Dutchdeluxes

What Dutchdeluxes does

Dutchdeluxes International BV is a Netherlands-based, privately held direct-to-consumer kitchenware brand founded in 2013 and operated by a team of 1–10 employees out of Valkenswaard. The company sells a curated portfolio of 264+ premium home kitchen products — principally dishwasher-safe wooden cutting boards, full-grain leather aprons and accessories, handmade Portuguese ceramic dinnerware, glassware, and related maintenance items — priced between €16.50 and €250. Its central technical differentiator is a proprietary Triplo wood treatment that renders wooden cutting boards 100% dishwasher-safe and tolerant to 100°C water, alongside a proprietary dirt- and water-repellent leather coating (REACH-certified). Wooden boards are produced in the Netherlands, ceramics are handmade in Portugal, and full-grain leather is sourced from Italy.

The business operates a Shopify-powered DTC storefront (dutchdeluxes.com) with multi-currency and multi-language support, shipping to 40+ European countries under carbon-neutral delivery via Shopify Planet. Go-to-market combines content marketing (recipe blog), Klaviyo email, paid search, organic social, and earned media (Belgian national TV via Come Dine with Me for Celebs), augmented by wholesale partnerships with retailers including Kaufland, Bottega, and SousChef. Customer segments span premium home consumers, professional HORECA operators, and retail/distribution partners, with revenue derived almost entirely from one-time product purchases supplemented by gift cards. The company has no external funding, no subsidiaries, and no disclosed revenue.

Name

Dutchdeluxes

Legal name

Dutchdeluxes International BV

Website

https://dutchdeluxes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Kitchenware

NAICS

Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (316990)

SIC

Leather & Leather Products (3100), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)

akta.pro secondary industries

Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Small Leather Goods & Wallets (CRAKAFAC)

Keywords

• Luxury kitchenware
• Wooden cutting boards
• Leather aprons
• Ceramic dinnerware
• Premium cookware

Headquarters

HQ city

Valkenswaard

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Primary revenue stream from selling luxury kitchenware products including wooden cutting boards, leather aprons, ceramic dinnerware, and accessories directly to consumers through their e-commerce platform. Products range from €16.50 to €250, with one-time purchase transactions.
2. Gift Cards: The company offers gift cards as an additional revenue stream, allowing customers to purchase preset denomination gift cards for gifting purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dutchdeluxes designs, produces, and sells premium kitchenware — including 100% dishwasher-safe wooden cutting and presentation boards (proprietary Triplo wood treatment), full-grain Italian leather aprons and accessories, handmade Portuguese ceramic dinnerware, denim and canvas aprons, glassware and barware, and wood/leather maintenance products — primarily through its direct-to-consumer Shopify e-commerce store and wholesale partners across 40+ European countries. The portfolio spans entry-level utensils (~€16.50) to luxury leather aprons (~€250), all backed by a lifetime warranty.

