Roos Consult

What Roos Consult does

Roos Consult GmbH & Co. KG is a German boutique professional services firm specializing in occupational aptitude diagnostics (Eignungsdiagnostik), HR process evaluation, and employer branding analysis. Founded in 1996 as a predecessor entity in Lübeck and rebranded under its current name in 2006, the firm is owned and operated by Stefanie Roos and Christian Roos. Its services are organized into three business fields: Diagnostik-Manufaktur (person assessment via assessment centers, development centers, individual assessments, management audits, 360-degree feedback, learning-potential assessment centers, remote assessment centers, psychometric tests, and exploratory interviews); Evaluation & Beratung (competency modeling, preselection systems, HR process consulting, talent management, diagnostic workshops, interview training, and 'show-off detection'); and Employer-Analysis (the Hamburgs beste Arbeitgeber, Hamburgs beste Ausbildungsbetriebe, and Excellent Employer award programs, plus appreciative-leadership assessments in partnership with Health-B Hamburg, individual employee surveys, and on-site employer attractiveness audits). All diagnostic methods adhere to the DIN 33430 and ISO 10667-1/2 standards for occupational aptitude assessment.

The underlying methodology combines quantitative instruments (validated psychometric tests, firm-specific custom test development) with qualitative instruments (exploratory interviews, multi-rater 360-degree feedback), delivered as customized, multimethodal engagements rather than standardized products. There is no software platform, no public API, and no AI/ML component disclosed; the model is pure expert human-delivered consulting. Distribution is entirely direct B2B — custom project quotes sold to corporate HR departments and organizational leadership, primarily in the Hamburg and Schleswig-Holstein region of Germany, with the Excellent Employer award program extending reach into other German regions.

The firm's commercial engine rests on a broad enterprise logo base spanning financial services (Hamburger Sparkasse, UniCredit, KfW, MLP, PSD Bank, Finanz Informatik), insurance (Generali, HUK, DAK, Hanse Merkur), manufacturing (Bosch, BSH-Group, Thyssen Krupp Steel, ZF), energy (Vattenfall, RWE, Wintershall Dea), automotive (Toyota, Hermes, Dachser), retail (EDEKA, REWE), logistics (Hamburg Port Authority, STRABAG, Lufthansa), and professional services (Ernst & Young) — though no revenue figures or pricing are disclosed. Headcount is unpublished beyond the two named owners; the firm has remained privately held and bootstrap-funded throughout its history. Marketing relies on thought leadership via two Spotify podcast series (Methoden-Futter to go; Old Rules, New School – Jobtalk uncut), an extensive publication record in German occupational psychology handbooks, and the annually recurring employer award programs that double as customer acquisition channels.

Name

Roos Consult

Legal name

Roos Consult GmbH & Co. KG

Website

https://roos-consult.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Roos Consult is a German-owned boutique consulting firm delivering scientifically validated occupational aptitude diagnostics, HR process evaluation, and employer branding analysis to corporate clients across financial services, insurance, manufacturing, and energy, anchored by DIN 33430 and ISO 10667 standards.

Ownership category

akta.pro rank

Headquarters

HQ city

Schiphorst

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Diagnostics Consulting: Customized aptitude diagnostics services including assessment centers, development centers, individual assessments, management audits, 360-degree feedback, and test-based evaluations for corporate hiring and development decisions.
2. Evaluation & Consulting Services: Organizational evaluation and advisory services including competency modeling, pre-selection systems, process consulting, HR solutions, talent management, and diagnostic workshops for HR professionals.
3. Employer Analysis & Awards Programs: Employer branding analysis services including Hamburgs beste Arbeitgeber and Excellent Employer certification programs, on-site audits, and individual employee surveys for employer attractiveness assessment.
4. Training Services: Interview training and exploration training for HR professionals and executives to improve candidate assessment and talent identification skills.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Roos Consult is a German B2B professional services firm that designs and delivers scientifically validated occupational aptitude diagnostics (assessment centers, individual assessments, 360-degree feedback, management audits, custom psychometric tests), HR evaluation and consulting (competency modeling, preselection systems, process consulting, training), and employer analysis (employer branding surveys, on-site audits, and regional employer award programs). All engagements are customized to client requirements and built on methods that comply with DIN 33430 and ISO 10667-1/2 standards.

