DOKO

What DOKO does

DOKO Sp. z o. o. is a Polish e-commerce electrical wholesaler (hurtownia elektrotechniczna) headquartered in Brodnica, founded in 1998, operating the storefront at sklep.doko.pl. The platform is built on the Shoper SaaS e-commerce engine and serves two primary segments: individual DIY consumers and homeowners performing repairs or renovations, and professional electricians, installation companies, and industrial customers. The catalog spans more than 25 top-level categories covering electrical apparatus, modular protection devices, cables and wires, sockets and switches, electrical distribution boards, lighting fixtures and LED sources, power tools (Milwaukee, TOPEX), hand tools, cable management, alarm and security systems, protective equipment, and connection equipment. Major distributed brands include Schneider Electric, Eaton, Hager, Legrand, ABB, Finder, Orno, Kontakt-Simon, Ospel, and Karlik, alongside newer adjacencies in photovoltaic systems (Solis inverters), heat pumps and HVAC (Hisense, Thermoval), industrial automation (PLCs, sensors, drives), and EV charging stations.

Revenue is generated through transactional direct-to-consumer sales at fixed retail prices with VAT, with free delivery in Poland for orders exceeding 200 PLN (up to 31 kg). The go-to-market is fully digital: an owned e-commerce storefront supported by trilingual phone customer service (Polish, English, German), email support, a blog/SEO content layer, and email newsletter marketing. Technical advisory is provided by qualified specialists to support product selection for both DIY and professional buyers. The company is privately held with no external investment, no parent company, no subsidiaries, and no disclosed financial figures; no leadership details are publicly available in the source data.

Name

DOKO

Legal name

DOKO Sp. z o. o

Website

https://sklep.doko.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

DOKO Sp. z o. o. is a Polish e-commerce electrical wholesaler (sklep.doko.pl) selling electrical apparatus, cables, lighting, photovoltaic, HVAC, and tools from brands like Schneider, Eaton, and Hager to DIY consumers and professional electricians across Poland.

Ownership category

akta.pro rank

Product category

Electrical Equipment Wholesale

NAICS

Hardware Retailers (444140)

SIC

Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)

Keywords

• Electrical equipment wholesale
• Electrical installation supplies
• Modular electrical apparatus
• Photovoltaic solar equipment
• Industrial automation components

Headquarters

HQ city

Brodnica

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: DOKO generates revenue through direct sales of electrical equipment, tools, and installation materials via their e-commerce platform. Products are sold at fixed prices with free delivery for orders exceeding 200 PLN. Revenue is transactional (one-time purchase model) rather than subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DOKO is a Polish electrical wholesaler and retailer that sells electrical installation materials, modular apparatus, cables, lighting, power tools, photovoltaic systems, security equipment, ventilation/heating, and PPE through its own e-commerce store sklep.doko.pl. The offering spans 25+ product categories and multiple major brands (Schneider Electric, Eaton, Hager, Legrand, ORNO, Milwaukee, TOPEX and others), sold to individual DIY customers and professional electricians across Poland with technical advisory support and free nationwide delivery on orders over 200 PLN.

Product overview

DOKO is an online electrical engineering wholesale platform (hurtownia elektrotechniczna) operating as an e-commerce store built on the Shoper platform, serving professional electricians, industrial customers, and DIY consumers across Poland. The product portfolio is organized as a broad multi-category e-commerce catalog rather than a unified software platform. Core product categories span: Electrical Apparatus (aparatura elektryczna) including modular apparatus, contactors, motor control and protection devices, and measurement instruments; Cables and Wires (kable i przewody); complete Photovoltaic / Solar solutions (fotowoltaika); Sockets and Switches (gniazda i łączniki) across multiple international brands; Power Tools (elektronarzędzia) primarily Milwaukee and TOPEX; Lighting Fixtures and LED sources (oprawy oświetleniowe, taśmy LED); Electrical Distribution Boards and enclosures (rozdzielnice elektryczne); Alarm and Security Systems (systemy alarmowe); Ventilation and Heating including heat pumps (wentylacja i ogrzewanie); Hand Tools (narzędzia warsztatowe); Cable Management systems (elementy prowadzenia kabli); Protective Equipment / BHP (odzież ochronna); and Connection Equipment (osprzęt łączeniowy). Major distributed brands include EATON (motor breakers, contactors, RCDs), Schneider Electric (TeSys contactors, circuit breakers), Hager (modular devices, residual current devices), ORNO (energy meters, safety detectors, smart Wi-Fi sensors), Kontakt-Simon, Ospel, Karlik, Legrand, and Milwaukee (power tools). DOKO also provides technical advisory services and free delivery on orders over 200 PLN.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Apparatus (Aparatura elektryczna)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Würth: Global leader in fasteners, tools, and technical supplies for tradespeople. Comparable to DOKO on the tools, PPE, and hand-tool categories sold to professional electricians and installers, though Würth is broader in scope and uses a direct sales reps model.
• Sonepar: World's largest electrical distribution group with operations in Poland. Comparable because of overlapping product categories and target customers, but significantly larger, multi-country, and serves enterprise clients in addition to SMB installers.
• Conrad Electronic: European broadline electronics and electrical distributor with a strong online storefront. Comparable in serving DIY and professional buyers with power tools, automation, lighting, and electrical components, but with a much broader European footprint and consumer-electronics mix.
• Rexel: Global electrical distributor with a Polish subsidiary (Rexel Poland). Competes with DOKO across core electrical apparatus, cabling, and lighting sold to contractors and industrial customers, but at much larger scale and a more enterprise-skewed customer mix.
• Hilti: Premium power tools and consumables supplier targeting professional construction trades including electricians. Comparable to DOKO's power tools and BHP categories, and to the same professional buyer persona, but with proprietary tools and a direct sales fleet model.

Direct peers

• TIM SA: Listed Polish electrical equipment distributor (WSE: TIM) with strong online presence and broad multi-brand portfolio. Direct competitor in selling Schneider, Eaton, Hager, and similar premium brands to Polish installers and contractors.
• Alfa Elektro: Polish electrical wholesale chain with both physical branches and online catalog. Overlaps with DOKO across modular apparatus, cables, lighting, and tools, serving the same Polish electrician and installer market.
• Grodno: Largest Polish electrical wholesaler (hurtownia elektryczna) with a national branch network and online store. Directly comparable to DOKO in product mix (electrical apparatus, cabling, lighting, automation) and customer base (B2B electricians and DIY consumers), but larger scale and more branch coverage.

Regional players

• El-Comp: Polish electrical equipment wholesaler serving installers and industrial customers with modular apparatus, cabling, and lighting. Direct mid-tier competitor to DOKO, though typically with a narrower geographic footprint and product catalog.

Emerging players

• Botland: Polish online retailer specializing in electronics, automation, robotics, and electrical components. Comparable to DOKO on automation categories (PLCs, sensors, drives) and online-first DIY/installer GTM, though narrower in electrical wholesaler breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOKO