Bidfood Middle East

What Bidfood Middle East does

Bidfood Middle East is a leading B2B foodservice distributor serving the HORECA channel (hotels, restaurants, cafés, QSRs, cloud kitchens, caterers, entertainment, and airlines) across four GCC markets — Saudi Arabia, the United Arab Emirates, Oman, and Bahrain. The company was founded in 2003 in the UAE as Horeca Trade L.L.C by Hisham Aljamil, who remains Founder & CEO, and became part of the global Bidcorp (then Bidvest) foodservice group in 2005. It subsequently expanded into Saudi Arabia (Al Diyafa, 2009), Oman (2013), and Bahrain (2014), and unified all four entities under the Bidfood brand in 2019. Today it operates 13 multi-temperature distribution centers, 11 offices, and 7 demo studios, delivering a catalogue of 12,000+ food and beverage products to over 15,000 customers and reporting more than 1 million cumulative deliveries.

The company's core technology and product surface center on myBidfood, launched in 2021 as the first e-distribution platform dedicated to the foodservice industry in the Middle East. The platform provides B2B customers with 24/7 online ordering via website and mobile apps (iOS/Android), live chat, live order tracking, ETA visibility for in-transit items, real-time stock availability, automatic replenishment, item substitutes, statement-of-account access, online payment, loyalty programs, and the ability to source from complementary suppliers. Supporting capabilities include multi-temperature logistics infrastructure (frozen, chilled, ambient) and interactive digital catalogues (iPaper) maintained for each of the four markets. The most recent product extension is Bidfresh (2025), a fresh-produce category spanning seafood, meat, poultry, and fruits and vegetables, complemented by Bidfood Home — a B2C consumer platform available in the UAE.

Bidfood generates revenue primarily through wholesale product margins on B2B foodservice distribution, with pricing handled via customized quotes based on customer relationship, volume, product category, and market rather than published price lists. Its go-to-market combines direct field sales teams organized by market (UAE, KSA, Oman, Bahrain), inside sales/telesales functions, and the self-serve myBidfood e-commerce platform. Exclusive distribution partnerships with global brands such as Monin (Saudi Arabia) and Bridor, alongside broader supplier relationships (S.Pellegrino, Acqua Panna, Lamb Weston, Fever Tree, Nutella, Impossible Foods, illy, Stanbroke), anchor the assortment. The company also pursues content-led demand generation through the ChefSessions video series, product workshops (Bridor Baking Workshops, Monin Day), tasting events, and community initiatives such as Ramadan food drives with the Oman Food Bank.

Name

Bidfood Middle East

Legal name

Bidfood Middle East

Website

https://bidfoodme.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Bidfood Middle East is a B2B foodservice distributor serving over 15,000 HORECA customers (hotels, restaurants, cafés, caterers) across Saudi Arabia, UAE, Oman, and Bahrain, operating 13 multi-temperature distribution centers and the myBidfood e-distribution platform.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Food Service Contractors (72231), Food Service Contractors (722310), Special Food Services (7223)

akta.pro primary industry

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

Keywords

• Foodservice distribution
• HORECA supply
• B2B food wholesale
• E-distribution platform
• GCC hospitality supply

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Foodservice Distribution: B2B distribution of food and beverage products to foodservice operators including hotels, restaurants, cafes, QSRs, cloud kitchens, caterers, and entertainment venues. Revenue generated through product margins on wholesale distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bidfood Middle East is a B2B foodservice distributor that supplies more than 12,000 food and beverage products from world-leading brands to hotels, restaurants, cafes, QSRs, cloud kitchens, caterers, and entertainment operators across four GCC markets (UAE, Saudi Arabia, Oman, Bahrain). It operates 13 multi-temperature distribution centers, 11 offices, and 7 demo studios, and runs myBidfood, the first e-distribution platform in the Middle East, which lets customers place orders 24/7 via website and mobile app with live tracking, automatic replenishment, and loyalty programs.

Product overview

Bidfood Middle East operates as a foodservice distribution platform with a multi-product portfolio spanning both B2B and B2C channels. The core offering is myBidfood, the first e-distribution platform in the Middle East, which enables over 15,000 B2B foodservice customers (hotels, restaurants, cafes, QSRs, caterers) to order online via website and mobile app. Supporting this is Bidfood Home, a B2C consumer platform available on Android and iOS. The Bidfresh category covers fresh produce (seafood, meat, poultry, fruits and vegetables). Regional product catalogues are maintained for UAE, KSA, Oman, and Bahrain markets. The company operates 13 distribution centers, 11 offices, and 7 demo studios across 4 GCC markets.

Differentiator

Problem solved

Functional benefit

Brands

• myBidfood: First e-distribution platform in the Middle East enabling customers to order online anytime, anywhere via website and mobile application
• Bidfresh
• Bidfood Home

Products and services

• myBidfood First e-distribution platform in the Middle East enabling B2B foodservice customers (hotels, restaurants, cafes, QSRs, caterers) to order online anytime via website and mobile app, with live chat, live order tracking, ETA for in-transit items, real-time stock availability, item substitutes, automatic replenishment, statement of accounts, online payment, loyalty programs, and order from complementary suppliers.
• Bidfresh Bidfood's fresh produce category spanning seafood, meat, poultry, and fruits and vegetables, supplied to foodservice operators across the GCC markets.
• Bidfood Home B2C end-consumer platform available on Android and iOS that delivers a wide variety of top-quality food and beverage products to households across the UAE via website and mobile application.

