Kiinteistömedia

What Kiinteistömedia does

Kiinteistömedia Oy is a Finnish private limited company that operates a specialized publishing and e-commerce platform serving the housing company, property management, and tenancy-law sectors. The company sells an integrated catalog of printed books, self-copying statutory forms, calendars, and digital publications — developed in cooperation with Suomen Kiinteistöliitto, Kiinteistöliitto Uusimaa, Suomen Vuokranantajat, and Rakli — through kiinteistomedia.fi, with physical distribution via Posti and a retail presence at Akateeminen kirjakauppa in Helsinki. It also publishes Suomen Kiinteistölehti (10 issues per year) and operates a member-benefit program delivering -20% discounts to Kiinteistöliitto and Suomen Vuokranantajat members.

The technology stack is deliberately lightweight: digital products (verkkokirja, verkkopalvelu, verkkokirjasto) are HTML5-based, accessed via browser login through kiinteistomedia.fi or kiinteistokirjasto.fi, with e-commerce hosted on Kinsta cloud infrastructure. The Kiinteistökirjasto platform serves as the access hub for individual web books and six themed sisältökokoelma content collections (Juridiikka, Isännöinti, Hallitustyö, Talous, Tekniikka, Asuminen) introduced in 2026, while subscription web services such as Taloyhtiön vastuunjako (vastuunjako.fi), Kodin vastuunjako, and Vuokra-asunnon vastuunjako deliver continuously updated expert content with editable document templates. Electronic versions of statutory forms are distributed through a channel partnership with Rakennustieto Oy via Sopimusasiakirjat and Sopimuslomake.net.

Revenue is generated through a mix of one-time physical and digital product purchases (books €13.56–€149) and recurring subscriptions (per-user verkkokirjasto content collections, per-user or corporate verkkopalvelu web services at up to €1,500/year). Go-to-market is predominantly self-serve via the e-commerce storefront, supplemented by direct enterprise sales handled by Juuso Tervonen for bundled corporate web-service licenses, association referral channels, and trade fair participation (TALOYHTIÖ2026). The customer base spans professional property managers (isännöitsijät), housing company board members, landlords, tenants, real estate brokers, and construction/maintenance firms — all within Finland.

Name

Kiinteistömedia

Legal name

Kiinteistömedia Oy

Website

https://kiinteistomedia.fi

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiinteistömedia Oy is a Finnish specialty publisher and e-commerce operator serving the housing company, property management, and tenancy-law sectors with authoritative books, statutory forms, and HTML5-based web services and content collections developed alongside Suomen Kiinteistöliitto and Suomen Vuokranantajat.

Ownership category

akta.pro rank

Product category

Specialized Real Estate Publishing

NAICS

Book Publishers (51313), Periodical Publishers (513120), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

eBook & Digital Reading Platforms (BPAMAJAK)

akta.pro secondary industry

E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Real estate publishing
• Property management content
• Housing company law
• Tenancy law publications
• Printed self-copying forms

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Physical product sales: Sale of printed books, forms (lomakkeet), and calendars. One-time purchase per unit. Products shipped via Posti. Includes self-copying paper forms (itsejäljentävä paperilomake) and printed guides.
2. Verkkopalvelu (web service) subscriptions: Annual subscription-based web services such as Taloyhtiön vastuunjako (vastuunjako.fi) and Kodin vastuunjako. Priced per user per year (e.g., Taloyhtiön vastuunjako: single-user license). Corporate pricing available for multiple users (e.g., Kodin vastuunjako verkkopalvelu at €1,500/year for companies).
3. Verkkokirjasto (content collection) subscriptions: Subscription-based access to curated digital library collections (e.g., Juridiikka-sisältökokoelma, Isännöinti-sisältökokoelma) available via Kiinteistökirjasto. Available per user or for entire company/intranet deployment.
4. Verkkokirja (web book) individual sales: Individual web books sold for one-time or subscription access, available through Kiinteistökirjasto platform. Some verkkokirja products are sold as ongoing subscriptions (kestotilaus).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kiinteistömedia Oy is a Finnish specialty publishing house that produces and sells real-estate and housing-company reference content in five formats: printed books (Kirja), printed self-copying legal and contract forms (Lomake), HTML5 web books (Verkkokirja), subscription web services (Verkkopalvelut), and bundled digital content collections (Sisältökokoelmat). The catalogue covers Finnish housing-company law, tenancy law, property management responsibilities, real-estate brokerage, and technical property topics, with content co-developed with Suomen Kiinteistöliitto, Kiinteistöliitto Uusimaa, and Suomen Vuokranantajat.

