Dennis Barnfield

What Dennis Barnfield does

Dennis Barnfield Ltd is a privately held UK construction plant and machinery dealer headquartered on Lancaster Road, Carnforth, Lancashire (LA5 9DW), operating from a single physical location since its founding in 1964. The company is the longest-serving CASE Construction Equipment dealership in the UK, having held the franchise since 1983, and has progressively layered complementary franchises onto a multi-brand portfolio that today spans Merlo and Dieci telehandlers, Ammann compaction equipment, Ausa dumpers and forklifts, Kaeser compressors, Prolec safety and 2D guidance systems, Komac hydraulic breakers, Jensen chippers, Michaelis weed mowing buckets, and Yanmar tracked dumpers. Its functional role is regional distribution, sales, and aftersales support for civil engineering, construction, demolition, compaction, material handling, and groundcare customers across the North West of England.

The company's underlying offering combines physical equipment (CASE excavators including the CX130D, CX210D, and CX750D, CASE wheel loaders 821G/921G/1021G, Ammann ARX-series tandem rollers, Kaeser M13/M17/M20 compressors, Yanmar C50R-5 tracked dumpers, Komac TOR-series hydraulic breakers, and Prolec PME2D 2D digging guidance) with a service and consumables stack covering new and used parts (including an eBay marketplace channel), Akcela lubricants, Milwaukee power tools, fixed-price servicing, repair and maintenance contracts, LOLER inspections, CESAR Datatag theft-prevention registration, extended warranties, and Case SiteWatch telematics. Products and services are sold direct from the Carnforth site, via the company website and eBay, and through a multi-channel digital presence on LinkedIn, Twitter/X, Facebook, YouTube, and email newsletter.

Commercially, Dennis Barnfield generates revenue across three mechanisms: one-time equipment sales (new machinery from partnered manufacturers and pre-owned plant, the company's original line of business), parts and consumables sales, and a smaller recurring stream from fixed-price service contracts, repair and maintenance agreements, and warranty extensions, supplemented by transaction economics from machinery finance offerings. Pricing is not publicly disclosed; customers are quoted on request, with multi-year service contracts and a credit account available. The customer base is concentrated in construction companies (primary) and groundcare operators (secondary, served via the db-groundcare.co.uk sister site), with no named end-customer logos disclosed and no publicly available revenue or headcount figures.

Name

Dennis Barnfield

Legal name

Dennis Barnfield LTD

Website

https://dennisbarnfield.co.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Dennis Barnfield Ltd is a privately held UK construction plant and machinery dealer, founded 1964 and based in Carnforth, Lancashire, operating as the longest-serving CASE Construction Equipment dealership in the UK and serving construction and groundcare customers across the North West of England with multi-brand equipment sales, parts, and aftersales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Machinery Sales: Sale of new plant and construction equipment from partnered manufacturers including CASE, Merlo, Ammann, Ausa, Kaeser, Yanmar, and others.
2. Used Machinery Sales: Sale of pre-owned plant and construction equipment, the company's original business before taking on franchises.
3. Parts Sales: Sales of new and used parts, filters, lubricants (Akcela), and tools (Milwaukee) through catalogue and eBay shop.
4. Service and Maintenance: Fixed price servicing, repair and maintenance contracts, LOLER inspections, and extended warranty services.
5. Machinery Finance: Financing solutions for customers purchasing machinery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dennis Barnfield Ltd is a UK construction plant and machinery dealer established in 1964, operating from Carnforth, Lancashire. The company sells new and used construction equipment (excavators, wheel loaders, rollers, telehandlers, tracked dumpers, compressors) as a multi-brand dealership (CASE, Merlo, Ammann, Kaeser, Yanmar, Prolec, Komac, Jensen, Ausa, Michaelis), and provides parts, fixed-price servicing, repair and maintenance contracts, LOLER inspections, extended warranty, machinery finance, and CASE SiteWatch telematics.

