Baraboo State Bank

What Baraboo State Bank does

Baraboo State Bank is a privately held, locally owned community bank headquartered in Baraboo, Wisconsin, founded in 1857 and operating as a subsidiary of The Baraboo Bancorporation, Inc. holding company. The bank serves consumers, small and mid-sized businesses, and agricultural operations across four Wisconsin communities — Baraboo (4 branches), Lake Delton, Reedsburg, and Portage — through a seven-branch network and 24/7 digital channels.

The bank's product set spans personal and business deposit accounts (checking, savings, money market, CDs, IRAs, HSAs), a broad lending portfolio (mortgages, home equity, auto, recreational vehicles, construction, personal; commercial real estate, equipment, SBA 7(a)/504, lines of credit, letters of credit, and agricultural loans via FSA/FarmerMac/USDA/WHEDA), plus credit cards issued through Elan Financial Services, merchant processing through Wind River Payments, trust administration, and investment services through an affiliated Third Oak Investment Services. Its technology layer consists of a digital banking platform with online and mobile channels, two-factor authentication, mobile remote deposit, biometric login, in-app card management controls, mobile wallet support (Apple Pay, Google Pay, Samsung Pay), and business cash management (ACH origination, Positive Pay, Merchant Remote Deposit Capture).

The bank's primary revenue is interest income generated on its loan portfolio, supplemented by transaction-based revenue streams including service charges, deposit account fees, and interchange income. Pricing follows a subscription-style account model (monthly fees on checking/savings tiers, waivable with balance thresholds or direct deposit), plus per-item transaction fees (overdraft, wire transfers, stop payments) and a $4.95 monthly bill pay subscription free with direct deposit or Classic Club membership ($5,000 combined minimum balance). Distribution is direct-to-consumer across physical branches and digital channels, with relationship-led sales through loan officers and business bankers serving Sauk County and surrounding Wisconsin markets.

Name

Baraboo State Bank

Legal name

Baraboo State Bank

Website

https://baraboobank.com

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

101–250 employees

Short description

Baraboo State Bank is a privately held Wisconsin community bank founded in 1857, operating seven branches across Baraboo, Lake Delton, Portage, and Reedsburg to serve consumers, small businesses, and agricultural operations with deposits, lending, digital banking, trust, and credit card services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industries

Bank Branch / Retail Purchase Mortgages (FSALAAAA), SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

Keywords

• Retail banking services
• Community banking
• Consumer lending
• Commercial lending
• Agricultural lending

Headquarters

HQ city

Baraboo

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income: Primary revenue from interest earned on loan portfolio including real estate mortgages, consumer loans (auto, home equity, personal), and business loans (commercial real estate, equipment, agricultural, SBA).
2. Service Fees and Charges: Monthly account fees, overdraft fees, wire transfer fees, ATM fees, stop payment fees, bill pay subscription fees, and account research fees.
3. Deposit Account Fees: Fees for minimum balance violations, dormant accounts, closed accounts, check orders, and replacement debit cards.
4. Credit Card Interchange: Revenue from credit card processing and interchange fees on consumer and business credit cards issued through Elan Financial Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Baraboo State Bank is a Wisconsin community bank providing personal and business deposit accounts (checking, savings, money market, CDs, IRAs), consumer and commercial loans (mortgages, home equity, auto, construction, SBA, commercial real estate, equipment, agricultural), credit cards, trust services, and digital banking via online, mobile, and 24-hour phone channels. It operates seven branch locations across Baraboo, Lake Delton, Reedsburg, and Portage, Wisconsin, and complements traditional banking with cash management, merchant services, and wealth management through Third Oak Investment Services.

Product overview

Baraboo State Bank is a full-service community bank offering a comprehensive suite of banking products and services through seven branch locations in Wisconsin. The bank's core offerings include personal and business deposit accounts (checking, savings, money market, and CDs), personal and business credit cards, and a full range of lending products (mortgages, home equity, auto, recreational vehicles, construction, commercial real estate, equipment, agricultural, SBA loans, and business lines of credit). The bank also provides digital banking services including Online Banking, Mobile Banking App with Remote Deposit, Bill Payment, Cash Management with ACH Origination and Positive Pay, Trust Services, and Health Savings Accounts. The product portfolio is organized around personal banking, business banking, and convenience/digital services, with Third Oak Investment Services providing investment and retirement planning as an affiliated service.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Foundation personal deposit account for daily money management including check writing, debit card access, and electronic banking options such as online banking, mobile banking, and bill payment. Targeted at individual consumers seeking primary transaction banking.
• E-Checking Electronic checking account with $50 minimum opening deposit, no balance requirements, Mastercard Debit Card, and digital banking services including Online Banking, Mobile Banking, e-Statements, and Phone Banking. Targeted at digital-first consumers.
• Interest Checking Interest-bearing checking account with $500 minimum opening deposit, unlimited check writing, free Mastercard Debit Card, complimentary checks, free Online and Mobile Banking, and competitive rates on balances. Targeted at consumers who maintain balances in exchange for interest.
• Statement Savings Personal savings account with $100 minimum daily balance to avoid $3 monthly fee, accessible via Online and Mobile Banking with up to six withdrawals per calendar month. Targeted at individual savers.
• Holly Days Savings Seasonal savings account designed for holiday expenses with funds available in October, automatic transfer options, and no withdrawals until maturity. Targeted at consumers planning for holiday spending.
• Premier Money Market Tiered-rate money market account with competitive monthly interest, $2,500 minimum opening deposit, $1,000 minimum daily balance to avoid fees, and access via branches, checks, or digital banking. Targeted at consumers seeking higher yields on liquid balances.
• Mortgage Loans Home financing with fixed-rate and adjustable-rate options, multiple term choices, quick pre-approval, and refinancing options. Targeted at consumers purchasing or refinancing a primary residence.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity for major purchases, repairs, college expenses, or debt consolidation with competitive interest rates. Targeted at homeowners needing flexible access to credit.
• Construction Loans Short-term financing covering materials and labor for custom home construction with competitive rates, renewal options, and seamless construction-to-permanent loan transition. Targeted at consumers building a custom home.
• Auto Loans Vehicle financing for new and used cars, pickups, and SUVs with easy online application and competitive rates through Consumer Loan Officers. Targeted at individual consumers purchasing vehicles.
• Recreational Vehicle Loans Financing for motorcycles, boats, motor homes, campers, scooters, ATVs, and collector vehicles including refinancing options. Targeted at consumers purchasing recreational vehicles.
• Personal Loans Unsecured borrowing including signature loans and Ready Reserve line of credit for unexpected expenses, purchases, vacations, or debt consolidation. Targeted at consumers needing unsecured personal credit.
• Mastercard Debit Card Debit card accepted at ATMs and Mastercard merchants worldwide with card management features including on/off controls, travel notices, spending limits, and transaction alerts. Targeted at personal and business checking account holders.
• Consumer Credit Cards Visa consumer credit cards including Zero+ Card, Everyday Rewards+, Travel Rewards+, Infinite Reserve Rewards+, Max Cash Secured, and Secured Card with zero fraud liability, issued through Elan Financial Services. Targeted at individual consumers seeking consumer credit.
• Trust Services Trust administration including Revocable Trust, Irrevocable Trust, Charitable Trust, Special Needs Trust, Spendthrift Trust, Testamentary Trust, and Irrevocable Life Insurance Trust. Targeted at individuals and families with estate planning needs.
• Health Savings Account (HSA) Tax-advantaged savings for medical expenses with $100 minimum deposit, $500 minimum daily balance to avoid $5 monthly fee, tax-free withdrawals for qualified expenses, and competitive interest rates. Targeted at consumers enrolled in high-deductible health plans.
• Certificates of Deposit Fixed-term deposit accounts with competitive rates, terms from 91 days to 3+ years, minimum deposits starting at $500, and automatic renewal. Targeted at individual savers seeking time-deposit yields.
• Individual Retirement Accounts (IRAs) Retirement savings in Traditional or Roth IRA with $500 minimum deposit on most accounts, $100 minimum for variable rate options, and tax-deferred or tax-free growth. Targeted at individuals planning for retirement.
• Coverdell Education Certificate of Deposit Education savings with tax-free withdrawals for qualified education expenses and maximum annual contributions of $2,000. Targeted at families saving for a child's education.
• Classic Club Premium account membership requiring $5,000 combined minimum balance across checking, savings, CDs, money market, and IRAs. Includes Interest Checking, debit card, safe deposit box discount, free notary/signature guarantee, cashier's checks, money orders, online banking, e-statements, bill payment, and phone banking. Targeted at consumers with combined relationship balances.
• Business Checking

