Alternative Support Apparatus

What Alternative Support Apparatus does

Alternative Support Apparatus (ASAP), founded in 2006 and headquartered in Midvale, Ohio, designs and manufactures off-road emergency response vehicles built on modified UTV chassis. The company operates as a privately held LLC with a lean team of one to ten employees and reports more than 600 units in service worldwide since founding. Its three core product lines are the MedStat fully enclosed UTV ambulance (the only such vehicle with a fully enclosed, all-aluminum patient compartment accommodating a full-size cot plus attendant seating, offered in MS 250 and MS 500 configurations), the Select Series UTV ambulance for trail rescue and lifeguard applications, and the Wildfire Scout bolt-on fire pump system with an 80-gallon poly tank and 10 gallons of foam that mounts directly to a standard UTV chassis. Underlying technology centers on lengthening rugged UTV chassis with heavy-duty suspension and power-steering additions, 3D-modeled prototyping, aluminum fabrication, and third-party safety validation through Transportation Research Center.

ASAP sells exclusively to government public-safety buyers — fire departments, EMS agencies, lifeguard services, and wildfire response units — through an authorized dealer network covering 48 US states, Hawaii, and Canada, supplemented by direct quote-based sales via a toll-free line and website contact form. Pricing is custom and quote-based for each build, with extensive option lists rather than published price points; vehicles are made-to-order rather than sold off the shelf. The revenue model is one-time hardware sales of custom vehicles and bolt-on equipment systems, with no subscription, recurring service, or software component.

The company is privately held with no disclosed parent, institutional investors, or M&A activity. Distribution scale, third-party testing credentials, and the absence of competing fully enclosed aluminum UTV ambulances are the principal commercial differentiators, while concentration in government specialty-vehicle purchasing exposes the business to lumpy, project-driven order flow.

Name

Alternative Support Apparatus

Legal name

Alternative Support Apparatus, LLC

Website

https://asap911.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Emergency Vehicles

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

akta.pro secondary industry

Side-by-Side / UTV Manufacturing (IMACAEAE)

Keywords

• Off-road ambulances
• UTV emergency vehicles
• Fire pump systems
• Rescue vehicles
• Emergency response equipment

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom UTV Ambulance Sales: Sale of custom-built UTV-based ambulances including MedStat fully enclosed models and Select Series trail/beach rescue ambulances. Vehicles are built on rugged UTV chassis that are lengthened and modified with heavy-duty components for emergency response applications.
2. Firefighting Equipment Systems: Sale of Wildfire Scout bolt-on fire pump systems that transform standard UTV vehicles into firefighting machines. Includes 80-gallon poly tank, 10-gallon foam capacity, and integrated pump systems.
3. Customization and Options: Extensive list of options and customization packages for both ambulance and firefighting products, allowing customers to tailor vehicles to specific operational needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alternative Support Apparatus manufactures custom off-road emergency response vehicles, specifically UTV-based ambulances and bolt-on firefighting pump systems. The vehicles are built on rugged UTV chassis that are lengthened and modified with heavy-duty components for access to remote, rugged terrain. Products serve fire departments, EMS agencies, lifeguard services, and rescue operations that need to reach emergency scenes inaccessible by standard ambulances.

Product overview

Alternative Support Apparatus (ASAP) is a manufacturer of off-road emergency response vehicles, specifically UTV (Utility Task Vehicle) ambulances and bolt-on firefighting systems. The product portfolio consists of three main offerings: the MedStat Series (fully enclosed UTV ambulance with aluminum patient compartment available in MS 250 and MS 500 models), the Select Series (open-frame UTV ambulance for trail and beach rescue applications), and the Wildfire Scout (bolt-on fire pump system with 80-gallon water tank and 10-gallon foam capacity). All vehicles are built on rugged UTV chassis that are lengthened and modified to accommodate larger rear equipment mounting areas and increased weight-carrying capacity. The company has manufactured over 600 units since its founding in 2006.

Differentiator

Problem solved

Functional benefit

Brands

• MedStat: UTV ambulance featuring a fully enclosed, all aluminum patient compartment that secures a full-size cot and seating for up to two attendants and a driver. Available in MS 250 and MS 500 base models.
• Select Series
• Wildfire Scout

Products and services

• MedStat UTV Ambulance The only UTV ambulance with a fully enclosed, all aluminum patient compartment that secures a full-size cot plus seating for up to two attendants and a driver. Available in two base models (MS 250 and MS 500) ranging from basic entry level to fully loaded high-end versions. Designed for EMS operations requiring off-road patient transport.
• Select Series UTV Ambulance Rugged UTV-based off-road ambulance available in Trail Rescue and Lifeguard models. Features aluminum upright rails with padded bench seat and seat backs, with options for cot mount system or storage box with Stokes basket mount. Engineered for EMS calls in hard-to-reach places and beach rescue situations.
• Wildfire Scout Pump System Bolt-on firefighting unit that mounts directly to a standard UTV chassis, replacing the UTV bed. Equipped with an 80-gallon poly tank and 10 gallons of foam for fire suppression. Features a lowered center of gravity for enhanced stability and allows for equipment storage, patient transport, and rear attendant accommodation.

