- Legal name
- Graphix Signs & Embroidery
- Website
- https://graphixsignsandembroidery.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Graphix Signs & Embroidery is a family-owned, Holland, MI-based custom branding services provider founded in 1991, offering in-house embroidery, screen printing, large-format signs and vehicle wraps, and promotional products to SMBs, nonprofits, event organizers, and PowerQuest boat owners across West Michigan and beyond.
- Ownership category
- akta.pro rank
Graphix Signs & Embroidery industry classification
Industry- Product category
- Custom Branded Apparel and Signage Services
- NAICS
- Sign Manufacturing (33995), Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industry
- Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)
Keywords
Where Graphix Signs & Embroidery is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graphix Signs & Embroidery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Embroidery Services: Custom embroidered apparel including uniforms, hats, bags, and corporate branded merchandise. All embroidery is stitched at their Holland, MI location.
- Signs and Decals: Custom signs, vehicle lettering, wraps, banners, yard signs, window decals, floor decals, boat lettering, and trailer decals.
- Promotional Products: Branded corporate gifts, custom mugs, water bottles, tech gadgets, apparel, and promotional merchandise.
- Screen Printing Services: Custom screen printing for t-shirts, team apparel, event tees, hoodies, jackets, and hats.
- PowerQuest Branded Merchandise: Apparel, hats, decals, stickers, boat lettering, and gear specifically for PowerQuest boat owners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Graphix Signs & Embroidery product offering
Product offeringCore offering
Graphix Signs & Embroidery is a custom branding service provider that decorates apparel, produces signage, and supplies promotional merchandise for businesses and organizations. The company delivers custom embroidery on apparel and uniforms, screen-printed team and event apparel, custom signs and decals (including vehicle wraps, lettering, banners, and window/floor decals), and branded promotional products such as mugs, drinkware, tech gadgets, and apparel. All embroidery is stitched in-house at the Holland, MI facility.
Product overview
Graphix Signs & Embroidery is a locally owned and operated custom branding service business founded in 1991, offering a portfolio of interconnected customization services from their Holland, MI location. The core offerings include Custom Embroidery Services (apparel decoration with font and thread color options), Custom Signs & Decals (vehicle wraps, vehicle lettering, banners, decals using large format digital printing), Screen Printing (t-shirts and team apparel), and Promotional Products/Merch (corporate gifts and branded merchandise). Supporting these core services are the Product Navigators (comparison tools for bags, fleece, headwear, outerwear, polos, and t-shirts), the PowerQuest Merch sub-brand (boat-themed merchandise), White Bear Clothing Co. brand offerings, and Goldstar Writing Collection writing instruments. Customers can shop via an external Company Casuals-powered store or work directly with the company for custom projects.
Differentiator
Problem solved
Functional benefit
Brands
- PowerQuest: A branded merchandise line featuring PowerQuest boat apparel, decals, stickers, and boat lettering for PowerQuest boat owners and enthusiasts.
Companies that use Graphix Signs & Embroidery
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Graphix Signs & Embroidery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Graphix Signs & Embroidery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Graphix Signs & Embroidery competitors and assessment
Company assessmentEmerging players
- Sticker Mule: Sticker Mule is a digital-native custom printing company specializing in stickers, labels, decals, and promotional products with online ordering. Comparable on the decal/signage side of Graphix's business, particularly for boat lettering, vehicle decals, and promotional stickers.
- Embroidery.com: Embroidery.com is an online custom embroidery service covering apparel, hats, and bags with a digital quote and ordering workflow. Direct niche peer to Graphix's embroidery core service, competing for similar SMB and team uniform buyers.
- Printful: Printful is an on-demand print and embroidery service integrating with e-commerce platforms for custom apparel and accessories. Comparable embroidery/screen printing capability; targets a different buyer (online brands vs local walk-in SMBs) but competes for the same custom-embroidered apparel end product.
Broad incumbents
- Vistaprint (Cimpress): Cimpress, parent of Vistaprint, is the largest online custom printing and signage platform serving SMBs globally. Highly comparable business model (custom apparel, signs, promotional products), but operates at massive scale with digital-first ordering—Graphix is a local analog in product mix.
- Minuteman Press: Minuteman Press is a large franchise printing network providing commercial printing, signs, and marketing materials. Overlaps with Graphix's signs, screen printing, and promotional products lines, with a much larger geographic footprint through franchisees.
- Alphagraphics: AlphaGraphics is a national franchise network offering printing, signage, and marketing services to businesses. Comparable service portfolio to Graphix (print, signs, apparel, promo), but franchise-driven and multi-location rather than single-shop.
- 4imprint: 4imprint is one of North America's largest promotional products distributors, offering branded merchandise, apparel, signs, and gifts with online ordering. Direct overlap with Graphix's promo products and signage lines, but at national scale with significantly broader catalog.
Direct peers
- RushOrderTees: RushOrderTees specializes in custom screen-printed apparel with fast turnaround and online ordering. Comparable to Graphix's screen printing and event-tee offering; both compete for the same SMB, team, and event-organizer buyer.
- CustomInk: CustomInk provides custom screen-printed and embroidered apparel for groups, teams, events, and businesses via a fully digital ordering platform. Direct peer on the embroidery/screen printing side, with Graphix's PowerQuest and event apparel lines serving the same end use cases.
- Signs.com: Signs.com is an online direct-to-customer manufacturer of custom signs, banners, decals, and vehicle wraps. Direct peer to Graphix's signs, decals, vehicle lettering, and wraps services, with a fully digital ordering and instant quote experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Graphix Signs & Embroidery social profiles
Digital presenceGraphix Signs & Embroidery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graphix Signs & Embroidery leadership team
Management profileNumber of profiles
Graphix Signs & Embroidery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graphix Signs & Embroidery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graphix Signs & Embroidery
What does Graphix Signs & Embroidery do?
Graphix Signs & Embroidery is a custom branding service provider that decorates apparel, produces signage, and supplies promotional merchandise for businesses and organizations. The company delivers custom embroidery on apparel and uniforms, screen-printed team and event apparel, custom signs and decals (including vehicle wraps, lettering, banners, and window/floor decals), and branded promotional products such as mugs, drinkware, tech gadgets, and apparel. All embroidery is stitched in-house at the Holland, MI facility.
Is Graphix Signs & Embroidery a public or private company?
Graphix Signs & Embroidery is a private company. It is classified as family owned and is currently operating.
When was Graphix Signs & Embroidery founded?
Graphix Signs & Embroidery was founded in 1991. It employs 1 to 10 people.
Where is Graphix Signs & Embroidery based?
Graphix Signs & Embroidery is headquartered in Holland, United States, in the North America region.
How does Graphix Signs & Embroidery make money?
Five revenue lines are on record. Custom Embroidery Services are the primary driver. The others are signs and Decals, promotional Products, screen Printing Services and powerQuest Branded Merchandise.
Who are Graphix Signs & Embroidery's main competitors?
Emerging players on record are Sticker Mule, Embroidery.com and Printful. Broad incumbents are Vistaprint (Cimpress), Minuteman Press, Alphagraphics and 4imprint. Direct peers are RushOrderTees, CustomInk and Signs.com.
Does Graphix Signs & Embroidery have an API?
No public API is recorded for Graphix Signs & Embroidery.
What industry is Graphix Signs & Embroidery in?
Graphix Signs & Embroidery's product category is Custom Branded Apparel and Signage Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of IMAOAEAK, Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready). Its NAICS code is 33995 and its SIC code is 2300.