KUTV 2News

What KUTV 2News does

KUTV 2News is a CBS-affiliated local broadcast television station and digital news platform serving the Salt Lake City / Utah DMA. Founded in 1954 and currently operating as a wholly-owned subsidiary of Sinclair, Inc., the station distributes free, ad-supported content across over-the-air broadcast (KUTV channel 2 with NextGen TV/ATSC 3.0 support), its owned website kutv.com built on the Sinclair Storyline CMS, native iOS and Android mobile applications, a livestream player, and six social media channels. Its core editorial verticals are local and national news, weather (including the dedicated 2News Weather App with radar and ski reports), sports (Utah Jazz, Utah Mammoth, Real Salt Lake, BYU/Utah Utes, high school), and feature programming such as Fresh Living, 2News Investigates, Take 2 Podcast, Talkin' Sports, Check Your Health and Get Gephardt.

The platform integrates community engagement tools (ChimeIn user-generated content portal, Pay It Forward, KUTV Cares), topic-specific newsletters, and sponsored/partner content verticals. KUTV operates 51-100 employees out of Salt Lake City and holds an FCC broadcast license with a public file hosted at publicfiles.fcc.gov. Technical infrastructure includes NextGen TV over-the-air broadcasting, a Harvest Media clip/thumbnail pipeline via Sinclair Storyline, the UserWay accessibility overlay, and a Ticketsmarter ticketing integration surfaced through the sports navigation.

KUTV's business model is entirely free, ad-supported, and consumer-direct, with no subscription or paywall. Revenue is generated through on-air broadcast advertising, display and video advertising on kutv.com and in mobile apps, a dedicated Sponsored/Partner Spotlight content vertical hosting paid placements from local advertisers (Balance of Nature, Ovation Homes, Snowbasin, Nightmare on 13th, Black Rock Mountain Resort, Singleton Schreiber Law Firm, Intermountain Health), and branded contests such as the Fresh Living Summer Shopping Spree. Pricing is not publicly disclosed because there is no consumer price point; the unit economics are driven by local and regional advertising CPMs and sponsored content deals negotiated within Sinclair's group sales framework.

Name

KUTV 2News

Legal name

KUTV

Website

https://kutv.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

KUTV 2News is a CBS-affiliated local television station and digital news platform serving the Salt Lake City / Utah DMA, operating under Sinclair, Inc. since 1954. It distributes free, ad-supported news, weather, sports, and investigative content across broadcast TV, web, mobile apps, livestream, and six social channels.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Investigative reporting
• Sports coverage

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Broadcast & digital advertising: Monetization through on-air TV advertising spots, display and video advertising on kutv.com, mobile in-app ads, and a dedicated Advertise With KUTV sales page. The site also runs a clearly demarcated Sponsored Content / Partner Spotlight section for paid editorial-style placements.
2. Sponsored/partner content: Native sponsored stories under /sponsored/spotlight and "KUTV Cares", "Sinclair Cares", "Partner Spotlight" features paid for by advertisers such as Balance of Nature, Snowbasin, Black Rock Mountain Resort, Ovation Homes, and Nightmare on 13th.
3. Contests & giveaways: Branded contests and shopping giveaways (e.g., KUTV Fresh Living Summer Shopping Spree) used for audience engagement and sponsor promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

KUTV 2News is a CBS-affiliated local broadcast television station and digital news platform serving the Salt Lake City/Utah DMA. It delivers free, ad-supported local news, weather, sports, investigative journalism, and lifestyle content via over-the-air broadcast, its owned website kutv.com, iOS and Android mobile apps, livestream, social media, and email newsletters. The station operates as part of Sinclair, Inc.'s broadcast group and monetizes its audience through on-air and digital advertising plus sponsored editorial content.

Product overview

KUTV 2News operates a platform-plus-modules architecture centered on its flagship CBS-affiliated website (kutv.com). The core product is the KUTV 2News Website, which anchors news, weather, sports, and feature content. Native mobile companion products extend the platform via the KUTV Mobile Apps for iOS and Android and the dedicated 2News Weather App. Sub-brand vertical modules include Fresh Living (lifestyle), 2News Investigates (investigative reporting, including the Take 2 Podcast), Talkin' Sports (sports talk), and Check Your Health (health features). The site is operated by Sinclair, Inc., integrates the UserWay accessibility widget, and surfaces ticketing through Ticketsmarter.

Differentiator

Problem solved

Functional benefit

Brands

• 2News Investigates: Branded investigative journalism vertical operated by KUTV.
• 2News Weather App
• Fresh Living
• KUTV Cares

Products and services

• KUTV 2News Website

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered flagship — corporate parent / operating group, flagship — primary network affiliation, core distribution platform, core content syndication partner, operational technology integration, minor — sports ticketing referral, minor — health content partner, minor — syndicated programming, minor — sponsored lifestyle placement, minor — sponsored legal content and minor — sponsored travel/outdoor content.