Quantifiable outcome

• Over 600 units manufactured and in service worldwide since 2006

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Southern Emergency & Rescue Vehicle SalescoreChannel Partner/ Reseller/ DistributorAlabama-based dealer for ASAP products. Contact: Troy Micelli, [email protected], 225-683-3999. Serves Alabama and Louisiana markets.
• 3 Alarm Apparatus SolutionscoreChannel Partner/ Reseller/ DistributorArizona-based dealer for ASAP products. Contact: Ruben Alderete, [email protected], 520-390-9631. Serves Arizona market.
• Murphy SalescoreChannel Partner/ Reseller/ DistributorRegional dealer for ASAP products. Contact: George Murphy, [email protected], 651-695-1900. Serves Illinois, Nebraska, North Dakota markets.
• Southeastern Specialty VehiclescoreChannel Partner/ Reseller/ DistributorRegional dealer for ASAP products. Contact: Robert Daugherty, [email protected], 866-640-2028. Serves North Carolina and South Carolina markets.
• Transportation Research CenterminorStrategic or Co-development PartnerIndependent testing facility that conducts rigorous third-party testing of ASAP products to ensure safety and quality. Described as having 'extensively tested' the MedStat UTV ambulance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• REV Group: REV Group is one of the largest North American manufacturers of specialty vehicles including ambulances (under brands like Wheeled Coach, Horton, and AEV) and emergency response vehicles. While they do not focus on UTV-based platforms, they represent the dominant incumbent in the broader ambulance and emergency vehicle market that ASAP competes within.
• Braun Industries: Braun Industries manufactures ambulances, wheelchair vans, and custom emergency vehicles for government and EMS agencies. Like Wheeled Coach, it serves the same end customers as ASAP but with traditional full-size ambulances rather than off-road UTV platforms.
• Wheeled Coach: Wheeled Coach (a REV Group brand) is one of the largest US ambulance manufacturers, producing Type I, II, and III ambulances. While focused on full-size road ambulances rather than UTV platforms, it serves the same government EMS customer base that ASAP targets.
• Leader Emergency Vehicles: Leader Emergency Vehicles manufactures Type I–III ambulances and emergency response vehicles, serving fire departments and EMS agencies across the US. It overlaps with ASAP at the customer level (government EMS buyers) but addresses different terrain and use cases.

Others

• BRP (Bombardier Recreational Products): BRP manufactures Can-Am side-by-side UTVs, another likely chassis source for ASAP vehicles. BRP competes in the powersports UTV space and serves commercial/government markets with its Defender and similar platforms.
• Polaris Inc. Polaris manufactures the rugged UTV chassis (likely Ranger and similar models) that ASAP upfits into emergency response vehicles. Polaris is a key upstream supplier and also competes indirectly through its own government/military and commercial specialty vehicle programs.

Regional players

• Demers Ambulances: Demers is a Canadian ambulance manufacturer with strong North American government and EMS market presence. It is comparable as an emergency vehicle manufacturer serving the same North American customer base, though focused on conventional road ambulances.

Direct peers

• S&S Emergency Vehicles: S&S Emergency Vehicles sells, services, and upfits emergency vehicles including ambulances and specialty rescue units for fire departments and EMS agencies. The company's role as an ASAP dealer and its focus on specialty emergency vehicle distribution makes it a direct channel and customer-facing peer.
• Hackney Emergency Vehicles: Hackney Emergency Vehicles builds custom emergency response vehicles including specialized rescue and firefighting units. It is comparable to ASAP as a custom fabricator of specialized emergency response vehicles for government agencies, including off-road-capable platforms.

Emerging players

• Lifeline Emergency Vehicles: Lifeline manufactures smaller specialty emergency vehicles and ambulances, with comparable product positioning to ASAP in the smaller-form-factor and specialty emergency vehicle segment. It serves similar government and EMS end customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASAP911
• LinkedInlinkedin.com/company/alternative-support-apparatus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternative Support Apparatus