Memorial Properties

What Memorial Properties does

Memorial Properties is a family-owned and operated death-care company founded in 1985 and headquartered in Marlboro, New Jersey. It operates 11 cemetery and mausoleum locations across the Metropolitan New Jersey/New York Area — including sites in Belleville, East Brunswick, Ewing, Holmdel, Keyport, Manasquan, Old Bridge, Piscataway, Short Hills, Stafford, and Whiting — offering in-ground burial, above-ground mausoleum entombment, and cremation services with on-site crematory operations at select locations. The company serves individual families, religious and cultural communities (Asian, Catholic, Christian, Coptic/Egyptian, Hispanic, Jewish, Russian Orthodox), veterans and first-responder families, and organizations/unions through a curated portfolio of specialized programs.

The business generates revenue primarily through one-time sales of burial plots, mausoleum crypts, and cremation niches, with secondary income from interment fees, pre-planning contracts that include a $1,495 space certificate incentive, group sales to unions/churches/organizations at discounted volume rates, and ancillary services such as online tributes and alternative hearse transportation. Go-to-market is direct-sales-led through physical location visits, phone consultations (732-820-0211), and organizational outreach, supplemented by a 2024 partnership with Everplans for digital legacy planning. There is no proprietary technology platform; the offering is a service business layered with conventional web tools (virtual tours, online obituaries). The company is privately held with 1–10 disclosed employees, no external funding, and no parent organization, indicating a lean, family-run operating model.

Name

Memorial Properties

Legal name

Memorial Properties

Website

https://memorialproperties.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Memorial Properties is a family-owned New Jersey death-care company operating 11 cemeteries, mausoleums, and cremation sites across the NJ/NY metro since 1985, serving families and organizations with burial, mausoleum, cremation, and pre-planning services.

Ownership category

akta.pro rank

Product category

Cemetery and Funeral Services

NAICS

Cemeteries and Crematories (812220), Cemeteries and Crematories (81222)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Cemetery burial services
• Mausoleum entombment services
• Cremation memorial services
• Pre-planning funeral services
• Group burial programs

Headquarters

HQ city

Marlboro

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Burial Services: In-ground burial services at cemetery locations. Revenue generated from plot sales, interment fees, and related burial services.
2. Above-Ground Burial (Mausoleum): Above-ground burial in mausoleums offering both community and private mausoleum spaces for intact or cremated remains.
3. Cremation Services: Cremation services with various memorialization options including community bible niches, private niches, private family cremation spaces, and urn gardens.
4. Pre-Planning Services: Pre-need cemetery property and funeral planning services. Provides certificate of credit up to $1495 for pre-planning customers.
5. Group Sales Programs: Group programs for companies, unions, organizations, and churches offering graves, niches, and mausoleum spaces at discounted group rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Memorial Properties sells cemetery, mausoleum, and cremation services through 11 owned cemetery and mausoleum locations across New Jersey. Its core services are in-ground burial, above-ground mausoleum entombment (private and community crypts/niches), cremation with multiple memorialization options (community bible niches, private niches, family cremation spaces, urn gardens), and pre-planning arrangements that include a $1,495 space certificate. The company also operates a group sales channel for companies, unions, churches, and organizations.

