CeMAT

What CeMAT does

CeMAT Australia is a B2B trade show and exhibition platform organized by Hannover Fairs Australia Pty Ltd, the Australian subsidiary of the German-based Hannover Fairs group. It serves the intralogistics, robotics, automation, warehousing, supply chain management, and materials handling sectors across the Asia-Pacific region, functioning as a curated venue that connects global equipment manufacturers, automation technology providers, and materials handling vendors with professional attendees including warehouse managers, operations directors, and supply chain executives. The 2025 edition drew 5,000+ attendees, 200+ exhibitors, and 86 speakers.

The event's product surface comprises a main exhibition floor, a Knowledge Theatre for thought-leadership programming (anchored by SSI SCHAEFER as sponsor), a Tech Demo Stage for live product demonstrations, the Australian Forklift Championship, site tours, and workshops. Co-located events include Industrial Transformation Australia (Industry 4.0 / manufacturing) and the Processing & Packaging Pavilion powered by APPMA, expanding the vertical scope. The 2026 edition is scheduled at Melbourne Convention and Exhibition Centre (23-25 June 2026) and the 2027 edition at The Dome Sydney Showground (27-29 July 2027).

CeMAT Australia generates revenue primarily through paid exhibition stand/booth fees and tiered sponsorship packages (e.g., Event Partner, Knowledge Theatre sponsor, Tech Demo Stage, networking functions), supplemented by advertising and content placement. Attendee admission is free, lowering barriers to buyer-side attendance. Attendee acquisition is driven by industry association partnerships (ASCLA, APPMA), media partnerships, and direct sales by the Hannover Fairs Australia team based at Suite 5.03, 31 Market Street, Sydney.

Name

CeMAT

Legal name

Hannover Fairs Australia Pty Ltd

Website

https://cemat.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CeMAT Australia is a B2B trade show for intralogistics, robotics, automation, warehousing, supply chain, and materials handling industries, organized by Hannover Fairs Australia Pty Ltd for equipment vendors and supply chain buyers across the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

akta.pro secondary industries

Transportation, Logistics & Mobility Shows Organizers (THAHABAL), Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Intr logistics trade show
• Warehousing automation exhibition
• Materials handling event
• Supply chain conference
• Robotics trade fair

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition Stand/Booth Fees: Companies pay to book exhibition space at the trade show. Pricing varies by stand size, location, and configuration. This is the primary revenue stream for CeMAT Australia.
2. Sponsorship Packages: Tiered sponsorship tiers including Event Partner (Dematic), Knowledge Theatre sponsor (SSI SCHAEFER), Bar & Networking Function (Kardex), Registration Sponsor (Automate X), Lanyard Sponsor (Automate X), Conference Sponsor (AutoStore, Argon & Co, SugarAI), Coffee Lounge Sponsor (Epicor), Lectern Sponsor (LiftPass), Show Bag Sponsor (Swisslog), Event Forklift Sponsor (Jungheinrich), Forklift Championship sponsors (Hyundai, Dexion, KAUP, GenieGrips, Axelent, Bearcat/Michelin), Media Sponsors (ForklifaAction), and Charity Partner (Healthy Heads).
3. Attendee Registration Fees: Attendees register for free admission to the trade show. The registration provides access to all exhibition floors, Knowledge Theatre sessions, Tech Demo Stage, Australian Forklift Championship, and co-located Industrial Transformation Australia event.
4. Advertising and Content Placement: Paid advertising opportunities, blog placement, and promotional content on the CeMAT Australia website and event communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

CeMAT Australia organizes and operates a B2B trade show exhibition for the intralogistics, robotics, automation, warehousing, supply chain management, and materials handling industries in the Asia-Pacific region. The company sells exhibition stand space and tiered sponsorship packages to enterprise exhibitors, while offering free attendee pre-registration to industry professionals. The event features a main exhibition floor, a Knowledge Theatre for industry thought leadership, a Tech Demo Stage for live product demonstrations, the Australian Forklift Championship, and co-located events.

