TIM SA
TIM SA is Poland's largest online electrical equipment wholesaler, operating the TIM.pl B2B e-commerce platform with 227,400+ SKUs serving ~130,000 installers, resellers, and maintenance professionals via online, mobile, and 16 physical branches.
- Company typePublic
- Founded1987
- HeadquartersWrocław, Poland
- Headcount—
- GTM typeB2B
- OfferingServices
What TIM SA does
TIM SA is a B2B e-commerce wholesaler of electrotechnical products headquartered in Wrocław, Poland. Founded in 1987, it operates TIM.pl, Poland's largest online electrical equipment wholesale platform, offering 227,400+ SKUs spanning cables and wires, photovoltaic products, heat pumps, generators, and distribution panels. The company serves primarily B2B professionals — 99% of TIM.pl buyers are business customers including electrical installers, resellers, industrial maintenance operators, and construction firms — through a multi-channel distribution system combining TIM.pl, a mobile application, hotline, 16 physical sales offices, and field sales representatives.
Revenue is generated through transactional wholesale and retail product sales, complemented by dropshipping solutions enabling partner resellers to sell TIM products without holding inventory. Core technology comprises the proprietary TIM.pl e-commerce platform with PimCore-based PIM, award-winning native mobile applications, the Łączy nas napięcie B2B community portal (8,000+ users, 80+ training modules), a Centrum Usług aggregating 33 B2B services, rich-content interactive product presentations, and logistics automation via wholly-owned subsidiary 3LP SA. Cumulative 10-year order value through TIM.pl reached approximately 5.7 billion PLN across 4.6 million orders.
TIM SA was acquired by Germany's Würth Group in 2023-2024 through a successful public tender offer, transitioning from a Warsaw Stock Exchange-listed entity to a wholly-owned subsidiary within the global Würth conglomerate. The company maintains operational independence and its brand, and pursues a stated strategic goal of exceeding 3 billion PLN in revenue by 2026. The leadership transition accompanying the acquisition moved long-time CEO Krzysztof Folta to Chairman of the Supervisory Board.
TIM SA firmographics
Firmographics- Name
- TIM SA
- Legal name
- TIM S.A.
- Website
- https://timsa.pl
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Short description
- TIM SA is Poland's largest online electrical equipment wholesaler, operating the TIM.pl B2B e-commerce platform with 227,400+ SKUs serving ~130,000 installers, resellers, and maintenance professionals via online, mobile, and 16 physical branches.
- Ownership category
- akta.pro rank
TIM SA industry classification
Industry- Product category
- Electrical Equipment Wholesale Distribution
- NAICS
- Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Other Electronic Parts and Equipment Merchant Wholesalers (42369)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where TIM SA is headquartered
LocationHeadquarters
- HQ city
- Wrocław
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
TIM SA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: TIM SA generates revenue through online wholesale and retail sales of electrical engineering products via TIM.pl platform, including cables, photovoltaic products, heat pumps, generators, and distribution panels. The company serves as the largest online electrical equipment wholesaler in Poland.
- Physical Sales Offices: Traditional wholesale distribution through 16 branch offices across Poland, complementing the online platform and serving customers preferring in-person transactions
- Dropshipping Solutions: Dropshipping services supporting partner business development, enabling resellers to sell TIM products without maintaining inventory
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
TIM SA product offering
Product offeringCore offering
TIM SA operates Poland's largest online wholesale electrical equipment distribution platform (TIM.pl), offering approximately 227,400 electrotechnical products across categories including cables and wires, photovoltaics, heat pumps, generators, and distribution boards. The company sells these products primarily to B2B professionals (electrical installers, resellers, and maintenance technicians) through a multi-channel model combining its e-commerce platform, mobile application, hotline, 16 branch sales offices, and mobile sales representatives.
Product overview
TIM SA operates Poland's largest online wholesale electrical equipment distribution platform (TIM.pl), supported by a mobile application, physical branch network, and hotline. The core platform is complemented by the Łączy nas napięcie professional community portal, a Service Center (Centrum Usług) aggregating B2B services (33 optimized services across 7 categories), dropshipping solutions for partners, and product configurators. TIM serves both business professionals (electroinstallers, resellers, maintenance technicians) and retail customers. The company also conducts charitable and educational programs (TIM Mikołajów, Aktywny TIM, Bezpieczna elektryczność) aligned with its ESG strategy. TIM launched online sales in July 2013, initiating Poland's first B2B electrical e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Łączy nas napięcie (ŁNN): Professional community portal for electrical industry experts and enthusiasts, featuring Q&A platform, expert blog, and training materials.
- TIM Mobile App
Products and services
- TIM.pl E-commerce Platform Poland's largest online wholesale electrical equipment platform offering approximately 227,400 electrotechnical products across cables and wires, photovoltaics, heat pumps, generators, and distribution boards for B2B professionals and retail customers.
- TIM Mobile Application Native iOS and Android mobile app providing TIM.pl customers with on-the-go purchasing, order tracking, and account management; awarded Poland's best mobile commerce solution at Mobile Trends Awards 2024.
- Centrum Usług (Service Center) Aggregated B2B services platform on TIM.pl consolidating and optimizing 33 services across seven categories (including order management, invoicing, dropshipping, and technical support) into a single interface for business customers. Awarded best B2B e-commerce implementation at e-Commerce Polska Awards 2023.
- TIM Dropshipping Dropshipping solution supporting partner business development by allowing third-party resellers to offer TIM.pl products through their own e-commerce channels via product database integration, without maintaining inventory.
