EFT Universe
- Company typePrivate
- Founded2010
- HeadquartersPetaluma, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
EFT Universe firmographics
Firmographics- Name
- EFT Universe
- Legal name
- Energy Psychology Group
- Website
- https://eftuniverse.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
EFT Universe industry classification
Industry- Product category
- Alternative Health Education and Practitioner Certification
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where EFT Universe is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EFT Universe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Online Courses: Individual self-help courses sold directly to consumers covering specific topics (anxiety, weight loss, insomnia, relationships, etc.). Courses are priced individually from $20-$297 and include multimedia content (audio, video, text).
- Practitioner Certification Program: Comprehensive 12-month certification program training individuals in Clinical EFT. Includes six online modules, live training, personal mentorship, and business launch support. Program priced at $4,999 with payment plan options.
- Workshop Fees: In-person and virtual workshops including 4-day Professional Skills Training ($550-$1,295), 2-day Practice Intensive ($795), and specialty workshops. These workshops qualify for certification and CME/CE credits.
- Certification Renewal: Biennial renewal program for certified practitioners providing ongoing access to content, workshops, and practitioner listing. Options include $400 one-time or $20/month ongoing.
- Practitioner Directory Referral: Referral traffic from the certified practitioner directory where practitioners pay for listings that attract clients from the company's 400,000+ annual website visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Introductory Content |
| One time/ perpetual license | Pay-as-you-go | Individual Online Courses |
| Subscription | Multi-year contract | Ultimate EFT Certification Program |
| One time/ perpetual license | Pay-as-you-go | Self-Transformative Energy Tools (Modules 1-2) |
| One time/ perpetual license | Pay-as-you-go | Transforming Lives with Energy Coaching (Modules 3-4) |
| One time/ perpetual license | Pay-as-you-go | Live Workshop Fees |
| Subscription | Monthly | Certification Renewal |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
EFT Universe product offering
Product offeringCore offering
EFT Universe delivers online training and certification in Emotional Freedom Techniques (EFT) tapping through self-paced courses, a comprehensive practitioner certification program, free introductory seminars, and live in-person and virtual workshops. The company's primary products target individual consumers seeking self-help for anxiety, trauma, stress, and other conditions, as well as healthcare and wellness professionals seeking CME/CE-accredited certification to add Clinical EFT to their practice.
Product overview
EFT Universe operates as a platform-plus-modules architecture offering Emotional Freedom Techniques (EFT) tapping training, certification, and wellness education. The core offerings include Personal Solutions (self-paced online courses for anxiety, weight loss, stress, relationships, and personal growth), the Ultimate EFT Certification Program (comprehensive 12-month practitioner training with mentorship), the free EFT Tapping Seminar introductory course, and Self-Transformative Energy Tools (foundation modules). Additional products include a directory of certified practitioners, the EFT Manual book, free community resources, a blog, podcast, and healing stories. The certification program offers CME/CE accreditation for medical professionals and includes specialized renewal programs. The company was founded by Dawson Church, PhD, and reaches over 10 million people annually through its platform.
Differentiator
Problem solved
Functional benefit
Brands
- Veterans Stress Solution: Charitable initiative providing free PTSD treatment to veterans, funded by donations from EFT Universe. Has helped over 20,000 veterans recover from PTSD.
- Clinical EFT
Products and services
- Personal Solutions (Online Courses)
Quantifiable outcome
- Over 100 peer-reviewed clinical trials demonstrate efficacy for anxiety, depression, PTSD, and phobias
- +4 more outcomes
Companies that use EFT Universe
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
EFT Universe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EFT Universe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Kaiser PermanentecoreKaiser Permanente's official journal published PTSD treatment guidelines based on Clinical EFT developed by EFT Universe. This validates the clinical efficacy and enables wider healthcare adoption.
- Veterans Administration (VA)coreIn 2017, EFT was officially recognized by the VA as a 'generally safe therapy' and listed on the VA's website. In 2024, a VA hospital reached out to EFT Universe to teach EFT to their therapists. Social workers at the VA use EFT with unhoused veterans, including those with schizophrenia and bipolar disorder.
- Omega Institute for Health StudiesmajorOngoing venue partnership for in-person Professional Skills Training and specialty workshops at the Omega Institute location in Rhinebeck, New York. The 2026 Brain Health workshop is hosted at this venue.
- 1440 MultiversityminorVenue partnership for hosting EFT training and workshops at this educational retreat center.
- California Institute of Integral Studies (CIIS)minorVenue partnership for EFT training and professional development programs.
- Esalen InstituteminorHistorical venue partnership for Energy Psychology courses taught by Dawson Church at Esalen.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
EFT Universe competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
EFT Universe social profiles
Digital presenceEFT Universe compliance and trust
Trust signalCompliance1 record
EFT Universe financial estimates
Financial estimateRevenue estimate
Valuation estimate
EFT Universe leadership team
Management profileNumber of profiles
Profiles1 record
EFT Universe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EFT Universe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EFT Universe
What does EFT Universe do?
EFT Universe delivers online training and certification in Emotional Freedom Techniques (EFT) tapping through self-paced courses, a comprehensive practitioner certification program, free introductory seminars, and live in-person and virtual workshops. The company's primary products target individual consumers seeking self-help for anxiety, trauma, stress, and other conditions, as well as healthcare and wellness professionals seeking CME/CE-accredited certification to add Clinical EFT to their practice.
Is EFT Universe a public or private company?
EFT Universe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EFT Universe founded?
EFT Universe was founded in 2010. It employs 1 to 10 people.
Where is EFT Universe based?
EFT Universe is headquartered in Petaluma, United States, in the North America region.
How does EFT Universe make money?
Five revenue lines are on record. Online Courses are the primary driver. The others are practitioner Certification Program, workshop Fees, certification Renewal and practitioner Directory Referral.
Does EFT Universe have an API?
No public API is recorded for EFT Universe.
What industry is EFT Universe in?
EFT Universe's product category is Alternative Health Education and Practitioner Certification. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611430 and its SIC code is 8200.