Product overview

CeMAT Australia is a trade show and exhibition platform for the intralogistics, robotics, automation, warehousing, supply chain management, and materials handling industry in the Asia-Pacific region. The event features a core exhibition with over 200 exhibitors, complemented by the Knowledge Theatre for thought leadership and education, a Tech Demo Stage for live product demonstrations, the Australian Forklift Championship for competitive operator testing, and Site Tours and Workshops for hands-on learning. Co-located events include Industrial Transformation Australia for Industry 4.0 topics and the Processing & Packaging Pavilion powered by APPMA. The event serves as a showcase platform for exhibitor products including warehouse automation systems like Dexion's MDS ASRS with AI swarm intelligence, electric forklifts, and material handling equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Industrial Transformation Australia: Premier platform for manufacturers, technology providers and industry leaders driving the shift to Industry 4.0, co-located with CeMAT Australia.
• Processing & Packaging Pavilion
• Australian Forklift Championship
• Knowledge Theatre

Products and services

• CeMAT Australia Exhibition Australia's leading B2B trade show exhibition for intralogistics, robotics and automation, warehousing, supply chain management, and materials handling in the Asia-Pacific region. The exhibition floor hosts 200+ exhibitors and 5,000+ attendees across a three-day event. Sold to exhibitors via exhibition stand space and sponsorship packages; free admission for trade attendees.
• Knowledge Theatre

Quantifiable outcome

• 5,000+ attendees, 200+ exhibitors, 86 speakers (2025 event)

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• DematicflagshipGTM or Marketing PartnerDematic serves as the Event Partner for CeMAT Australia 2026. Dematic is a global leader in intelligent automation solutions for manufacturing, warehousing, and distribution, providing expertise in advanced automation, software, robotics, and system integration. As Event Partner, Dematic gains prominent brand visibility and the opportunity to showcase its Multishuttle FD and other automation solutions to the event's 5,000+ attendees and 200+ exhibitors.
• SSI SCHAEFERflagshipGTM or Marketing PartnerSSI SCHAEFER is the Inspiration and Power sponsor of the Knowledge Theatre at CeMAT Australia 2026. SSI SCHAEFER is a global intralogistics specialist providing warehouse logistics solutions including automated storage and retrieval systems, conveying technology, and software. National Sales Manager Jens Nikolai, Head of Software & Integration Airyn Ong (APAC), and Senior Analytics and Logistics Consultant Dominik Linder spoke at the 2026 event.
• APPMA (Australian Packaging and Processing Machinery Association)coreStrategic or Co-development PartnerAPPMA powers the Processing & Packaging Pavilion co-located with CeMAT Australia. This partnership brings together Australia's leading manufacturers, distributors, and importers of processing and packaging machinery under one roof, showcasing technologies transforming production across food, beverage, pharmaceutical, e-commerce, and broader manufacturing sectors. The pavilion includes a dedicated full-day program on the Industrial Transformation Ideas Arena stage.
• ASCLA (Australasian Supply Chain Logistics Association)coreGTM or Marketing PartnerASCLA is the Industry Association Partner of CeMAT 2026. ASCLA represents supply chain and logistics professionals across Australia and New Zealand. Steve Ballerini from ASCLA is featured as a speaker at the 2026 event. ASCLA promotes the event to its membership network, driving qualified professional attendance.
• Industrial Transformation AustraliacoreStrategic or Co-development PartnerIndustrial Transformation Australia is a co-located event focused on manufacturers, technology providers, and industry leaders driving the shift to Industry 4.0. Co-located at the Melbourne Convention and Exhibition Centre alongside CeMAT Australia 2026 (23-25 June), the event covers automation, data exchange, and IoT technologies. Attendees of CeMAT receive full 3-day access to Industrial Transformation Australia. Central Innovation is the Industrial Transformation Australia Sponsor.
• Healthy Heads in Trucks and ShedsminorGTM or Marketing PartnerHealthy Heads in Trucks and Sheds is the Official Charity Partner of CeMAT Australia. The charity focuses on the wellbeing and mental health of supply chain and logistics workers. Senior Manager Kirstin Egan from Medline Australia spoke at the 2026 event on planning and sourcing topics related to this initiative.
• LogiSYM MagazineminorGTM or Marketing PartnerLogiSYM Magazine serves as an industry media partner for CeMAT Australia. Editor-In-Chief Brett Marshall is a speaker at the 2026 event, providing editorial coverage and content credibility to the event programme.
• ForklifaActionminorGTM or Marketing PartnerForklifaAction is a Media Sponsor for the Australian Forklift Championship at CeMAT Australia. ForklifaAction is a global marketplace and media platform for the forklift and materials handling industry, providing editorial coverage and industry audience reach for the Forklift Championship.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hannover Messe: Hannover Messe is the parent brand's flagship industrial trade show in Hannover, Germany—the world's leading industrial technology fair. While broader in scope than CeMAT Australia, it is a sibling event under Hannover Fairs and competes for the same global automation exhibitors across the year.

