Brux Night Guard

What Brux Night Guard does

Brux Night Guard is a direct-to-consumer e-commerce company that sells oral appliances and sleep accessories to US consumers suffering from bruxism (teeth grinding and clenching). Founded in 2015 by two co-founders, Jeff and John, and operated through the legal entity Late Night Concepts, Inc., the company is headquartered in Canoga Park, California, and ships all orders domestically from Los Angeles via USPS. Its core product is a boil-and-bite mouth guard priced at $59.99, positioned as approximately one-tenth the cost of a dentist-fitted custom guard (~$600). The product uses a dual-material construction (a durable outer shell and a softer moldable inner tray), covers only the front teeth rather than the full arch, and is FDA-cleared, BPA-free, and manufactured in the USA. The guard can be worn on either the upper or lower arch and re-molded multiple times.

The product line has expanded beyond the core guard to include three accessory SKUs sold through the same Shopify storefront: the DoloPad microwaveable heating and cold therapy pad ($24.99), the Professional Ultrasonic UV Cleaner ($49.99), and a Silk Sleep Mask ($29.99), with bundle pricing available to lift average order value. The company markets exclusively through content-led organic channels — a long-running bruxism and TMJ educational blog, social media (Facebook, Twitter, Pinterest, YouTube), an email newsletter, and on-site customer reviews (111 reviews, 4.9/5 average) — with no paid advertising, retail distribution, wholesale accounts, or third-party marketplace presence. Revenue is generated entirely through one-time online purchases, with no subscription or recurring component.

The company targets the estimated 40 million US adults with bruxism, particularly those dissatisfied with expensive dentist-made guards, and secondary segments including CPAP users and stress-related grinders. It operates with 1–10 employees, is bootstrapped with no disclosed venture or institutional capital, and currently ships only within the United States (excluding Canada and other international destinations).

Name

Brux Night Guard

Legal name

Late Night Concepts, Inc.

Website

https://bruxnightguard.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Brux Night Guard is a US direct-to-consumer e-commerce brand selling an FDA-cleared, boil-and-bite mouth guard at $59.99 as an affordable alternative to dentist-fitted guards for the ~40 million Americans with bruxism, complemented by sleep and wellness accessories.

Ownership category

akta.pro rank

Product category

Oral Care / Dental Appliances

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Occlusal Splints, Night Guards & Mouthguards Fabrication (HLABAJAI)

akta.pro secondary industry

Occlusion, TMJ & Bite Rehabilitation (Occlusal Splints) (HLABAFAF)

Keywords

• Oral care products
• Night guards
• Bruxism treatment
• Teeth grinding solutions
• Dental appliances

Headquarters

HQ city

Canoga Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for Brux Night Guard and complementary products sold directly to consumers through the company website. Products include the main night guard, DoloPad heating pad, ultrasonic UV cleaner, and silk sleep mask. Bundle discounts available.
2. Product Bundling: Company offers bundle deals combining the Brux Night Guard with accessories like the ultrasonic UV cleaner at discounted prices (e.g., $104.98 bundle vs $169.98 separately, saving $5 on top of individual discounts).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brux Night Guard manufactures and sells a boil-and-bite, dual-material mouth guard designed to protect teeth from nighttime grinding and clenching (bruxism). The product uses a durable outer shell combined with a softer moldable inner tray and covers only the front teeth for a low-profile fit. The company complements this core product with an ultrasonic UV cleaner, a microwaveable heating/cold therapy pad, and a silk sleep mask, all sold direct-to-consumer through its Shopify storefront.

