Jugaad
Jugaad is a Mumbai-based full-service advertising agency founded in 2014 that plans and buys media across Radio, Television, Newspaper, Cinema, OTT, and Digital channels for enterprise clients across India.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jugaad does
Jugaad is a Mumbai-based full-service advertising and media buying agency founded in 2014 by co-founder and director Lailesh Masurkar. Operating with a team of approximately 25 media professionals, the company plans and buys advertising across six channels: Radio, Television, Newspaper, Cinema, OTT, and Digital. Its service offering is anchored on accurate audience research (including radio listenership data, RJ profile mapping, and competitive brand spend analysis), certified television planning expertise, in-house creative writing for radio, and bulk media buying intended to secure preferential rates for clients.
The agency's commercial model is project-based professional services: revenue is earned from media planning fees, media buying commissions, and end-to-end campaign management (budgeting through post-evaluation) on a custom quote basis aligned to campaign scope, audience, geography, and channel mix. Multi-year contracts with enterprise and government clients have been disclosed. Distribution is purely direct enterprise sales supported by case-study content on the company website and a relationship-driven referral motion; the company operates from a single Andheri East, Mumbai headquarters. Customer segments span Real Estate, Finance & Insurance, Healthcare, Tourism Boards, Media & Entertainment, Agro & Chemicals, Retail & Apparel, Pharma & Wellness, Food & Restaurants, and FMCG, with named logos including Thailand Tourism Board, Oman Tourism, IIFL Finance, Global Hospital, Sulphur Mills, Karrm Infrastructure, Epic TV, and Yash Raj Films.
Jugaad is privately held and founder/management-controlled; no institutional venture or private equity backing is documented beyond an early engagement with StartupLanes in 2017. The company does not disclose revenue and has no documented AI, patents, trademarks, or recognized industry awards in the source data. Its claimed differentiators are scale-driven bulk procurement, domain-specific research depth in radio listenership, and a relatively young certified TV planning team.
Jugaad firmographics
Firmographics- Name
- Jugaad
- Legal name
- Jugaad
- Website
- https://jug-aad.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jugaad is a Mumbai-based full-service advertising agency founded in 2014 that plans and buys media across Radio, Television, Newspaper, Cinema, OTT, and Digital channels for enterprise clients across India.
- Ownership category
- akta.pro rank
Jugaad industry classification
Industry- Product category
- Advertising and Media Buying Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Broadcast Media Buying (TV & Radio) (BPAFABAA)
- akta.pro secondary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Jugaad is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Jugaad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Media Planning and Buying Services: Professional media planning and buying services for Television, Radio, Print, and Digital advertising. The agency earns fees for strategic planning, media buying, and campaign execution services.
- Campaign Management: End-to-end campaign management from budgeting through execution, planning, buying, scheduling, monitoring and post-evaluation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing based on campaign scope and media requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Jugaad product offering
Product offeringCore offering
Jugaad is a Mumbai-based full-service media buying and advertising agency that plans, buys, and executes advertising campaigns across Radio, Television, Newspaper, Cinema, OTT, and Digital channels. The agency sells media planning, media buying, creative writing for radio spots, and end-to-end campaign management services to brands seeking reach across Indian markets. The team of 25+ media professionals delivers customized clutter-breaking campaigns with emphasis on cost savings through bulk media buying.
Product overview
Jugaad is a full-service advertising and media buying agency based in Mumbai, India, founded in 2014. The company operates as a single integrated service offering with six core advertising service lines: Radio Advertising, Television Advertising, Newspaper Advertising, Cinema Advertising, OTT Advertising, and Digital Advertising. These services are delivered through a team of 25+ media professionals who handle media planning, buying, and campaign execution across traditional and digital channels. The company focuses on customized, clutter-breaking approaches across Television, Radio, Print, and Digital platforms for maximum brand exposure and reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Advertising
Quantifiable outcome
- 30% increase in daily patient responses for Global Hospital after introducing 'Sister Florence' radio character
- +2 more outcomes
Companies that use Jugaad
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles5 records
Jugaad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jugaad partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Jugaad competitors and assessment
Company assessmentDirect peers
- Madison World: Mumbai-headquartered full-service media and advertising agency offering TV, radio, print, digital, and OOH buying/planning. Comparable to Jugaad as an independent Indian agency with similar multi-channel offering and mid-market enterprise client base.
