Herm Service Team

What Herm Service Team does

Herm Service Team is a German event-staffing agency headquartered in Hamburg that provides temporary personnel across six service categories: gastronomy staff, promotion and hostess services, event security, event logistics, driving and chauffeur services, and cleaning services. The company dispatches qualified, multilingual staff to event organizers, caterers, venues, and media productions, drawing on a workforce developed over more than two decades of operations. Customers span TV production companies (Fernsehmacher), celebrity-chef restaurants and catering firms (Bullerei / Tim Mälzer, Hensslers Küche / Steffen Henssler, Speisenwerft, Bugenhagen Catering), event agencies (imagency, Rolling Pin), and cultural venues (St. Michaelis Church / Michel, Au Quai), with the primary market in Hamburg and secondary deployments across Berlin, Cologne, Hannover, and Munich on advance arrangement.

The business operates as a sole proprietorship (HERM SERVICE TEAM E.K., owned by Maik Herm) with no proprietary technology platform, API, or AI/ML systems; the company's core asset is its curated roster of trained personnel, supported by an internal employee portal (hst.secplan.net) and a website funnel. Revenue is generated primarily through quote-based, project-specific staffing engagements with customers, with a stated employee minimum wage of 11.00 EUR per hour. The company holds the mandatory Arbeitnehmerüberlassung (temporary employee leasing) permit issued by the Bundesagentur für Arbeit, which authorizes it to legally provide dispatch staffing services in Germany.

Go-to-market is event-driven and relationship-led, with bottom-of-funnel conversions coming from referrals and word-of-mouth among established Hamburg caterers and event producers, supplemented by a top-of-funnel digital presence across website, blog, Facebook, Instagram, LinkedIn, and Xing. The company's competitive position rests on longevity, brand recognition within the Hamburg event ecosystem, multilingual staff capability, and the breadth of service categories it can fulfill from a single staffing contract, rather than on technology differentiation or scaled geographic reach.

Name

Herm Service Team

Legal name

HERM SERVICE TEAM E.K.

Website

https://hermserviceteam.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Herm Service Team is a Hamburg-based event-staffing agency dispatching trained personnel in gastronomy, hostessing, security, logistics, driving, and cleaning to event organizers, caterers, and venues across Germany, with over 20 years of operating history under sole proprietor Maik Herm.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Temporary Help Services (561320)

akta.pro primary industry

Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)

akta.pro secondary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Event staffing services
• Personnel leasing
• Event security services
• Hospitality staff
• Promotional hostesses

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personnel Leasing and Staffing Services: The company operates as a personnel service provider (Personaldienstleister) and staffing agency, leasing qualified staff to clients for events. They provide service personnel, security staff, hosts/hostesses, logistics personnel, drivers, and cleaning staff. Revenue is generated through hourly rates or project-based fees for staff deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Herm Service Team is a Hamburg-based personnel service agency that leases qualified temporary staff for events across Germany. They deploy service and kitchen staff, event security, multilingual hostesses and promoters, logistics personnel, drivers, and cleaning crews to events such as TV productions, galas, sports events, trade fairs, and private celebrations. Revenue is generated through hourly or project-based fees charged to event organizers, caterers, restaurants, hotels, and venues.

Product overview

Herm Service Team is a staffing/personnel agency providing qualified temporary staff for events and venues. The company operates a platform-plus-services model offering six distinct staffing categories: Gastro Personal (gastronomy/hospitality staff), Promotion/Hostess (promotional and hostess personnel), Sicherheit (event security), Logistik (event logistics), Fahrservice (driving/chauffeur services), and Reinigung (cleaning services). With over 20 years of experience in personnel management, the company primarily serves the Hamburg area but can provide staff for events throughout Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastro Personal Provides qualified gastronomy and service staff for events including waiters, bartenders, party helpers, runners, and kitchen staff for catering, banquets, weddings, and festivals in the Hamburg area.
• Promotion / Hostess Provides promotional and hostess personnel for trade shows, events, and marketing campaigns including fair hostesses, reception hostesses, VIP hosts, service hostesses, and multilingual promoters.
• Sicherheit (Event Security) Provides event security services including crowd management, personal protection, and venue security for TV shows, galas, sports events, trade fairs, and private celebrations, supported by an initial security analysis.
• Logistik (Event Logistics) Provides logistics personnel for event setup, breakdown, and ongoing logistical support including transport of equipment, stage construction, warehousing, and trade fair logistics.
• Fahrservice (Driving Service) Provides professional driving and transportation services including airport transfers, shuttle services, business travel, and chauffeur services with optional personal protection.
• Reinigung (Cleaning Services) Provides cleaning services for buildings, offices, and practices, including COVID-19 disinfection services and event cleanup support.

Quantifiable outcome

• Regular service training ensures high professionalism of deployed staff
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• German Regulatory Body (Bundesagentur für Arbeit)coreOthersThe company holds the official permit for temporary employment (Arbeitnehmerüberlassungserlaubnis) issued by the German Federal Employment Agency, which is a regulatory requirement to legally operate as a staffing/employment agency in Germany.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DIS AG: German personnel services company providing temporary staffing and outsourcing solutions across hospitality, events and commercial functions; competes in the same German AÜG-regulated staffing market.
• Randstad Deutschland: Large multinational staffing firm with a substantial German branch providing temporary and contract staff including hospitality and event segments; broad portfolio comparable to Herm's professional-services model.
• ManpowerGroup Deutschland: Global staffing group's German operations covering temporary, permanent and event-oriented placements; comparable in customer type and AÜG framework, broader in geographic and vertical coverage.
• Persona Service Deutschland: Major German temporary-employment and staffing group with AÜG licensing across commercial segments including hospitality and event services; comparable on regulation, model and customer base, though meaningfully larger and more diversified than Herm.
• I.K. Hofmann Group: Mid-sized German staffing group with temporary-employment operations covering hospitality and event-support roles; comparable regulatory and operational setup to Herm Service Team.
• Orizon Germany: German staffing and HR services company operating temporary-employment programs across hospitality, events and logistics; direct overlap with Herm's AÜG-licensed, multi-vertical staffing model.
• Adecco Germany (Adecco Personaldienstleistungen): Global staffing leader's German operating unit offering temporary help across hospitality, events and logistics; competes with Herm for the same customer pool of event organizers and caterers, but as a broad incumbent rather than event specialist.

Direct peers

• Hostaid GmbH: Germany-based event hostess and promotion staffing agency providing trade-fair hostesses, promoters and event personnel nationwide; tightly comparable specialty overlap with Herm's hostess and promotion line.
• Time Partner Personalmanagement (tps): Germany-based personnel services firm operating a multi-vertical AÜG-licensed staffing model across hospitality, logistics and event support; directly comparable as a German contract staffing agency serving event and hospitality clients.

Regional players

• ZAG Personal (ZAG Zeitarbeit): German temporary-employment and staffing agency focused on hospitality, gastronomy and event staffing; comparable model and target customer base, more weighted toward hotel/catering verticals than Herm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HermServiceTeam
• LinkedInlinkedin.com/company/herm-service-team
• Instagraminstagram.com/HermServiceTeam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herm Service Team