KUTV 2News
KUTV 2News is a CBS-affiliated local television station and digital news platform serving the Salt Lake City / Utah DMA, operating under Sinclair, Inc. since 1954. It distributes free, ad-supported news, weather, sports, and investigative content across broadcast TV, web, mobile apps, livestream, and six social channels.
- Company typePrivate
- Founded1954
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What KUTV 2News does
KUTV 2News is a CBS-affiliated local broadcast television station and digital news platform serving the Salt Lake City / Utah DMA. Founded in 1954 and currently operating as a wholly-owned subsidiary of Sinclair, Inc., the station distributes free, ad-supported content across over-the-air broadcast (KUTV channel 2 with NextGen TV/ATSC 3.0 support), its owned website kutv.com built on the Sinclair Storyline CMS, native iOS and Android mobile applications, a livestream player, and six social media channels. Its core editorial verticals are local and national news, weather (including the dedicated 2News Weather App with radar and ski reports), sports (Utah Jazz, Utah Mammoth, Real Salt Lake, BYU/Utah Utes, high school), and feature programming such as Fresh Living, 2News Investigates, Take 2 Podcast, Talkin' Sports, Check Your Health and Get Gephardt.
The platform integrates community engagement tools (ChimeIn user-generated content portal, Pay It Forward, KUTV Cares), topic-specific newsletters, and sponsored/partner content verticals. KUTV operates 51-100 employees out of Salt Lake City and holds an FCC broadcast license with a public file hosted at publicfiles.fcc.gov. Technical infrastructure includes NextGen TV over-the-air broadcasting, a Harvest Media clip/thumbnail pipeline via Sinclair Storyline, the UserWay accessibility overlay, and a Ticketsmarter ticketing integration surfaced through the sports navigation.
KUTV's business model is entirely free, ad-supported, and consumer-direct, with no subscription or paywall. Revenue is generated through on-air broadcast advertising, display and video advertising on kutv.com and in mobile apps, a dedicated Sponsored/Partner Spotlight content vertical hosting paid placements from local advertisers (Balance of Nature, Ovation Homes, Snowbasin, Nightmare on 13th, Black Rock Mountain Resort, Singleton Schreiber Law Firm, Intermountain Health), and branded contests such as the Fresh Living Summer Shopping Spree. Pricing is not publicly disclosed because there is no consumer price point; the unit economics are driven by local and regional advertising CPMs and sponsored content deals negotiated within Sinclair's group sales framework.
KUTV 2News firmographics
Firmographics- Name
- KUTV 2News
- Legal name
- KUTV
- Website
- https://kutv.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KUTV 2News is a CBS-affiliated local television station and digital news platform serving the Salt Lake City / Utah DMA, operating under Sinclair, Inc. since 1954. It distributes free, ad-supported news, weather, sports, and investigative content across broadcast TV, web, mobile apps, livestream, and six social channels.
- Ownership category
- akta.pro rank
KUTV 2News industry classification
Industry- Product category
- Local Broadcast Television News
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where KUTV 2News is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KUTV 2News business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Broadcast & digital advertising: Monetization through on-air TV advertising spots, display and video advertising on kutv.com, mobile in-app ads, and a dedicated Advertise With KUTV sales page. The site also runs a clearly demarcated Sponsored Content / Partner Spotlight section for paid editorial-style placements.
- Sponsored/partner content: Native sponsored stories under /sponsored/spotlight and "KUTV Cares", "Sinclair Cares", "Partner Spotlight" features paid for by advertisers such as Balance of Nature, Snowbasin, Black Rock Mountain Resort, Ovation Homes, and Nightmare on 13th.
- Contests & giveaways: Branded contests and shopping giveaways (e.g., KUTV Fresh Living Summer Shopping Spree) used for audience engagement and sponsor promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Free ad-supported access across broadcast TV, web and mobile |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
KUTV 2News product offering
Product offeringCore offering
KUTV 2News is a CBS-affiliated local broadcast television station and digital news platform serving the Salt Lake City/Utah DMA. It delivers free, ad-supported local news, weather, sports, investigative journalism, and lifestyle content via over-the-air broadcast, its owned website kutv.com, iOS and Android mobile apps, livestream, social media, and email newsletters. The station operates as part of Sinclair, Inc.'s broadcast group and monetizes its audience through on-air and digital advertising plus sponsored editorial content.