- Zenith India: Publicis-owned media agency in India offering data-driven media planning and buying. Directly comparable to Jugaad's media-buying value proposition with additional analytics/measurement overlay.
- Wavemaker India: WPP-owned media agency in India focused on planning and buying across TV, digital, and content. Operates in the same media-buying category as Jugaad, typically serving larger enterprise advertisers but with the same service scope.
- Mindshare India: GroupM's flagship media agency in India, providing end-to-end media planning and buying across traditional and digital channels. Direct competitor to Jugaad on large enterprise accounts and a benchmark for traditional-to-digital migration capability.
- Lintas Media (MullenLowe Lintas Group): Indian heritage full-service advertising and media agency. Comparable to Jugaad in offering integrated media planning and buying with strong Indian-market presence and similar mid-market enterprise client mix.
- Carat India: Dentsu's global media agency operating in India with full-service media planning and buying. Overlaps directly with Jugaad's offering across TV, digital, and programmatic, typically serving mid-to-large Indian enterprise advertisers.
Broad incumbents
- GroupM India: India's largest media investment group (WPP), housing Mindshare, Wavemaker, MediaCom, and Essence. Directly competes with Jugaad for media planning/buying mandates but at vastly greater scale, with global holding-company procurement leverage.
Emerging players
- The Small Big Idea: Mumbai-headquartered independent advertising and media agency with content-led, multi-channel campaign capabilities. Comparable to Jugaad in scale, geography, and enterprise-client focus, with stronger digital content capabilities.
- Interactive Avenues (Digitale): IPG Mediabrands' digital media agency in India, focused on programmatic, performance, and digital-first media buying. Comparable to Jugaad's digital/OTT line but with stronger programmatic and analytics capabilities.
- Tribes Communication: India-based mid-sized advertising and media agency offering cross-channel planning and buying. Closest peer to Jugaad in scale and positioning as an independent Indian agency competing against global holding groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jugaad social profiles
Digital presenceJugaad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jugaad leadership team
Management profileNumber of profiles
Profiles5 records
Jugaad funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jugaad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jugaad
What does Jugaad do?
Jugaad is a Mumbai-based full-service media buying and advertising agency that plans, buys, and executes advertising campaigns across Radio, Television, Newspaper, Cinema, OTT, and Digital channels. The agency sells media planning, media buying, creative writing for radio spots, and end-to-end campaign management services to brands seeking reach across Indian markets. The team of 25+ media professionals delivers customized clutter-breaking campaigns with emphasis on cost savings through bulk media buying.
Is Jugaad a public or private company?
Jugaad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jugaad founded?
Jugaad was founded in 2014. It employs 11 to 50 people.
Where is Jugaad based?
Jugaad is headquartered in Mumbai, India, in the Asia region.
How does Jugaad make money?
Two revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are campaign Management.
Who are Jugaad's main competitors?
Direct peers on record are Madison World, Zenith India, Wavemaker India, Mindshare India, Lintas Media (MullenLowe Lintas Group) and Carat India. GroupM India is listed as a broad incumbent. Emerging players are The Small Big Idea, Interactive Avenues (Digitale) and Tribes Communication.
Does Jugaad have an API?
No public API is recorded for Jugaad.
What industry is Jugaad in?
Jugaad's product category is Advertising and Media Buying Services. Its primary akta.pro industry code is BPAFABAA, Broadcast Media Buying (TV & Radio), with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 54183 and its SIC code is 7311.