Holland Bar Stools

What Holland Bar Stools does

Holland Bar Stool Company, Inc. is a privately held American furniture manufacturer founded in 1993 and headquartered at 12839 Corporate Circle Drive in Holland, Michigan. The company designs, produces, and sells custom bar stools, chairs, tables, outdoor furniture, and game room products directly to residential and commercial customers through its own e-commerce website, hollandbarstool.com. All products are made to order at its Michigan facility, which enables broad customization while minimizing finished-goods inventory. Underlying construction technology centers on commercial-grade 16-gauge tubular steel frames with MIG-welded joints, ANSI/BIFMA-certified durability (independently load tested to 550–750 lbs), GREENGUARD- and CAL 117-compliant upholstery, and an S-360 swivel mechanism using 52 stainless steel ball bearings. Customization is delivered through UV-cured digital printing for licensed logos on vinyl and Lexan panels, COM (customer's own material) acceptance, and an LED furniture line with programmable RGB lighting.

The business model is direct-to-consumer e-commerce with made-to-order manufacturing and quote-based pricing (not publicly disclosed). The company operates without a disclosed dealer or distributor network, relying on its own storefront, organic social channels (Pinterest, Facebook, LinkedIn, YouTube), and product catalogs as marketing channels. Revenue is generated primarily through hardware sales of furniture, with licensed-logo products commanding a premium. The customer base is split horizontally between residential consumers (home bars, kitchens, game rooms) and commercial/hospitality buyers (restaurants, sports bars, banquet halls, event venues), with no single anchor-account exposure.

Holland Bar Stool differentiates itself through five major licensing relationships — MLB, NHL, collegiate athletic programs, U.S. military branches, and motorsports organizations (including Indian Motorcycle) — that allow it to produce officially branded seating, tables, game room items, and accessories such as tire covers, grill covers, and TV covers. The product portfolio is organized into sub-brands including Steel Series, Wood Series, XL Seating Series, Hampton Series, LED Table and Stool Series, Stack Seating Series, and Logo Products. The company holds GREENGUARD, CAL 117, California Section 01350, ANSI/BIFMA, PFAS-free, ISO 14001, and California TB 117 certifications, and operates exclusively in the United States.

Name

Holland Bar Stools

Legal name

Holland Bar Stool Company, Inc.

Website

https://hollandbarstool.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Bar Stool is a privately held, Holland, Michigan-based furniture manufacturer that designs and builds custom commercial-grade bar stools, chairs, tables, outdoor furniture, and licensed-logo game room products, selling direct-to-consumer to U.S. residential and commercial/hospitality customers.

Ownership category

akta.pro rank

Product category

Commercial and Residential Seating Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Custom bar stools
• Commercial seating furniture
• Game room furniture
• Licensed logo furniture
• Outdoor patio furniture

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Furniture Sales: Direct sales of custom bar stools, chairs, tables, and game room furniture through e-commerce and potentially dealer networks. Products are made to order to reduce waste and allow customization. Includes licensed logo products with premium pricing for officially approved team branding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Holland Bar Stool manufactures and sells custom-made bar stools, chairs, tables, outdoor furniture, and game room products through its own e-commerce site (hollandbarstool.com), with all production performed to order at its Holland, Michigan facility. The portfolio spans Steel and Wood seating series, XL (Big & Tall) seating, stackable banquet chairs, indoor and outdoor table sets (Enduro, EuroSlim, Reversible tops), LED-lit stools and tables, and a Logo & Custom line carrying officially licensed branding from MLB, NHL, college programs, U.S. military branches, and motorsports organizations. Customers can configure frame finishes, seat heights, upholstery fabrics (including COM), and licensed logos across both residential and commercial-grade seating lines.

Product overview

Holland Bar Stool is a furniture manufacturer specializing in custom bar stools, chairs, tables, and game room furniture for residential and commercial use. The product portfolio is organized around several core categories: Bar Stools (including Steel, Wood, XL/Big & Tall, and Logo Series), Chairs (Wood Seating and Steel Seating Series), Tables (with bases, tops, and complete sets for indoor/outdoor use), Outdoor Products, Game Room (LED lighting products, billiard tables, shuffleboards, clocks, signs), Covers, and Parts & Accessories. The company also offers Logo & Custom Products with officially licensed branding from MLB, NHL, college, military, and motorsports organizations. Products are built to order and feature customizable finishes, fabrics, and materials including powder-coated steel, solid wood, and commercial-grade upholstery. The company operates from Holland, Michigan and emphasizes commercial-grade durability meeting ANSI/BIFMA standards.

Differentiator

Problem solved

Functional benefit

Brands

• Steel Series: Steel stools including Catalina, Adeline, Thor, Jackie, Contessa, and other metal seating products
• Wood Series
• XL Seating Series
• Hampton Series
• LED Table and Stool Series
• Stack Seating Series
• Logo Products

