What Orillion does

Orillion is the trading name of Animal Control Products Limited (ACP), a New Zealand State-Owned Enterprise wholly owned by the Crown and overseen by the Ministry of Primary Industries and the Environmental Protection Authority. Established in the 1950s to supply bait products for controlling introduced vertebrate pests and formally constituted as a Crown-Owned Company in 1991, the company is headquartered and manufactures at a single facility at 408 Heads Road, Whanganui. It rebranded to Orillion in 2016 and operates with 11–50 employees, led by CEO William McCook and a government-appointed board chaired by Terry Murdoch.

The company's core offering is a portfolio of more than 30 registered pest-control bait products sold under the Pestoff and Prodeer brands and standalone chemistries including 1080 (sodium fluoroacetate) cereal baits, brodifacoum-based rodenticides (notably Pestoff 20R at 20ppm), diphacinone-based Pestoff 50D, cholecalciferol (DECAL), and DRC-1339/Starlicide for avian control. Proprietary formulations such as Prodeer (deer-repellent 1080), an improved DECAL formulation with a confidential active, and a next-generation rat-specific environmentally safe bait commercialised through subsidiary Pest Control Innovations Limited form the technical differentiation. Manufacturing is supported by $300,000+ annual R&D and in-house bait-toxicity laboratory equipment.

Orillion generates revenue by selling products directly to enterprise customers and via the Pestoff branded channel to commercial and home users. Customers are predominantly New Zealand and international government conservation agencies (Department of Conservation, OSPRI, Lord Howe Island Board, Tristan da Cunha Government), agricultural sector participants, and conservation NGOs/private groups (ZIP, Manaaki Whenua Landcare Research, Howick Tramping Club). Pricing is quote-based, governed by Incoterms 2010 for international orders, with payment due by the 20th of the month following invoicing. Adjacent professional services—consultation, technical advice, training, and logistics by sea and air—accompany product sales but are not separately quantified. Geographic reach spans New Zealand, Australia, East Africa, Pacific Islands, Tristan da Cunha, and Ecuador.

Name

Orillion

Legal name

Animal Control Products Limited

Website

https://orillion.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Orillion (Animal Control Products Limited) is a New Zealand State-Owned Enterprise that designs, manufactures, and distributes over 30 registered pest-control bait products for government conservation agencies, agricultural operators, and conservation NGOs globally.

Ownership category

akta.pro rank

Product category

Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Exterminating and Pest Control Services (561710)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF)

akta.pro secondary industries

IPM Baiting Systems & Targeted Low-Impact Treatments (Gels, Stations, Dusts) (HSAMAJAD), Mouse & Rat Control (Trapping/Baiting) (HSAMACAA), Wildlife Control (Nuisance Animals) for Agricultural Operations (AFACAGAH)

Keywords

• Pest control products
• Vertebrate toxic agents
• Predator control baits
• Conservation pest management
• Rodenticide manufacture

Headquarters

HQ city

Wanganui

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pest Control Product Sales: Orillion designs, manufactures and distributes pest control products including 1080 baits, rodent baits, and specialty products. Products are sold directly to customers including government agencies, conservation groups, commercial operators, and home users. Payment terms are typically by the 20th of the month following invoicing.
2. Pest Control Services: Orillion provides consultation, technical advice, strategic planning and training services to support product usage. Services include logistics management by sea and air for product delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Orillion designs, manufactures, and distributes a portfolio of more than 30 registered pest control bait products (including 1080 baits, brodifacoum rodenticides, Prodeer deer-repellent bait, DECAL cholecalciferol formulations, and DRC-1339 bird control bait) for government conservation agencies, agricultural sector users, commercial operators, and home users. The company also provides pest control consultation, technical advice, strategic planning, and training services to support effective product deployment in conservation, public health, agricultural, and disease eradication projects.

Product overview

Orillion is a manufacturer and supplier of predator control products operating as a trading name of Animal Control Products Limited, a New Zealand State-Owned Enterprise. The product portfolio centers on the Pestoff brand of rodenticides and specialized pest control formulations including Pestoff Rodent Bait 20R (20ppm brodifacoum cereal bait for island eradications), Pestoff 50D (diphacinone-based rat bait for maintenance), Prodeer (deer-repellent 1080 bait), DECAL (cholecalciferol-based possum control), and DRC-1339/Starlicide (for crow/starling/rook control). Orillion offers over 30+ registered products distributed in New Zealand and globally. The company also provides pest control strategy consultation, technical advice, and training services supporting product deployment across over 200 international and local small island eradication projects totaling 70,000 hectares across 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Pestoff: Domestic pest control products brand including rodent baits such as Pestoff 20R, Pestoff 50D, and other pest control solutions for home owners, commercial operators, and conservation groups.

Products and services

• Pestoff Rodent Bait 20R A cereal rodent bait containing 0.002% brodifacoum at 20ppm concentration, used successfully for island eradication projects at 200 islands across 20 countries including Campbell Island and Macquarie Island. Proven 100% success rate when used at the right time and in the right volume.
• Prodeer A proprietary deer-repellent bait designed to protect deer from consuming lethal 1080 bait during possum control operations. Achieved 95-100% radio-collared deer survival and 2% by-kill rate in Molesworth Station and Hawke's Bay trials while maintaining effectiveness against possums.
• DECAL (cholecalciferol) An improved cholecalciferol formulation for possum control featuring a proprietary ingredient that dramatically enhances bait efficiency. Reduced residual trap catch from 31% to 1.7% in ground-based bait station operations over 1,200 hectares.
• DRC-1339/Starlicide A bait product specifically for controlling crows, starlings, and rooks. Contains DRC-1339, which has delayed symptoms (around 24 hours) to prevent bait avoidance. Applied in petroleum jelly to rook nests in New Zealand and on the ground in East Africa.
• Pestoff 50D A rat bait containing 0.005g/kg diphacinone, used for knock-down or maintenance operations. Has less impact in the food chain and faster degradation than brodifacoum, raising fewer concerns around potential non-target effects.
• Pestoff (Domestic Brand Product Range) A range of domestic pest control products designed for homeowners, commercial operators, and private conservation groups, including Pestoff 20R, Pestoff 50D, and other pest control solutions. Part of Orillion's product portfolio since 1996.
• Environmentally Safe Rat Bait A next-generation rat-specific bait with negligible environmental and non-target impacts, fast-acting with no negative residue issues. Being commercialised through subsidiary Pest Control Innovations Limited.
• Pest Control Consultation and Technical Advisory Services Consultation, technical advice, strategic planning, and training services for large-scale conservation operations, public health pest control, agricultural sustainability, and disease eradication programmes. Includes logistics management for delivery by sea and air.

