Boraam Industries

What Boraam Industries does

Boraam Industries, Inc. is a privately-held furniture company founded in 2001 and headquartered in Mundelein, Illinois. The company designs, imports, warehouses, and distributes affordable home furniture across six categories: living room, kitchen/dining, bedroom, entertainment, home office, and outdoor living. It operates a dual-brand portfolio, with the core Boraam brand positioned at affordable price points and the Burnham Home brand positioned as an upscale offering, suggesting an attempted price-tier segmentation of the home furnishings market.

The company employs 11-50 people and runs a multi-channel distribution model that combines a direct-to-consumer e-commerce storefront with a retail partner network. Revenue is generated through unit sales of imported furniture across both channels, though specific pricing, contract terms, and segment economics are not publicly disclosed. The presence of a California Proposition 65 compliance warning on product listings indicates sales activity into California and exposes the company to chemical and material disclosure requirements typical of the furniture category.

No financial details, funding history, leadership bios, patents, awards, or partnerships are disclosed in the available information. The business model is asset-light relative to a manufacturer, relying on third-party production abroad and warehousing domestically, with the retail partner network likely serving as the primary volume channel while D2C provides margin and customer data capture.

Name

Boraam Industries

Legal name

Boraam Industries, Inc.

Website

https://boraam.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Boraam Industries is a privately-held, Mundelein, Illinois-based furniture company that designs, imports, and distributes affordable home furniture under the Boraam and Burnham Home brands, serving consumers through D2C e-commerce and a retail partner network.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

akta.pro secondary industries

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Home furniture
• Residential furniture
• Outdoor patio
• Bedroom furniture
• Dining furniture

Headquarters

HQ city

Mundelein

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Furniture Sales: One-time sale of physical furniture products across categories including living room, dining, bedroom, entertainment, home office, and outdoor furniture. Revenue generated through direct consumer purchases via e-commerce and through retail distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Boraam Industries designs, imports, warehouses, and sells affordable home furniture and accessories for indoor and outdoor spaces. The company operates two brand lines — Boraam (affordable quality furniture across all home areas) and Burnham Home (upscale residential pieces) — distributed via its own e-commerce storefront and through independent furniture retailers across the United States.

Product overview

Boraam Industries is a furniture company offering two product lines: Boraam (main brand) providing affordable quality furniture across all home areas, and Burnham Home (upscale residential sub-brand) for higher-end residential pieces. The portfolio spans eight product categories: Living Room (accent chairs, coffee tables, console tables, end tables, hall trees, indoor benches, ottomans, TV stands), Kitchen and Dining (bakers racks, dining benches, dining chairs, dining tables, dining sets, kitchen islands and carts), Bedroom (beds), Entertainment (bar and counter stools, pub tables, pub sets, wine and bar cabinets), Home Office (bookcases, desks, office chairs), and Outdoor Living (conversation sets, patio bar furniture, patio dining sets/tables/chairs). A Closeout section is also available for discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• Burnham Home: Upscale residential line offering unique pieces for bedrooms, living, dining and more.

Products and services

• Boraam Furniture Line

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ashley Furniture Industries: One of the largest U.S. furniture manufacturers and retailers, offering affordable to mid-priced furniture across all home categories including outdoor—directly comparable to Boraam's broad catalog and value positioning but at vastly greater scale.
• Wayfair: Massive online home goods and furniture marketplace offering extensive catalogs across living room, dining, bedroom, and outdoor—competes directly with Boraam's DTC furniture e-commerce across overlapping affordable price tiers.
• Target (home and furniture category): Mass-market retailer with a large furniture and home assortment across living room, dining, bedroom, and outdoor—overlaps significantly with Boraam's affordable, multi-category positioning.
• IKEA: Global affordable ready-to-assemble furniture retailer covering all home categories including outdoor dining—competes with Boraam on price, catalog breadth, and the complete-home-furnishing use case.

Direct peers

• West Elm (Williams-Sonoma): Modern home furnishings retailer covering living, dining, bedroom, and outdoor with strong direct-to-consumer e-commerce—comparable multi-category catalog model to Boraam at a mid-market price tier.
• World Market (Cost Plus): Multi-category home goods retailer offering affordable furniture, dining sets, and home décor through both physical stores and e-commerce—closely aligned with Boraam's value positioning across home categories.
• Overstock.com: Online retailer specializing in furniture and home goods at value price points, including closeout and overstock inventory—directly comparable to Boraam's e-commerce-led, value-oriented, multi-category model.
• Crate & Barrel: Multi-category home furnishings retailer covering living, dining, bedroom, and outdoor with both in-store and online channels—directly comparable assortment and customer use cases to Boraam, though at higher average price points.

Regional players

• American Furniture Warehouse: Large-volume U.S. furniture retailer offering affordable furniture across living, dining, bedroom, and outdoor—comparable value pricing and broad catalog model to Boraam with regional U.S. concentration.
• Belfort Furniture: Mid-Atlantic U.S. furniture retailer offering multi-category home furnishings at value to mid-tier price points with strong e-commerce—comparable assortment breadth and residential consumer focus to Boraam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/boraam-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boraam Industries