What Wellness Kliniek does

Wellness Kliniek is a Belgium-based cosmetic surgery and dentistry clinic founded in 1996 and operating under the legal entity BIRAND NV. The company runs two clinic locations — a headquarters in Genk, Belgium and a second site in Spain — each equipped with its own in-house operating theaters. Its service portfolio spans nine categories: breast procedures (augmentation, reduction, lift, transgender), liposuction and lipofilling, facial surgery, body contouring, bariatric procedures (gastric bypass/sleeve), hair restoration, dental services, men's procedures, and dermatological laser treatments. Product add-ons include the proprietary AXENDA online booking system, "Next Day Surgery" consultation-plus-procedure packages, and warranty programs on ARION and Motiva breast implants and dental implants. The clinic holds ISO 9001 quality certification and adheres to the EN 15224 healthcare quality standard.

The business operates on a direct-to-consumer model targeting both domestic Belgian patients and international medical tourism clients. Revenue is generated through one-time procedure payments, with patients paying a reservation cost upfront and the remainder before surgery; a 50% online consultation discount is offered via AXENDA. Distribution relies on a five-language website, an integrated chatbot (Chatbase.co), WhatsApp, phone, and walk-in consultations, supplemented by social media presence across YouTube, Facebook, Instagram, TikTok, and LinkedIn. Pricing accepts VISA, Mastercard, Bancontact, and Maestro, with cash payments capped at €3,000 per Belgian law. Patient segments span women seeking breast and body procedures, facial rejuvenation patients, cosmetic dentistry patients, men, weight-loss patients, and international medical tourists. Strategic implant manufacturer partnerships (Arion, Motiva) provide 3-year reoperation warranties that differentiate the clinic from competitors.

Over 25 years, Wellness Kliniek has served 150,000+ patients, maintains a 4.9/5.0 rating across 107 Google reviews, and received the WhatClinic Patient Service Award 2024. The company has no disclosed funding rounds, no parent company, and no evidence of venture capital or private equity ownership — BIRAND NV operates the infrastructure serving independent medical professionals practicing within the clinic's facilities. The leadership disclosed is limited to Chairman Marly Ann Spronken, with no full management team enumerated in the source material. The clinic positions itself as the #1 cosmetic surgery clinic in Europe for breast augmentation based on the WhatClinic independent patient experience study, though this claim is self-positioned and should be evaluated cautiously.

Name

Wellness Kliniek

Legal name

BIRAND NV

Website

https://wellnesskliniek.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Wellness Kliniek is a Belgium-based cosmetic surgery and dentistry clinic founded in 1996, operating clinics in Genk (Belgium) and Spain. It serves 150,000+ individual consumer patients across breast, body, face, dental, hair, and weight-loss procedures via direct-to-consumer and international medical tourism channels.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery and Dentistry Services

NAICS

Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Medical Wellness & Integrative Health Retreats (THAGAMAC), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• Cosmetic surgery services
• Plastic surgery clinic
• Cosmetic dentistry services
• Bariatric weight loss surgery
• Medical tourism clinics

Headquarters

HQ city

Genk

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Cosmetic Surgery Procedures: Revenue from surgical procedures including breast augmentation, liposuction, facelifts, body contouring, and other cosmetic operations. Patients pay reservation cost upfront and remaining balance before procedure.
2. Cosmetic Dentistry Services: Revenue from dental procedures including implants, crowns, bridges, facings, and teeth whitening. Includes 10-year guarantee on dental implants and 5-year guarantee on zirconium crowns.
3. Medical Consultations: Revenue from consultation fees with surgeons and dentists. Saturday consultations, Botox/filler consultations, dental consultations, and stomach operation consultations require advance payment.
4. Weight Loss Treatments: Revenue from bariatric procedures including gastric bypass and gastric sleeve, as well as food intolerance testing.
5. Hair Treatments: Revenue from hair transplant procedures and PRP hair treatment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Wellness Kliniek is a cosmetic surgery and cosmetic dentistry clinic that delivers a comprehensive range of surgical and non-surgical aesthetic procedures, including breast augmentation, liposuction, facelifts, body contouring, bariatric weight-loss surgery, hair transplantation, dental implants, and skin rejuvenation. Services are delivered through in-house ISO 9001-certified operating theaters at its Genk (Belgium) headquarters and Spain clinic, and are sold directly to individual consumers — both domestic Belgian patients and international medical-tourism patients — via online booking (AXENDA), phone, WhatsApp, and walk-in consultations.

