WhatClinic.com
WhatClinic.com is a Dublin-based web marketplace that lets patients find, compare, and enquire with healthcare and beauty clinics worldwide. It serves both individual patients (including medical tourists) and thousands of private clinics across 27+ countries, monetising through clinic listing and advertising fees.
- Company typePrivate
- Founded2006
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What WhatClinic.com does
WhatClinic.com, operated by Global Medical Treatment Ltd, is a Dublin-headquartered web-based marketplace that enables consumers to discover, compare, and enquire with healthcare and beauty clinics across more than 27 countries. The platform aggregates tens of thousands of clinic listings spanning plastic surgery, dentistry, fertility, hair transplantation, bariatric surgery, dermatology, and medical aesthetics, with notable depth in medical tourism corridors (Turkey, India, South Korea, Thailand, Mexico, the Philippines, and the UAE). It is free for patients and monetises on the supply side through clinic listing/enquiry fees and promoted-listing advertising, supported by a proprietary ServiceScore™ ranking system that aggregates patient reviews and interaction data to produce comparable clinic scores. The company was founded in 2006 and reports 15.7 million annual visitors.
The platform is delivered as a self-serve website accessible globally, with localised content by procedure and geography. Underlying technology is a conventional web application hosted on AWS in Dublin, with Twilio powering call routing between patients and clinics, Mailgun handling email, Stripe processing payments (which WhatClinic does not retain), and YouTube and Google Analytics supporting content and analytics. An outsourced BPO partner (121BPO) assists with enquiry handling and clinic data maintenance, and the company uses Meta, TikTok, and Google Ads as paid acquisition channels alongside a large SEO-driven organic footprint of procedure/location landing pages.
Commercially, the business is bootstrapped beyond a 2012 funding round of approximately $2.5M from Delta Partners and Enterprise Ireland, following an earlier ~$1.75M round in 2009 from Enterprise Ireland and Mianach Venture Capital. The 2015 acquisition of Toothpick (a dental booking platform) extended the company's vertical depth in dentistry. The operating team is small (11-50 employees), and ownership appears to remain with founders/management given the absence of disclosed institutional investors or control changes. There is no evidence of a recent capital raise, IPO, or major restructuring, indicating a capital-efficient, likely cash-flow positive operating posture.
WhatClinic.com firmographics
Firmographics- Name
- WhatClinic.com
- Legal name
- Global Medical Treatment Ltd
- Website
- https://whatclinic.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhatClinic.com is a Dublin-based web marketplace that lets patients find, compare, and enquire with healthcare and beauty clinics worldwide. It serves both individual patients (including medical tourists) and thousands of private clinics across 27+ countries, monetising through clinic listing and advertising fees.
- Ownership category
- akta.pro rank
WhatClinic.com industry classification
Industry- Product category
- Healthcare Clinic Marketplace
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Information (51)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
- akta.pro secondary industries
- Dental Teleconsultation Marketplaces (HLALALAL), Dermatology Telemedicine Platforms (HLALAGAA)
Keywords
Where WhatClinic.com is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
WhatClinic.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Clinic Listing and Enquiry Fees: Revenue generated from healthcare and beauty clinics that list their services on the platform. Clinics pay for visibility through the marketplace to receive patient enquiries. The platform facilitates enquiries between patients and clinics.
- Advertising and Promoted Listings: Clinics can pay for enhanced visibility through promoted listings and advertising placements within search results.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
WhatClinic.com product offering
Product offeringCore offering
WhatClinic.com is a two-sided web-based marketplace that allows patients to search, compare pricing, read verified reviews, and submit enquiries or book appointments with healthcare and cosmetic clinics globally. The platform aggregates clinic listings across plastic surgery, dentistry, fertility, hair transplantation, dermatology, bariatric surgery, medical aesthetics, and beauty treatments across 27+ countries. The service is free for patients; clinics pay for listing visibility, promoted placements, and patient enquiry access.
Product overview
WhatClinic.com is a single, unified healthcare and beauty clinic comparison and booking platform. The core product is the clinic directory (featuring 494+ UK plastic surgery clinics, 189 in London alone), supported by the proprietary ServiceScore™ ranking system that rates clinics based on verified patient interactions. The platform also provides clinic listing and enquiry management tools for healthcare providers. The offering spans multiple medical specialties including plastic surgery, dentistry, bariatric surgery, hair transplant, dermatology, medical aesthetics, fertility treatment, and beauty salons, with coverage across the UK, Europe, Asia, and other global regions.
Differentiator
Problem solved
Functional benefit
Products and services
- WhatClinic.com Clinic Directory & Booking Platform
Quantifiable outcome
- 15.7 million people visit WhatClinic.com every year to find and book clinics
Companies that use WhatClinic.com
Customer profileSegments2 records
Ideal customer profiles2 records
WhatClinic.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WhatClinic.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreAWS provides data centre hosting and database hosting services for WhatClinic.com. The company's servers are hosted on AWS in Dublin, Ireland, enabling secure and scalable infrastructure for the platform.