Quantifiable outcome

• 2% per year population growth achieved for Fiordland tokoeka kiwi following aerial 1080 operations
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Invasive Species CouncilminorStrategic or Co-development Partner · 1 January 2021Collaboration on Lord Howe Island rodent eradication project. Invasive Species Council awarded Froggatt Award to the project using Orillion's Pestoff products.
• Department of Conservation (DOC)coreStrategic or Co-development PartnerLong-standing partnership with DOC for biodiversity and biosecurity programmes. Orillion provides products for major conservation operations including Battle for our Birds, Fiordland kiwi protection, and island eradication projects. Consultation and technical support provided for product application.
• Manaaki Whenua Landcare ResearchcoreStrategic or Co-development PartnerOrillion works closely with Landcare Research and other research agencies to deliver sophisticated pest control solutions. Joint research on bait efficacy, deer-repellent technology, and possum control effectiveness. Manaaki Whenua conducts monitoring studies for OSPRI operations using Orillion products.
• Zero Invasive Predators Ltd (ZIP)coreStrategic or Co-development PartnerCollaboration on predator eradication trials including Rakiura rat eradication project. ZIP uses Orillion products in their 1080 to Zero methodology for complete eradication of rats from remote areas.
• OSPRIcoreStrategic or Co-development PartnerOSPRI implements the TBfree programme using Orillion products for possum control operations. Products used to eradicate bovine TB from wildlife vectors across millions of hectares.
• Lord Howe Island BoardcoreStrategic or Co-development PartnerPartnership for world's largest inhabited island rodent eradication using Orillion's Pestoff 20R Bait. Project aims to eradicate ship rats and house mice from World Heritage listed island.
• Te Rūnanga o Ngāi Tahu (Iwi)minorStrategic or Co-development PartnerIwi partnership in Raukumara region for aerial 1080 operations. Building iwi momentum and conducting own monitoring of 1080 effectiveness and safety.
• Howick Tramping ClubminorStrategic or Co-development PartnerLong-running partnership with volunteer tramping club using Orillion products for kokako protection in Mangatutu Valley. Club contributes 1600 volunteer hours annually.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Connovation: New Zealand pest control product manufacturer and distributor offering lures, traps, and bait products targeting possums, rats, stoats, and other invasive species. Highly comparable to Orillion because it serves overlapping conservation, agricultural, and public health customers in NZ with similar species-specific pest control solutions.
• Goodnature: New Zealand-based company developing humane, toxin-free automated traps and digital pest monitoring for conservation and agricultural customers. Comparable to Orillion because it competes for the same conservation and primary-industry pest control budgets in NZ and globally, though it pursues non-chemical approaches versus Orillion's bait-centric model.

Broad incumbents

• Rentokil Initial: Global pest control and hygiene services company operating across commercial, residential, and industrial pest management. Comparable to Orillion because it serves overlapping commercial pest control customers, though Rentokil is a services-led business whereas Orillion is a product manufacturer.
• Bayer Crop Science: Global agricultural chemical and seed company producing a wide range of crop protection products including rodenticides and pest management chemistries. Comparable to Orillion as a large incumbent competing in the same end-markets (agriculture, public health pest control), though Bayer's pest control offering is one part of a much broader ag-chemistry portfolio.
• Anticimex: International pest control company offering integrated pest management services across commercial and residential customers in Europe, Asia-Pacific, and the Americas. Comparable to Orillion in addressing commercial and public health rodent and pest control needs, but operates a services model with broader geographic reach versus Orillion's product manufacturing focus.
• Syngenta: Global agricultural science company producing crop protection chemicals including insecticides and rodenticides. Comparable to Orillion as a large incumbent in agricultural pest control chemistry, though Syngenta's pest control offering is one segment within a much broader seeds and crop protection portfolio.
• BASF: Global chemical manufacturer with a substantial Agricultural Solutions division producing rodenticides, insecticides, and pest management products. Comparable to Orillion as a broad incumbent offering overlapping pest control chemistry at much greater scale, though pest control is one segment within BASF's wider portfolio rather than its focus.

Direct peers

• Bell Laboratories: US-based global manufacturer of rodent control products including anticoagulant baits, traps, and bait stations. Directly comparable to Orillion as a specialist manufacturer of professional-grade rodenticide baits serving pest control operators, conservation programmes, and public health customers worldwide.
• PelGar International: UK-based manufacturer of rodenticide and insecticide products including professional-use bait formulations. Directly comparable to Orillion as a specialist manufacturer of pest control bait products serving pest control professionals, public health agencies, and agricultural customers.
• Killgerm Group: UK-based distributor and formulator of professional pest control products including rodenticides and insecticides for pest management professionals. Comparable to Orillion as a specialist pest control product manufacturer and supplier focused on professional-grade baits for commercial, public health, and agricultural pest management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orillion