Product overview

Dennis Barnfield LTD is a construction plant and machinery dealer based in Lancashire, UK, operating since 1964 with over 50 years of industry experience. The company operates as a one-stop shop offering new and used construction machinery sales, parts supply, and comprehensive aftersales services. Their product portfolio includes CASE Construction Equipment (excavators, wheel loaders) as their primary franchise since 1983, complemented by KAESER compressors, Ammann compaction equipment, Yanmar tracked dumpers, Prolec guidance systems, and Komac hydraulic breakers. Services include fixed-price servicing, repair and maintenance contracts, LOLER inspections, extended warranties, and CASE SiteWatch telematics. The company also operates a sister groundcare site for related outdoor equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Machinery Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CASE Construction EquipmentcoreChannel Partner/ Reseller/ Distributor · 1 January 1983Flagship partnership since 1983. Dennis Barnfield is the longest serving CASE Construction Equipment dealership in the UK. Provides full sales, service, and after-sales support for CASE excavators, wheel loaders, and other construction equipment.
• Merlo TelehandlerscoreChannel Partner/ Reseller/ DistributorPartnership for Merlo telehandlers, adding to the company's product portfolio of material handling equipment.
• Ammann Compaction EquipmentcoreChannel Partner/ Reseller/ DistributorDistribution partnership for Ammann rollers and compaction equipment including ARX12, ARX16, ARX20, and ARX23 tandem rollers.
• Ausa Dumpers and ForkliftsminorChannel Partner/ Reseller/ DistributorPartnership for Ausa brand dumpers and forklifts as part of the complementary product portfolio.
• Kaeser CompressorscoreChannel Partner/ Reseller/ DistributorDistribution partnership for Kaeser portable compressors including M13, M17, and M20 models for construction applications.
• Prolec Safety SystemscoreChannel Partner/ Reseller/ DistributorPartnership for Prolec machine productivity and safety systems including PME2D guidance system for excavators. Prolec is a market leader with 30 years experience in construction equipment safety systems.
• Komac Hydraulic BreakersminorChannel Partner/ Reseller/ DistributorDistribution partnership for Komac hydraulic breakers including TOR series. Komac has grown from unknown entity to global brand with dealer network of over 80 companies since forming in 1997.
• Jensen ChippersminorChannel Partner/ Reseller/ DistributorPartnership for Jensen chippers added to the complementary product portfolio.
• Michaelis Weed Mowing BucketsminorChannel Partner/ Reseller/ DistributorPartnership for Michaelis Maschinenbau weed mowing buckets as specialty attachment product.
• DiecicoreChannel Partner/ Reseller/ DistributorPartnership for Dieci telehandlers including Pivot T80 articulated telehandler, Pegasus Elite rotating telehandler, and e-Smart full-electric compact telehandler range.
• YanmarminorChannel Partner/ Reseller/ DistributorDistribution partnership for Yanmar tracked dumpers including C50R-5 model.
• MilwaukeeminorChannel Partner/ Reseller/ DistributorParts and tools partnership for Milwaukee professional power tools sold through the parts catalogue.
• Akcela LubricantsminorChannel Partner/ Reseller/ DistributorPartnership for Akcela lubricants sold through the parts section of the business.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hewden: UK plant hire company focused on powered access and construction equipment; serves overlapping customers in the same regional Northern England market through a hire-led model that competes with outright equipment ownership.
• Nixon Hire: UK plant and tool hire specialist with strong Northern England and Scotland presence; competes for the same North West customer base, primarily through rental, representing a closely-overlapping regional competitor.

Broad incumbents

• Vp plc: UK-listed specialist equipment rental provider across construction, infrastructure and events; broader and better-capitalized than Dennis Barnfield and competing for the same contractor customer base in the UK, though primarily on rental rather than sales.
• Speedy Hire: Largest UK plant and tool hire company serving construction and infrastructure customers nationwide; competes for the same North West of England customer wallet but through rental rather than outright sale, making it a key adjacent competitor defining customer access choices.
• CASE Construction Equipment: Global OEM whose excavators, wheel loaders and SiteWatch telematics platform underpin Dennis Barnfield's flagship product line; not directly competitive but a critical ecosystem participant whose dealer-network strategy directly shapes Dennis Barnfield's addressable opportunity.
• Ashtead Group (Sunbelt Rentals UK): FTSE-listed parent of Sunbelt Rentals and the largest UK plant-hire network; competes in the same North West region with a deep rental fleet that may substitute for outright purchases Dennis Barnfield would otherwise capture.

Direct peers

• H&E Equipment Services: US-based multi-brand construction equipment distributor (CASE, JCB, John Deere, etc.) operating a similar dealer model with new/used equipment sales, parts, and service contracts; the closest large-scale analog to Dennis Barnfield's multi-franchise dealership with recurring service revenue.
• Ahern Equipment: US multi-brand heavy equipment dealer (Komatsu, JCB, Snorkel, etc.) offering new/used equipment, parts, and service mirroring Dennis Barnfield's dealership structure with complementary franchises and aftermarket focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dbarnfieldltd
• YouTubeyoutube.com/channel/UCOaawcgWzUU5YjGpxlk1qBA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dennis-barnfield-ltd?trk=biz-companies-cym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dennis Barnfield