Product overview

Roos Consult is a consulting firm organized into three main business fields: Diagnostics Manufacturing (Diagnostik-Manufaktur), Evaluation & Consulting (Evaluation & Beratung), and Employer Analysis (Employer-Analysis). The Diagnostics Manufacturing field offers assessment instruments including Assessment-Center, Development-Center, Einzel-Assessment, Management-Audit, 360-Grad-Feedback, Lernpotenzial-AC, Remote-AC, Testverfahren, Testentwicklung, and Exploratives Interview. The Evaluation & Consulting field provides Anforderungsprofile, Kompetenzmodelle, Vorauswahl-Systeme, Prozess-Beratung, HR-Solutions, Talent-Management, Diagnostik-Workshops, Interview-Trainings, Explorations-Trainings, and Show-Off-Detection. The Employer-Analysis field delivers award programs (Hamburgs Beste Arbeitgeber, Hamburgs Beste Ausbildungsbetriebe, Excellent Employer), as well as services like Wertschätzende Führung, Einzel-Befragungen, and Vor-Ort-Analysen. The company operates as a service-based consulting practice without a software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Hamburgs beste Arbeitgeber: Award program recognizing best employers in Hamburg based on employee surveys, run by Roos Consult for over 10 years.
• Hamburgs beste Ausbildungsbetriebe
• Excellent Employer

Products and services

• Assessment-Center (Diagnostik-Manufaktur) Individually designed assessment center for evaluating job candidates, using multimethodal approaches that combine quantitative and qualitative criteria for comprehensive suitability assessment. Intended for HR departments of organizations making high-stakes hiring decisions.
• Development-Center Follows classic assessment-center structure but focuses on identifying individual strengths, development areas, and undiscovered talents rather than hiring decisions. Used for employee development and potential analysis.
• Einzel-Assessment (Management-Appraisal) Individual assessment for one person conducted in a one-day workshop, examining suitability for a specific position or future potential beyond current role. Used for senior or specialist candidate evaluation.
• Management-Audit Diagnostic assessment of potential for a defined group of people to optimally fill key positions and initiate individual development steps. Used for succession planning and management team reviews.
• 360-Grad-Feedback Competency evaluation of professional and management staff from multiple perspectives (employees, supervisors, colleagues, team members, clients) with self-assessment comparison. Used for leadership development and self-reflection.
• Lernpotenzial-AC (Learning-Potential Assessment Center) Learning-potential assessment center focusing solely on willingness and ability to adapt quickly to new situations, designed for future-proofing hiring decisions.
• Remote-AC (Remote Assessment Center) Assessment center conducted entirely via video conference, including exploratory conversations, situational exercises, and presentations. Enables distributed candidate evaluation.
• Testverfahren (Psychometric Tests) Psychometrically constructed diagnostic tests with proven high prognostic validity for personnel assessment, recommended as standalone or supplementary instruments.
• Testentwicklung (Custom Test Development) Custom test development following quality criteria, including firm-specific tests with internally calibrated norms for specific organizational requirements.
• Exploratives Interview Interview providing information on relevant personality traits and motivational factors beyond formal qualifications for assessing future professional success.
• Anforderungsprofile (Job Profiles) Company and task-specific job profiles that are both understandable and measurement-anchored, based on competence models and empirical research.
• Kompetenzmodelle (Competency Models) Competence models that translate strategic principles into concrete requirements for recruitment, selection, development, career counseling, and performance evaluation.
• Vorauswahl-Systeme (Preselection Systems) Customized preselection systems combining suitable preselection instruments based on individual customer needs and validated normative data.
• Prozess-Beratung (Process Consulting) Optimization consulting for internal processes based on long-term experience in personnel management and organizational success factors.
• HR-Solutions HR consulting for introducing sustainable, practice-oriented solutions to increase productivity and performance in HR environments.
• Talent-Management Consulting on identifying existing talents within the workforce for structured, evidence-based HR development planning.
• Diagnostik-Workshops Training on standards for occupational aptitude assessment based on DIN 33430 and ISO 10667-1/2 guidelines.
• Interview-Trainings Training on exploratory interviewing techniques based on occupational psychology research for improving candidate selection accuracy.
• Explorations-Trainings Training for executives on exploratory conversation skills to identify personal motives, wishes, talents, and strengths in operational settings.
• Show-Off-Detection Diagnostic method to evaluate the substantive content of self-marketing statements and uncover objectively assessable operative substance through professional exploratory evaluation.
• Hamburgs Beste Arbeitgeber (Award Program) Competition recognizing best employers in Hamburg based on employee surveys, with Roos Consult managing the full process from initial contact through methodology, evaluation, and potential certification.
• Hamburgs Beste Ausbildungsbetriebe (Award Program) Award based on surveys of trainees and training managers covering personal satisfaction with the training company and objective criteria for good training employers.
• Excellent Employer (Award Program) Annual employer attractiveness award across multiple German regions, surveying employees and managers on 16 factors of employer attractiveness.
• Wertschätzende Führung (Appreciative Leadership Assessment) Assessment-based evaluation of appreciative leadership perception in organizations, conducted jointly with Health-B Hamburg.
• Einzel-Befragungen (Individual Employee Surveys) Individual employee surveys focused on employer attractiveness without official classification, benefiting from years of benchmark data.
• Vor-Ort-Analysen (On-Site Employer Audits) On-site audit evaluating employer attractiveness across areas such as corporate culture, family-friendliness, health management, and innovation culture.