Product overview
KUTV 2News operates a platform-plus-modules architecture centered on its flagship CBS-affiliated website (kutv.com). The core product is the KUTV 2News Website, which anchors news, weather, sports, and feature content. Native mobile companion products extend the platform via the KUTV Mobile Apps for iOS and Android and the dedicated 2News Weather App. Sub-brand vertical modules include Fresh Living (lifestyle), 2News Investigates (investigative reporting, including the Take 2 Podcast), Talkin' Sports (sports talk), and Check Your Health (health features). The site is operated by Sinclair, Inc., integrates the UserWay accessibility widget, and surfaces ticketing through Ticketsmarter.
Differentiator
Problem solved
Functional benefit
Brands
- 2News Investigates: Branded investigative journalism vertical operated by KUTV.
- 2News Weather App
- Fresh Living
- KUTV Cares
Products and services
- KUTV 2News Website
Companies that use KUTV 2News
Customer profileNamed customers1 record
Ideal customer profiles2 records
KUTV 2News technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
KUTV 2News partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship — corporate parent / operating group, flagship — primary network affiliation, core distribution platform, core content syndication partner, operational technology integration, minor — sports ticketing referral, minor — health content partner, minor — syndicated programming, minor — sponsored lifestyle placement, minor — sponsored legal content and minor — sponsored travel/outdoor content.
- Sinclair, Inc.flagship — corporate parent / operating groupKUTV 2News operates as a Sinclair, Inc.-owned broadcast station. Sinclair provides the underlying publishing platform (Sinclair Storyline), shared group advertising and editorial infrastructure, and is referenced for Terms & Conditions, Copyright, Privacy Policy and EEO public file links (sbgi.net).
- CBS (CBS News / CBS Network)flagship — primary network affiliationKUTV is a CBS-affiliated local station, carrying CBS network programming and leveraging CBS News/owned-and-operated content alongside local news, weather and sports production.
- Apple App Storecore distribution platformDistributes the KUTV 2News iOS application (App Store id 548802962) for news, weather, alerts and livestream on iPhone/iPad.
- Google Play Storecore distribution platformDistributes the KUTV 2News Android application (package com.cellit.cellitnews.kutv) for news, weather, alerts and livestream on Android devices.
- The National News Desk (TNND)core content syndication partnerSyndicates national news content to KUTV, with articles credited to TNND reporters such as Austin Denean (e.g., the House kids online safety story).
- Harvest Media (Harvest Media Clips via Sinclair Storyline)operational technology integrationProvides the clip/thumbnail infrastructure for KUTV's Latest Weathercast and live-DVR playback on the weather and livestream pages (e.g., harvest-media-clips.sinclairstoryline.com thumbnail URLs).
- Ticketsmarterminor — sports ticketing referralFeatured as a "TICKETS" partner link in the main sports navigation (utm_source=kutv.com, utm_medium=mainnavbarlink, utm_campaign=sinclair) for ticket referrals on sports content.
- Intermountain Healthminor — health content partnerFeatured as a health content partner on KUTV's "Check Your Health" vertical, including pieces on Men's Health Month and PTSD Awareness.
- Full Measure with Sharyl Attkissonminor — syndicated programmingSyndicated investigative program linked from KUTV's news navigation, with traffic routed to fullmeasure.news.
- Balance of Natureminor — sponsored lifestyle placementFeatured as a sponsor in Fresh Living programming, including an "America250" segment with Balance of Nature.
- Singleton Schreiber Law Firmminor — sponsored legal contentFeatured via sponsored spotlight content on KUTV regarding Depo-Provera litigation and consumer legal action.