Quantifiable outcome

• Over 1 million deliveries completed to over 15,000 customers
• +1 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• S.PellegrinocoreOthersPremium Italian sparkling mineral water brand distributed to luxury hotels and fine dining restaurants across UAE and GCC markets
• Acqua PannacoreOthersPremium Italian still mineral water brand complementing S.Pellegrino in luxury hospitality segment
• Lamb WestoncoreOthersLeading frozen potato products brand supplying QSRs, hotels, and restaurants across GCC markets
• Fever TreecoreOthersPremium mixer brand for cocktails, distributed to hotels, bars, and restaurants
• NutellacoreOthersPremium hazelnut spread distributed to hotels, cafés, and bakeries for breakfast and pastry applications
• Impossible FoodscoreOthersPlant-based meat alternative for foodservice operators seeking vegetarian and vegan menu options
• MoninflagshipOthersExclusive distributor of Monin syrups, sauces, and beverage solutions in Saudi Arabia. Hosts Monin Day events showcasing Monin products to hospitality professionals. Joint marketing campaigns including breast cancer awareness with Zain Bahrain.
• BridorflagshipOthersPremium French bakery products (viennoiserie, pastries, bread). Bidfood Oman hosts exclusive Bridor Baking Workshops with Chef Nicolas Postolle, Corporate Chef for Bridor Middle East, for hospitality professionals.
• Stanbroke (True North Beef)coreOthersPremium Australian beef brand (True North Beef) featured in ChefSessions content series. Supplies high-quality beef cuts to luxury hotels and steakhouses across Oman.
• illy CoffeecoreOthersPremium Italian coffee brand partnership for wellness events and hospitality sector. Bidfood UAE supported Majlis Al Amal wellness session with illy Coffee.
• Oman Aquaculture Company LLCcoreStrategic or Co-development PartnerStrategic collaboration to introduce Omani Abalone (As'Sufailah) - sustainably farmed seafood from Mirbat, Dhofar - to Muscat hospitality market through culinary workshops.
• Zain BahrainminorGTM or Marketing PartnerJoint Breast Cancer Awareness campaign with Monin, providing pink-themed beverages for the awareness initiative.
• French Saudi Youth Business ClubminorGTM or Marketing PartnerCollaboration for Monin Day Riyadh event, highlighting shared commitment to supporting prestigious French brands in Saudi market.
• Oman Food BankminorOthersCommunity partnership for Ramadan food donation initiative - distribution of 350+ Iftar meals at Ghala Industrial Area.
• Bidcorp (Global)flagshipOthersParent company - leading global foodservice distributor. Bidfood Middle East joined Bidcorp (then Bidvest) in 2005. Provides international best practices, global brand relationships, and operational expertise.
• Anchor (Dairy)coreOthersDairy products brand for foodservice, distributed to hotels, restaurants, and bakeries

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Hero Foods (Hero Logistics): UAE-based foodservice distributor serving hotels, restaurants, and catering operators across the GCC. Directly comparable to Bidfood ME on HORECA targeting, multi-category food and beverage distribution, and digital ordering.
• IAT (International Agencies / Transmed): One of the largest foodservice and consumer distribution groups in the Middle East, operating across multiple GCC markets with HORECA focus. Directly comparable to Bidfood ME in customer base (hotels, restaurants, cafes), brand portfolio, and multi-market distribution model.
• Almunajem Foods: Major Saudi-based foodservice and consumer products distributor serving HORECA and retail channels. Comparable as a direct competitor in KSA foodservice distribution with multi-temperature capability and exclusive brand partnerships.
• NAFCO (National Food Company): Saudi-based foodservice and institutional catering distributor with HORECA and airline catering accounts. Comparable as a regional foodservice distributor operating multi-temperature logistics in the same core geography as Bidfood.
• Kabbani Group of Companies: Saudi food distribution group serving foodservice and retail channels with broad brand portfolios. Comparable as a multi-market ME foodservice distributor competing for HORECA accounts and exclusive brand agreements.

Broad incumbents

• Sysco: The largest global foodservice distributor with broad multi-category B2B distribution to restaurants, hotels, healthcare, and education. Comparable business model and customer segments to Bidfood ME, though at global scale and primarily North America footprint.
• Gordon Food Service: Large North American foodservice distributor serving restaurants, schools, and hospitality operators with broad product portfolios and proprietary digital ordering. Comparable model to Bidfood ME on foodservice distribution + proprietary ordering platform.
• US Foods: Major US foodservice distributor with multi-category supply to independent restaurants, hotels, and chain operators. Comparable as a broad incumbent foodservice distributor; relevant for benchmarking B2B foodservice distribution economics.
• Performance Food Group: Large US foodservice distributor with Vistar (vending/concessions) and Core-Mark supply chain adjacencies. Comparable business model in B2B foodservice distribution to HORECA and adjacent channels.
• Metro AG (METRO): European cash-and-carry and foodservice distribution group serving HoReCa customers through wholesale and delivery. Comparable on multi-temperature B2B foodservice supply and HORECA customer model, with relevant adjacency to Bidfood ME's distribution-plus-digital model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bidfoodmiddleeast
• Instagraminstagram.com/bidfoodme
• TikToktiktok.com/@bidfoodme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidfood Middle East