Name

Tribes Communication

Legal name

Tribes Communication Pvt. Ltd.

Website

https://tribeww.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Communications Services: Full-spectrum agency fees and retainer-based revenue from integrated marketing services spanning OOH advertising, brand activations, experiential events, retail marketing, sports marketing, digital marketing, content creation, and talent management. Revenue is generated through project fees, retainers, and management commissions across multiple business units.
2. Out-of-Home (OOH) Advertising: OOH advertising services including traditional static billboards, digital OOH (DOOH), ambient media, and programmatic buying. Tribes serves over 450 brands with annual capitalized billing exceeding Rs 1,000 crore in OOH and related media services.
3. Experiential & Event Production: End-to-end event management, production house services, MICE, concerts, product launches, and large-scale experiential campaigns. Revenue generated through production fees, event management retainers, and execution contracts.
4. Sports Marketing & Management: Sports marketing vertical (Tribes Sports) covering league development, athlete representation, sponsorship management, event management for sports, and investment consulting. Revenue through agency commissions on sponsorship deals and sports marketing retainers.
5. Digital & Performance Marketing: praNetR Tribes entity provides performance-driven paid media campaigns, talent management, influencer marketing, social media management, and content production. Revenue through agency commissions, talent representation fees, and content production charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tribes Communication is an integrated marketing communications agency offering experiential marketing, out-of-home (OOH) advertising, brand activation, digital marketing, content solutions, sports marketing, social media, and talent management services to enterprise brands across India. The agency operates through nine specialized sub-brands (The Max, Ignite, Insync, Untap, The Tech Company, praNetR, Tribes Sports, Latitude XP, and 1.618 Studios) delivering campaigns from creative concept through execution, including proprietary technology platforms (Smart Activate, Smart Events, Smart Advisor) and the To Measurability Index for OOH planning.

Product overview

Tribes Communication is a US$ 95 million integrated marketing communications agency operating as a platform-plus-specialized-units architecture. The core offering spans experiential marketing, out-of-home (OOH) advertising, brand activation, digital marketing, content creation, sports marketing, social media, talent management, and government projects. This is supported by nine specialized divisions: The Max (experiential marketing with 350+ operational wings), Ignite (flagship OOH agency), Insync (integrated OOH and retail solutions), Untap (ambient media specialist), The Tech Company (MarTech platforms for offline-to-online lead generation), praNetR (performance-driven digital growth), Latitude XP (experiential events with tech-enabled AI/AR/VR capabilities), 1.618 Studios (non-traditional creative agency), and Tribes Sports (sports marketing vertical). The portfolio serves over 450 brands across India with annual capitalized billing exceeding Rs 1,000 crore.

Differentiator

Problem solved

Functional benefit

Brands

• The Max: Experiential marketing team specializing in event management, brand activation, exhibitions, live shows, sports marketing and emerging market development
• Ignite
• Insync
• Untap
• The Tech Company
• praNetR
• Tribes Sports
• Latitude XP
• 1.618 Studios

