Dodie
Dodie is a heritage French baby care brand (founded 1958) selling pacifiers, anti-colic bottles, and 3-in-1 body care products to parents of infants and toddlers (0–36 months) via a DTC e-commerce platform operating in France, the UK, and the Netherlands, alongside sister brands under Biostime Nos Marques.
- Company typePrivate
- Founded1958
- HeadquartersSaint-berthevin, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dodie does
Dodie is a French baby care brand founded in 1958, headquartered in Saint-Berthevin, France, and operated as one of four co-branded lines (alongside Good Goût, Biostime, and Inostime) under the Biostime Nos Marques parent e-commerce platform. The company develops, manufactures, and sells infant feeding, soothing, and hygiene products, with a core catalog consisting of anatomically shaped pacifiers (sucettes), anti-colic baby bottles (biberons), and 3-in-1 body care items including Gel Lavant 3en1 and Eau Nettoyante 3en1. Dodie also extends into adjacent segments such as maternity care and toddler products (12–36 months) and has pursued designer collaborations (e.g., the Mathilde Cabanas pacifier line) to differentiate commoditized SKUs.
The business operates as a direct-to-consumer brand with no disclosed B2B or retail distribution of its own, selling primarily through the shared biostime-nosmarques.com storefront with localized versions for France, the United Kingdom, and the Netherlands. Revenue mechanics are split between one-time product purchases (priced at the unit level, e.g., €12.99 for a 3-pack of pacifiers, €8.59 for a baby bottle) and a flexible subscription offering a 10% discount on recurring orders with no commitment. Distribution is supported by Point Relais parcel collection in France with free delivery above €39, and customer acquisition relies on organic social (Instagram @dodiefrance), content marketing (Le Blog des Parents), and email newsletters.
Dodie's customer base is a long tail of individual parents of infants and toddlers (0–36 months) and expectant mothers, segmented horizontally by age band rather than by persona tier. The brand carries a 4.8/5 customer rating on Avis Vérifiés on the parent platform, and operates inside a broader multi-brand loyalty program (La Tribu) shared across the Biostime Nos Marques portfolio. The brand has no disclosed AI/ML capabilities, patents, certifications, or independent funding history, and functions as a sub-brand inside a larger strategic parent rather than as a standalone venture-backed entity.
Dodie firmographics
Firmographics- Name
- Dodie
- Legal name
- Dodie
- Website
- https://dodie.fr
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dodie is a heritage French baby care brand (founded 1958) selling pacifiers, anti-colic bottles, and 3-in-1 body care products to parents of infants and toddlers (0–36 months) via a DTC e-commerce platform operating in France, the UK, and the Netherlands, alongside sister brands under Biostime Nos Marques.
- Ownership category
- akta.pro rank
Dodie industry classification
Industry- Product category
- Infant and Baby Care Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Baby Powder & Anti-Chafe (CRABAJAG)
Keywords
Where Dodie is headquartered
LocationHeadquarters
- HQ city
- Saint-berthevin
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Dodie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: One-time product purchases of baby care items including pacifiers, baby bottles, and body care products through e-commerce platform.
- Subscription Model: Custom subscription service offering 10% discount on each order for recurring customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products at fixed prices |
| Subscription | Monthly | Subscription with 10% discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Dodie product offering
Product offeringCore offering
Dodie develops, manufactures, and sells baby care products including anatomically shaped pacifiers (sucettes anatomiques), anti-colic baby bottles (biberons anti-colique), and 3-in-1 baby hygiene products such as washing gel (Gel Lavant 3en1) and cleansing water (Eau Nettoyante 3en1). The brand operates as part of the Biostime Nos Marques family of French infant care brands, targeting parents of babies from birth through 36+ months. Products are sold direct-to-consumer via the Biostime Nos Marques e-commerce platform in France, UK, and Netherlands through both one-time purchases and a recurring subscription model.
Product overview
Dodie is a French baby care brand specializing in infant feeding, soothing, and hygiene products. The product portfolio includes anatomically shaped pacifiers (sucettes) available in standard and Mathilde Cabanas collaborative designs, anti-colic baby bottles (biberons), and 3-in-1 care products including washing gel and cleansing water. Dodie products are sold alongside sister brands Good Goût, Biostime, and Inostime through the Biostime Nos Marques e-commerce platform, targeting babies from birth through 36+ months.
Differentiator
Problem solved
Functional benefit
Products and services
- Sucettes anatomiques EXTRA (Anatomical Pacifiers) Anatomically shaped pacifiers available in multi-packs and various colors, designed for babies from 6 months and older. Targeted at parents needing safe, age-appropriate soothers for infants.
- Biberon anti-colique EXTRA (Anti-Colic Baby Bottle) Anti-colic baby bottles designed to reduce gas and discomfort during feeding, available in a 150ml capacity for the 0-6 month age group. Targeted at parents of newborns seeking to minimize colic symptoms.
