What Podo does

Podo is the commercial brand of GEO ALTERNATIVA, S.L., a private Spanish energy retailer headquartered in Madrid and founded in 2016. The company supplies electricity and natural gas to residential and small business customers across Spain, positioning itself as a digital-first challenger to the country's incumbent utilities (Endesa, Iberdrola, Naturgy) and claiming to be among the first free-market retailers to optimize contracted power for customers following Spain's RDL 15/2018 liberalization. The legal entity GEO ALTERNATIVA, S.L. (Tax ID B87382644) is registered at Avenida de Burgos 16E, Madrid, and operates the entire energy supply, billing, contracting, and regulatory compliance function under the Podo brand.

The core product portfolio consists of four tariffs — two electricity plans (a variable tariff indexed to OMIE spot prices with monthly updates, and a fixed 24-hour tariff guaranteed for 12 months) and two gas plans (variable indexed to MIBGAS and fixed 24-hour for 12 months). Supplementary offerings include an Autoconsumo Solar (solar self-consumption) service with a Batería Virtual (virtual battery) mechanism that compensates rooftop solar surplus at OMIE prices, optional 100% renewable supply backed by CNMC-certified Garantías de Origen, a power-optimization service, an online savings calculator, and a customer area portal. Customer acquisition and contracting are fully digital through mipodo.com, supported by phone, WhatsApp, and email service channels; there is no physical retail.

Revenue is generated through fixed monthly power term charges (€/kW/year), variable consumption charges (€/kWh), the commercialization margin (CCE for electricity, CCG for gas), and a 0.005 €/kWh service fee on virtual battery exports from the second contract year onward (free in year one). All online contracts are 1-year auto-renewing with no permanence commitment on the digital channel. Customer acquisition is driven by an SEO-focused content marketing blog (covering appliance consumption, savings tips, and regulatory topics), a Podo Amigos referral program that rewards customers with €25 per successful electricity referral (capped at €50 per bill), and a savings calculator. Margins on energy resale are structurally thin and driven by the commercialization margin plus term fijo on power contracted.

Name

Podo

Legal name

GEO ALTERNATIVA, S.L.

Website

https://mipodo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Podo is the consumer energy retail brand of GEO ALTERNATIVA, S.L., a private Spanish challenger that supplies electricity and gas to residential and small business customers nationwide through digital-first, no-permanence tariffs.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Electricity supply contracts: Podo generates revenue primarily through supplying electricity to residential and small business customers in Spain. Revenue is derived from a fixed monthly term (potencia contratada) and variable consumption charges (kWh). Tariffs include both fixed-price 24h plans and market-indexed variable price plans.
2. Gas supply contracts: Natural gas supply contracts for residential and small business customers, with fixed monthly term and consumption-based variable charges. Offered in both market-priced and fixed 24h tariff variants.
3. Virtual battery / self-consumption management: For solar self-consumption customers with surpluses, Podo manages compensation of excess energy. Revenue derived from a service fee of 0.005 €/kWh on exported energy volume from the second year onwards (free in the first year).
4. Renewable energy certification (Garantias de Origen): Optional 100% renewable electricity supply with CNMC-certified origin, for which Podo charges an additional fee to cover management and certificate issuance costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Podo is a Spanish digital-first energy retailer that supplies electricity and natural gas to residential households and small businesses under the legal entity GEO ALTERNATIVA, S.L. The company offers four core tariff products (variable market-price and fixed 24-hour variants for both electricity and gas), complemented by a solar self-consumption service (Autoconsumo Solar), a virtual battery (Batería Virtual) that compensates surplus solar export, an optional 100% renewable guarantee-of-origin certificate, the Podo Amigos referral programme, an online savings calculator, and a self-service customer portal. All tariffs are contractable 100% online with no permanence when signed up digitally.

Product overview

Podo is an energy retail company operating in Spain's free market, offering residential electricity and gas supply through two tariff structures per energy type: variable market-price tariffs (indexed to OMIE for electricity and MIBGAS for gas) and fixed 24-hour tariffs (guaranteed for 12 months). The core product portfolio consists of four tariff products: Tarifa Luz precio de mercado, Tarifa Luz precio único 24h, Tarifa Gas precio de mercado, and Tarifa Gas precio único 24h. Supplementary offerings include Autoconsumo Solar for customers with photovoltaic installations and the Batería Virtual (Virtual Battery) add-on for excess energy compensation. The company also provides a referral program (Podo Amigos), an online savings calculator tool, and a customer portal for account management. All tariffs are contractable 100% online with no permanence requirements when contracted digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• Tarifa Luz precio de mercado Variable electricity tariff whose price is linked to the wholesale electricity market (OMIE) and updated monthly, allowing customers to benefit from lower prices during off-peak hours. Comprises a fixed term charge per kW contracted (P1/P2) plus a variable consumption charge (CCE 0.014 €/kWh), with access tariff 2.0 TD, taxes exclusive, and no permanence when contracted online.
• Tarifa Luz precio único 24h Fixed electricity tariff offering a guaranteed single price for all 24 hours of the day, locked for 12 months, providing budget stability without exposure to market fluctuations. Comprises a fixed term charge per kW contracted (P1/P2) plus a 0.108 €/kWh consumption charge (CCE), no permanence when contracted online, automatically transitioning to an indexed formula with a 0.01 €/kWh CCE thereafter.
• Tarifa Gas precio de mercado Variable natural gas tariff indexed to the MIBGAS wholesale market, with monthly price updates allowing customers to benefit when market prices are low. Offered across three access tiers (RL1, RL2, RL3) with corresponding fixed monthly term and per-kWh consumption charges.
• Tarifa Gas precio único 24h Fixed natural gas tariff providing a guaranteed price for all 24 hours, locked for 12 months, then transitioning to a market-indexed formula. Offered across RL1, RL2, and RL3 access tiers, with no permanence when contracted online.
• Autoconsumo Solar Solar self-consumption energy supply service allowing customers with rooftop photovoltaic installations to consume their generated electricity and offset any surplus against grid consumption through Spain's simplified compensation mechanism. Designed for residential prosumers in Spain with PV systems.
• Batería Virtual Virtual battery (Batería Virtual) service that compensates surplus energy injected into the grid by solar self-consumption customers at OMIE market prices, applied as a credit on the customer's bill. Free during the first year; from the second year onwards a service fee of €0.005/kWh is applied to total energy exported to the grid. Available to installations up to 100 kW under the simplified compensation scheme.

Quantifiable outcome

• 100% renewable electricity supply with CNMC-certified Garantia de Origen
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GEO ALTERNATIVA, S.L.coreOthersPodo is the commercial brand of GEO ALTERNATIVA, S.L. (Tax ID: B87382644), a Spanish energy retailer registered in Madrid. GEOAL operates the energy supply business under the Podo brand, handles all commercial operations, customer management, contracting, billing, and regulatory compliance. Podo is not a separate legal entity but a brand name.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Iberdrola: Spanish multinational electric utility and one of the largest energy companies in Europe. Major incumbent serving residential and business customers with electricity and gas. Sets the competitive baseline Podo challenges on transparency and renewable supply.
• Naturgy: Spanish multinational gas and electric utility with significant residential and SME customer base. Major incumbent supplier of both electricity and gas, directly competing with Podo's dual-fuel offering.
• Endesa (Enel): Spain's largest electric utility and incumbent energy supplier, owned by Enel. Serves millions of residential and business customers with electricity and gas. Provides a benchmark for incumbent scale, owned generation/distribution assets, and pricing power that Podo competes against.
• Repsol Energía: Spanish integrated energy major with growing retail electricity and gas business. Offers tariffs to residential and SME customers, leveraging upstream and downstream scale. Comparable dual-fuel retail product against Podo.

Direct peers

• Holaluz: Spanish green energy retailer offering 100% renewable electricity to residential customers, with a focus on solar self-consumption. Direct competitor with similar digital-first GTM, dual-tariff structure, and prosumer focus. Publicly listed (formerly MAB) and one of Podo's closest comparable challengers.
• Lucera: Spanish digital energy retailer focused on 100% renewable electricity for residential customers. Competes with Podo on transparency, renewable supply, and digital contracting. Comparable customer segment and value proposition around sustainability.
• Factor Energía: Spanish independent energy retailer serving residential and SME customers with electricity and gas. Offers competitive tariffs and has positioned itself as a challenger to incumbents. Comparable dual-fuel offering and target segments.
• Gesternova: Spanish renewable energy retailer and energy services provider, with offerings for residential and SME customers including self-consumption. Comparable focus on renewables and prosumer customers in Spain.
• Nexus Energía: Spanish energy retailer (part of Grup Endesa network of resellers historically) offering electricity and gas to SMEs and residential. Comparable product set and Spanish market focus.
• Octopus Energy Spain: Spanish arm of UK-based Octopus Energy, offering variable and fixed electricity and gas tariffs to residential customers with a digital-first model. Directly comparable target market, product set (dual fuel, market-indexed pricing), and value proposition emphasizing transparency and technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mipodo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podo