• Sinclair, Inc.flagship — corporate parent / operating groupStrategic or Co-development PartnerKUTV 2News operates as a Sinclair, Inc.-owned broadcast station. Sinclair provides the underlying publishing platform (Sinclair Storyline), shared group advertising and editorial infrastructure, and is referenced for Terms & Conditions, Copyright, Privacy Policy and EEO public file links (sbgi.net).
• CBS (CBS News / CBS Network)flagship — primary network affiliationGTM or Marketing PartnerKUTV is a CBS-affiliated local station, carrying CBS network programming and leveraging CBS News/owned-and-operated content alongside local news, weather and sports production.
• Apple App Storecore distribution platformChannel Partner/ Reseller/ DistributorDistributes the KUTV 2News iOS application (App Store id 548802962) for news, weather, alerts and livestream on iPhone/iPad.
• Google Play Storecore distribution platformChannel Partner/ Reseller/ DistributorDistributes the KUTV 2News Android application (package com.cellit.cellitnews.kutv) for news, weather, alerts and livestream on Android devices.
• The National News Desk (TNND)core content syndication partnerGTM or Marketing PartnerSyndicates national news content to KUTV, with articles credited to TNND reporters such as Austin Denean (e.g., the House kids online safety story).
• Harvest Media (Harvest Media Clips via Sinclair Storyline)operational technology integrationTechnology or IntegrationProvides the clip/thumbnail infrastructure for KUTV's Latest Weathercast and live-DVR playback on the weather and livestream pages (e.g., harvest-media-clips.sinclairstoryline.com thumbnail URLs).
• Ticketsmarterminor — sports ticketing referralGTM or Marketing PartnerFeatured as a "TICKETS" partner link in the main sports navigation (utm_source=kutv.com, utm_medium=mainnavbarlink, utm_campaign=sinclair) for ticket referrals on sports content.
• Intermountain Healthminor — health content partnerGTM or Marketing PartnerFeatured as a health content partner on KUTV's "Check Your Health" vertical, including pieces on Men's Health Month and PTSD Awareness.
• Full Measure with Sharyl Attkissonminor — syndicated programmingGTM or Marketing PartnerSyndicated investigative program linked from KUTV's news navigation, with traffic routed to fullmeasure.news.
• Balance of Natureminor — sponsored lifestyle placementGTM or Marketing PartnerFeatured as a sponsor in Fresh Living programming, including an "America250" segment with Balance of Nature.
• Singleton Schreiber Law Firmminor — sponsored legal contentGTM or Marketing PartnerFeatured via sponsored spotlight content on KUTV regarding Depo-Provera litigation and consumer legal action.
• Snowbasinminor — sponsored travel/outdoor contentGTM or Marketing PartnerFeatured in sponsored Road Trippin' content highlighting Snowbasin's 2024-25 season passes and free spring skiing promotion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gray Television stations: Multi-market local TV broadcaster with a broadcast-plus-digital local-news and investigative-journalism approach similar to KUTV's 2News Investigates franchise.
• Nexstar Media Group stations: Largest U.S. local TV broadcaster operating affiliates across multiple markets with a broadcast-plus-digital local news model directly comparable to KUTV's structure.
• Sinclair Broadcast Group stations: Other Sinclair-owned local stations nationwide share the same Storyline CMS, Harvest Media infrastructure, and group ad-sales playbook that powers KUTV, making them the closest operational peers within the parent company.
• Tegna stations: Major U.S. local TV station group combining broadcast news with digital verticals, providing a structurally comparable model to KUTV's broadcast + website + mobile + newsletter stack.
• Hearst Television stations: Owns and operates local network-affiliated TV stations with integrated news, weather, and digital platforms, comparable to KUTV's CBS-affiliated multi-platform operations.

Direct peers

• KSL-TV: NBC-affiliated local television station serving the Salt Lake City DMA. Directly competes with KUTV for local news, weather, sports audiences and advertising budgets across broadcast and digital.
• KTVX (ABC4 Utah): ABC-affiliated competitor in the Salt Lake City market operating a comparable broadcast-plus-digital local news model, going head-to-head with KUTV for viewers and advertisers.
• Fox 13 Salt Lake City (KSTU): Fox-owned local station in Salt Lake City offering news, weather, and sports across broadcast and digital, competing for the same regional audience and ad inventory as KUTV.

Regional players

• Deseret News: Long-running Salt Lake City regional newspaper with a strong digital presence covering Utah news, politics, and lifestyle — a regional news competitor that competes for the same Utah audience and advertiser budgets as KUTV.

Emerging players

• The Weather Channel: National weather media brand with deep radar, forecasting, and app capabilities that overlaps with KUTV's 2News Weather App and weather vertical as a competitor for weather-driven audience attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KUTV2News
• YouTubeyoutube.com/user/kutv2news
• Facebookfacebook.com/KUTV2News
• Instagraminstagram.com/kutv2news
• TikToktiktok.com/@kutv2news
• Pinterestpinterest.com/KUTV2News
• LinkedInlinkedin.com/company/kutv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUTV 2News