Product overview

Kiinteistömedia Oy operates a web-based publishing and e-commerce platform (kiinteistomedia.fi) that sells printed books, printed forms, and digital products (web books, web libraries, web services) targeted at Finnish housing company professionals and residents. The core portfolio consists of three main product formats: (1) Printed and digital books — authoritative commentary and guides on housing company law, property management, rental law, and technical property topics, available both as physical books and as subscription web books through the Kiinteistökirjasto (Kiinteistökirjasto.fi) web library platform; (2) Printed forms — self-copying paper forms for official housing company documents (e.g., Asuinhuoneiston vuokrasopimus, Isännöitsijäntodistus, Disponentintyg, Tarkastus- ja puhdistuspöytäkirja), with corresponding electronic/digital versions distributed via Rakennustieto Oy's Sopimusasiakirjat web service; and (3) Web services — subscription-based online tools such as Taloyhtiön vastuunjako -verkkopalvelu (at vastuunjako.fi), Kodin vastuunjako -verkkopalvelu, and Vuokra-asunnon vastuunjako -verkkopalvelu. Kiinteistömedia also bundles multiple web books into themed content collections (sisältökokoelmat) — including Juridiikka-sisältökokoelma, Talous-sisältökokoelma, Tekniikka-sisältökokoelma, Hallitustyö-sisältökokoelma, Isännöinti-sisältökokoelma, and Asuminen-sisältökokoelma — accessible per-user via Kiinteistökirjasto. The company also publishes Suomen Kiinteistölehti (10 issues/year) and maintains member benefit programs for Kiinteistöliitto and Suomen Vuokranantajat members.