- Snowbasinminor — sponsored travel/outdoor contentFeatured in sponsored Road Trippin' content highlighting Snowbasin's 2024-25 season passes and free spring skiing promotion.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
KUTV 2News competitors and assessment
Company assessmentBroad incumbents
- Gray Television stations: Multi-market local TV broadcaster with a broadcast-plus-digital local-news and investigative-journalism approach similar to KUTV's 2News Investigates franchise.
- Nexstar Media Group stations: Largest U.S. local TV broadcaster operating affiliates across multiple markets with a broadcast-plus-digital local news model directly comparable to KUTV's structure.
- Sinclair Broadcast Group stations: Other Sinclair-owned local stations nationwide share the same Storyline CMS, Harvest Media infrastructure, and group ad-sales playbook that powers KUTV, making them the closest operational peers within the parent company.
- Tegna stations: Major U.S. local TV station group combining broadcast news with digital verticals, providing a structurally comparable model to KUTV's broadcast + website + mobile + newsletter stack.
- Hearst Television stations: Owns and operates local network-affiliated TV stations with integrated news, weather, and digital platforms, comparable to KUTV's CBS-affiliated multi-platform operations.
Direct peers
- KSL-TV: NBC-affiliated local television station serving the Salt Lake City DMA. Directly competes with KUTV for local news, weather, sports audiences and advertising budgets across broadcast and digital.
- KTVX (ABC4 Utah): ABC-affiliated competitor in the Salt Lake City market operating a comparable broadcast-plus-digital local news model, going head-to-head with KUTV for viewers and advertisers.
- Fox 13 Salt Lake City (KSTU): Fox-owned local station in Salt Lake City offering news, weather, and sports across broadcast and digital, competing for the same regional audience and ad inventory as KUTV.
Regional players
- Deseret News: Long-running Salt Lake City regional newspaper with a strong digital presence covering Utah news, politics, and lifestyle — a regional news competitor that competes for the same Utah audience and advertiser budgets as KUTV.
Emerging players
- The Weather Channel: National weather media brand with deep radar, forecasting, and app capabilities that overlaps with KUTV's 2News Weather App and weather vertical as a competitor for weather-driven audience attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KUTV 2News social profiles
Digital presenceKUTV 2News compliance and trust
Trust signalCompliance2 records
KUTV 2News financial estimates
Financial estimateRevenue estimate
Valuation estimate
KUTV 2News leadership team
Management profileNumber of profiles
KUTV 2News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KUTV 2News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KUTV 2News
What does KUTV 2News do?
KUTV 2News is a CBS-affiliated local broadcast television station and digital news platform serving the Salt Lake City/Utah DMA. It delivers free, ad-supported local news, weather, sports, investigative journalism, and lifestyle content via over-the-air broadcast, its owned website kutv.com, iOS and Android mobile apps, livestream, social media, and email newsletters. The station operates as part of Sinclair, Inc.'s broadcast group and monetizes its audience through on-air and digital advertising plus sponsored editorial content.
Is KUTV 2News a public or private company?
KUTV 2News is a private company. It is classified as corporate owned and is currently operating.
When was KUTV 2News founded?
KUTV 2News was founded in 1954. It employs 51 to 100 people.
Where is KUTV 2News based?
KUTV 2News is headquartered in Salt Lake City, United States, in the North America region.
How does KUTV 2News make money?
Three revenue lines are on record. Broadcast & digital advertising is the primary driver. The others are sponsored/partner content and contests & giveaways.
Who are KUTV 2News's main competitors?
Broad incumbents on record are Gray Television stations, Nexstar Media Group stations, Sinclair Broadcast Group stations, Tegna stations and Hearst Television stations. Direct peers are KSL-TV, KTVX (ABC4 Utah) and Fox 13 Salt Lake City (KSTU). Deseret News is listed as a regional player. The Weather Channel is listed as an emerging player.
Does KUTV 2News have an API?
No public API is recorded for KUTV 2News.
What industry is KUTV 2News in?
KUTV 2News's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.