Quantifiable outcome

• Employer award programs operated for over 10 years

Named customers74 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• Health-B (Hamburg)minorStrategic or Co-development Partner · 1 June 2023Collaboration with Health-B for appreciative leadership assessment services. Together they offer survey-based assessment of how appreciatively leadership is perceived in organizations, based on research linking appreciative leadership to reduced employee illness rates.
• Institut für Management-Diagnostik (Institute for Management Diagnostics)minorStrategic or Co-development Partner · 1 June 2023From 2008 to 2023, Roos Consult operated in a fixed cooperation with the Institute for Management Diagnostics as 'Unternehmensgruppe Prof. Sarges & Partner' in the field of occupational aptitude diagnostics. Both companies also pursued independent business interests. The partnership ended with the closure of the Institute in summer 2023.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon Assessment Solutions: Global consulting giant's assessment and selection practice (incorporating cut-e), offering enterprise-scale assessment programs. Overlaps significantly with Roos Consult's diagnostics but as part of a much broader consulting portfolio.
• Korn Ferry: Global organizational consulting firm combining executive search with assessment, leadership development, and rewards consulting. Competes for the same enterprise HR mandates at much larger scale.
• SHL: Large-scale assessment and psychometric solutions provider serving global enterprises with standardized and custom assessment tools. Comparable in assessment methodology, but at significantly larger scale and with more productized delivery.
• Deloitte Human Capital: Big-Four practice delivering HR transformation, assessment, and organizational design for multinationals. Competes for the same enterprise HR consulting budgets but as part of a full-stack professional services offering.

Direct peers

• hkp/// group: Frankfurt-based HR and compensation consulting firm with diagnostics, assessment, and HR-strategy practices. Comparable service-based German HR consultancy with similar client profile and standards-driven methodology.
• Kienbaum: Leading German HR consulting and leadership diagnostics firm offering assessment centers, executive coaching, and management appraisals across DACH. Highly comparable boutique-to-mid-sized professional services model targeting the same enterprise HR buyer.
• Schuhfried: Austrian/German provider of psychometric test systems and competency diagnostics with a strong DACH academic and corporate footprint. Directly comparable psychological assessment methodology and client base.
• Hogan Assessments: Global provider of personality-based assessments for hiring and leadership development. Comparable occupational assessment product line (though productized rather than fully bespoke), competing for the same enterprise HR budgets.

Others

• Hogrefe Verlag: European psychology publisher and test distributor that hosts Roos Consult's academic publications (e.g., Management-Diagnostik, Handbuch wirtschaftspsychologischer Testverfahren). Ecosystem enabler rather than direct competitor.
• Haufe: German HR content, software, and services platform with talent management and HR-compliance offerings. Adjacent rather than directly competing, but a relevant ecosystem player in DACH HR services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roosconsult
• YouTubeyoutube.com/@RoosConsult
• Facebookfacebook.com/roosconsult
• LinkedInlinkedin.com/company/roos-consult
• Instagraminstagram.com/roos.consult

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roos Consult