Demax Holograms

Name

Demax Holograms

Legal name

Demax Holograms Plc.

Website

https://demax-holograms.com

Company type

Private

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Product category

Security Printing & Holographic Security Solutions

NAICS

Paper Bag and Coated and Treated Paper Manufacturing (322220), Printing and Related Support Activities (3231)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industry

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Security holograms
• Nano-optical elements
• Document security printing
• Passport security laminates
• Brand protection labels

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Security Hologram Products: Manufacturing and sale of security holograms including passport laminates, overlays, inlays, banknote threads, patches, brand protection labels, tax stamps, and vignette labels.
2. Security Printing Services: Part of DEMAX GROUP providing offset printing, flexo printing, digital printing, screen printing, hot-stamping, and plastic card production. Includes document security features and serialization.
3. Equipment & Turn-key Solutions: Development and sale of holographic production equipment and turn-key solutions for security printing operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Demax Holograms manufactures security holograms and nano-optical elements (E-LIDOGRAM) using E-Beam lithography for governments, banks, and brand owners. Its products include passport laminates and overlays, polycarbonate inlays, banknote threads/stripes, tax stamps, holographic labels, and RFID-combined authentication labels. The company also provides offset, digital, and flexo security printing services plus plastic card production.

Product overview

Demax Holograms is a leading security printing and holographic technology company based in Sofia, Bulgaria, offering a comprehensive portfolio of security solutions. The company's core technology is E-LIDOGRAM, an advanced nano-optical technology using E-Beam lithography that achieves 2,000,000 dpi resolution and fulfills all 3 levels of security. Their product portfolio centers on LIDOGRAM/E-LIDOGRAM as the foundational technology brand, supported by specific product lines including Black Lidogram for brand protection, Smart RFID and Smart Code for integrated authentication solutions, and comprehensive ID & Passports Security Solutions featuring FreeEdge™ overlays, Sewn-in laminates, and Polycarbonate Passport Inlays. Additional offerings include Banknote Security Solutions with stripe and patch products, Tax Stamps, Holographic Labels, and Secure Documents. The company also provides a full range of Security Printing Services including Offset, Digital, and Flexo Printing, as well as Plastic Cards production. All products leverage their end-to-end production capabilities from E-beam origination through embossing, slitting, and converting.

Differentiator

Problem solved

Functional benefit

Brands

• E-LIDOGRAM Polycarbonate Inlay: Ultra-secure optical solution for protection of polycarbonate ID cards and passport data pages with multiple security levels.
• FreeEdge
• Black Lidogram
• Smart RFID
• Holographic Smart Code

Products and services

• E-LIDOGRAM Nano-Optical Technology Proprietary nano-optical technology brand using E-Beam lithography for computer generation and synthesizing of Optical Variable Devices (OVD), delivering 2,000,000 dpi resolution and fulfilling all three levels of security for documents and trademarks.
• Security Holograms End-to-end manufactured security holograms including origination, replication, and application, produced as one of the largest holographic production cycles in the industry.
• FreeEdge Holographic Overlay Thin-film bespoke-formulation laminate for passport data page protection with shaped overlay contours; lamination at 170±5°C, durable for 10-year passport validity, includes diffractive black non-spectral colour capability.
• E-LIDOGRAM Polycarbonate Passport Inlay Ultra-secure optical solution where nano-structures are embossed directly into polycarbonate during lamination without adhesives, featuring interference pastel colours, 3D diffractive black sculpture, 90-degree colour-shift, full-parallax motion, kinetic hidden images, e-Motion, 3D nano-sculptures, and nano-hatching.
• E-LIDOGRAM Holographic Card Overlay

Quantifiable outcome

• Solutions deployed in over 70 countries worldwide

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• International Tax Stamp Association (ITSA)minorOthers · 1 January 2021Demax Holograms became a member of ITSA, the International Tax Stamp Association, demonstrating commitment to the tax stamp and revenue security industry. Membership provides industry recognition and networking within the excise and revenue security sector.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• SICPA: Swiss-based global leader in security inks and track-and-trace solutions for banknotes, tax stamps, and excise documents. Comparable in tax-stamp and currency security work, with a much broader portfolio spanning inks, digital traceability, and government services.
• IDEMIA: Global leader in identity and security solutions, including polycarbonate ePassport data pages, ID cards, and border management. Overlaps with Demax in polycarbonate passport inlays and government ID security but operates at significantly larger scale.
• Veridos: Joint venture of Giesecke+Devrient and Bundesdruckerei providing government identity solutions, including ePassports, ID cards, and border management. Comparable in government ID and passport security deployments, with much broader systems-integration capabilities.
• Giesecke+Devrient (G+D): German global provider of banknote security, identity, and digital security solutions, including security papers, holograms, and polycarbonate substrates. Comparable in banknote and ID security components, with substantially larger scale and a broader product range.
• De La Rue: UK-based commercial banknote printer and provider of identity and security documents. Directly comparable in banknote stripe, hologram, and passport security work, though much larger and more diversified across paper, polymer substrates, and ID systems.
• CCL Industries (CCL Design): Global specialty label and packaging company with a CCL Design division focused on security labels, including holographic and tamper-evident features. Comparable in security label and authentication products, though most of CCL's business is in consumer and healthcare labels.

Direct peers

• Leonhard Kurz: German-headquartered global leader in hot-stamping foils and security holograms, including OVDs for ID documents, banknotes, and brand protection. Directly comparable to Demax as a top-tier hologram manufacturer with end-to-end origination and security-grade certifications.
• OpSec Security (OpSec Online / Xmark): Specialist in anti-counterfeiting and brand protection, offering holographic labels, authentication, and online brand-protection software. Comparable in brand-protection label and authentication offerings, with a stronger digital/online authentication software layer.
• Surys (formerly Hologram Industries): French specialist in optical and digital security components for identity, banknote, and brand-protection applications. Comparable technology stack (OVD origination, security laminates) and customer overlap in government and central bank tenders.

Emerging players

• Authentic Vision: Austrian provider of holographic and mobile-verifiable authentication labels combining physical security features with smartphone verification. Comparable in combining holograms with digital verification, but focused on brand-protection rather than government IDs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/demax-holograms

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demax Holograms