What KSL-TV does

KSL-TV is a privately held regional broadcast and digital media company headquartered in Salt Lake City, Utah, operating as part of the Deseret Media Company conglomerate. Founded in 1949 and licensed as an NBC-affiliated television station (Channel 5), the company maintains a multi-platform presence spanning broadcast television (KSL-TV), AM/FM radio (KSL NewsRadio 1160 AM/102.7 FM), a flagship news website (KSL.com), six dedicated mobile applications (news, weather, sports, classifieds, newsradio, and KSL+ streaming), and a multi-vertical marketplace. It serves Utah and Idaho audiences with local and regional news, weather, sports coverage of teams including the Utah Jazz, Utah Mammoth, BYU Cougars, Utah Utes, Utah State Aggies, and Real Salt Lake, plus classified listings for jobs, cars, homes, and services.

The underlying technology stack is a multi-platform digital media infrastructure supporting web, iOS/Android apps, live TV streaming, and radio broadcasting, operated by subsidiary Deseret Digital Media, Inc. Notable technical components include the VORTEX weather radar system, MicroCast hyperlocal forecasting, and dedicated streaming infrastructure through KSL+. Revenue is generated through five streams: digital advertising (banner, display, sponsored Brandview content), marketplace transaction and listing fees, recurring email newsletter subscriptions, broadcast TV advertising, and radio advertising. The customer base is primarily Utah consumers, with a diversified set of regional brand advertisers across healthcare, retail, real estate, and financial services.

Name

KSL-TV

Legal name

Deseret Digital Media, Inc.

Website

https://ksl.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

KSL-TV is a privately held NBC-affiliated broadcast television station in Salt Lake City, Utah, operating under Deseret Media Company and serving Utah and Idaho audiences across TV, radio, web, and mobile platforms with local news, weather, sports, and a multi-vertical marketplace.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Local News & Weather Stations (MPABACAJ)

Keywords

• Broadcast television
• Local news media
• Radio broadcasting
• Digital news platform
• Classifieds marketplace

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Banner ads, display advertising, and sponsored content placements across KSL.com website and mobile properties
2. Brandview Sponsored Content: Sponsored editorial content partnerships with brands including Minky Couture, Salt Lake Chamber, RC Willey, U of U Health, Intermountain Health, and others
3. Marketplace Transaction Fees: Classifieds, cars, homes, jobs, and services marketplace with listing fees and transaction-based revenue from the KSL classifieds platform
4. Newsletter Subscriptions: Email newsletter offerings including KSL.com Trending 5, Voces de Utah, and KSL Sports newsletters delivered to subscribers
5. Broadcast/Television: Over-the-air TV broadcasting with live streaming capabilities through KSL+ app, generating broadcast advertising revenue

Distribution channels6 records

Marketing channels5 records

Core offering

KSL-TV is an NBC-affiliated broadcast television station serving Utah with local news, weather, and sports coverage, complemented by KSL NewsRadio, the KSL.com digital news platform, and multiple mobile applications. The company also operates an integrated online marketplace covering classifieds, automotive, real estate, jobs, and local services. Revenue is generated primarily through advertising, sponsored Brandview content, marketplace listing fees, and broadcast operations.

Product overview

KSL-TV operates a multi-platform news and media ecosystem centered around its KSL.com news website. The company offers a unified portfolio consisting of broadcast television (KSL-TV), radio (KSL NewsRadio), a comprehensive news and information website (KSL.com), and six dedicated mobile applications covering news/weather/sports, classifieds marketplace, TV streaming, weather, sports, and newsradio. The KSL Marketplace platform aggregates classifieds, automotive, real estate, jobs, and services into a single integrated marketplace experience. All products are branded under the KSL family name and share the core mission of delivering Utah-local news, sports, weather, and community information.

Differentiator

Problem solved

Functional benefit

Brands

• KSL+ (KSL TV): Streaming app for KSL-TV shows and sporting events
• KSL Weather
• KSL Sports
• KSL NewsRadio
• KSL Classifieds