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Third Oak Investment ServicescoreGTM or Marketing PartnerThird Oak Investment Services provides investment and wealth management services to Baraboo State Bank customers. The bank refers customers to Third Oak for financial planning, 401(k) retirement plans, and investment management. The partnership extends the bank's service offerings beyond traditional banking into wealth management.
• Wind River PaymentscoreChannel Partner/ Reseller/ DistributorWind River Payments, based in Madison, Wisconsin, provides credit card processing services to Baraboo State Bank business customers. Services include competitive transparent pricing, no-contract at-will agreements, dedicated relationship managers, latest payment technology, and PCI compliance support.
• Elan Financial ServicescoreTechnology or IntegrationElan Financial Services provides credit card issuance and processing for Baraboo State Bank consumer and business credit card programs. Cards include Visa Signature, Visa Platinum, Visa Zero+, and Secured cards. Elan provides 24/7 cardmember service and zero fraud liability protection.
• Main StreetminorChannel Partner/ Reseller/ DistributorMain Street check ordering service allows Baraboo State Bank customers to conveniently reorder personal and business checks online.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nicolet National Bank: Wisconsin-headquartered community bank operating across northern and central Wisconsin with comparable personal, business, and agricultural lending products and a similar relationship-based community banking model. Closest direct peer by geography and product mix.
• Investors Community Bank: Wisconsin community bank with a comparable mix of personal, business, and agricultural lending, operating in markets that overlap Baraboo State Bank's footprint.
• Bank of Sun Prairie: Wisconsin-based community bank serving Dane County and adjacent areas with overlapping consumer and business banking, including agricultural and small-business lending.
• State Bank of Cross Plains: Wisconsin community bank with a similar multi-branch model in south-central Wisconsin, comparable deposit and lending products, and a comparable employee scale band.
• Waukesha State Bank: Wisconsin community bank of comparable size and locally owned structure, offering personal and business banking with similar digital banking investments and multi-branch Wisconsin footprint.
• Fox River State Bank: Wisconsin community bank with comparable scale and a similar relationship-banking model across personal and business deposit and lending products.
• Commerce State Bank: Wisconsin-headquartered community bank operating with a similar product set, locally owned structure, and branch-based community banking approach in adjacent Wisconsin markets.
• Town Bank (Wintrust): Wisconsin community bank within the Wintrust network offering similar personal and commercial banking with comparable digital services, competing for Wisconsin SMBs.

Regional players

• Associated Bank: Wisconsin-headquartered regional bank with extensive branch presence across the state including the Baraboo/Sauk County area, offering a directly overlapping suite of personal and business banking products at greater scale.

Broad incumbents

• BMO Harris Bank (formerly M&I): Large national/regional bank with deep Wisconsin roots (legacy M&I), full personal and business banking, agricultural lending, and wealth management — directly competing with Baraboo State Bank for the same Wisconsin households and SMBs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BarabooStateBank
• Facebookfacebook.com/baraboostatebank
• Instagraminstagram.com/baraboostatebank
• LinkedInlinkedin.com/company/baraboo-state-bank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baraboo State Bank