ISO Horti

What ISO Horti does

ISO Horti, operating commercially as TTA-ISO, is a Netherlands-based (Gameren) provider of high-tech automation systems for protected horticulture and food production. Founded in 2002, the company designs and builds custom-engineered, vision-driven robotics and automation equipment covering transplanting (plugs and cuttings), sorting, grafting, germination correction, harvesting, pot and tray handling, and packing. Its flagship products include GraftLine, described as the world's first fully automated grafting machine with capacity of up to 4,000 plants per hour, and CuttingEdge, a single cutting planter handling 1,800-2,500 cuttings per hour.

TTA-ISO sells these solutions through a direct enterprise field sales motion targeting large-scale growers worldwide, with no disclosed reseller or distributor network. Named enterprise customers span four verticals — Ornamentals, Bulbs and Cut flowers, Food (including vertical farming), and Carbon and Forestry — including Akre, Infinite Acres, BPK, Florensis (a 20+ year customer), and Creach Greenhouses. Revenue is generated primarily through one-time capital hardware sales of custom-configured systems rather than subscription or recurring software pricing.

The company has extended its reach from its traditional Dutch ornamental and bulb markets into newer segments such as vertical farms and carbon-negative tree nurseries, and has localized its digital presence in English, Dutch, and Brazilian Portuguese, signaling continued international buildout. No public funding rounds, M&A, partnerships, or leadership changes are disclosed in the available data, and there is no parent company or institutional investor information on record.

Name

ISO Horti

Website

https://isohorti.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ISO Horti, operating as TTA-ISO, designs and sells custom-engineered, vision-driven robotics and automation systems for transplanting, sorting, grafting, harvesting, and packing in protected horticulture, serving enterprise growers across ornamentals, bulbs, food, and carbon and forestry sectors worldwide.

Ownership category

akta.pro rank

Product category

Horticulture Automation Equipment

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Agricultural Implement Manufacturing (33311)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Threshing, Decortication & Separation Equipment (Small-Scale Separators) (AFAAAJAF)

Keywords

• Horticulture automation
• Greenhouse robotics
• Plant grafting machines
• Automated transplanting equipment
• Vision-driven sorting systems

Headquarters

HQ city

Gameren

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Automation Equipment Sales: Sale of high-tech automation equipment including transplanters, sorters, grafters, harvesters, pot and tray handlers, and packing systems. Equipment is sold as custom-engineered solutions to enterprise growers, likely involving one-time capital purchases with potential installation and integration services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ISO Horti (TTA-ISO) designs, engineers, and sells high-tech automation equipment for protected horticulture and food production, including automated grafters, cutting planters, sorters, transplanters, harvesters, and packing systems. Solutions are custom-engineered in close collaboration with enterprise growers worldwide to address labor shortages, maximize throughput, and reduce resource waste across ornamentals, bulbs and cut flowers, food, and carbon/forestry operations.

Product overview

TTA-ISO offers a comprehensive portfolio of high-tech automation solutions for horticulture and food production. The company's product lineup centers on specialized equipment categories including transplanting (plugs and cuttings), sorting (via vision-driven robotics), grafting (including the GraftLine - the world's first fully automated grafting machine), germination correction, harvesting, pot & tray handling, and packing. Named products like GraftLine (4,000 plants/hour) and CuttingEdge (1,800-2,500 cuttings/hour) represent flagship automated systems. The solutions address labor shortages, throughput maximization, and resource waste reduction across sectors including ornamentals, bulbs and cut flowers, food, and carbon and forestry.

Differentiator

Problem solved

Functional benefit

Brands

• GraftLine: The world's first fully automated grafting machine for food sector, capable of processing up to 4,000 plants per hour.
• CuttingEdge

Products and services

• GraftLine

Quantifiable outcome

• Up to 4,000 plants per hour processing capacity with GraftLine
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MetoMotion: Israel-based developer of robotic systems for greenhouse labor automation, including grafting and harvesting. Overlaps with TTA-ISO's GraftLine and transplanting product categories from an emerging-player perspective.
• Saga Robotics: Norway-based agricultural robotics company commercializing autonomous robots for greenhouses. Comparable as a peer developing service robotics specifically for protected horticulture environments.
• Octinion: Belgian agricultural robotics company developing autonomous solutions for horticulture and fresh produce. Comparable as a peer in vision-driven robotics applied to plant handling and processing.
• Naio Technologies: French agricultural robotics company with autonomous machines for weeding and crop tasks. Comparable as a vision-enabled robotics peer addressing labor shortages in agriculture and horticulture.

Direct peers

• Certhon: Dutch turnkey greenhouse builder and automation integrator with horticultural robotics and vision systems. Comparable in serving large greenhouse and vertical-farming customers with custom-engineered automation solutions.
• Viscon Group: Dutch provider of automation, robotics, and vision systems for horticulture, including transplanting, sorting, and handling equipment. Closest geographic and product-line peer to TTA-ISO, serving the same grower segments with overlapping equipment categories.

Broad incumbents

• Bosch: Global industrial automation and sensor conglomerate with deep R&D resources and global service networks. Represents a potential broad incumbent entrant into horticultural automation if it chooses to address the vertical.
• ABB: Global leader in industrial automation, robotics, and vision systems. Comparable as a broad incumbent whose robotics and machine vision portfolios could be extended into horticulture automation applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tta-iso
• LinkedInlinkedin.com/company/iso-group-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISO Horti