Product overview

Memorial Properties operates as a family-owned cemetery, mausoleum, and cremation services company serving the New Jersey/New York metropolitan area since 1985. The company offers a unified portfolio of death care services centered around three core burial methods: in-ground burial, above-ground burial (mausoleum), and cremation services. Their product portfolio includes 11 cemetery and mausoleum locations across New Jersey (Belleville, East Brunswick, Ewing, Holmdel, Keyport, Manasquan, Old Bridge, Piscataway, Short Hills, Stafford, and Whiting), pre-planning services with financial incentives, group sales programs for organizations, online tribute services, and virtual tour capabilities. The company also partners with Everplans for digital legacy planning. Special programs accommodate various religious, cultural, and community service backgrounds, while unique options provide alternative transportation services. All services are designed to offer families personalized memorialization at various price points.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Ground Burial Traditional below-ground burial services offered at Memorial Properties' landscaped New Jersey cemeteries, allowing families to inter intact remains in outdoor memorial plots.
• Above-Ground Burial (Mausoleum) Mausoleum-based above-ground entombment for intact or cremated remains, with single or side-by-side crypts, available at the company's six state-of-the-art mausoleums and other mausoleum properties, positioned as a cost-effective alternative to in-ground burial.
• Cremation Services Cremation preparation and memorialization services with options for community bible niches, private niches, private family cremation spaces, and urn gardens, including on-site crematory services at the Old Bridge location.
• Pre-Planning Services Pre-need cemetery property and funeral planning services that allow individuals to arrange and pay for burial in advance, including a certificate of credit up to $1,495 toward above-ground space, in-ground interment space, or community bible niche, plus a Free Family Records Portfolio.
• Group Sales Programs Group burial programs for companies, unions, organizations, and churches, offering graves, niches, and mausoleum spaces at substantially discounted group rates, with customizable religious and cultural options.

Quantifiable outcome

• Cost savings through pre-planning and above-ground burial options
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• EverplansminorStrategic or Co-development PartnerMemorial Properties has partnered with Everplans to provide digital legacy planning services. Everplans is a secure digital archive platform that helps organize burial arrangements, funeral preferences, business dealings, estate information, and important documents. The partnership enables Memorial Properties to offer enhanced pre-planning services with secure online storage of important records and documentation for families.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StoneMor Partners: Publicly traded operator of cemeteries and funeral homes with a heavy concentration in the Eastern US. Closely comparable business model to Memorial Properties — selling cemetery plots, mausoleum crypts, and pre-need contracts — and a potential regional consolidator in NJ.
• NorthStar Memorial Group: Private, PE-backed consolidator of cemeteries and funeral homes with operations across multiple US states. Directly comparable as a multi-location, cemetery-focused operator pursuing regional roll-ups — a structural peer to Memorial Properties' 11-location NJ footprint.
• Foundation Partners Group: PE-backed death-care platform operating cemeteries and funeral homes across the Eastern US. Highly comparable to Memorial Properties as a multi-location, cemetery-led operator — and a likely acquirer profile if Memorial Properties pursues a sale.

Others

• Everplans: Digital legacy and end-of-life planning platform — Memorial Properties' named strategic partner. Comparable as an enabler/adjacent service rather than a direct competitor, but increasingly relevant as digital planning becomes a customer acquisition channel in death care.
• Legacy.com: Leading online obituary and memorial platform partnered with most US funeral homes and cemeteries. Comparable as the dominant digital channel Memorial Properties' own 'Online Tributes' offering competes with or supplements, and as a bellwether for digital memorialization trends.

Broad incumbents

• Park Lawn Corporation: Publicly traded Canadian-based death-care provider with growing US cemetery and funeral home operations. Comparable in service mix (cemetery, cremation, pre-need) and consolidation-driven growth strategy.
• Carriage Services: Publicly traded death-care provider operating cemeteries and funeral homes across the US. Comparable in core cemetery/cremation service mix and pre-need revenue model, with broader geographic and operational scale than Memorial Properties.
• Service Corporation International: Largest publicly traded death-care company in North America (operator of Dignity Memorial). Operates thousands of cemeteries and funeral homes nationwide, providing direct comparability to Memorial Properties' cemetery and cremation services across a much larger footprint.

Regional players

• Gate of Heaven Cemetery (Archdiocese of Newark): Large Catholic cemetery in East Hanover, NJ — one of the largest in the state. Comparable regional competitor for traditional burial, Catholic programs, and mausoleum sales in the same NJ metro Memorial Properties serves.
• Diocese of Metuchen Catholic Cemeteries: Catholic-affiliated cemetery operator serving central New Jersey, with multiple cemetery locations in markets overlapping Memorial Properties' footprint. Comparable as a NJ regional cemetery competitor, particularly for the Catholic, Christian, and traditional burial segments Memorial Properties targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial Properties