Products and services

• Experiential Marketing End-to-end experiential marketing services including dealer offsites, MICE, product launches, street plays, concerts, and event management across India and international markets for enterprise brands seeking immersive consumer engagement.
• Outdoor Solutions (OOH) Pan-India out-of-home advertising services with innovation, reach, scale and measurability, using technology, big data, and analytics including the proprietary Measurability Index (MI) and TGI data for OOH campaign planning and real-time monitoring.
• Brand Activation Retail marketing, rural marketing, store design, shop-in-shop solutions, influencer research-led retail solutions, and brand marketing for rural hinterland expansion for enterprise brands.
• Digital Marketing Tailor-made digital solutions including SEO, UI/UX design, paid campaigns, content development, web development, mobile application development, and performance marketing for enterprise clients.
• Content Solutions Storytelling across mediums including TVCs, corporate films, and digital films produced by multi-faceted content creation teams for brand storytelling and campaign needs.
• Sports Marketing Comprehensive sports marketing services including immersive fan experiences, event promotion, brand partnerships with sports organizations, and athlete representation.
• Social Media Social media strategy, creative conceptualization, talent management, influencer marketing, and comprehensive campaign execution with full-suite digital solutions for brands.
• Talent Management Talent representation and management for actresses and celebrities including Bhagyashree Dasani, Manju Warrier, Krithi Shetty, Ramya Krishnan, and others across Gurgaon, Bangalore, and Chennai markets.
• Government Projects Large-scale government event orchestration including Khelo India, G20 Pavilion, ITU Area Office inauguration, Punjab Investors Meet, and skilled workforce initiatives for central and state government bodies.
• The Max Experiential marketing team specializing in event management, brand activation, exhibitions, live shows, sports marketing, and emerging market development, operating 350+ wings across India with 1600+ employees through a hub-and-spoke model in Delhi NCR, Mumbai, and Bangalore.
• Ignite Flagship OOH agency with pan-India network delivering integrated BTL campaigns through events, promotions, retail marketing, rural promotions, road shows, and trade promotion campaigns.
• Insync Specialized division providing integrated solutions in OOH advertising, retail marketing, and experiential activations with focus on return on experience (RoX) alongside ROI.
• Untap OOH and ambient media specialist organization working with bluechip FMCG, automotive, and retail brands to improve outdoor visibility and customer experience.
• The Tech Company MarTech venture offering IP platforms (Smart Activate, Smart Events, Smart Advisor) that bridge the offline-online gap by deriving insights and scored leads from activations, events, and customer touchpoints.
• praNetR Performance-driven digital growth and production company offering paid media campaigns, talent management, influencer marketing, social media management, and content production for brands requiring measurable outcomes.
• Latitude XP Experiential marketing and events unit specializing in brand activations, event management, exhibitions and expos, rural marketing, and tech-enabled experiences including generative AI, AR/VR, kinetic installations, and 3D anamorphic visuals.
• 1.618 Studios Non-traditional creative agency specializing in bespoke designs for OOH, retail, and digital media touchpoints, brand experience centres, and disruptive tech innovation for OOH and shopper spaces.
• Tribes Sports Sports marketing and management vertical providing strategic counsel, sponsorship and media rights, event management, player representation, investment consulting, and monetization support for sports organizations, leagues, and athletes.

Quantifiable outcome

• Surface temperature reduction of up to 15°C on pilgrimage routes using Kansai Nerolac's heat-reflective paint (Perma No Heat), benefiting millions of barefoot devotees
• +7 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TriOOHcoreStrategic or Co-development Partner · 7 February 2025Tribes Communications announced a strategic investment in TriOOH, a technology-driven out-of-home media company. The partnership combines Tribes' integrated communications expertise with TriOOH's technology platforms including digital screens, programmatic buying, real-time monitoring, and audience analytics to deliver more targeted campaigns. The investment reinforces Tribes' leadership in India's communications sector and strengthens data-driven OOH marketing solutions.
• Neeraj GoyatcoreStrategic or Co-development Partner · 9 December 2024Tribes Sports (a vertical of Tribes Communication) announced a partnership with Neeraj Goyat, India's first WBC-ranked boxer and four-time Honorary Boxer of the Year. This partnership sets the stage for impactful athlete representation, aligning with Tribes Sports' vision to redefine athlete representation and elevate sports marketing in India.
• Tribes Sports LaunchminorOthers · 14 October 2024Tribes launched Tribes Sports as a comprehensive sports marketing and management vertical providing services across sports and entertainment sectors. From league development to athlete representation, the venture focuses on fostering growth, engagement, and long-term success for stakeholders in the sports ecosystem.
• BookMyShowminorStrategic or Co-development Partner · 1 September 2024HSBC launched a strategic partnership with BookMyShow at the Global Fintech Festival 2024, enhancing the HSBC Lounge experience and further solidifying the bank's position as a leader in digital finance solutions. Tribes Communication was involved in orchestrating HSBC's presence at this event.
• Omnicom Media Group India (OMG India)coreStrategic or Co-development Partner · 28 August 2024Tribes collaborated with OMG India for HSBC's participation at the Global Fintech Festival 2024 at Jio World Centre, Mumbai. Tribes orchestrated HSBC's immersive lounge featuring AR photo booth, LED screens, Apple Vision Pro HSBC Live experience, Oculus Metaverse, Zing money transfer app demo, and Visa card launch. OMG India serves as HSBC's agency on record.
• Ankit BaiyanpuriyaminorGTM or Marketing Partner · 24 June 2024Tribes Communication partnered with influencer Ankit Baiyanpuriya (Bharat's foremost ambassador of fitness, discipline, and aspiration) for a Honda Motorcycle and Scooter India's Shine 100 influencer campaign targeting Tier 2/3 markets across Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, and Karnataka.
• PHD MediaminorGTM or Marketing Partner · 1 January 2024Tribes Communication collaborated with PHD Media for a digital OOH campaign at airports for HP Spectre x360. The campaign featured digital displays at key airport terminals in Delhi, Mumbai, Bengaluru, and Kolkata, showcasing the laptop's AI-powered features.
• Havas Media IndiaminorGTM or Marketing Partner · 16 November 2023Havas Media Tribes (division of Havas Media India) partnered with Tribes for the Swiggy Instamart ICC Cricket World Cup 'game-adaptive billboard' campaign. Saurabh Jain, President South at Havas Media India, confirmed the groundbreaking OOH campaign blending instant deliveries with live cricket scores.
• 1.618 Studios Launch (Golden Ratio)minorOthers · 16 August 2023Tribes launched 1.618 Studios, India's first non-traditional creative agency. The name derives from the Golden Ratio. The agency provides bespoke creative solutions for OOH, retail, and digital touchpoints, with disruption through tech innovation as a key focus area.
• Maruti Suzuki IndiacoreStrategic or Co-development Partner · 9 June 2023Maruti Suzuki appointed Tribes Communications as one of three OOH partners (alongside MOMS Outdoor Media and Lakshya Media) to manage its out-of-home advertising account. The brand planned to spend Rs 100 crore on OOH advertising for that financial year. This was alongside a separate Rs 1,200 crore media mandate with Mindshare India covering traditional, outdoor, and digital media.
• V-Square MediacoreStrategic or Co-development Partner · 29 May 2023Tribes Group acquired Bengaluru-based V-Square Media, a branding, media, and marketing agency, and created the new entity praNetR Tribes. The acquisition combines complementary strengths in content, services, and experiences. Lokesh Kumar continues as CEO of praNetR. Headquartered in Bengaluru, praNetR Tribes operates across India and abroad through the Tribes Communications network.