Product overview

Dutchdeluxes is a kitchenware company offering extraordinary products for cooking, serving, and dining. Their product portfolio centers on wooden cutting and presentation boards (including their innovative 100% dishwasher safe Triplo wood boards for micro-plastic free cooking), complemented by leather aprons and accessories (BBQ aprons, kitchen aprons, bread baskets, wine coolers, trays, coasters, oven gloves, potholders), ceramic dinnerware (plates, bowls, cups, mugs, carafes, oven dishes, cake stands), and denim/canvas aprons. Additional offerings include glassware and barware (soda-lime and borosilicate glass carafes and mugs), kitchen utensils in acacia wood, and specialized maintenance products for leather and wood care. The company emphasizes quality materials including full-grain Italian leather, French oak, American walnut, handmade Portuguese ceramics, and organic cotton/denim textiles. Their products feature dirt and water repellent coatings, and many items are dishwasher safe.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Dishwasher Safe Wooden Cutting Boards (Triplo Wood) Premium 100% dishwasher-safe wooden cutting boards made from proprietary Triplo wood, engineered to withstand heat and moisture for daily use in home and professional kitchens. Available in multiple shapes (rectangular, round) and sizes, gentle on knives, and resistant to warping up to 100°C. For home cooks, chefs, and HORECA kitchens.
• Wooden Cutting and Presentation Boards Luxury wooden boards in walnut, oak, maple, and acacia — including bread boards, breakfast boards, BBQ boards, serving boards, and presentation boards in round, rectangular, square, and oval shapes. For home cooks, entertainers, and restaurants.
• Leather Aprons Handmade full-grain leather aprons (BBQ, brushed, 5-pocket slim fit, suspender, and zipper styles) with dirt- and water-repellent coating and heat-resistant options. Ergonomic designs for professional chefs, BBQ enthusiasts, and home cooks.
• Denim & Canvas Aprons Denim and canvas aprons with dirt-repellent coating in 5-pocket comfort fit, BBQ style with hanging loops, suspender styles, and reversible options in multiple colors. For casual cooks, professionals, and hospitality.
• Ceramic Dinnerware (Dented Series) Handmade Portuguese ceramic collection including Lola and Ted plates, bowls, cups, mugs, carafes, oven dishes, cake stands, food stands, appetizer plates, and spoon rests. Available in platinum, black, white, and other colors with mixed shiny and matt finishes. For home dining and premium table settings.
• Glassware and Barware Transparent soda-lime glass carafes (large 2.5L, medium 750ml) and borosilicate glass mugs and cups. Heat-resistant and dishwasher-safe. For home dining and barware enthusiasts.
• Leather Accessories Luxury full-grain leather accessories including bread baskets, wine coolers, trays, coasters, oven gloves, potholders (heat resistant up to 240°C), placemats, and napkin rings with water- and dirt-resistant coating. For home dining and entertaining.
• Maintenance Products for Leather and Boards Care products for leather goods and wooden boards — leather maintenance complete sets (balm, horsehair brush, cotton cloth), leather soaps, and mineral wood oil. For owners of Dutchdeluxes leather and wood products.
• Kitchen Utensils (Acacia Wood) Luxury acacia wood kitchen utensils including spatulas, skimmers, spoons, serving spoons, tongs, and utensil sets in various sizes. Priced €16.50–€30 for entry-level tools. For home cooks and professional kitchens.
• Kitchen Utensil Holders (Ceramic, Dented Series) Ceramic utensil holders from the handmade Dented Series, available in multiple colors (black, platinum, white). For kitchen organization and premium counter-top aesthetics.

Quantifiable outcome

• 350kg shipping emissions removed through Shopify Planet partnership
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Shopify PlanetminorGTM or Marketing PartnerCarbon-neutral shipping partnership enabling Dutchdeluxes to offset shipping emissions through Shopify's Planet program. The partnership provides environmental credentials and marketing benefits around sustainability positioning.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eva Solo: Scandinavian design kitchenware and home accessories brand with premium pricing and DTC/retail mix. Comparable in design-led positioning and curated kitchen/tabletop assortment.
• Lékué: Spanish premium kitchen brand with strong DTC and retail presence across Europe, focused on innovative kitchen tools and tableware. Comparable in premium DTC kitchenware positioning.
• BergHOFF: Belgian-rooted cookware, kitchen tools, and tabletop brand with multi-channel European distribution. Comparable in product mix spanning wood, ceramic, and metal kitchenware.
• Epicurean: US manufacturer of premium wooden and composite cutting boards and kitchen tools sold DTC and through specialty retail. Closest product-level peer to the Triplo wood cutting board line.
• Hedley & Bennett: US-based premium kitchen apron and workwear brand serving both professional chefs and home cooks. Closest direct comparable to Dutchdeluxes' leather apron line and HORECA positioning.
• Joseph Joseph: UK-based premium design kitchenware brand selling cutting boards, kitchen tools, and tabletop accessories via DTC and retail worldwide. Highly comparable in premium positioning, product breadth, and DTC-led GTM.
• Brabantia: Dutch premium home products company (same home country as Dutchdeluxes) producing design-forward kitchen and tabletop goods. Closest geographic and brand-positioning peer.

Broad incumbents

• Stelton: Established Danish design housewares company with broader portfolio spanning kitchen, dining, and interior. Comparable in Scandinavian-European premium design aesthetic and tabletop focus.
• Iittala: Iconic Finnish design brand (part of Fiskars Group) covering glassware, tableware, and kitchen items. Comparable premium pricing, craftsmanship narrative, and tabletop/dinnerware overlap.

Regional players

• Kuhn Rikon: Swiss premium kitchen tools and cookware brand primarily serving European markets. Comparable in premium kitchen tool positioning and European specialty retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dutchdeluxes
• Facebookfacebook.com/Dutchdeluxes
• LinkedInlinkedin.com/company/dutchdeluxes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutchdeluxes