Voice Trax West
- Company typePrivate
- Founded1983
- HeadquartersStudio City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Voice Trax West firmographics
Firmographics- Name
- Voice Trax West
- Legal name
- Voice Trax West
- Website
- https://voicetraxwest.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Voice Trax West industry classification
Industry- Product category
- Recording Studio Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Studios (512240), Other Sound Recording Industries (512290)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)
- akta.pro secondary industries
- Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH), Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)
Keywords
Where Voice Trax West is headquartered
LocationHeadquarters
- HQ city
- Studio City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Voice Trax West business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Recording Sessions: Hourly studio rental with professional audio engineers for TV, radio, online advertising, narration, video games, animation, audiobooks, IVR, TTS, and ADR projects. Actor rate is $100/hour with half-hour minimum.
- DIY Booth Rental: Self-service recording booth rental at $25/hour (standard) or $50/hour (with Source Connect Pro or coaching). Designed for performers recording auditions, podcasts, audiobooks, and YouTube content.
- Demo Production: Custom voiceover demo production including copy selection, recording, direction, sound design, and mixing. Produced by resident demo producer Susan Palyo with over 25 years of experience.
- Voiceover Classes and Workshops: 4-week VO Fundamentals courses (Commercials and Animation/Interactive), Guest Instructor Classes, and Booth Camp. Available in-person or via Zoom. Taught by Susan Palyo and guest industry professionals.
- Merchandise Sales: Branded merchandise including t-shirts with the Voice Trax West logo sold at $25 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard DIY Booth: $25/hour for performers recording auditions or self-directed projects |
| Usage-based | Pay-as-you-go | Source Connect Pro in DIY Booth: $50/hour |
| Usage-based | Pay-as-you-go | Coaching in DIY Booth: $50/hour |
| Usage-based | Pay-as-you-go | Engineering Assistance: $50 per half hour |
| Usage-based | Pay-as-you-go | Actor Recording Rate: $100/hour with half-hour minimum |
| Other | Pay-as-you-go | Voiceover Fundamentals Classes: 4-week courses |
| One time/ perpetual license | Pay-as-you-go | Voice Trax West T-shirt: $25 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Voice Trax West product offering
Product offeringCore offering
Voice Trax West is a full-service voiceover recording studio in Studio City, California providing professional audio recording services with experienced engineers for TV, radio, online advertising, narration, animation, video games, audiobooks, IVR, TTS, and ADR projects. The studio also offers self-service DIY recording booth rental, custom voiceover demo production, and voiceover training classes for performers ranging from beginner to professional/celebrity level.
Product overview
Voice Trax West is a full-service voiceover recording studio offering a unified portfolio of services centered around professional audio recording and voice talent development. The core offering consists of professional recording studios (Studios A, B, C) with engineering support and actor rate recording at $100/hour. Self-service is available through the DIY Recording Booth ($25/hour), which provides independent performers access to industry-standard Digital Audio Workstations (Pro Tools, Twisted Wave, Adobe Audition, Audacity) without an engineer. Supporting services include demo production by resident producer Susan Palyo, VO Fundamentals classes, Guest Instructor Classes, and Booth Camp for mock sessions. The studio integrates with Source-Connect, Zoom, ipDTL, Source-Nexus, and other remote audio platforms to enable connected sessions. Branded merchandise (t-shirts) rounds out the offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Recording Services
- DIY Recording Booth
- Studio Spaces (Studio A, B, C) Professional recording studios with control rooms and sound booths for voiceover sessions. Studio A and C feature both control rooms and booths; Studio B includes separate booth and control room.
- Demo Production Custom voiceover demo production by resident demo producer Susan Palyo, including copy selection, recording, direction, sound design, and mixing. Over 25 years of experience producing competitive demos.
- VO Fundamentals Classes 4-week beginner to intermediate courses taught by Susan Palyo covering Commercial and Animation/Interactive disciplines. Hybrid format (in-person or Zoom), limited to 8 students for booth time.
- Guest Instructor Classes Experience-level based voiceover classes taught by industry guest instructors, including Adult Animation with Tyler Chapman and other specialized workshops.
- Voice Trax West Branded T-Shirts Branded unisex t-shirts with white Voice Trax West logo at $25 each, available in multiple colors and sizes (XS-5XL), made to order.
Quantifiable outcome
- Susan Palyo has produced approximately 1,000 voiceover demos over her career
Companies that use Voice Trax West
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Voice Trax West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Voice Trax West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAG-AFTRAcoreVoice Trax West is a SAG-AFTRA union signatory studio, able to process payments for union projects including games, toys, narration, and other productions. This enables the studio to work with union voice talent and process union payments on behalf of production clients.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Voice Trax West competitors and assessment
Company assessmentDirect peers
- Edge Studio: New York-based voiceover recording and training studio offering professional sessions, demo production, and voiceover classes — directly comparable to Voice Trax West's combined recording-plus-education model, though geographically concentrated on the East Coast.
- Sound Lounge: New York post-production and voiceover recording facility serving commercial, broadcast, and entertainment clients. Comparable in professional voiceover session capability, though larger scale and broader post-production scope.
- Such A Voice: Voiceover training and demo production company serving aspiring and working voice actors nationwide. Comparable to Voice Trax West's class and demo service lines, with a heavier online/delivered-mix delivery model.
- Real Voice LA: Los Angeles voiceover training and demo production studio run by Marc Cashman. Comparable to Voice Trax West's VO Fundamentals classes and demo production services, and explicitly cross-referenced in Voice Trax West's own blog content.
- Bang Zoom! Studios: Los Angeles-based recording and post-production studio specializing in anime dubbing, game voice, and ADR. Comparable in voiceover recording capability, though larger and more focused on localization/dubbing workflows.
Broad incumbents
- Formosa Group: Los Angeles post-production sound and voiceover services company serving major film, TV, and game clients. Comparable in ADR and voiceover recording capability, but significantly larger and integrated with broader sound post-production workflows.
- Paramount Recording Studios: Long-established Los Angeles recording studio with voiceover, music, and post-production capabilities. Comparable in voiceover session infrastructure but broader in scope (music, mixing, ADR for major studio clients).
- NRG Recording Studios: Los Angeles recording studio offering voiceover, music, and broadcast production. Comparable in voiceover session capability, but operates at a larger scale with multiple rooms and music production as a significant line.
Emerging players
- Global Voice Acting Academy: Voiceover coaching and demo production service focused on remote training delivery. Comparable to Voice Trax West's class offerings, but operates primarily online rather than from a physical studio.
- The Voice Actors Studio: Smaller voiceover training and demo production provider offering classes and demo services. Comparable to Voice Trax West's education-plus-demo model, though at smaller scale and with less established studio infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Voice Trax West social profiles
Digital presenceVoice Trax West compliance and trust
Trust signalCompliance1 record
Voice Trax West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voice Trax West leadership team
Management profileNumber of profiles
Profiles4 records
Voice Trax West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voice Trax West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voice Trax West
What does Voice Trax West do?
Voice Trax West is a full-service voiceover recording studio in Studio City, California providing professional audio recording services with experienced engineers for TV, radio, online advertising, narration, animation, video games, audiobooks, IVR, TTS, and ADR projects. The studio also offers self-service DIY recording booth rental, custom voiceover demo production, and voiceover training classes for performers ranging from beginner to professional/celebrity level.
Is Voice Trax West a public or private company?
Voice Trax West is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voice Trax West founded?
Voice Trax West was founded in 1983. It employs 11 to 50 people.
Where is Voice Trax West based?
Voice Trax West is headquartered in Studio City, United States, in the North America region.
How does Voice Trax West make money?
Five revenue lines are on record. Professional Recording Sessions are the primary driver. The others are DIY Booth Rental, demo Production, voiceover Classes and Workshops and merchandise Sales.
Who are Voice Trax West's main competitors?
Direct peers on record are Edge Studio, Sound Lounge, Such A Voice, Real Voice LA and Bang Zoom! Studios. Broad incumbents are Formosa Group, Paramount Recording Studios and NRG Recording Studios. Emerging players are Global Voice Acting Academy and The Voice Actors Studio.
Does Voice Trax West have an API?
No public API is recorded for Voice Trax West.
What industry is Voice Trax West in?
Voice Trax West's product category is Recording Studio Services. Its primary akta.pro industry code is MPAHAEAK, Voiceover Recording & Production (Narration, Promo, Commercial VO), with a secondary code of MPAHAFAB, Dubbing & Voiceover Production (Casting, Recording, Lip-Sync). Its NAICS code is 51224 and its SIC code is 7819.