Good Education Media

What Good Education Media does

Good Education Media (trading as Good Education Group) is an Australian independent provider of education and career information resources, founded in 1991 and headquartered in Melbourne. The company operates three core digital properties — The Good Schools Guide, The Good Universities Guide, and Studies in Australia — that help students, families, and education professionals compare and select educational institutions across primary, secondary, and tertiary levels. The Good Schools Guide and The Good Universities Guide address domestic school and university selection, while Studies in Australia is oriented toward prospective international students considering Australian study options.

The product portfolio is content-led, with the underlying platform technology not disclosed in available sources. The properties function as information and comparison resources, supplemented by a transactional online bookshop (goodeducationbookshop.com) where customers purchase published guides. Good Education Group positions itself as an independent alternative to government- or institution-affiliated sources, claiming a leadership role in providing unbiased educational guidance in Australia. No AI, data, or proprietary technology features are disclosed.

Revenue is generated through one-time purchases of guides and educational publications via the online bookshop, making this essentially a direct-to-consumer publishing and information business. The company targets a primary segment of students and families and a secondary segment of education professionals, with a horizontal segmentation approach. Geographic scope is concentrated in Australia, though the Studies in Australia brand reaches prospective international students. The firm is reported to have between 11 and 50 employees.

Name

Good Education Media

Legal name

Good Education Group

Website

https://goodeducation.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Education Media, an Australian independent publisher founded in 1991, operates The Good Schools Guide, The Good Universities Guide, and Studies in Australia to help domestic and international students compare educational institutions. Revenue is generated via one-time guide sales through its online bookshop.

Ownership category

akta.pro rank

Product category

Education Information Services

NAICS

Educational Services (611), Educational Support Services (611710), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Professional & Trade Education Publishing (Vocational/Certification) (MPAJABAE)

akta.pro secondary industries

Higher Education Textbook Publishing (MPAJABAB), Study Skills & Academic Success Guides (Students) (EDAGAIAJ)

Keywords

• Education information guides
• School comparison resources
• University selection guides
• Study pathway information
• Education publishing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guide Sales/Bookshop: The company generates revenue through the sale of educational guides and books via their online bookshop (goodeducationbookshop.com). The guides include The Good Schools Guide, The Good Universities Guide, and potentially other education-related publications.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Good Education Media (trading as Good Education Group) publishes and distributes independent education and career information guides for the Australian market. Its core products are three content platforms—The Good Schools Guide, The Good Universities Guide, and Studies in Australia—supported by an online bookshop that sells printed and digital guides directly to consumers. The company provides school and university comparison data, ratings, and career pathway information to students, families, and international learners evaluating Australian educational options.

Product overview

Good Education Group operates a portfolio of three core education information platforms—The Good Schools Guide, The Good Universities Guide, and Studies in Australia—alongside a bookshop for purchasing their published guides. Together, these products serve students, families, and international learners seeking information about Australian educational institutions and career pathways.

Differentiator

Problem solved

Functional benefit

Brands

• The Good Schools Guide: Education resource providing information about schools
• The Good Universities Guide
• Studies in Australia

Products and services

• The Good Schools Guide A comprehensive guide and online resource providing school information and ratings to help families and students make informed decisions about primary and secondary education in Australia.
• The Good Universities Guide A guide and online resource providing university information and career data to help prospective students select higher education institutions and courses in Australia.
• Studies in Australia A resource platform helping international students discover and navigate study options across Australian educational institutions.
• Good Education Bookshop An online retail store where customers can purchase printed and digital guides and educational resources published by Good Education Group.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Others

• My School (ACARA): My School is the Australian Curriculum, Assessment and Reporting Authority's free national school performance portal, providing school-level data that overlaps with The Good Schools Guide's core use case at zero cost to consumers.
• CourseSeeker (Australian Government): CourseSeeker is the Australian government's official course comparison portal, providing free VET and higher education course data that directly substitutes for The Good Universities Guide's paid comparison functionality.

Direct peers

• StudySelect: StudySelect is an Australian education comparison platform that lets prospective students search and compare courses and institutions, overlapping directly with The Good Universities Guide's core use case.
• Better Education: Better Education is an Australian school and VET comparison portal providing rankings and reviews of schools, directly competing with The Good Schools Guide for family-driven school selection research.
• QS Quacquarelli Symonds: QS produces university rankings and comparison resources globally, including for Australian institutions, competing directly with The Good Universities Guide for prospective students' attention and institutional partnerships.

Broad incumbents

• Times Higher Education: THE is a global higher education rankings and information publisher whose Australian university rankings and profiles overlap with The Good Universities Guide's audience of prospective students researching institutions.
• IDP Education: IDP is a publicly listed Australian education services company placing international students into Australian institutions; it overlaps directly with Studies in Australia's international student audience while also providing course/institution comparison resources at much greater scale.

Regional players

• The Good Schools Guide (UK): The UK-based Good Schools Guide operates the same brand-and-content model (independent school reviews and guides) for British families, making it a direct conceptual peer despite serving a different geography.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/good-education-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Education Media