Product overview

Brux Night Guard is a direct-to-consumer oral health company that sells a portfolio of products focused on teeth grinding (bruxism), sleep quality, and pain relief. The core product is the Brux Night Guard — a boil-and-bite, two-material mouth guard for nighttime teeth grinding and clenching. The product line is complemented by the DoloPad Microwaveable Heating Pad (a weighted hot/cold therapy pad for jaw, neck, and shoulder pain), the Professional Ultrasonic UV Cleaner (for sanitizing night guards and dental appliances), and the Silk Sleep Mask (a mulberry silk eye mask for sleep). The company also sells a black travel case for the night guard. All products are sold through the company's Shopify e-commerce storefront and ship from Los Angeles, California, within the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Brux Night Guard A boil-and-bite, dual-material mouth guard worn at night to protect teeth from grinding and clenching (bruxism). The guard features a durable outer shell and a moldable inner tray, covers only the front teeth to reduce gag reflex and redistribute bite force, can be worn on the top or bottom teeth, is re-moldable at home, and is FDA-cleared, BPA-free, and made in the USA. Priced at $59.99, it is positioned as an affordable alternative to dentist-fitted custom guards (~$600).
• DoloPad Microwaveable Heating Pad and Cold Therapy Pack A weighted hot and cold therapy pad filled with natural flaxseeds that can be heated in the microwave or cooled in the freezer. It contours to the face, jaw, neck, and shoulders and provides 10-minute therapy sessions for relief from headaches, stress, tension, jaw pain, and pain caused by teeth grinding. Priced at $24.99 (sale price).
• Professional Ultrasonic UV Cleaner for Night Guards, Retainers, Invisalign & Dentures A dentist-grade ultrasonic and UV cleaning device that kills 99.9% of bacteria and removes plaque and odor from night guards, retainers, aligners, and dentures. Sold for $49.99 (sale price, down from $79.99).
• Silk Sleep Mask - 100% Mulberry Silk Eye Mask A 100% mulberry silk blackout eye mask with an adjustable design for sleeping. Priced at $29.99 (sale price, down from $79.99).
• Brux Night Guard Travel Case A vented storage case included with every Brux Night Guard purchase; a separate black travel case is also available for individual purchase.

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Oral-B: Oral-B (P&G) is a global oral-care giant offering toothbrushes, toothpaste, floss, and dental accessories including night guards. It is a broad incumbent whose scale, retail presence, and brand set the competitive backdrop for smaller DTC oral-care brands.
• DenTek: DenTek (owned by Church & Dwight) is a major OTC oral-care brand selling night guards, dental picks, and flossers through mass retail and drugstores. It competes with Brux in the boil-and-bite category but with vastly broader retail distribution and brand recognition.
• Plackers: Plackers is a leading consumer oral-care brand offering floss picks, dental accessories, and night guards sold through retail and online channels. It is comparable as a mass-market OTC oral-care competitor with broader product range and retail presence.

Direct peers

• Sentinel Mouth Guards: Sentinel Mouth Guards sells boil-and-bite and custom night guards directly to consumers online. It competes with Brux on price, comfort claims, and DIY molding convenience for bruxism sufferers.
• Pro Teeth Guard: Pro Teeth Guard is a DTC brand selling custom-fitted and boil-and-bite night guards for bruxism, marketed directly to consumers online. Like Brux, it competes on convenience and cost relative to dentist-made guards, but emphasizes custom impression kits.
• Remi: Remi is a DTC brand offering custom night guards and other oral-care products through at-home impression kits. It targets the same cost-versus-dentist trade-off as Brux but with a custom-fit positioning and broader oral-care product line.
• SportingSmiles: SportingSmiles sells custom-fit and boil-and-bite night guards, retainers, and sports mouth guards directly to consumers via an impression-based ordering process. It is the most direct comparable in product, channel (DTC), and target buyer to Brux.

Emerging players

• Smile Brilliant: Smile Brilliant is a DTC oral-care brand selling custom night guards, whitening trays, and related products through impression kits. It targets the same DIY-versus-dentist value proposition as Brux and shares the DTC e-commerce model, but with a broader oral-care portfolio.
• Cheeky®: Cheeky is a DTC oral-care brand selling silicone night guards and other consumer dental products online. It targets similar bruxism sufferers with a soft-silicone comfort angle, providing an adjacent emerging-player comparison to Brux's dual-material boil-and-bite positioning.
• JS Dental Lab: JS Dental Lab is a dental laboratory offering custom night guards and other dental appliances, increasingly marketed direct-to-consumer. It is comparable to Brux as a producer of night guards but competes more on custom-fit quality than on boil-and-bite convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bruxnightguard
• YouTubeyoutube.com/channel/UCmBxeKvj7dEHVG-vOUmhJJA
• Facebookfacebook.com/bruxnightguard
• Pinterestpinterest.com/bruxnightguard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brux Night Guard