Zelere Holding

What Zelere Holding does

Zelere Holding Company (ZHC) is a privately held Lebanese holding company founded in 2007 by Mr. Zaher Fouad Al Khatib and headquartered on Foch Street in Beirut. The company operates a diversified portfolio of 13+ wholly-owned and majority-owned subsidiaries across food distribution, FMCG, food production, pet food, disposables, packaging, petrochemicals, pest management, catering, and contracting, with a stated portfolio of 111 international and proprietary brands distributed across Lebanon, Kuwait, Saudi Arabia, UAE, Qatar, Libya, Iraq, and Turkey. Operating subsidiaries include Foody's International, Jana International, Food Network Company, Al Sultan Food Stuff, Qataf Food Trading, Filco, Adams Food (frozen appetizers), Astra Trading (pet food), SPS (packaging), Procare/Boecker Public Health (pest management), FMSC (catering and support services), JHP Petrochemicals (lubricants and coolants), and Premium Brands (household appliances and air cleaning), plus contracting entities City Lofts, Khatib Plus, and Hicon.

The group's business model centers on B2B distribution and trading of food, FMCG, disposables, and petrochemical products, supplemented by professional services in pest management and catering/life support. Revenue is generated primarily through transaction fees on distributed goods, with secondary professional-services revenue from pest control and catering engagements. The holding is structured as a channel-partner model in which each subsidiary maintains its own distribution network, supplier relationships, and customer base; there is no public pricing model disclosed, and customer concentration appears broadly distributed across commercial and residential clients. FMSC holds ISO 9001:2008, ISO 14001:2004, ISO 22000:2005, and OHSAS 18001:2007 certifications, supporting its food management and catering operations. No AI, software platform, or technology product is part of the offering, and there are no disclosed funding rounds or external institutional investors; the company operates as a private holding with 570 consolidated employees.

Name

Zelere Holding

Legal name

ZELERE Holding SAL

Website

https://zelere.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zelere Holding is a privately held Lebanese holding company that owns and operates 13+ subsidiaries distributing food, FMCG, disposables, pet food, packaging, and petrochemicals, plus pest management, catering, and contracting services, across 8 MENA countries.

Ownership category

akta.pro rank

Product category

Diversified FMCG Distribution and Food Services Holding

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Broadline Grocery & General Line Wholesale (AFAIABAA)

akta.pro secondary industries

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA), Broadline Foodservice (Multi-Category) Wholesale Distribution (CRAOAAAA)

Keywords

• Food distribution services
• FMCG distribution
• Pest management services
• Food packaging solutions
• Petrochemical manufacturing

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food & FMCG Distribution: Revenue generated through distribution and trading of food products, frozen goods, dairy, dry goods, and beverages across multiple subsidiary companies including Foody's International, Jana International, Food Network Company, and others operating in the MENA region.
2. Petrochemical Products: JHP Petrochemicals manufactures and trades petroleum products including lubricating oil, grease, and coolant, serving Middle Eastern and Asian markets from Dubai.
3. Pest Management Services: Procare (Boecker Public Health) provides pest control, pest management, professional disinfecting, and related services to commercial and residential clients.
4. Catering & Support Services: Food Management Service Co. (FMSC) provides 360-degree solutions for catering, daily needs support, food distribution management, engineering and construction management, and camp-associated services.
5. Frozen Food Products: Adams Food produces and sells homemade style frozen natural appetizers/finger food using 100% natural fresh ingredients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Zelere Holding is a Lebanese holding company that owns and manages 13+ operating subsidiaries delivering food distribution, FMCG, frozen food production, food packaging, pet food distribution, pest management, catering and life-support services, petrochemical products (lubricants and coolants), and household appliances/air cleaning systems across 8 Middle Eastern and North African countries. The group operates primarily B2B, supplying retailers, wholesalers, food services, hospitality, healthcare, industrial, and contracting clients with both its own manufactured goods and premium third-party brands under exclusive distribution agreements.

Product overview

Zelere Holding Company (ZHC) is a diversified holding company operating multiple subsidiaries across food distribution, food production, pet food, petrochemicals, packaging, pest management, and contracting industries. The portfolio includes SPS (food packaging), Astra Trading (pet food), Al Sultan Food Stuff (FMCG distribution), Foody's International (frozen/chilled/dry foods), Jana International (disposables), Food Network Company (food distribution), Food Management Service Co. (catering and support services), Procare/Boecker (pest management), Qataf Food Trading (Qatar FMCG), Adams Food (frozen appetizers), Filco (food products), JHP Petrochemicals (lubricants/coolants), Premium Brands (appliances/air systems), and contracting entities City Lofts, Khatib Plus, and Hicon. The company operates primarily across Lebanon, Kuwait, KSA, UAE, Qatar, Libya, Iraq, and Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• SPS: Safetyware & Packaging Solutions - trading company providing food packaging solutions for retail, wholesale, food services, and Health Care Industries with printing department
• ASTRA
• Adams Food
• Boecker Public Health
• Qataf Food Trading
• JHP PETROCHEMICALS
• FMSC
• FNC
• Foody's
• Jana
• FILCO
• Al Sultan Food Stuff
• Premium Brands

Products and services

• Foody's International Co. Foodstuff distribution company offering frozen, chilled, dry foods and beverages, sourcing and importing high-quality products for retailers, wholesalers, and food service operators across the Middle East. Established in 2008.
• Jana International Co. Kuwait-based supplier (since 2005) of disposable and plastic items plus premium food products serving travel, hospitality, catering, hotels, medical institutions, and traders. Acquired by Zelere Holding in 2017.
• Food Network Company (FNC) Company distributing high-quality products in the food sector with professionally dedicated teams; majority-owned by Zelere Holding. Established in 2006.
• Al Sultan Food Stuff Co. FMCG distributor and agency established in 1990 in Lebanon representing premium international brands and serving quality-focused consumers across the region.
• Qataf Food Trading FMCG company established in 2015 in Qatar, exclusively operating and distributing international brands across food and non-food categories.
• FILCO Lebanese company established in 2016 providing innovative, high-quality food products across frozen, dairy, and dry categories, distributing a diverse portfolio of renowned brands.
• Adams Food Family business started in 2010 in Kuwait producing homemade-style frozen natural appetizers and finger food using 100% natural fresh ingredients, without chemicals or artificial colorings, for retail and foodservice buyers.
• ASTRA Trading & Manufacturing (SAL) Lebanese pet food company importing and distributing high-quality pet food brands, products, and accessories including dry and wet food, treats, snacks, and cat litter from worldwide suppliers.
• Safetyware & Packaging Solutions (SPS) Trading company founded in 2018 in Lebanon providing food packaging solutions for retail, wholesale, food services, and healthcare industries, with an in-house printing department.
• JHP Petrochemicals Dubai-based petrochemical company manufacturing lubricating oil, grease, and coolant, with an established track record in trading petroleum products across the Middle East and Asia.
• Procare (Boecker Public Health) Pest management group providing world-class pest control, pest management, professional disinfecting, pest control equipment and chemicals, food safety training and consulting, fumigation and heat treatment for commercial and residential clients.
• Food Management Service Co. (FMSC) 360-degree solution provider for catering, daily needs support, food distribution management, engineering and construction management, cleaning and housekeeping management, transportation and logistics for clients in challenging and remote environments. ISO 9001, ISO 14001, ISO 22000, and OHSAS 18001 certified.
• Premium Brands (Unitekno & Icleen HealthPremium distribution) Saudi Arabia-based company supplying Italian-made household appliances and steam-powered machines from Unitekno, and the Icleen HealthPremium air cleaning system for domestic and commercial customers.
• City Lofts, Khatib Plus, and Hicon General Trading & Contracting (AKARIA) Portfolio of contracting and construction solutions providers in Lebanon and Kuwait offering general trade, real estate management, project development, building construction, civil engineering, road construction and infrastructure, mechanical and electrical engineering, and trading of electrical equipment and electronic devices.