Scale indicators13 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• WATConsult: Dentsu-owned digital and social media agency in India offering performance marketing, influencer, and content services. Comparable as a digitally-led competitor overlapping with Tribes' praNetR digital performance and influencer practice.

Broad incumbents

• Ogilvy India: WPP-owned flagship creative network in India and one of the largest agency brands in the country. Comparable as a full-service integrated competitor with significantly deeper scale across advertising, OOH, digital, and experiential.
• GroupM India: WPP's media investment arm in India, handling media planning and buying for many of the same enterprise clients Tribes serves (e.g., Mindshare handles Maruti Suzuki's Rs 1,200 crore media mandate). Competes for the same large advertiser budgets at scale.
• Dentsu India: Indian arm of Dentsu International, one of the global 'Big Five' agency holding companies. Tribes' CSO Himanka Das joined from Dentsu (Vizeum/Carat); the firm competes directly for enterprise BFSI, auto, and FMCG clients in OOH and integrated campaigns.
• FCB India: IPG-owned creative and integrated agency network in India offering advertising, digital, and experiential services. Comparable as a multinational network competitor targeting similar Indian enterprise brand advertisers.
• Lowe Lintas India: MullenLowe Lintas Group / IPG-owned integrated agency in India providing creative, digital, OOH, and brand activation services. Comparable as a multinational network competitor across OOH and integrated marketing for the same enterprise clients.

Direct peers

• Madison World: Indian integrated marketing communications group offering OOH, experiential, digital, and media services. Strongly comparable as a domestic independent competitor in the same service categories; Tribes' Group CFO Deep Sanyal joined from Madison OOH, signaling direct talent flow between the two.
• Havas India: Indian arm of Havas Creative Network, offering integrated creative, media, and experiential services. Tribes already partners with Havas Media Tribes, making it both a partner and a direct competitor for the same enterprise clients.
• DDB Mudra Group: Indian integrated agency network within Omnicom's DDB Worldwide. Directly competes for the same enterprise brand clients in OOH, experiential, digital, and brand activation; founder Gour Gupta was previously CEO of DDB MudraMax.
• MOMS Outdoor Media: Indian OOH media specialist and one of the three OOH partners (alongside Tribes and Lakshya) awarded Maruti Suzuki's Rs 100 crore OOH mandate in 2023. Directly comparable OOH competitor in the same category and client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tribessocial
• LinkedInlinkedin.com/company/tribes-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribes Communication