Jim Pattison Toyota on Regent

What Jim Pattison Toyota on Regent does

Jim Pattison Toyota on Regent is a Toyota franchise dealership located at 1486 Regent Ave West in Winnipeg, Manitoba, Canada, operating as a retail arm of the Jim Pattison Auto Group — Canada's second-largest private company with over $9.6B in group sales and 42,000+ employees across 28 Western Canadian locations and 16 automotive brands. Founded in 2012 when the parent group expanded into Manitoba via acquisition, the dealership sells new 2026 Toyota vehicles across the full lineup (4Runner, Corolla, bZ, RAV4, Tacoma, Tundra, Sienna, Crown Signia, Highlander, Prius) alongside pre-owned, Toyota Certified Used Vehicles, and an expanding portfolio of battery-electric and plug-in hybrid models.

The business operates a multi-vertical dealership model spanning six revenue streams: new and used vehicle sales (one-time transaction), service and repairs performed by Toyota-trained technicians using Toyota Genuine Parts (professional services), parts and accessories retail, collision repair through affiliated JP Collision, vehicle financing and leasing facilitated through Toyota Financial Services, and ancillary offerings including Toyota Touch Detailing (three tiers from $83.45 to $424.50), seasonal tire storage ($104.99 per 6-month season), and tire sales across multiple manufacturer brands with periodic rebates. The underlying technology is sourced from Toyota OEM — Toyota Safety Sense (TSS 3.0 and 4.0 ADAS suites), Toyota Multimedia infotainment with wireless Apple CarPlay/Android Auto, and i-FORCE / i-FORCE MAX hybrid powertrains — rather than internally developed IP.

The go-to-market is a hybrid physical-and-digital retail model: customers browse inventory online, configure vehicles via the Build & Price tool, request quotes, book test drives, and complete purchases either through the online Pick-Price-Purchase program or in-person at the Winnipeg showroom. Marketing runs across a multi-channel mix including the website, Facebook, Twitter, Instagram, YouTube, TikTok, and email. The primary customer segment is individual vehicle buyers in Winnipeg and surrounding Manitoba communities; commercial and fleet buyers constitute a secondary segment. Customer retention is reinforced through the More Rewards loyalty program (1 point per $1 spent on parts, services, and accessories) and a full-service one-roof ecosystem designed to maximize lifetime wallet share per acquired customer.

Name

Jim Pattison Toyota on Regent

Legal name

Jim Pattison Toyota on Regent

Website

https://jptoyotaregent.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim Pattison Toyota on Regent is a privately held Toyota franchise dealership in Winnipeg, Manitoba, operated under the Jim Pattison Auto Group, selling new, pre-owned, and electrified Toyota vehicles alongside full-service maintenance, parts, financing, detailing, and auto body services to individual and commercial buyers across Manitoba.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles including cars, SUVs, trucks, and hybrids. Also sells pre-owned and Toyota Certified Used Vehicles.
2. Service and Repairs: Maintenance, repairs, and detailing services performed by Toyota-trained technicians using Toyota Genuine Parts.
3. Parts and Accessories: Sale of Toyota Genuine Parts, accessories, and tires.
4. Auto Body Repair: Collision repair and auto body services through JP Collision.
5. Vehicle Financing and Leasing: Facilitates vehicle financing and leasing through Toyota Financial Services.
6. Tire Storage: Seasonal tire storage services for customer convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jim Pattison Toyota on Regent is a Toyota franchise dealership located in Winnipeg, Manitoba, that sells new 2026 Toyota vehicles (cars, SUVs, trucks, minivans, and electrified models) along with pre-owned and Toyota Certified Used Vehicles. The dealership also provides a full suite of aftersales services including maintenance and repairs by Toyota-trained technicians, genuine Toyota parts and accessories, tire sales and seasonal storage, vehicle financing and leasing via Toyota Financial Services, professional detailing, collision repair through an affiliated JP Collision centre, trade-in appraisals, and 24/7 roadside assistance.