- MailguncoreMailgun handles email routing between clinics and users on the WhatClinic platform, enabling secure communication between patients and healthcare providers.
- TwiliocoreTwilio provides dialer infrastructure and call routing services for the platform. Phone calls between patients and clinics are routed through Twilio, with call recording available subject to clinic consent.
- StripecoreStripe provides payment services for the platform. WhatClinic securely shares email addresses with Stripe for fraud detection purposes. WhatClinic does not retain or store payment information.
- Meta (Facebook/Instagram)minorMeta platforms are used for advertising purposes. When patients make enquiries, their email address and phone number may be shared in hashed format with Meta for personalised advertising purposes if ad personalisation cookies are accepted.
- TikTokminorTikTok is used for advertising purposes. When patients make enquiries, their email address and phone number may be shared in hashed format with TikTok for personalised advertising if ad personalisation cookies are accepted.
- 121BPOminor121BPO, operating under NDA, assists with responding to user enquiries and maintaining clinic data on the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WhatClinic.com competitors and assessment
Company assessmentBroad incumbents
- Practo: Practo is a large healthcare platform in India and Southeast Asia offering doctor search, booking, teleconsultation and clinic software — comparable to WhatClinic in patient-discovery and clinic-listings, particularly across India and ASEAN corridors.
- Doctolib: Doctolib is Europe's leading healthcare booking and teleconsultation platform used by both patients and practitioners — overlapping with WhatClinic's online booking and clinic-side SaaS ambitions, but operating at significantly larger scale across multiple specialties.
- Healthgrades: Healthgrades is a US-centric healthcare directory and review site for physicians and hospitals — comparable to WhatClinic in patient discovery, reviews and provider comparison, though focused on the US market.
Direct peers
- Bookimed: Bookimed is a medical tourism marketplace connecting international patients with clinics across dozens of countries, with price comparison and enquiry handling — overlapping with WhatClinic's cross-border patient flow, especially into Turkey, India and South Korea.
- Dental Departures: Dental Departures is a dental-tourism marketplace offering price comparison, reviews and booking for dental clinics abroad — comparable to WhatClinic's strong dental category, especially its UK, Hungary and Turkey listings.
- Medigo: Medigo is a medical tourism platform helping international patients find and book treatment abroad with comparison and concierge services — directly comparable to WhatClinic's cross-border clinic-discovery model.
- RealSelf: RealSelf is a consumer-facing marketplace where patients research, compare and book aesthetic procedures such as plastic surgery, dermatology and dental work — directly comparable to WhatClinic's core elective/cosmetic focus.
- Zocdoc: Zocdoc is an online appointment-booking marketplace for medical and dental providers, with verified reviews and insurance-aware search — comparable to WhatClinic's clinic discovery and enquiry flow, though US-focused and broader in specialty.
Emerging players
- ClinicSpots: ClinicSpots is an India-based online platform that connects patients with doctors and clinics across specialties, with cost comparison and enquiry flow — comparable to WhatClinic's emerging-markets patient-acquisition model, especially in India.
- Qunomedical: Qunomedical is a digital health platform that helps patients compare clinics and book medical treatments worldwide, with a focus on quality and price transparency — directly comparable to WhatClinic's discovery-and-enquiry model in medical tourism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WhatClinic.com social profiles
Digital presenceWhatClinic.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhatClinic.com leadership team
Management profileNumber of profiles
Profiles5 records
WhatClinic.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhatClinic.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhatClinic.com
What does WhatClinic.com do?
WhatClinic.com is a two-sided web-based marketplace that allows patients to search, compare pricing, read verified reviews, and submit enquiries or book appointments with healthcare and cosmetic clinics globally. The platform aggregates clinic listings across plastic surgery, dentistry, fertility, hair transplantation, dermatology, bariatric surgery, medical aesthetics, and beauty treatments across 27+ countries. The service is free for patients; clinics pay for listing visibility, promoted placements, and patient enquiry access.
Is WhatClinic.com a public or private company?
WhatClinic.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was WhatClinic.com founded?
WhatClinic.com was founded in 2006. It employs 11 to 50 people.
Where is WhatClinic.com based?
WhatClinic.com is headquartered in Dublin, Ireland, in the Europe region.
How does WhatClinic.com make money?
Two revenue lines are on record. Clinic Listing and Enquiry Fees are the primary driver. The others are advertising and Promoted Listings.
Who are WhatClinic.com's main competitors?
Broad incumbents on record are Practo, Doctolib and Healthgrades. Direct peers are Bookimed, Dental Departures, Medigo, RealSelf and Zocdoc. Emerging players are ClinicSpots and Qunomedical.
Does WhatClinic.com have an API?
No public API is recorded for WhatClinic.com.
What industry is WhatClinic.com in?
WhatClinic.com's product category is Healthcare Clinic Marketplace. Its primary akta.pro industry code is CRAFABAF, Health, Wellness & Pharmacy Marketplaces, with a secondary code of HLALALAL, Dental Teleconsultation Marketplaces. Its NAICS code is 5192 and its SIC code is 8000.