Quantifiable outcome

• Consistently high quality products and services across all companies and markets

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Premium Brands (KSA)coreChannel Partner/ Reseller/ DistributorPremium Brands, based in KSA, supplies the market with products from Unitekno (Italian household appliances) and Icleen Health Premium (air cleaning systems), operating under Zelere Holding's portfolio.
• International Pet Food Suppliers & PartnerscoreChannel Partner/ Reseller/ DistributorASTRA Trading imports finest pet food products from worldwide trusted suppliers and partners, including dry and wet food, treats, snacks, and cat litter products.
• City LoftsminorChannel Partner/ Reseller/ DistributorPrivately-owned construction solutions provider based in Lebanon offering general trade, real estate, and project development services.
• Khatib PlusminorChannel Partner/ Reseller/ DistributorConstruction and consultancy firm launched in 2008 in Lebanon, representing multiple national and foreign companies, trading electrical equipment and electronic devices.
• Hicon General Trading & Contracting (AKARIA)minorChannel Partner/ Reseller/ DistributorEstablished February 2004 with Lebanese and Kuwaiti capital, specialized in consulting and contracting services in construction sector with subsidiary in Kuwait.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bidfood (MENA operations): Broadline foodservice distributor serving institutional, hospitality and HORECA customers across the Middle East. Comparable to Zelere's Foody's/FILCO/FMSC broadline distribution into hotels, hospitals and catering clients.
• Al Kabeer Group: Middle East food and frozen-food distributor with operations across GCC and Asia. Comparable to Zelere's frozen-food distribution arms (Adams Food, FILCO, Foody's) and broadline grocery distribution model.
• Aldelia Group: Diversified group with food supply, catering and life-support services for remote/industrial sites across MENA and Africa. Directly comparable to Zelere's FMSC catering and daily-needs support offering to commercial and challenging-environment clients.
• Almunajem Foods: Saudi Arabia-based broadline food distributor representing international FMCG and food brands across the Kingdom and wider MENA. Closely comparable to Zelere's Foody's, Al Sultan and FNC in agency-based broadline grocery distribution.

Broad incumbents

• Yusuf Bin Ahmed Kanoo Group: Bahrain-headquartered diversified group with food distribution, contracting and consumer goods across MENA. Comparable to Zelere's mix of broadline distribution, contracting entities (City Lofts, Khatib Plus, Hicon) and multi-country footprint.
• Fawaz Al Hokair Group: Saudi diversified group with retail, food and beverage distribution and hospitality across MENA. Comparable to Zelere in its multi-segment consumer-goods distribution and presence across KSA/GCC.
• Savola Group: Saudi-listed diversified food holding with food distribution, retail, FMCG and edible oils across MENA. Comparable as a multi-subsidiary food conglomerate operating at scale in the same regional markets Zelere serves, though materially larger and publicly listed.
• IFFCO Group: UAE-based diversified conglomerate spanning food production, FMCG distribution and consumer goods across MENA, Africa and Asia. Directly comparable to Zelere's multi-sector, multi-country distribution-and-manufacturing model.
• Americana Group (Kuwait Food Company): MENA foodservice and food manufacturing group operating across GCC and North Africa — overlapping with Zelere's catering (FMSC), food production (Adams Food) and FMCG distribution subsidiaries, and active in the same regional customer base.
• Ali Bin Ali Group: Qatar-headquartered diversified conglomerate with FMCG distribution, food, contracting and consumer goods across the GCC. Comparable to Zelere in its multi-sector, Qatar-anchored structure (Qataf Food Trading) and agency/distribution of international brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZelereHolding
• LinkedInlinkedin.com/company/zelere-holding-sal
• Xx.com/zelereholding

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zelere Holding