Product overview

Jim Pattison Toyota on Regent is a Toyota automotive dealership offering a comprehensive portfolio of vehicle sales and related services. The core offering consists of new 2026 Toyota vehicles across multiple segments (SUVs, trucks, sedans, minivans) and pre-owned vehicles including Toyota Certified Used Vehicles. The dealership provides an integrated ecosystem of services including vehicle financing through Toyota Financial Services, full-service maintenance and repair, genuine Toyota parts, tire centre with seasonal storage, professional detailing (Toyota Touch), roadside assistance, and auto body repair. The product portfolio includes the complete Toyota lineup: 4Runner (including Trailhunter and Platinum grades), Corolla (including hybrid variants), bZ all-electric SUV, RAV4 (including Plug-in Hybrid and Woodland editions), Tacoma (including Trailhunter), Tundra, Sienna, Crown Signia, Highlander Hybrid, and Prius Plug-in Hybrid. Additional services include trade-in appraisals, Build & Price configuration tools, CarFinder vehicle search, More Rewards loyalty program, Toyota Extra Care Protection extended coverage, and Toyota Connected Services with Toyota Safety Sense advanced driver assistance systems across multiple generations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new 2026 Toyota automobiles across multiple segments including SUVs, trucks, sedans, minivans, and electrified (hybrid, plug-in hybrid, and all-electric) models, available through the showroom and online shopping experience.
• Pre-Owned Vehicles Sale of used cars, trucks, and SUVs from various manufacturers at competitive prices, with trade-in appraisal options available.
• Toyota Certified Used Vehicles Certified pre-owned Toyota vehicles that meet manufacturer standards and include warranty coverage, sold through the dealership's certified pre-owned program.
• Toyota Financial Services Vehicle financing and leasing arrangements facilitated through Toyota Financial Services, including competitive APR rates, lease options, and loyalty rate reductions for eligible returning customers.
• Service Centre Full-service maintenance and repair facility staffed by Toyota-trained technicians using Toyota Genuine Parts, with online appointment booking and factory-recommended service intervals.
• Parts Centre Sale and ordering of Toyota Genuine Parts and accessories, including oil filters, batteries, brakes, coolants, windshield wipers, fluids, and factory-engineered replacements backed by Toyota warranty.
• Tire Centre Tire sales, installation, price matching, and seasonal storage services offered in partnership with leading tire brands including Michelin, Goodyear, Bridgestone, Hankook, Continental, Toyo, Yokohama, Pirelli, Cooper, and Falken, with periodic manufacturer rebates.
• Toyota Touch Detailing Professional vehicle cleaning and detailing packages (Deluxe, Premium, and Ultimate tiers) using Toyota-specific products and processes including hand washing, interior shampooing, engine compartment cleaning, and fabric/leather protection.
• Auto Body Repair (JP Collision) Collision repair and auto body services performed at the affiliated JP Collision centre, handling insurance claims and structural repairs for damaged vehicles.
• Toyota Roadside Assistance 24/7 roadside assistance program for new Toyota owners, providing lockout service, flat tire assistance, winching, fuel delivery, towing, and battery boost.
• Toyota Extra Care Protection Extended protection plans and coverage options for vehicles beyond the standard factory warranty, providing additional peace of mind for mechanical and component repairs.
• Trade-In Appraisal Vehicle appraisal service allowing customers to sell or trade their current vehicle, with fair market value assessment applied against a new or pre-owned vehicle purchase.
• 2026 Toyota 4Runner Rugged mid-size body-on-frame off-road SUV available in 5- or 7-seater configurations with gas or i-FORCE MAX hybrid powertrains and multiple grades including TRD Pro, Trailhunter, and Platinum.
• 2026 Toyota Corolla Compact sedan available as gas or hybrid with the TNGA platform, featuring multiple trim levels (L, LE, SE, XSE) and an electronic on-demand AWD option on hybrid models.
• 2026 Toyota bZ All-Electric SUV Mid-size all-electric BEV SUV delivering up to 468 km of zero-emission driving range with faster charging capability.
• 2026 Toyota RAV4 Compact versatile SUV with first-ever Toyota Safety Sense 4.0, available in hybrid and plug-in hybrid variants with up to 89 km of EV driving range.
• 2026 Toyota Tacoma Mid-size 4x4 pickup truck with the most powerful i-FORCE MAX engine in its lineup, offering up to 326 HP and fuel-efficient hybrid powertrain options including the Trailhunter off-road grade.
• 2026 Toyota Tundra Full-size truck with advanced towing technology and hybrid powertrain option, delivering 389 HP and up to 11,170 lbs of towing capacity.
• 2026 Toyota Sienna Family minivan with hybrid-electric powertrain delivering 6.6 L/100 km combined fuel efficiency, available with all-wheel-drive and 7- or 8-seater configurations.
• 2026 Toyota Prius Plug-in Hybrid Plug-in hybrid hatchback with 50% more EV range than the previous generation, offering up to 72 km of all-electric driving range and 962 km of total range.
• 2026 Toyota Crown Signia Hybrid crossover SUV with standard electronic on-demand AWD and an estimated 6.2 L/100 km combined fuel consumption rating.
• 2026 Toyota Highlander Hybrid Three-row mid-size SUV with standard AWD, 7- or 8-seat options, delivering approximately 9.9 L/100 km combined fuel consumption.