Product overview

Wellness Kliniek is a leading cosmetic surgery clinic in Belgium, founded in 1996, offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The clinic operates across nine major service categories: Breasts (including augmentation, reduction, lifts, and transgender procedures), Liposuction & Lipofilling (body contouring and fat transfer procedures like Brazilian Butt Lift), Face (facelifts, eyelid surgery, rhinoplasty, and injectables), Body (arm, leg, abdomen, and buttocks procedures), Weight Loss (gastric bypass, gastric sleeve, and food intolerance testing), Hair (PRP treatment and hair transplantation), Skin (laser treatments for rejuvenation, acne, pigmentation, and scars), Teeth (whitening, veneers, implants, crowns, bridges, and dentures), and Men-specific procedures (gynecomastia, circumcision). The clinic provides comprehensive care through integrated service packages including Next Day Surgery options, implant guarantees (ARION and Motiva), dental implant warranties, and dedicated support for international patients. With ISO 9001 certification and over 25 years of experience serving 150,000+ clients, Wellness Kliniek operates own operating theaters in Belgium and Spain, offering treatments at accessible prices while maintaining high quality surgical standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation with Implants Surgical breast enlargement using silicone or saline implants to increase breast size and enhance shape, with bundled implant warranties and reoperation guarantees. Targeted at women seeking breast augmentation.
• Breast Implant Removal and Exchange Surgical removal and replacement of existing breast implants with new implants of chosen size and material. For patients seeking revision or exchange of prior breast implants.
• Fat Transfer Breast Augmentation Natural breast augmentation using the patient's own fat harvested via liposuction from donor body areas. For patients seeking implant-free breast enhancement.
• Transgender Breast Augmentation Breast augmentation procedure tailored for transgender patients as part of gender confirmation.
• Breast Lift Mastopexy procedure to lift and reshape sagging breasts by removing excess skin and tightening surrounding tissue. For patients with ptosis or post-pregnancy changes.
• Nipple Surgery Surgical correction of nipple size, shape, or position, including nipple reduction and areola correction.
• Breast Reduction - Women Reduction mammaplasty to decrease breast size and alleviate discomfort from overly large breasts.
• Transgender Breast Reduction Breast reduction surgery for transgender patients as part of gender confirmation procedures.
• Male Breast Reduction (Gynecomastia) Surgical correction of enlarged male breast tissue (gynecomastia) to create a flatter, more masculine chest contour.
• Liposuction Surgical fat removal using suction to eliminate stubborn fat deposits from various body areas.
• Lipofilling

Quantifiable outcome

• 150,000+ happy clients served
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• WhatClinicminorChannel Partner/ Reseller/ DistributorMedical tourism platform listing and patient referral partner. Wellness Kliniek holds the WhatClinic Patient Service Award 2024 based on patient experience metrics tracked through the platform.
• HotjarTechnology or IntegrationUser experience analytics service using cookies to understand user behavior, click patterns, and improve service experience.
• Laboratoires ArioncoreOthersBreast prosthesis manufacturer providing Monobloc Silicone SoftOne implants. Wellness Kliniek offers special 3-year additional guarantee on these implants including 2 free replacement prostheses and free reoperation.
• Motiva (Establishment Labs)coreOthersSilicone breast implant manufacturer. Wellness Kliniek offers 3-year additional guarantee including 1 free replacement prosthesis and free reoperation for complications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Memorial Health Group: Major Turkish hospital network providing cosmetic surgery, hair transplantation and dental aesthetics as part of a broader healthcare offering. Comparable as a large incumbent with established medical-tourism operations competing for the same cross-border patient segment.
• Acıbadem Healthcare Group: Large Turkish hospital group offering cosmetic and plastic surgery among a much broader hospital services portfolio. Comparable as a larger, multi-specialty incumbent with significant medical-tourism infrastructure and brand recognition in the cross-border aesthetics market.

Others

• WhatClinic: Medical-tourism comparison and booking platform used by Wellness Kliniek as a referral partner. Comparable as an ecosystem participant that channels patient demand across competing cosmetic surgery clinics globally.
• Motiva (Establishment Labs): Global breast-implant manufacturer that is a core supplier partner to Wellness Kliniek with a co-branded warranty program. Comparable as a key upstream medical-device partner in the cosmetic surgery value chain.

Regional players

• Kliniek aan de Maas: Dutch cosmetic surgery clinic operating in the Netherlands/Benelux region with a similar broad procedure portfolio including breast, body and facial surgery. Comparable as a neighboring Benelux competitor for Dutch-speaking medical-tourism patients.
• Be Clinic: Belgian cosmetic and plastic surgery clinic offering breast, body and facial procedures. Comparable as a domestic Belgian competitor targeting the same patient base, particularly in the Flanders region near Genk.

Direct peers

• The Harley Medical Group: Long-established UK cosmetic surgery clinic chain (founded 1983) offering breast, body, face and skin procedures with a similar direct-to-consumer model. Comparable as a multi-decade, multi-clinic aesthetic provider competing for the same European patient pool.
• Estetik International: Turkish cosmetic surgery clinic chain offering breast, body, facial and hair transplant procedures to international patients. Comparable as a multi-procedure, medical-tourism-focused aesthetic provider competing for European and global cosmetic surgery demand.
• Transform Hospital Group: UK-headquartered cosmetic surgery and weight-loss clinic chain offering breast augmentation, body contouring and facial procedures across multiple locations. Directly comparable as a multi-clinic cosmetic surgery operator serving European patients with similar procedure breadth and GTM motion.
• Clinic Center: Istanbul-based medical tourism clinic group offering cosmetic surgery, hair transplants and dental work to international patients. Directly comparable as a cross-border cosmetic surgery provider competing with Wellness Kliniek for medical-tourism patient flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WellnessKliniekPlasticSurgery
• Facebookfacebook.com/wellnesskliniek.genk
• LinkedInlinkedin.com/company/wellness-kliniek
• Instagraminstagram.com/wellness.kliniek
• TikToktiktok.com/@wellnesskliniek
• Xx.com/Wellnesskliniek

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Kliniek