Direct peers

• PACK EXPO International: PACK EXPO is the leading packaging and processing trade show in North America, overlapping directly with CeMAT Australia's co-located Processing & Packaging Pavilion. Both events target packaging machinery and processing exhibitors and compete for shared vendor marketing budgets.
• ProMat: ProMat is MHI's biennial materials handling and logistics trade show held in Chicago, alternating years with MODEX. It targets the same warehouse automation, robotics, and intralogistics exhibitor base as CeMAT Australia and competes for global vendor marketing share.
• CeMAT South East Asia: CeMAT South East Asia is another CeMAT-brand edition focused on Southeast Asian intralogistics markets. Operated under the same Hannover Fairs umbrella, it competes for shared exhibitor mindshare and Asia-Pacific buyer attention alongside CeMAT Australia.
• MODEX: MODEX is the largest North American trade show for manufacturing and supply chain, held biennially in Atlanta. It directly competes for global warehouse automation and supply chain exhibitor marketing budgets with CeMAT Australia, particularly from vendors seeking regional show coverage.
• LogiMAT: LogiMAT is the leading European intralogistics and process management trade show held annually in Stuttgart, Germany. It directly competes with CeMAT Australia for global automation exhibitors and addresses the same warehouse, robotics, and materials-handling buyer audience at significantly larger scale.
• CeMAT Asia (Shanghai): CeMAT Asia is the flagship Asian edition of the same CeMAT brand, organized by Hannover Fairs' Chinese partner. It is a direct sibling/peer targeting the same global automation exhibitors across the broader Asian market, including Australia-relevant Asia-Pacific buyers.

Emerging players

• Industrial Transformation Australia: Industrial Transformation Australia is a co-located event at CeMAT Australia focused on Industry 4.0, automation, and IoT for manufacturers. While currently bundled with CeMAT Australia, it represents an adjacent platform with potential to evolve into an independent competing or complementary event.

Regional players

• FoodPro / AUSPACK: AUSPACK is Australia's premier processing and packaging trade show, operated by the APPMA—the same association powering CeMAT Australia's Processing & Packaging Pavilion. It represents a direct domestic alternative for packaging exhibitors in Australia, with potential scheduling or co-location tension with CeMAT Australia.
• Allpack Indonesia: Allpack Indonesia is a regional packaging and processing machinery exhibition in Jakarta serving the Indonesian market. While geographically distinct, it competes for the same Asia-Pacific exhibitor marketing budget that supports CeMAT Australia's co-located Processing & Packaging Pavilion.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cemataus
• Facebookfacebook.com/CeMATAus
• LinkedInlinkedin.com/company/cemat-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CeMAT