- Gel Lavant 3en1 (3-in-1 Washing Gel) A 3-in-1 washing gel for babies serving as shampoo, body wash, and bubble bath in one product. Targeted at parents of babies looking for gentle, multi-use hygiene care.
- Eau Nettoyante 3en1 (3-in-1 Cleansing Water) A 3-in-1 cleansing water for gentle baby hygiene care. Targeted at parents seeking gentle cleansing products for babies.
- Sucettes anatomiques Mathilde Cabanas (Anatomical Pacifiers - Mathilde Cabanas collaboration) Collaborative pacifier collection featuring Mathilde Cabanas designs, available in a pack of 2 and suitable for babies 18 months and older. Targeted at parents of older babies/toddlers seeking design-led pacifiers.
Companies that use Dodie
Customer profileSegments4 records
Ideal customer profiles4 records
Dodie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dodie partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Dodie competitors and assessment
Company assessmentDirect peers
- MAM Baby: Austrian baby care brand specializing in anti-colic baby bottles, pacifiers, and oral care. Overlaps directly with Dodie's bottle and pacifier range, with comparable DTC and pharmacy distribution in Western Europe.
- Philips Avent: Global leader in baby bottles, pacifiers, and feeding accessories under Philips. Directly competes with Dodie's biberons anti-colique and sucettes anatomiques, and is the de facto category benchmark in the same French, UK, and Dutch retail channels.
- NUK: MAPA-brand baby care line focused on orthodontic pacifiers, baby bottles, and soothers. Direct competitor to Dodie in pacifiers and bottles, with strong pharmacy-led presence in France and broader Europe.
- Mustela: French dermo-cosmetic brand (Laboratoires Expanscience) specializing in baby skincare, bath, and cleansing products. Comparable to Dodie's Gel Lavant 3en1 and Eau Nettoyante 3en1 with much higher dermatological-claim credentials and pharmacy positioning.
- Tommee Tippee: UK-based baby care brand (Mayborn Group) with a leading range of anti-colic bottles, pacifiers, and feeding accessories. Direct peer in Dodie's core feeding categories, with strong UK market presence where Dodie is still building recognition.
- Good Goût: Sister brand under Biostime Nos Marques, focused on organic baby food pouches, meals, and snacks. Direct peer in shared DTC platform, customer base (French parents 0-36 months), and cross-sell mechanics.
- Biostime: Infant formula and nutrition brand co-tenanted with Dodie on the Biostime Nos Marques storefront. Direct peer in shared platform, target customer, and parental lifecycle, and a natural cross-sell partner for Dodie's feeding products.
Broad incumbents
- Pampers (Procter & Gamble): Global diaper and baby care leader owned by P&G, extending into wipes and baby wash. Competes with Dodie in baby hygiene and body care and sets category pricing and shelf norms in French and UK retail.
- Chicco: Artsana-owned global baby care brand spanning feeding, hygiene, body care, and nursery. Overlaps with Dodie in pacifiers, bottles, and baby wash, with far broader assortment and physical retail presence.
Emerging players
- WaterWipes: Irish baby wipes brand that has expanded into baby cleansing and skin care. Comparable to Dodie in the baby hygiene sub-category, with a strong premium, sensitive-skin positioning that pressures Dodie's value proposition in 3-in-1 wash and cleansing water.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dodie social profiles
Digital presenceDodie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dodie leadership team
Management profileNumber of profiles
Dodie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dodie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dodie
What does Dodie do?
Dodie develops, manufactures, and sells baby care products including anatomically shaped pacifiers (sucettes anatomiques), anti-colic baby bottles (biberons anti-colique), and 3-in-1 baby hygiene products such as washing gel (Gel Lavant 3en1) and cleansing water (Eau Nettoyante 3en1). The brand operates as part of the Biostime Nos Marques family of French infant care brands, targeting parents of babies from birth through 36+ months. Products are sold direct-to-consumer via the Biostime Nos Marques e-commerce platform in France, UK, and Netherlands through both one-time purchases and a recurring subscription model.
Is Dodie a public or private company?
Dodie is a private company. It is classified as corporate owned and is currently operating.
When was Dodie founded?
Dodie was founded in 1958. It employs 51 to 100 people.
Where is Dodie based?
Dodie is headquartered in Saint-berthevin, France, in the Europe region.
How does Dodie make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription Model.
Who are Dodie's main competitors?
Direct peers on record are MAM Baby, Philips Avent, NUK, Mustela, Tommee Tippee, Good Goût and Biostime. Broad incumbents are Pampers (Procter & Gamble) and Chicco. WaterWipes is listed as an emerging player.
Does Dodie have an API?
No public API is recorded for Dodie.
What industry is Dodie in?
Dodie's product category is Infant and Baby Care Products. Its primary akta.pro industry code is CRABAJAG, Baby Powder & Anti-Chafe. Its NAICS code is 456 and its SIC code is 2844.