Quantifiable outcome

• Over 180,000 customers served annually across the Jim Pattison Auto Group
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• More RewardsminorGTM or Marketing PartnerLoyalty rewards program partner with Jim Pattison Auto Group. Customers earn 1 More Rewards point per $1 spent on parts, services, and accessories. Points can be redeemed for rewards including $100 vouchers towards vehicle purchases.
• Tire Manufacturers (Michelin, Goodyear, Bridgestone, etc.)minorChannel Partner/ Reseller/ DistributorPartnership with leading Canadian tire brands including Michelin, Goodyear, Bridgestone, Hankook, Continental, Toyo, Yokohama, Pirelli, Cooper, Falken, and others to offer tire sales with periodic manufacturer rebates.
• Winnipeg Crime StoppersminorStrategic or Co-development PartnerCommunity partnership for Save Your CAT (Catalytic Converter Anti-Theft) Program. Jim Pattison Toyota etches VINs on catalytic converters and applies fluorescent paint to deter theft, funded by Criminal Forfeiture grant funds through Crime Stoppers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoCanada: Publicly traded Canadian automotive dealership group operating 80+ franchised locations across Canada and the US. Comparable franchised auto retail model at much larger scale; key industry benchmark.
• CarMax Canada: Largest used-vehicle retailer in Canada with a fixed-price, no-haggle model. Direct competitor for the dealership's used-car and Toyota Certified Used Vehicles business.
• Toyota Canada: Toyota's Canadian subsidiary that sets franchise agreements, allocation, and brand standards. Not a peer in the customer sense, but defines the operating environment, pricing structure, and technology roadmap for this dealership.

Emerging players

• Clutch: Canadian online used car retailer offering fully online purchase, financing, and delivery. Represents the disruptive digital retail model that challenges traditional dealership trade-in and used vehicle economics.

Others

• AutoTrader.ca: Canada's leading online vehicle marketplace where the dealership lists inventory. Adjacent ecosystem player that influences discovery and price transparency rather than competing directly.

Direct peers

• Jim Pattison Toyota Surrey: Another Toyota franchised dealership within the same Jim Pattison Auto Group, operating in Surrey, BC. Same brand, same parent, same operating model — direct sister dealership for benchmarking.
• Birchwood Automotive Group: One of Canada's largest privately held automotive dealer groups, operating multiple franchises across the prairies including Manitoba. Closest comparable private Canadian dealer group of similar scale and brand mix.
• OpenRoad Auto Group: Major BC-based franchised auto dealer group with luxury and mass-market brands. Operates in overlapping Western Canadian geography with similar brand portfolio and service-oriented model.
• Jim Pattison Lexus Vancouver: Luxury Toyota-affiliated dealership within Jim Pattison Auto Group in Vancouver. Same parent, same group buying power, premium sister brand — highly comparable operating model.
• Dilawri Group: Canada's largest privately held automotive group with 80+ dealerships across the country. Closely comparable private Canadian dealer group — direct competitor for OEM franchise allocations and used-car sourcing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JPToyotaCanada
• YouTubeyoutube.com/@jptoyotawinnipeg
• Facebookfacebook.com/toyotawinnipeg
• Instagraminstagram.com/toyotawinnipeg
• TikToktiktok.com/@jptoyotawinnipeg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Pattison Toyota on Regent