Products and services

• Bar Stools Commercial-grade bar stools sold in Steel Series, Wood Series, XL (Big & Tall), and Logo Series variants, available as swivel or stationary seating with customizable frame finishes, seat heights, and seat materials. Designed for residential kitchens and bars as well as high-traffic commercial venues such as restaurants, sports bars, and hospitality settings.
• Chairs Dining and commercial chairs in Wood Seating Series (including Hampton Series), Steel Seating Series, and Logo Series, with solid wood or steel frames, upholstered or wood seats, and various back styles. Intended for residential dining rooms and for commercial/hospitality use.
• Tables Indoor and outdoor tables sold as bases (X-style, round, square, star), tops (Enduro, EuroSlim, Reversible), or complete sets, including licensed logo table sets. Designed for weather resistance and commercial durability in restaurants, bars, and home use.
• Outdoor Products Weatherproof outdoor bar stools, chairs, and tables featuring stainless steel frames, rust-resistant e-coat finishes, and outdoor-rated materials, intended for restaurant patios, bars, and home outdoor living spaces.
• Game Room Furniture Game room furniture and accessories including billiard tables, shuffleboards and accessories, LED-lit stools and tables, neon clocks, wall mirrors, signs, and wall art, with many items available in officially licensed MLB, NHL, college, military, and motorsports branding.
• LED Table and Stool Series Lighted bar stools and tables featuring programmable RGB LED lighting controlled by remote, waterproof rechargeable units, and clear Lexan panels for displaying logos, available with officially licensed team branding.
• Logo & Custom Products Custom and licensed logo products featuring officially licensed branding from MLB, NHL, college, military, and motorsports organizations, produced via laser engraving, silk screen printing, UV-cured digital printing, and custom upholstery.
• XL Seating Series (Big & Tall) Reinforced bar stools and chairs designed for Big & Tall users, with extra-wide seats (19-inch diameter), expanded base footprint, and higher weight capacities up to 750 lbs using reinforced 16-gauge steel frames.
• Steel Seating Series Metal bar stools and chairs built on 16-gauge tubular steel frames with MIG welded joints and powder-coat finishes, available in ladder-back, cross-pattern, spindle-back, and backless designs.
• Wood Seating Series Wooden bar stools and chairs crafted from European beech wood using mortise and tenon joints and a multi-step finishing process, available in vertical slat, curved slat, windowpane, and ladder-back designs.
• Stack Seating Series Stackable banquet chairs designed for event and hospitality use, with 18-gauge steel frames, stacking bumpers, and nylon floor glides; an XL variant supports up to 750 lbs for Big & Tall users.
• EuroSlim Outdoor Table Tops Slim-profile all-season outdoor table tops with high-density finish, available in Black Marble, Greystone, Rustic, and White Marble colors, featuring burn, UV, stain, scratch, heat, corrosion, and impact resistance and manufactured under ISO 14001 environmental management standards.
• Enduro Outdoor Table Tops All-season outdoor table tops with a neutral finish and weather-, water-, and UV-resistant surfaces, constructed of sustainably harvested materials.
• Reversible Table Tops Double-sided indoor table tops with high-performance laminate on both sides (Black finish on one side, Dark Cherry Wood Grain on the other) and a durable rubber T-mold edge that resists scuffs, scratches, and chips.
• Licensed Logo Covers Protective covers (tire covers, stool seat covers, grill covers, flat-screen TV covers, and tire shades) featuring officially licensed MLB, NHL, college, military, and motorsports team logos.
• Parts & Accessories Replacement parts and accessories for Holland Bar Stool products, including fabric by the yard, foot rails, floor protection glides, replacement swivels, and replacement seats.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Restoration Hardware (RH): Premium home furnishings retailer offering counter stools, dining, and bar furniture. Competes in the premium residential segment where Holland positions its made-to-order, customizable seating.
• Coaster Furniture: Large-scale furniture wholesaler and manufacturer offering bar stools, dining, and game room furniture. Competes in similar price tiers with broader catalog and faster lead times than Holland's made-to-order model.
• Williams-Sonoma (Pottery Barn): Large home furnishings and furniture retailer with bar/counter stool and dining chair offerings. Competes for Holland's residential customers but at broader scale and via multi-brand portfolio.
• Wayfair: Massive online furniture and home furnishings marketplace selling competing bar stools, chairs, and game room furniture. Differs in marketplace aggregation model but directly competes for Holland's DTC customers.

Direct peers

• Trica Furniture: North American bar stool, chair, and table manufacturer offering made-to-order customization for residential and hospitality customers. Comparable in product mix, customization model, and target market.
• National Public Seating: Commercial-grade seating manufacturer including stackable banquet and event chairs used in hospitality. Comparable in commercial-grade construction (ANSI/BIFMA-style standards) and stack seating product line overlap.
• Amisco: Canadian manufacturer of residential and commercial bar stools, chairs, and tables with extensive metal/wood customization. Highly comparable to Holland in product category, custom manufacturing model, and dual residential/commercial focus.
• Office Star Products: Diversified seating manufacturer including commercial and hospitality chairs/stools with comparable bulk distribution and customization. Overlaps Holland's commercial seating and hospitality segment.
• Boraam Industries: U.S.-based manufacturer of bar stools, pub tables, and dining sets serving both residential and hospitality markets. Closely comparable in product category, construction style, and price tier.

Regional players

• Best Selling Store: Online retailer of branded licensed sports merchandise and bar décor (often carrying licensed team-logo products). Overlaps Holland's game room and licensed-logo accessory lines (covers, clocks, signs).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xpinterest.com/hollandbarstool
• YouTubeyoutube.com/channel/UCP6JLHVq1GCosIQfAc8ZKQQ
• Facebookfacebook.com/hollandbarstool
• LinkedInlinkedin.com/company/holland-bar-stool-co-
• Pinterestpinterest.com/hollandbarstool

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Bar Stools