Quantifiable outcome
- 99% of TIM.pl customers are B2B professionals (electrical installers, resellers, maintenance)
- +3 more outcomes
Companies that use TIM SA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
TIM SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TIM SA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- TIM Mikołajów Suppliers (67+ partners)minorOver 67 suppliers and manufacturers contribute to TIM Mikołajów charity initiative budget, demonstrating strong GTM partnerships in Polish electrical industry.
- ABBcoreABB, global leader in electrification and automation technologies with 140+ years of experience, products became available on TIM.pl platform. Initial offering focuses on products for electroinstallers and maintenance sector.
- Forum Odpowiedzialnego Biznesu (FOB)minorTIM participates in FOB initiatives including Responsible Business Forum, with 5 practices recognized in FOB's annual Good Practices report.
- Fundacja IT GirlsminorTIM SA partnered with IT Girls Foundation as sponsor of Bee IT Girls programming course for girls aged 14-19, supporting diversity in technology.
- 3LP SAcore3LP SA is a subsidiary of TIM SA capital group, specializing in automated logistics outsourcing services for e-commerce sector.
- Future MindcoreTIM SA partnered with Future Mind consulting and technology firm for development of innovative mobile application for TIM.pl customers. The award-winning mobile app serves as a key digital channel for B2B customers.
- fischer PolskacoreCollaborative project implementing rich content product presentations for fischer products on TIM.pl, resulting in 45% revenue increase, 58% higher engagement, and 91% lower bounce rate.
- CustommercecoreTechnology partner responsible for development and implementation of rich content solution for fischer Polska products on TIM.pl platform.
- Euvic DigitalcoreEuvic Digital collaborated with TIM SA on development of Łączy nas napięcie B2B community portal, winning multiple industry awards including Performance Marketing Diamonds EU and Golden Arrow.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
TIM SA competitors and assessment
Company assessmentOthers
- ABB: Global electrification and automation leader whose products were just added to TIM.pl in 2025. Comparable as a major brand supplier and a strategic channel partner rather than direct competitor; illustrates the supplier relationships at the core of TIM's assortment.
Broad incumbents
- Würth Group: Parent company of TIM and a global leader in fastening/assembly materials with a multi-channel B2B distribution model. Comparable as both parent and adjacent distributor with overlapping installer customer base and direct-sales field rep motion.
- Schneider Electric: Global manufacturer and channel operator of electrical distribution and automation products. Comparable as a key supplier to TIM (e.g., the ABB/Schnneider-equivalent ecosystem) and as a competitor in branded electrical equipment via its own distribution partners.
Direct peers
- Rexel: Global electrical distribution specialist serving installers and industrial customers with multi-channel (branch, digital, catalog) operations. Most directly comparable to TIM as a wholesaler of electrotechnical products to professional B2B buyers, with a significantly broader geographic footprint.
- Sonepar: World's largest B2B distributor of electrical products, serving industrial, commercial and residential installers across 40+ countries. Closely comparable to TIM on product category, customer base (electrical contractors) and channel mix (branches + digital).
- Conrad Electronic: European B2B e-commerce distributor of electronic and electrical components with a broad catalog and a multi-country digital presence. Comparable to TIM in online-first B2B electrical distribution and product-assortment breadth strategy.
Emerging players
- Amazon Business: B2B procurement marketplace expanding aggressively into industrial/MRO categories including electrical supplies. Comparable as a digital-first alternative that competes for the same installer/reseller buyers with broader assortment and aggressive pricing.
Regional players
- City Plumbing Supplies (Travis Perkins group): UK plumbing and electrical supplies distributor with strong branch network and growing digital channel. Comparable as a multi-channel specialist distributor serving trade installers, though UK-only and broader in plumbing than electrical.
- Ceneo / Allegro B2B: Poland's largest e-commerce platform with a growing B2B and pro-buyer proposition. Comparable as a competing digital channel for Polish trade buyers of electrical products, with traffic and marketplace advantages TIM must contend with.
- ELKO-BIS: Polish electrical equipment distributor with overlapping electrotechnical assortment and installer customer base. Direct regional competitor in the same Polish market TIM dominates online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TIM SA social profiles
Digital presenceTIM SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TIM SA leadership team
Management profileNumber of profiles
Profiles7 records
TIM SA subsidiaries and ownership
Company hierarchySubsidiaries1 record
TIM SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TIM SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TIM SA
What does TIM SA do?
TIM SA operates Poland's largest online wholesale electrical equipment distribution platform (TIM.pl), offering approximately 227,400 electrotechnical products across categories including cables and wires, photovoltaics, heat pumps, generators, and distribution boards. The company sells these products primarily to B2B professionals (electrical installers, resellers, and maintenance technicians) through a multi-channel model combining its e-commerce platform, mobile application, hotline, 16 branch sales offices, and mobile sales representatives.
Is TIM SA a public or private company?
TIM SA is a public company. It is classified as corporate owned and is currently operating.
When was TIM SA founded?
TIM SA was founded in 1987.
Where is TIM SA based?
TIM SA is headquartered in Wrocław, Poland, in the Europe region.
How does TIM SA make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Sales Offices and dropshipping Solutions.
Who are TIM SA's main competitors?
ABB is listed as an others. Broad incumbents are Würth Group and Schneider Electric. Direct peers are Rexel, Sonepar and Conrad Electronic. Amazon Business is listed as an emerging player. Regional players are City Plumbing Supplies (Travis Perkins group), Ceneo / Allegro B2B and ELKO-BIS.
Does TIM SA have an API?
No public API is recorded for TIM SA.
What industry is TIM SA in?
TIM SA's product category is Electrical Equipment Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 42361 and its SIC code is 5063.