Products and services

• KSL.com News Website The main news website providing Utah breaking news, top stories, sports coverage, weather updates, and local community information across Utah, Idaho, U.S., and World categories. Designed for Utah residents seeking daily local news and information.
• KSL-TV Broadcast (Channel 5 NBC Affiliate) Over-the-air television broadcasting providing local news, NBC network programming, live TV streaming, and sports coverage via KSL-TV Channel 5. Available via traditional broadcast and through the KSL+ live streaming platform.
• KSL NewsRadio (1160 AM / 102.7 FM) Radio broadcasting operations providing news radio programming, live listening capabilities, podcasts, and scheduled shows available via AM/FM and online streaming through the dedicated KSL NewsRadio mobile app.
• KSL Marketplace (Classifieds, Cars, Homes, Jobs, Services) A comprehensive online marketplace platform comprising classifieds (classifieds.ksl.com), automotive listings (cars.ksl.com), real estate listings (homes.ksl.com), job listings (jobs.ksl.com), and local services directory (services.ksl.com), enabling users to buy, sell, find housing, search jobs, and discover local services.
• KSL+ Live TV Streaming App A free streaming application allowing users to watch KSL-TV shows and sporting events live without requiring a cable subscription, available on iOS and Android.
• KSL Classifieds Mobile App A dedicated mobile application for browsing and searching KSL classifieds, allowing users to list items for sale and manage their marketplace listings on iOS and Android.
• KSL Weather Mobile App A full-featured weather application for iPhone, iPad, and Android providing Utah weather forecasts, current conditions, VORTEX radar, MicroCast, air quality data, ski reports, snowpack information, and outdoor weather planning tools.
• KSL Sports Mobile App A sports application providing Utah sports scores, schedules, breaking news alerts, and written analysis for the Jazz, Mammoth, BYU, Utes, Aggies, Real Salt Lake, and high school sports on iOS and Android.
• KSL NewsRadio Mobile App A mobile application enabling users to listen to KSL NewsRadio station on-the-go with crystal clear audio quality streaming, available for free on iOS and Android.
• KSL Email Newsletters (Trending 5, Voces de Utah, KSL Sports) Email newsletter subscriptions including the weekly KSL.com Trending 5 top stories digest, the bimonthly Voces de Utah Hispanic community newsletter, and KSL Sports newsletters delivered three times per week, free to subscribers.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Deseret Digital MediacoreOthersKSL.com is operated by Deseret Digital Media, a subsidiary of Deseret Media Company. Deseret Digital Media provides the digital infrastructure, technology platform, and operational support for KSL's online properties including KSL.com and associated digital services.
• Brandview Advertising Partners (Minky Couture, Salt Lake Chamber, RC Willey, U of U Health, Intermountain Health, Utah Real Estate, CommonSpirit, Dairy West, Siegfried & Jensen, Retirement Planning)minorGTM or Marketing PartnerSponsored content partnerships where brands create native advertising editorial content featured on KSL.com. Partners include retail (Minky Couture, RC Willey), healthcare (U of U Health, Intermountain Health, CommonSpirit), real estate (Utah Real Estate), business organizations (Salt Lake Chamber), agriculture (Dairy West), legal (Siegfried & Jensen), and financial services (Retirement Planning).
• Bonneville InternationalcoreOthersKSL is part of the Bonneville International media network. Careers with KSL are listed through Bonneville.com, indicating an operational relationship within the Bonneville media group.
• FCC Regulatory Compliance PartnersminorOthersKSL maintains compliance with Federal Communications Commission requirements including EEO Public File Reports, TV FCC Public File, and Radio FCC Public File documentation as mandated by regulatory oversight.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• KSTU (FOX affiliate, Salt Lake City): KSTU is the FOX 13 station serving the Salt Lake City market, sharing the Big 4 affiliation structure with KSL-TV and competing for the same advertisers, eyeballs, and sports rights coverage in Utah.
• KTVX (ABC affiliate, Salt Lake City): KTVX is the ABC-affiliated station in Salt Lake City and the closest direct network-affiliate competitor to KSL-TV, competing for the same local news, weather, and sports audience in Utah.
• The Salt Lake Tribune: The Salt Lake Tribune is Utah's legacy daily newspaper and competes directly with KSL.com for digital local-news readership, breaking-news coverage, and Utah political and feature reporting.
• KUTV (CBS affiliate, Salt Lake City): KUTV is the CBS-affiliated local TV station in the same Salt Lake City market as KSL-TV. It competes head-to-head for local news viewers, broadcast advertising dollars, and digital audience attention across the Wasatch Front.

Broad incumbents

• Nexstar Media Group: Nexstar is the largest U.S. broadcaster and a primary operator of NBC, CBS, ABC, and FOX affiliates. It is highly comparable in operating model — affiliate-driven broadcast plus digital + marketplace verticals like cars and homes.
• Gray Television: Gray Television owns and operates a large portfolio of local TV stations across mid-sized markets, comparable to KSL-TV in market profile and reliance on network-affiliate economics plus digital extensions.
• Tegna Inc. Tegna is a large publicly traded broadcaster operating dozens of network-affiliated TV stations across mid-sized U.S. markets. It is comparable as a portfolio operator of regional NBC/CBS/ABC/FOX affiliates with attached digital and marketplace assets.
• Sinclair Broadcast Group: Sinclair operates one of the largest U.S. television station footprints and competes with KSL-TV as a network-affiliate operator with significant local news and sports investments.

Others

• Deseret News: Deseret News is owned by the same parent (Deseret Media Company) and publishes Utah-focused journalism that is cross-linked from KSL coverage. It is a closely related sister property rather than a direct competitor, sharing editorial reach and brand affinity.
• Bonneville International: Bonneville International is KSL's parent broadcast group (shared ownership via Deseret Management Corporation). It is comparable as a multi-station broadcast operator with shared operational infrastructure, though it is a parent rather than an external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KSL5TV
• YouTubeyoutube.com/@KSL_com
• Facebookfacebook.com/ksltv
• Instagraminstagram.com/kslcom
• TikToktiktok.com/@kslnews
• LinkedInlinkedin.com/company/keller-williams-south-valley-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSL-TV