Differentiator

Problem solved

Functional benefit

Products and services

• Asuinhuoneiston vuokrasopimus (printed self-copying form) Printed carbonless self-copying contract form for residential rental agreements between landlords and tenants, producing duplicate copies in one writing. Distributed through the Kiinteistömedia online store and partner Rakennustieto Oy.
• Vuokra-asunnon vastuunjakotaulukko - Vuokralaiselle (web book) HTML5 web book for tenants covering allocation of maintenance responsibilities between landlord and tenant in a Finnish rental dwelling. Sold through the Kiinteistömedia online store.
• Isännöitsijäntodistusten tilauspalvelu (web service) Subscription-based online service that lets property managers and other parties order official isännöitsijäntodistus certificates for Finnish housing companies.
• Huoneistotietojärjestelmä (web service) Subscription web service offering data-entry functionality for the Huoneistotietojärjestelmä apartment-data registry used by Finnish housing companies.
• Taloyhtiön vastuunjako -web book HTML5 web book covering allocation of maintenance responsibilities between the housing company and the shareholder, intended for use by housing-company boards and managers.
• Kodin vastuunjako -web book HTML5 web book on allocation of household maintenance responsibilities, targeted at owners of detached houses and small residential properties.
• Kiinteistökirjasto / Sisältökokoelmat (content collections) Bundled digital content collection providing housing-company and real-estate reference works as a single subscription, including selected titles in Finnish, Swedish, and English.
• HomeLainat.info real-estate valuation service Companion online service providing real-estate valuation information for Finnish residential properties, linked from the Kiinteistömedia website.
• Kiinteistömedian kirjoja training-book package (Luksia reference) Reference package of Kiinteistömedia printed books used in vocational real-estate training (adopted by Luksia), giving students authoritative Finnish-language reference material.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Suomen Kiinteistöliitto ry (Finnish Real Estate Federation)coreStrategic or Co-development PartnerSuomen Kiinteistöliitto ry is the most prominent Finnish real estate association and a key co-development partner for Kiinteistömedia. Kiinteistömedia publishes Suomen Kiinteistölehti (10 issues/year), distributes Kiinteistöliiton jäsenedut (member benefits) to Kiinteistöliitto members, and develops publications (e.g., Taloyhtiön vastuunjako) jointly with Kiinteistöliitto and Kiinteistöliitto Uusimaa legal and technical experts. Kiinteistöliitto members receive -20% discount on Kiinteistömedia products and complimentary Kiinteistölehti subscription.
• Suomen Vuokranantajat ry (Finnish Landlords' Association)coreStrategic or Co-development PartnerSuomen Vuokranantajat ry is a key co-development partner for tenancy-related publications and web services. Kiinteistömedia produced the Vuokra-asunnon vastuunjako -verkkopalvelu in cooperation with Suomen Vuokranantajat. Suomen Vuokranantajat members receive -20% discount plus special pricing on Vuokra-asunnon vastuunjakotaulukko. Susanna-Maria Aarnivuo, a lawyer at Suomen Vuokranantajat, authored Kiinteistömedia's Vuokra-asunnon vastuunjakotaulukko publications.
• Kiinteistöliitto Uusimaa rycoreStrategic or Co-development PartnerKiinteistöliitto Uusimaa ry collaborated with Kiinteistömedia and Suomen Kiinteistöliitto to develop key publications including Kodin vastuunjako and Taloyhtiön vastuunjako. Its legal and technical experts contribute to the content of the Taloyhtiön vastuunjako -verkkopalvelu (vastuunjako.fi).
• Rakennustieto Oy (Sopimusasiakirjat / Sopimuslomake.net)coreChannel Partner/ Reseller/ DistributorRakennustieto Oy distributes Kiinteistömedia's electronic forms (sähköiset lomakkeet) through its Sopimusasiakirjat web service and Sopimuslomake.net platform. Forms distributed include Asuinhuoneiston vuokrasopimus (rep-402-21), Disponentintyg (rep-425-25-sv), Hyresavtal för bostadslägenhet (rep-403-21-sv), and Isännöitsijäntodistus (rep-424-25). Member discounts (Kiinteistöliitto) do not apply to Rakennustiedo's Sopimusasiakirjat products.
• Finlands Fastighetsförbund (Finnish Real Estate Federation, Swedish-language counterpart)minorStrategic or Co-development PartnerFinlands Fastighetsförbund collaborated on Swedish-language form products, including Disponentintyg (blank form for Swedish-speaking property managers). The Disponentintyg was developed in cooperation with Finlands Fastighetsförbund.
• Vuokralaiset ry (Tenants' Association of Finland)minorStrategic or Co-development PartnerVuokralaiset ry collaborated on the Asuinhuoneiston vuokrasopimus (residential tenancy agreement) form, alongside Suomen Kiinteistöliitto, Suomen Vuokranantajat, and Rakli.
• RAKLI (Finnish Association of Building Owners and Construction Clients)minorStrategic or Co-development PartnerRAKLI (now part of Rakli ry) collaborated on the Asuinhuoneiston vuokrasopimus and Hyresavtal för bostadslägenhet forms, alongside Suomen Kiinteistöliitto, Suomen Vuokranantajat, and Vuokralaiset ry.
• Nuohousalan Keskusliitto (Central Association of Chimney Sweeps)minorStrategic or Co-development PartnerNuohousalan Keskusliitto collaborated with Kiinteistömedia and Suomen Kiinteistöliitto on the Tarkastus- ja puhdistuspöytäkirja (inspection and cleaning protocol) form for ventilation system documentation.
• Akateeminen kirjakauppa (Academic Bookstore, Helsinki)minorChannel Partner/ Reseller/ DistributorAkateeminen kirjakauppa in Helsinki city centre serves as a physical retail channel for Kiinteistömedia's printed products, complementing the online store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Karnov Group: Nordic legal information services provider (Denmark, Sweden). Comparable in publishing statute commentaries and subscription-based legal reference platforms, but operates in adjacent Nordic jurisdictions rather than Finland; illustrates the model for Nordic-wide legal information distribution.
• Norstedts Juridik: Swedish legal publisher of statute commentaries, case law, and practical legal guides. Closely comparable product format (commentary books + digital platforms) and similar target audience of legal professionals, but Swedish market focus makes it a regional rather than direct competitor.

Broad incumbents

• Wolters Kluwer: Global legal, tax, and regulatory information publisher with Finnish operations. Comparable in legal commentary depth and digital subscription business model, but vastly larger and broader; represents the long-run competitive ceiling and direction of platform consolidation.
• Alma Talent: Finnish professional publisher (part of Alma Media) producing legal, tax, and business content. Overlaps with Kiinteistömedia in legal commentary but operates a much broader portfolio across multiple practice areas and a wider customer base; not specialized in housing company law.

Direct peers

• Rakennustieto Oy: Finnish building information and contract forms publisher. Directly comparable as a Finnish B2B publisher serving the same housing/construction professional audience; Kiinteistömedia's electronic forms are distributed through Rakennustieto's Sopimusasiakirjat platform, evidencing direct product overlap and channel co-dependence.
• Edita Oy: Finland's leading legal and professional publishing house, producing Finnish statute commentaries and reference works. Most direct Finnish competitor in legal commentary publishing for housing, tenancy, and administrative law — same format (printed + digital commentary), same audience (legal and compliance professionals), same geographic market.
• Helsingin seudun kauppakamari: Finnish Chamber of Commerce publisher of business and legal reference works for member companies. Comparable in B2B professional publishing model and association-co-development approach, though focused on general business rather than housing-company specific content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kiinteistomedia-oy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiinteistömedia